“Perfetti Van Melle Presents CreADive 2020” is one of the flagship events organized by BUP Business & Communication Club, and the biggest 360 degree marketing and ad making competition of the nation.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
This presentation was created for a scenario of the introduction of a new milk brand mentioned in the case. From situation analysis to financials, all were well-researched and visualized.
This presentation was submitted for the Marketing Spotlight first round. The case was about to regain the brand image of Aarong Pasteurized milk after the negative report publication through press release by reputed university. We showed some big ideas within 15 slides.
'Jogan' is an efficient and systematic farming and food sharing ecosystem focused on the safety, availability, and quality of food. This presentation file was submitted for a startup-based competition in North South University.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
This presentation was created for a scenario of the introduction of a new milk brand mentioned in the case. From situation analysis to financials, all were well-researched and visualized.
This presentation was submitted for the Marketing Spotlight first round. The case was about to regain the brand image of Aarong Pasteurized milk after the negative report publication through press release by reputed university. We showed some big ideas within 15 slides.
'Jogan' is an efficient and systematic farming and food sharing ecosystem focused on the safety, availability, and quality of food. This presentation file was submitted for a startup-based competition in North South University.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
This is a slideshare of 20 different products who advetise. Their communication strategy, value proposition and the reason or importance of their advertisement are mentioned.
Identify the major social criticisms of marketing
Define consumerism and environmentalism and explain how they affect marketing strategies
Describe the principles of socially responsible marketing
Explain the role of ethics in marketing
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
It is regarding a child who complains his father about the people who don't take them seriously, here are some important points that describe the importance of a child in marketing
Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
This is a slideshare of 20 different products who advetise. Their communication strategy, value proposition and the reason or importance of their advertisement are mentioned.
Identify the major social criticisms of marketing
Define consumerism and environmentalism and explain how they affect marketing strategies
Describe the principles of socially responsible marketing
Explain the role of ethics in marketing
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
It is regarding a child who complains his father about the people who don't take them seriously, here are some important points that describe the importance of a child in marketing
Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
Lead With Social Impact: 6 Steps to a Powerful Social Impact Marketing StrategyCafeGive Social
People reward businesses that give back, but how do you bring your social impact front and center and build an effective marketing strategy around it? Learn how to lead with social impact and build a powerful marketing strategy around it in 6 steps.
Overview presentation on how incorporating the ViSalus Sciences opportunity into an existing Fitness Business can become highly profitable and maintain consistent growth potential.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
Responsible Marketing to Children - Position Paper by Sportz Village.pdfUpmaKanswa1
It is common to see brands adopt 'responsible' 4Ps of marketing since consumers are now actively demanding greater progress on sustainability and social change; and they need to see real action on ground! And for brands looking to engage with kids, it is a far greater responsibility since advertising and communication to kids is under greater regulatory and public scrutiny. Is there a way for brands to co-opt a social cause with children, actively and responsibly involve them in brand campaigns, while creating ample opportunities to build mindshare for the brand - all at the same time? Our paper provides a solution framework that can help brands bridge the gap between promise and action towards a cause by involving children as their brand evangelists and schools as the centre of action.
Social Marketing in practice to create a new health behavior in the household...Nuno Maia
Introducing in the market for the first time, a Micro Nutrient Powder Mozambican brand. The brand creation process involved research in households related with buying behavior, cooking routine and family behavior towards meals and drinks. On the brand creation and communication, research was based on stimulus and understanding of the brand promise vs product benefits.
Submission No. 104
4th European Social Marketing Conference,
5-7 September, City of Antwerp, Belgium.
Thought of sharing an interesting presentation on effectiveness of Promotional Products vis-à-vis other Marketing & Advertizing activities in an Organization. Do leave your comments to enrich the insights shared herein.
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
influencer marketing is a thriving way to keep brands visible rather than fading along with tan lines. Tapping into the end of the summer season, Crowd Media can amplify your brand awareness with a creative Influencer Marketing strategy to increase engagement, drive quality traffic to your site, and even encourage sales.
