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Fruit লাগবে Presentation.pptx
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- 2. “Fruit লাগবে?” isa new brand of packaged fruits brand that aims to provide fresh and hygienic fruits. To establish this new brand in marketplace we designed integrated marketing communications plan. The plan consists of promotions, competitive analysis, target market analysis, opportunity analysis, corporate strategies, IMC objectives as well as all relevant advertising, promotion, selling, public relations, sponsorship. OUR COMPANY
- 3. CONTENTS 03 Inroduction 01 02 Communication Analysis CorporateImage 04IMC Management 05 IMC 06 Objectives
- 4. Communication Analysis Direct MarketingPublic Relation Sample Testing
- 5. Competitor AnAlysis Fruit লাগবে? Other Packaged fruitBrands Fruit Vendors Comprehensive Marketing Campaign Online Facility User Friendly Website. No or very little marketing Very Few give online facilities No Website Very little Marketing Few Online Facilities Website, but not user friendly. Extensive Marketing No Advertisement Quality might compromised
- 6. Opprtunity & TargetMarket Analysis age GENDER AGE Results 25-35 35-45 72%people buying from Vans 65.3% people are confused and 21% are into Packaged fruits 63 & 85% people looks for quality and Hygiene 45-55
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- 8. Corporate Image Image Tk24,000BUDGET GOALS 1. Providing Best Quality Fruits. 2. Focus on Hygiene. 3. Price comparatively Reasonable in terms of quality. MOTO “Providing fruits which are healthy and hygienic”
- 9. 02 Brand Development Strategy BrandNAme Fruit লাগবে? Product Demonstration 03 Brand Logo 04 COlors Orange(Refreshin g),Green(Fresh), Brown(Organic)
- 10. Positioning ALLOCATION Name WeightPrice Mango,Litc hi,Apple. 500/250GM 80/50Tk Ready Pack Watermelo n 500/250GM 70/50TK Dates 500/250GM 85/45TK Slice Dragon Fruit 500/250GM 200/110TK
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- 12. IMC Objectives ofFRUIT লাগবে? Consumers Distribution Channel B2B
- 13. DISTRIBUTION CHANNELS Fruits Firms! Websites Consumer DeliveryService Fruit লাগবে?
- 14. Internet Websites Websites FacebookPage Instagramn Most popular Social Media.. User Friendly Website 24/7 Online Facebook Platform
- 15. Agency Selection A localCompany Search engine & Digital Marketing Platform…
- 16. ADVERTISING Objectives Objectives TK 240000 BUDGET EducateTarget Market Brand Awareness Pursue To purchase
- 17. Promotional Tools PR & SponsorSHip Print Advertisement PersonalSelling Consumer Promotion
- 18. Media Plan Video FrameAudio রাস্তার পাবে থেবে এেজন অস্বাস্থ্যের পররবেে থেবে ফল রেবন খাবে। ( রাস্তার পাবের থোলাহল) হ ু ট েবর অসুস্থ্বোধ েবর। (Agitated Music) থেবলটট হাসপাতাবল থেবে শুবে আবে! অস্বাস্থ্যের থখালাবেলা ফল থখবে আপনার সাবেও এেনটট হবত পাবর। এেজন গৃরহণী রাস্তার পাবের ভ্যান থেবে ফল রেনবে। গৃরহণী েলবেন, “তাহবল রে ফল খাবোনা? অেেযই খাবেন, রেন্তু খাবেন Fruit লাগবে? থেবে। থেবের প্রেে হাইবজরনে পযাবেজে ফ র ুট। Print Advertisement TVC Story Board
- 19. Social Media Advertisement ContentMarketing Affiliate Marketing Social Media Influencer
- 20. Trade Promotion Strategy TradeAllowances Push Money Contests & Dealer Incentives TrADE FAIR
- 21. EVALUATION Perfromance evaluation beforeand after the IMC campaign Television Advertisement Investment POP Display Contests & dealer incentives
- 22. THANKS Does anyone haveany questions? স্বাস্থ্য আপনার, সবেতনতা আমাবের!