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When traditional
communication meet
    new media
   Erin Fang 2007012838 QQ 303960880
   School of Journalism & Communication
Let's make an assumption
• 【the competition of the three kingdoms】
                play on 52inch TV?
Another assumption
• Be a couch potato, “taobao” via TV.
Fantasy? No!

         network
Future? YES!
     convergence
outline

• Background & combination of three-screen❀

• Possibilities for traditional media❀

• Opportunities &challenges for new media❀
What is “network convergence”?

                   Telephone
                    network

 Cable network                   Internetwork


                    TCP/IP
                   protocol


  Background & combination of three-
               screen
How many licenses do we need?

                  Mobile
      IPTV         TV             Video
                                 service
             3G
                           ICP


  Background & combination of three-
              screen
What is “fusion of three-screen”?




  Notebook            mobile phone    television

                seamless transition

   Background & combination of three-
               screen
What is the “cross-transmit of new medium”?

crossmedia
auto-photo mirror ;
pic searching engine :tineye;
news release on different terminal;




   Background & combination of three-
               screen
What is the “cross-transmit of new medium”?

The Web Is Dead. Long Live the Internet




   Background & combination of three-
                screen
The Web Is Dead. Long Live the Internet

 Wake up :check emails in foxmail——app
 Breakfast: get on sina/tencent mblog with your phone ——
 app
 Classtime: happy farm in RENREN——app
 Officetime: reading news/blogs with RSS——app
 Free time: chat on QQ/MSN/SKYPE——apps
            download movies by thunder/corsair——app
            play wow through client——app




   Background & combination of three-
               screen
The Web Is Dead. Long Live the Internet

 Fragmentation—— future of dissemination
          Successful case in using fragmentation




   Background & combination of three-
               screen
Be the trusted source
  get money by selling copyright
Version diversity
 10 years ago:produce newspaper
 5 years ago: newspaper & website
 1 years ago: newspaper,website,wap
 now&future:newspaper,website,wap,mobile-app,ipad-
                app, tv app
Enhance interactive
 letters→calls→msg→emails→qq/msn→bbs
      →blogosphere →mblog interaction

    Possibility for traditional medium
Android                     Android+
Mobile terminal system       TV terminal system
Open platform                Open platform

Developed by Google          Set up by Lenovo
App development &promotion   App development &promotion

Individual &company          Company & network operator &
                             middleware company




Opportunity &challenge for new medium
Platform aggregation——
   the strongest trend in internet dissemination

 WHY 3Q –WAR?

 Battle for the
 lower right corner



 Opportunity &challenge for new medium
THANK YOU!

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新媒介的延伸和未来

  • 1. When traditional communication meet new media Erin Fang 2007012838 QQ 303960880 School of Journalism & Communication
  • 2. Let's make an assumption • 【the competition of the three kingdoms】 play on 52inch TV?
  • 3. Another assumption • Be a couch potato, “taobao” via TV.
  • 4. Fantasy? No! network Future? YES! convergence
  • 5. outline • Background & combination of three-screen❀ • Possibilities for traditional media❀ • Opportunities &challenges for new media❀
  • 6. What is “network convergence”? Telephone network Cable network Internetwork TCP/IP protocol Background & combination of three- screen
  • 7. How many licenses do we need? Mobile IPTV TV Video service 3G ICP Background & combination of three- screen
  • 8. What is “fusion of three-screen”? Notebook mobile phone television seamless transition Background & combination of three- screen
  • 9. What is the “cross-transmit of new medium”? crossmedia auto-photo mirror ; pic searching engine :tineye; news release on different terminal; Background & combination of three- screen
  • 10. What is the “cross-transmit of new medium”? The Web Is Dead. Long Live the Internet Background & combination of three- screen
  • 11. The Web Is Dead. Long Live the Internet Wake up :check emails in foxmail——app Breakfast: get on sina/tencent mblog with your phone —— app Classtime: happy farm in RENREN——app Officetime: reading news/blogs with RSS——app Free time: chat on QQ/MSN/SKYPE——apps download movies by thunder/corsair——app play wow through client——app Background & combination of three- screen
  • 12. The Web Is Dead. Long Live the Internet Fragmentation—— future of dissemination Successful case in using fragmentation Background & combination of three- screen
  • 13. Be the trusted source get money by selling copyright Version diversity 10 years ago:produce newspaper 5 years ago: newspaper & website 1 years ago: newspaper,website,wap now&future:newspaper,website,wap,mobile-app,ipad- app, tv app Enhance interactive letters→calls→msg→emails→qq/msn→bbs →blogosphere →mblog interaction Possibility for traditional medium
  • 14. Android Android+ Mobile terminal system TV terminal system Open platform Open platform Developed by Google Set up by Lenovo App development &promotion App development &promotion Individual &company Company & network operator & middleware company Opportunity &challenge for new medium
  • 15. Platform aggregation—— the strongest trend in internet dissemination WHY 3Q –WAR? Battle for the lower right corner Opportunity &challenge for new medium