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Dispatches
from the
New Economy
Intuit’s Future of Small Business:
#SMBecosystem
Small Business Success in the Cloud
STEVE KING, Partner, Emergent Research
#SMBecosystem
TERRY HICKS, Vice President and General Manager,
QuickBooks Online Ecosystem, Intuit
JOSHUA REEVES, CEO & Co-Founder, ZenPayroll
We are going
through a
disruptive shift…
…and watching a
new economy
emerge
#SMBecosystem
Dispatches from the New Economy:
Small Business Success in the Cloud
Authored by Steve King and
Carolyn Ockels, Emergent Research
Methodology: Mix of research
and forecast methods
Builds on 10 years of forecast
research with Intuit
First installment released today;
more to come
#SMBecosystem
Emergent
Research
Major forces
are converging
Socioeconomics
Customer needs
Technology +
infrastructure
Platforms +
ecosystems
#SMBecosystem
Socioeconomics
Technology
•  Cheaper, easier
•  Marketing reach
•  Advanced capabilities
Support infrastructure
•  The Cloud
•  Variable cost services
•  Coworking
•  Financial services
•  New funding sources
•  Education (on & offline)
•  Govt. programs, ACA
Businesses
•  Partnering
•  Outsourcing
•  Contingent Workers
•  Supply Chain Expansion
Consumers
•  Local
•  Unique/customized
•  Services
•  Experiences
Economic
•  Lack of jobs
•  Reduced job attractiveness
•  Job Polarization
•  Economic uncertainty
Social
•  Work/Life Flexibility
•  Passion, Meaning
•  Autonomy, Control
Market & Labor Platforms
•  Etsy, Ebay, Etc.
•  oLance, TaskRabbit, Mturk, etc.
•  New talent agents
•  Airbnb, other sharing, etc.
Ecosystems
•  Apple
•  Schwab
•  Google
•  Intuit, etc.
Networks
•  Online
•  Meet-ups
•  Business partnering
•  Accelerator programs (e.g. Google Ventures)
Demographic
•  Aging Boomers
•  Millennials
•  Women
•  Minorities
Forces Driving the New Small Business Economy
Customer needs
Technology +
infrastructure
Platforms +
ecosystems
New
Small Business
Forms, Organizational
Structures & Ways of
Doing Business
#SMBecosystem
#SMBecosystem
Implications:
Touches everyone
New models for businesses both big and small
Completely new forms of small businesses emerging
The cloud is
redefining the small
business playing field
#SMBecosystem
2000’s 2010’s 2020’s
Business & Societal
Transformation
2030’s & Beyond
Cloud Computing:
A Transformative Technology
GENERATION 3: Transformative
Impacts on Business and Society
GENERATION 2: New forms,
structures & ways of doing business
GENERATION 1: Efficiency gains
#SMBecosystem
The Cloud Democratizes IT
Implications for Small Business:
Cheaper and easier to start
and scale a business
Variable instead
of fixed costs
Greatly enhanced
customer acquisition,
service and support
Access to technology and
capabilities once only available
to large organizations
Enables platforms,
networks and
ecosystems
#SMBecosystem
Faces of the
New Economy
#SMBecosystem
•  Plug in to services platforms and products
provided by other firms
•  Enabling niche small businesses, the sharing
economy, and peer-to-peer commerce
•  Creating business models based on ecosystems
and networks
EXAMPLES
•  DemandForce
•  Contingent workers, partnering and outsourcing
•  Growth of side gigs
#SMBecosystem
•  Emperors of his/her own personal empire
•  Brings together multiple income streams to
create a career
•  Various activities may or may not leverage
each other
EXAMPLES
•  Freelancers
•  Millennials
•  Baby Boomers
#SMBecosystem
•  Individuals and small businesses leveraging
shared talent to form teams
•  Focus on flexibility and agility
•  Teams form up and down as needed
EXAMPLES
•  Pooling of resources in co-working and
other shared workspaces
•  Agents using platforms like Elance and
MBO Partners to form work teams
#SMBecosystem
•  Small businesses and individuals who compete
head-to-head with larger firms
•  Leverage technology and platforms to attack
markets once only served by large corporations
•  Happening in almost all industries
EXAMPLES
•  80 to 100 VC backed Pharma or Biotech
companies will be created this year; hundreds
more will start without VC funding
•  Craft brewers; artisan bike manufacturers;
specialty clothing companies; etc.
•  Kiosk investment banks
#SMBecosystem
The Future of Small Business
is in the Cloud
37%
78%
20202014
By 2020, 78% of small businesses
will be fully adapted to the cloud,
up from 37% in 2014
#SMBecosystem
For more information, contact:
#SMBecosystem
Steve Sharpe
Intuit, Inc.
