This document discusses fundamentals of keyword research. It notes that people spend 2 months per year online and 16% of queries are new, providing an example of an internet meme. It explains how to determine search intent, main keywords, related keywords, and informational and transactional keywords from an example search on "bomber saltwater fishing lures". It also discusses keyword taxonomies and hierarchies.

1. Fundamentals of Keyword Research

2. FACTS

3. 1 Billion Daily Searches

4. 2 Months
Every Year Spent Online

5. 16% of all Queries - NEW

6. Example of the 16%
Internet Memes

7. Fundamentals of
Keyword Research

8. Intent
Search

9. Search
Intent
“Bomber Saltwater Fishing Lures”

10. Example Search Intent
Fishing with Dan

11. 558,000,000 Results “fishing”

12. Results “saltwater fishing”

13. + “Lures”

14. “bomber fishing lures”

15. “Fishing”
Main
Keyword

16. “Saltwater Fishing”
Related
Keyword(s)

17. “Saltwater Fishing Lures”
Informational
Keyword(s)

18. “Bomber Saltwater Fishing Lures”
Transactional
Keyword(s)

19. Office Fishing

20. Keyword
Taxonomy
A hierarchical classification of keywords
[ intent
significance
relevance

21. *
*segue

24. Activity

25. List two broad keywords and the different types of
keyword strings you can make.
If you aren’t sure of what we are talking about – you may
want to go through this slide deck again…

26. Tommy Hobin
904-680-3000