Similar to Catch us if you can creADive2020_round1 (20)
Here I am presenting my presentation slide designing portfolio. In this file, I have showcased about my experience and skills in Microsoft PowerPoint and other presentation designing tools. To make a story in a compelling and audience-attracting way, my experience in slides and pitch deck design is proven and admired by industry experts.
From structuring the plan to execution of the plan, all were shown in this presentation file for a product reviewing platform. This case was assigned in 'Biznation'-an event organized in IUT.
Corporiddlerz-a very renowned business competition made a situation in a case that the employees in a particular company are quitting massively. One of the tasks was to find the exact reason after proper analysis.
The case asked about the steps and recommendations regarding the challenges faced in an HR and logistics department of a particular company, This 2-slide presentation visualizes the solution of the to-do tasks in the case.
Biznation is an inter university business case competition organized by IUT Career and Business Society. In the online round, we were asked to find the Lunchclub's strategical moves and finding some issues regarding their business.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. Situations & Core Issue
Situations Issues Core Issue
No.1 chewing gum brand in
Bangladesh
Most customers purchase by impulse
buying decision
Center fruit collaborated with online
platforms in pandemic
The pandemic changed the scenario
This behavior leads the customers to
forget the brand in pandemic
Impulse buying behavior still
unchanged
People don’t know the
availability of center fruit in
e-commerce platforms
2. Big Idea Strategy Recommendations
Focusing on BIG IDEA
Make customers known about the availability of the brand
product in e-commerce platforms through different types of
advertisements
Attachment with customers creating different campaigns
through online
01
02
03
Acknowledge prospects through social media
Campaigns focusing on gifts
Promotion through E-commerce sites
Influence customers to buy Center Fruit Box with their daily
shopping
Objectives
Influence Prospects to in-home purchase
Increase consumption of Center-fruit
Boredom কে ের
Gone!
Nostalgia কে ের
On!
3. Segmentation
Demographics:
Age: 8-40
Male and Female
Middle and Higher class people
Geographic:
Urban, City and Metropolitan
Areas
Psychographic:
People who always feel a need
for entertainment and
refreshment.
Behavioral:
Tech oriented
Normally buys as an impulse
product
4. Target Group-1 Target Group-2
Target Group-3 Target Group-4
8-12 years old kids who, likes playing
with toys and their parents, who are
so concerned about which types of
playing materials and contents their
children are getting
19-40 aged people who likes family
needs shopping through online
platforms and looks for efficient
shopping
Youths who always like to be hyped
with social media and strongly
connected to social media
Youths who take online games as the
best mode of entertainment
Super parent
HYPEDmen
SMART FAMILYMEN
EPIC Exciters
5. Channel Selection and Justification
Total user base according to target group age range
28.14 %
10.60 %
29.5 %
11.2 %
3,00,000 Users
1,57,000 Users
5,00,000 Users
20,000 Users
Justification
People spends 1.5x time more on
average during covid-19 period
Youth segments are facing to Instagram
for interesting features
Leading food delivery platform in
Bangladesh and customer growth rate
during covid-19 is 2x
One of the leading e-commerce
platform. User base is booming
Grocery online shop, loyal customers
use it for weekly shopping
Preferable option for regular customer
of Meena Bazar
Male
Female
Male
Female
6. শাহেদ!! ক্লাহে টিচাহরর োমহে তু মম চু ইংগাাম খাহছা?
Quite humiliating for me. GET OUT!!
You can take chewing gums for
Refreshment now! No restriction!!
Applied
Psychology says
that
Chewing gums like Center
Fruit can improve attention
during studies
Center Fruit will show some ads focusing on research
results that chewing gums are beneficial to studies
The concept stated in this slide will be used to
make a social media ad with relevant story
Acknowledge Prospects Through Social Media
hypedmen
BEFORE
after
7. এখে বন্ধু হদর োহে Online আড্ডা েহব আহরা
Refreshed and Fruity Mode এ!
