Vikas Gupta, Managing Director, Wiley India shares his views on the Future of Publishing. The traditional model of Publishing is when the author writes, and the Publisher edits, designs, markets, prints and distributes the book. This model is, however, changing. In the current publishing model, the author writes, gets the work edited and designed from Freelancers, and prints and distributes the book via sites like Amazon and Flipkart. Where does the role of Publisher come in this model? The Publisher now plays the role of a Peer-review person. The Publisher would advise the author on how to write, present and market a book. And he can do so because of his years of experience in creating, publishing and promoting hundreds of books.

1. Future of Publishing| Vikas Gupta, MD Wiley India
Future of Publishing
Can the Industry sustain in the Internet World?
Vikas Gupta
MD, Wiley India

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The Traditional Model of Publishing
is when the author writes and the
Publisher edits, designs, markets,
prints and distributes the book.
Traditional Model of Publishing

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State of Indian Publishing
India’s Book Market is
expected to touch INR 739
Billion by 2020
-Nielsen India Book Market
Report.
Piracy rate in Book
Publishing stands at 8.69%
of the total work, about
1833 crores.
- Ministry of HRD Report
More than 70% of the
publishers in India have
already digitized their
content to produce e-book
versions.
- Ministry of HRD Report
From Piracy to Digitization, the Indian
Publishing Industry is just surviving

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The centuries old processes are paving
way for the new models of Publishing
• The Internet is helping in creating fresh and disruptive business
models with its ease of usage and instant result in the form of
delivery and payment.
• E-publishing is changing the way people perceived Publishing
What’s next in Publishing?

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The fate of the book is no longer in
the hand of the Publisher
• Today, as an author, you don’t need to be dependent on a Publisher
to publish, distribute or market your book.
• You can take the help of easily available freelancers and use
numerous online portals such as Amazon and Flipkart to list and
sell your published book.
• Such portals make your books available to even global markets,
instantaneously.
Traditional Publishing to E-Publishing

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The Role of Publisher is now that of a
Peer Review Person
A Publisher will tell:
1. How to write a book?
2. How to present a book?
3. How to market a book?
4. What will sell, and
5. What will not sell?
Role of a New Age Publisher
The answer to these complex
questions come to a publisher with
their years of experience in
creating, publishing, and
promoting hundreds of books.

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Copyright crisis in India is demotivating to
both the Publisher and the Author
• Copyright crisis means anybody can download your book illegally
and use it without paying you your due payment.
• The recent High Court case allowed people to photocopy a book for
usage in the class without paying the authors is creating a
precedent that will continue to be a challenge for both Publisher
and Author.
Next Challenge: Copyright

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Create a Sustainable Ecosystem for
all the stakeholders
To make Publishing a sustainable industry, it must be understood that
all three active segments of the industry—
• the Authors,
• the Publishers, and
• the Readers
bring unique value to the table.
What’s the Solution?

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