This document provides an overview of Google Analytics and how it can be used to track website traffic and visitor behavior. It discusses how Analytics can show who visits a site, how they found it, what pages they view, and whether they complete desired actions like purchases. The document outlines setting up an Analytics account, installing tracking code on websites, and categories of reports it provides on visitors, traffic sources, content interactions, and conversions. It concludes by offering a free Analytics evaluation to analyze a site's traffic.

1. Google Analytics
How Did They Find Me And What Do They Want?
Tommy Hobin
Founder/Owner

2. About Me
Masters Degree in Internet Marketing
Digital Marketing Consultant
Instructor at UNF
Specialize in:
SEO
Digital Marketing Strategy
Social Media Training
Digital Media Buying

3. The Story Behind Analytics
The u
webseir left because y
s te su
cks our
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Run ents f
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Testi ickyn
Not s You H ng on ess
o Go ave T your
od Th hree Page
Good ings: 404 E s
Thin 64% rror
gs: 26 Page
Not P % s
ossib
le to
Tell:
10%

4. Why Google Analytics?

5. Why Google Analytics?
Track Behaviour
Behavior
Behaviour
Entry Exit
Engagement
4

6. Report Categories
+ 1 Report Categories
5

7. Report Categories
+ 1 Report Categories
Who are my
Visitors
5

8. Report Categories | Visitors
Who are my Visitors?
7

9. Nebraska
♥ You

10. Report Categories
+ 1 Report Categories
How did they
Find my
website?
5

11. Report Categories | TrafficSite?
How are Visitors Finding My Sources
9

12. What channel works?

13. Bounce Rate

14. Report Categories
+ 1 Report Categories
What did they
Do on my
website?
5

15. Reportdid they do on Content
What Categories | my site?
11

16. Compare

17. Report Categories
+ 1 Report Categories
Did they
Convert?
5

18. Report Categories | Goals
13

19. When did you scare them?

20. See it Live
See it
Live

21. The Process
Create Separate Gmail Account
Login to Google Analytics
Get Code
Plug-In to Website

22. Thank You
Tommy Hobin
Founder/Owner

23. Thank You
Free Analysis
Contact Tommy Hobin at Mind Jar Media after this presentation and receive a FREE
Google Analytics set-up and evaluation. Get information on:
Who is coming to your website
What geographical locations are they located in
Traffic data
What online source are they coming from
A plan to fix any problems or lead more people into your website
What marketing outlets will you need to use to get more people to your website
mindjarmedia.com | Digital Marketing | SEO | Analytics
tommy@mindjarmedia.com