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Social Media and Ethics in Fundraising

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Dave Tinker, CFRE's presentation on navigating ethical fundraising with technology and social media given at the 2014 Emerging Philanthropy Conference.

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Social Media and Ethics in Fundraising

  1. 1. Navigating Ethical Fundraising with Technology and Social Media DAVE TINKER, CFRE @DAVETHECFRE #EPCWPA EMERGING PHILANTHROPY CONFERENCE 5/2/14
  2. 2. "The only thing a man can take beyond this lifetime is his ethics” –Thomas Jefferson 2
  3. 3. What we’ll go over • Notions about ethics and social media • Facts and Figures • Case Studies • Social Media Policies • AFP Code of Ethics • Resources forYou 3
  4. 4. Is there ethical use of social media today? 4
  5. 5. Game Show Time! • Doing a search onYouTube for Ethics and Social Media how many results come back? • 108,000 (source:YouTube) 5
  6. 6. Game Show Time! • In China 91 % of people use social media – what percentage use their real name on the social media accounts? • 38% (source: emoderation.com) 6
  7. 7. Game Show Time! • What percentage of social media users set all of their profiles to private? • 46% (source: AskYourTarget Market Study) 7
  8. 8. Case Studies • Break into groups • Appoint a reporter • Read your group’s case study • Discuss how it fits intoAFP Code of Ethics • At end, report your group’s discussion 8
  9. 9. “What you say on Twitter may be viewed all around the world instantly.” - Line 3 of Twitter’s Privacy Policy 9
  10. 10. Resources • AFP Code of Ethics http://www.afpnet.org/Ethics/EnforcementDetail.cfm?ItemN umber=3261 • PPP Model Standards of Practice for the Chartable Gift Planner http://www.pppnet.org/ethics/model_standards.html • AFP Social Media Guidelines http://www.afpnet.org/About/content.cfm?ItemNumber=462 6 • Electronic Frontier Foundation https://www.eff.org/search/site/ethics • Facebook Privacy https://www.facebook.com/fbprivacy • Twitter Privacy https://twitter.com/privacy 10
  11. 11. What we learned • Notions about ethics and social media • Facts and Figures • Case Studies • Social Media Policies • AFP Code of Ethics • Resources forYou 11
  12. 12. QUESTIONS? 12 QUESTIONS? QUESTIONS? image from Socialmediatoday.com
  13. 13. Contact me DaveTinker, CFRE Vice President of Advancement ACHIEVA 711 Bingham Street Pittsburgh, PA 15203 412-995-5000 x436 dtinker@achieva.info, @davethecfre http://www.slideshare.net/davethecfre 13 Images from: CBS, Wikipedia, Socialmediatoday

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