Are you connecting appeals to people? This playbook gives six tips that show you how to take the organization mission to the space where people “work, live and give”. The Public Market. Six tips in six minutes.

1. are you making public
appeals? 6 cause -b ased fund raising method s in 6 minutes.
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2. 6 tips in 6 minutes.Are you connecting appeals to people? This
playbook gives six tips that show you how to take
the organization mission to the space where
people “work, live and give”. The Public Market.
Through business partnerships fundraising
professionals can forge strong cause-based
appeals that increase revenue, attract new
donors, garner volunteers, connect to the
community, and build brand awareness. This
presentation will give a glimpse at these six
appeal methods:
▪ Point-of-Sales
▪ Give at the Register
▪ Shopping Day
▪ Employee Giving
▪ Movie Night
▪ Text Giving

3. Point-of-Sales
Work with businesses to receive a percentage or portion
of sales donated to charity.
The percentage will vary by company, location, sector and
promotion. Small donations can add up to lucrative gifts.
Broaden your capacity by creating a program that
includes multiple businesses instead of only one. Each
partner selects a product or service which will generate a
portion or percentage of sales donation.
Smaller cities will generally have more locally owned
smaller businesses. There is no limit on available partners:
donut shops, books, restaurants, ice cream shop, bakeries,
spa, coffee shops, retail stores, or museums.
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4. Give-at-the-Register
Charity signage at the cash register or check-out
has become common in the USA. Stores and
markets work with social mission organizations
to solicit their customers for small gifts.
Like Percentage of Sales fundraising, the small
gifts add up. Consider the volume of traffic in a
grocery store, gas station or convenience store.
Instant brand awareness is created through this
community presence in the local public market.
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5. Social enterprise and local business leaders create
a one day campaign in a downtown shopping
district or a retail mall.
On a selected day, the businesses sell pinups, give
discounts, offer one hour specials, and other
“purchase triggered” donations. Shoppers get
great deals and charities receive a financial gift.
Macy’s holds their Shop for a Cause fundraiser for
nonprofits. Savings passes are distributed for a
one-day shopping event, which nonprofits can sell
for $5 each. The nonprofit keeps money raised
and customers can save a percentage on
purchases.
Shopping Day
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6. Through payroll deductions, employees can
select a charity, specify amount or percentage
of pretax wages, and sign up for it to be
automatically deducted from their payroll
wages.
Employee giving is an excellent method for
increasing individual recurring gifts. The
company collect all donations and forward a
check to each non profit organization that has
been pre-approved to participate. These
donations become regular monthly income for
the charity. Start by reaching out to businesses
and try to get on the eligible charity list. Some
companies limit the number of nonprofits that
participate; while other companies are more
generous and host annual giving fairs with as
many as 30 charities in trade show like exhibit
halls. Attracting new individual donors is worth
the effort.
Employee Giving4
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7. Movie Night
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Movie going is as traditional as apple pie. Here are
three ways to use a favorite past time to benefit
your charity.
✓ Movie in the Park - Work with local officials
and businesses to host movie showing in the
local park. Revenue is gained through ticket sale
proceeds and food vendor fees.
✓ Movie Feature Film - In a relationship with a
theater, when moviegoers purchase food at the
concession, they are asked to donate a specific
amount to benefit the nonprofit. The theater
offers an incentive gift that may be a free soda
or candy.
✓ Movie for a Cause - Rent a movie screen at a
theater for a private showing of a popular or
classic movie. Work with a local business to
help sponsor related costs. Proceeds from ticket
sales go to charity. The theater makes money
on the concession.
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8. 6
Text Giving
Mobile phones are used for just about
anything you can think of—including
donating to charities.
They are the convenient, do everything
pocket gadget. That’s why mobile giving is
making it stress-free for people to
instantly donate a small gift to a charity.
Text-to-give works well when used during
an event or special campaign. It offers
convenience and timeliness with no
additional commitments. Just a one time
gift.
The process is simple: donors text a
keyword to a short code (series of
numbers). For example, text keyword
“SHOES” to short code 91999 to donate
$10. The gift is charged to the donors
phone bill, collected by phone carrier, and
distributed to the nonprofit.
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9. These tips offer a methodical way to forge a culture of
innovation that leads to a strategy-based
development plan. Integrate diverse methods
including cause-based appeals where people work,
live and give.
▪ Point-of-Sales
▪ Give at the Register
▪ Shopping Day
▪ Employee Giving
▪ Movie Night
▪ Text Giving
The social enterprise landscape has changed. So has
funding development.

10. Nonprofit Leadership Clinic
M: 225.303.4857  E: ebush5@capellauniversity.edu
Contact presenter. Ask about upcoming summits and clinics.