The document discusses the conceptual framework of corporate social responsibility and business responsibility, providing an overview of international standards and norms. It examines the role of non-governmental organizations in promoting business responsibility through activities like advocacy, resource provision, and implementing programs. The document also reviews cases where non-profits pressured companies to change practices, such as Nike reforming its labor policies after criticism of working conditions in overseas factories.

1. Corporate Social Responsibility
BusinessResponsibility
Corporate
Citizenship
Sustainability04/09/14 1
Webinar for NGOs
Conducted by: Soumitra Ghosh
(Founder CEO, CSO Partners)

2. Conceptual framework of business responsibility
Overview of international standards and norms
Role of NGOs/CSOs in business responsibility
Case review

3. CSR Perspectives

4. CSR Perspectives

5. Viewing CSR in a wider context of
‘responsibility ‘

6. CSR motivation
Source: Wikipedia

7. Source: UNESCAP (United Nations Economic and Social Commission for Asia and the Pacific ) Publication
Business Responsibility perspective

8. ……is not just an international phenomena

9. NVG perspective
Business
Responsibility

10. Companies Act perspective

11. Conceptual framework of business responsibility
Overview of international standards and norms
Role of NGOs/CSOs in business responsibility
Case review

12. International Accountability Standards (IAS)

13. Types of IAS
Principal Based
-Broadly defined principles with
regard to social and
environmental problems
- Used as a guideline for action
and starting point for dialog
Certification Based
-Involve certification, verification and
monitoring against predefined criteria
-degree of assurance that stated
standards are actually being met
Reporting Standard Based
-A comprehensive and standardized
frameworks for economic, social and
environmental reporting
- Foster transparency and accountability
while at the same time enables
comparisons
Process Based
-It focus on the question of how
corporate accountability can be
achieved
- IT offers essential managerial
guidance on how corporate
accountability can be achieved
Soruce: Dirk Ulrich Gilbert, Andreas Rasche and Sandra Waddock

14. Principle Based
-UN Global Compact
-OECD Guidelines
-CERES
Certification Based
-SA 8000
- ISO 14001
Process Based
-AA 1000
-ISO 26000
Reporting Standard Based
-GRI
-BBA’s Forge Standard
-CERES (Facility Reporting Project)
-Green House Gas Protocol for
Project Accounting
Types of IAS

15. IAS

16. GRI (Global Reporting Initiative)

17. Facility Reporting Project (A CERES Project)

18. Forge standard and green house gas protocol

19. Reporting formats - National

20. Reporting formats – Companies Act

21. Reporting formats – Companies Act

22. Reporting formats – Companies Act

23. Conceptual framework of business responsibility
Overview of international standards and norms
Role of NGOs/CSOs in business responsibility
Case review

24. Emergence of NGOs in BR arena

25. Emergence of NGOs in BR arena

26. Emergence of NGOs in BR arena

27. Role of NGOs in CSR
Activist
Resource
agency
Franchisee
Policy
influencer
Market
enablerConsumers’
Voice
Advisor
Impleme
nter
Norm
setter

28. Conceptual framework of business responsibility
Overview of international standards and norms
Role of NGOs/CSOs in business responsibility
NGO Campaigns

29. Nike and changed labour policy
• In 1991 – a report was published on working conditions and wage
levels at Nike’s Indonesian factories
• Initial response was resistance, arguing that it could not be held
accountable for conditions in factories that it did not own
• In 1993 ‘Press for Change’ an NGO dedicated to raising awareness
of labor conditions and wages in Nike’s overseas plants
• A wave of media attention and harsh criticism of Nike’s practices
followed

30. Nike and changed labour policy
• In 1998 Nike announced a number of reforms, including raising
the minimum ages of sneaker and apparel workers to 18 and 16,
respectively, adopting U.S. clean air
• Shortly after, Nike became significantly more involved in both
formal and informal attempts to address labor conditions abroad
• It took an active role in forming the Fair Labor Association (FLA),
an entity designed to audit, monitor and enforce working
conditions in member factories around the world
Source: The Power of Activism – Debora L Spar

31. • Data revealed that in 2007 60% of India’s children and 41–60% of
women aged 15–49 were iron deficient
• Partnership between Naandi, Britania and GAIN
– Naandi – Had an MOU with the government of Andhra for the
mid day meal scheme and by 2007 was feeding 5 lakh children
– Britania –Leading food company and its biscuits had a
penetration of 60% of the homes
– GAIN – a swiss foundation that built partnerships between the
public and private sector, enabling innovative solutions to
improve nutrition on a large scale by providing financial and
technical support
Public private partnership for delivering
nutrition through fortification

32. • Britannia partnered with the Naandi Foundation to bring iron-
fortified biscuits to 150,000 children in the Indian state of Andhra
Pradesh through Naandi’s midday meal program
• Global Alliance for Improved Nutrition (GAIN) had made it
possible to procure the biscuits from Britannia at cost
• Britannia followed this with micronutrient fortification including
other commercial biscuit brands
Public private partnership for delivering
nutrition through fortification
Source: Business Innovation to Combat Malnutrition – Case study

33. For further clarifications and guidance
please contact:
soumitra.ghosh@csopartners.org.in