Analysis of the symbiotic relationship between media and the entertainment industry, relative to music and branding.

18. A loss leader (also leader) is a pricing strategy where a product is
sold at a price below its market cost to stimulate other sales of more
profitable goods or services. With this sales promotion/marketing
strategy, a "leader" is used as a related term and can mean any
popular article, i.e., sold at a normal price.

33. Mona Scott-Young, CEO of the multi-media entertainment company
Monami Entertainment, best known for producing the VH1 reality
television franchise Love & Hip Hop

37. “It’s so demoralizing, as an artist, to feel so
successful and have such a discrepancy
between the impact you feel you’re having
on the world and that paycheck you get at
the end of the month,” he added.
Patreon connects creative people —
musicians, podcasters, knitting e-zine
publishers — with the superfans, “patrons,”
who are willing to pay to support them.
Between 2013 and 2016, the site processed
more than $100 million in “pledges,”
monthly donations from those fans; in 2017
alone, it expects to process $150 million,
and will take a 5 percent cut of that money.

43. • Media is delicately intertwined with entertainment; it’s not the
entertainment itself
• Media is a platform; a system for the distribution of content
• Media is the chariot to hungry audiences
• Hungry audiences crave content – good content!
• Media enables audiences to be fed in a multiplicity of ways
• Target audiences are engaged, paying audiences, consisting
of superfans, who crave the unique offering of the content,
the brand, and/or the items the brand spawns
• Music, which is media, is often viewed as loss leader in the
media realms in which it supports, or promotes, something
else (e.g., concerts, shows, product, etc.).