Channel through human
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This document outlines a strategy for channel advocacy through human relationships. It presents a model where channel members are seen as salespeople and advocates who can help spread positive buzz about a brand. The key aspects of the model are developing human relationships with channel members by connecting them in a community, engaging in cocreation to gain market insights, and nurturing them to become evangelists through positive messaging about the brand.
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Channel through human
- 1. CHANNEL ADVOCACY through HUMAN POWER Channel Members Are Our Truly Salesmen Presented by: Samuel Pranata
- 2. OUR MINDSET PRINCIPAL CHANNEL CONSUMER Channel members are our truly SALESMEN
- 3. THE MODEL COCREATION EVANGELISM COMMUNITY PARTNERSHIP HUMAN
- 4. #1 HUMAN Human relaEonship is the best approach to manage your channel members. Win their heart.
- 5. We work with heart. Not just brain
- 6. Human approach is what differenEate us from the compeEtors
- 7. #2 COMMUNITY Connect them each others. We are a big family.
- 8. We are a family
- 9. Connect them Create ConversaEons Facilitate to solve their problems We are a family
- 10. #3 COCREATION Create cocreaEve acEvaEons. Absorb market insights from them.
- 11. #3 COCREATION Create cocreaEve acEvaEons. Absorb market insights from them.
- 12. Source:
- 13. #4 EVANGELISM They are evangelists that spread the good news about the brand
- 14. Nurture them to be a posiEve buzz engine
- 15. They are our friends We always raise them up