650-244-2362
Stephen_Sharpe@intuit.com
Jen Garcia
Access Communications
415-844-6244
jgarcia@accesspr.com
Stay tuned for Intuit’s next
Dispatch from the New Economy
Intuit’s Future of Small Business

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Small Business Success in the Cloud

  • 1. Dispatches from the New Economy Intuit’s Future of Small Business: #SMBecosystem
  • 2. Small Business Success in the Cloud STEVE KING, Partner, Emergent Research #SMBecosystem TERRY HICKS, Vice President and General Manager, QuickBooks Online Ecosystem, Intuit JOSHUA REEVES, CEO & Co-Founder, ZenPayroll
  • 3. We are going through a disruptive shift… …and watching a new economy emerge #SMBecosystem
  • 4. Dispatches from the New Economy: Small Business Success in the Cloud Authored by Steve King and Carolyn Ockels, Emergent Research Methodology: Mix of research and forecast methods Builds on 10 years of forecast research with Intuit First installment released today; more to come #SMBecosystem Emergent Research
  • 5. Major forces are converging Socioeconomics Customer needs Technology + infrastructure Platforms + ecosystems #SMBecosystem
  • 6. Socioeconomics Technology •  Cheaper, easier •  Marketing reach •  Advanced capabilities Support infrastructure •  The Cloud •  Variable cost services •  Coworking •  Financial services •  New funding sources •  Education (on & offline) •  Govt. programs, ACA Businesses •  Partnering •  Outsourcing •  Contingent Workers •  Supply Chain Expansion Consumers •  Local •  Unique/customized •  Services •  Experiences Economic •  Lack of jobs •  Reduced job attractiveness •  Job Polarization •  Economic uncertainty Social •  Work/Life Flexibility •  Passion, Meaning •  Autonomy, Control Market & Labor Platforms •  Etsy, Ebay, Etc. •  oLance, TaskRabbit, Mturk, etc. •  New talent agents •  Airbnb, other sharing, etc. Ecosystems •  Apple •  Schwab •  Google •  Intuit, etc. Networks •  Online •  Meet-ups •  Business partnering •  Accelerator programs (e.g. Google Ventures) Demographic •  Aging Boomers •  Millennials •  Women •  Minorities Forces Driving the New Small Business Economy Customer needs Technology + infrastructure Platforms + ecosystems New Small Business Forms, Organizational Structures & Ways of Doing Business #SMBecosystem
  • 7. #SMBecosystem Implications: Touches everyone New models for businesses both big and small Completely new forms of small businesses emerging
  • 8. The cloud is redefining the small business playing field #SMBecosystem
  • 9. 2000’s 2010’s 2020’s Business & Societal Transformation 2030’s & Beyond Cloud Computing: A Transformative Technology GENERATION 3: Transformative Impacts on Business and Society GENERATION 2: New forms, structures & ways of doing business GENERATION 1: Efficiency gains #SMBecosystem
  • 10. The Cloud Democratizes IT Implications for Small Business: Cheaper and easier to start and scale a business Variable instead of fixed costs Greatly enhanced customer acquisition, service and support Access to technology and capabilities once only available to large organizations Enables platforms, networks and ecosystems #SMBecosystem
  • 11. Faces of the New Economy #SMBecosystem
  • 12. •  Plug in to services platforms and products provided by other firms •  Enabling niche small businesses, the sharing economy, and peer-to-peer commerce •  Creating business models based on ecosystems and networks EXAMPLES •  DemandForce •  Contingent workers, partnering and outsourcing •  Growth of side gigs #SMBecosystem
  • 13. •  Emperors of his/her own personal empire •  Brings together multiple income streams to create a career •  Various activities may or may not leverage each other EXAMPLES •  Freelancers •  Millennials •  Baby Boomers #SMBecosystem
  • 14. •  Individuals and small businesses leveraging shared talent to form teams •  Focus on flexibility and agility •  Teams form up and down as needed EXAMPLES •  Pooling of resources in co-working and other shared workspaces •  Agents using platforms like Elance and MBO Partners to form work teams #SMBecosystem
  • 15. •  Small businesses and individuals who compete head-to-head with larger firms •  Leverage technology and platforms to attack markets once only served by large corporations •  Happening in almost all industries EXAMPLES •  80 to 100 VC backed Pharma or Biotech companies will be created this year; hundreds more will start without VC funding •  Craft brewers; artisan bike manufacturers; specialty clothing companies; etc. •  Kiosk investment banks #SMBecosystem
  • 16. The Future of Small Business is in the Cloud 37% 78% 20202014 By 2020, 78% of small businesses will be fully adapted to the cloud, up from 37% in 2014 #SMBecosystem
  • 17. For more information, contact: #SMBecosystem Steve Sharpe Intuit, Inc. 650-244-2362 Stephen_Sharpe@intuit.com Jen Garcia Access Communications 415-844-6244 jgarcia@accesspr.com Stay tuned for Intuit’s next Dispatch from the New Economy Intuit’s Future of Small Business