Order now on
Presentation
Short Video, Photo and GiF Ads
made on this concept will be shown
and boosted on Social Medias
Objective
Make prospects known about the
availability of the product on e-
commerce platforms
Acknowledge Prospects Through Social Media
hypedmen
8. LearningON with Center Fruit
Campaigns Focusing on Gifts
Through different medium, parents will know
that there are interesting learning games for
their kids
To get those learning games materials, parents
should buy a Center Fruit Box and they will get
that learning games material free
There are different levels for those games. The
kids will be impressed enough and tell their
parents to buy next level
If parents play with their wards and upload the
videos through social media by giving
#LearningON, they will get cashback on E-
commerce purchases. This will be applicable for
each level of games
এইং কোয়াহরন্টাইংহে আপোর েন্তাহের
োহে মেছু মুেূ তত োিু ে
Refreshed!
Join েরুে #LearningON
Campaign এ
Super parent
9. Boost Up Your
gaming
excitement with
PUBG and Free Fire gamers will get
bonus weapons if they buy a Center Fruit
Box containing QR code
After getting this code through device,
they will get their preferable weapons
Due to pandemic home restrictions,
there is a huge percentage of passing
time through online gaming
Gamers’ Campaign
Campaigns Focusing on Gifts
Epic exciters
10. Buy a Center Fruit
Box and get delivery
charge free!
Through E-commerce apps
Campaigns Focusing on Gifts
Foodpanda
Add Center Fruit Box on your cart and get
exciting discountson your lucky purchase!
Getting something free or discount offer
always influence people who looks for
efficient consuming
Chaldal.com
Smart familymen
11. FitnessON
Campaigns Focusing on Gifts
Due to covid-19 restrictions, people are not
allowed to go to Gym to exercise
Gym freaks and sporty youths will buy a Center
Fruit Box and will get a code
After inputting this code, lucky winners will get
gym materials for exercise at home
Missing Gym Exercises?!
এখে ঘহর বহেইং শরীরহে েরুে
Refreshed!
hypedmen
12. Promotion through E-commerce apps
You can lose 11
calories/hr
if you chew
Center fruit
after food
+ADD
Remove your
stress at BDT 50.00
only with Center
Fruit home pack
+ADD
These ads will influence customers to
purchase Center Fruit Family Pack
Smart familymen
Pop Up Ads Tier-pricing
13. Implementation Timeline
Month no 1 2 3 4 5 6
Acknowledge
Customers
Ads
Campaigns
Associated
with gifts
Promotion
through e-
commerce
Social media
attachment
14. Marketing Feasibility
KPI Variables Medium (Numbers are estimated)
Product Awareness Post Reach and Engagement **Facebook-100k
Youtube Ad Views- 150k
Product Consideration *View-Through Rate 15%
Product Action Clicks
Pop up ad clicks
Sales Volume/Percentage Orders
Shop now Button on Facebook- 40k clicks
Pop up Ads clicks(E-commerce apps)- 20k clicks
70% Sales out of 60K clicks gathered from Shop
Now Button and Pop Up Ads.
*View through rate ( VTR is the number of completed view of ads
including skippable ads over the number of initial responses)
**Center Fruit Bangladesh Facebook Page’s existing average reach
is low
15. Financial Feasibility
Average YouTube ad cost : $0.1 to $0.3 per click
Pop-up ad charges : $0.0001 per view.
Facebook charges : Starting from $1(day). $0.5 - $2.00 per click.
Content creation : $500 - $3000 per high quality content
Cost
Youtube Ads 10 Lacs
Facebook Ads and Boosting 20 Lacs
Pop up ads 5 Lacs
Content Creation 6.80 Lacs
41,80,000
Total Reach
30,50,000
Cost Per Reach
BDT 0.90
Conversion Rate(15%)
4,57,500
Conversion Rate(23%)
105225
Average Price
50.00
Return
52,61,250
ROI
25.8 %
