Uploaded byisa ustundag
Marketing%20 Plan
This document provides guidance on developing a marketing plan for value-added food products. It emphasizes the importance of understanding customers and their needs. The plan should define the target market through segmentation based on geography, demographics, and other factors. It then outlines developing market objectives and a marketing strategy that addresses the four Ps - product, price, place (distribution), and promotion. Examples are given for defining product lines and brands, approaches to setting competitive prices, and considerations for distribution. The overall aim is to provide a framework for a multi-year marketing strategy to achieve sales goals in key markets.
![[3] Market Place Survey BEN2010 Week 3](https://cdn.slidesharecdn.com/ss_thumbnails/3week3ben2010sem52-marketplacesurvey-121110013139-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
