CellBazaar is a social enterprise that launched in Bangladesh to address the high transaction costs of accessing information and traveling faced by 162 million urban consumers and farmers. It provides a mobile phone-based marketplace that allows farmers to check crop prices and avoid exploitation by middlemen, and allows consumers to more easily order supplies. The model has increased bargaining power for farmers, improved availability and accessibility of goods and services, and increased tech literacy among users. Moving forward, CellBazaar aims to use a segmented marketing approach and focus on accessibility to drive behavioral changes and generate advertising revenue through differential pricing to ensure sustainability.

1. CellBazaar

3. Launching CellBazaar

4. 162 million people4 million customers

5. High transaction costs: information & travelling

6. Potential: urban consumers and foreign markets

7. What is a social enterprise? What defines a social entrepreneur? Who are the other investors? the model

8. “Phone access can quite directly improve people’s lives. One villager whom formerly spent five hours on a bus every two weeks to order supplies now simply calls his suppliers. Farmers can find out what prices their crops are commanding and thus eliminate the middlemen who routinely exploit them” the model

9. social impact Bargaining power Availability / accessibility Tech – literacy

10. Mission statement Pioneers penalty Branding and imagery way forward

11. Segmented marketing approach accessibility

12. Behavioral change Revenue stream Advertising revenue Differential pricing sustainability

13. International interest and recognition IP ownership Team Financial and tech gain Replication & Scalability

14. way forward?

15. concerns Intentions to run for large profits Impact measurement

16. photos_NaquibHossain, http://www.flickr.com/people/naq/