SlideShare a Scribd company logo
FRUGAL INNOVATION 
for an omni-channel Africa
OVER 20 YEARS OF 
THOUGHT LEADERSHIP 
…to name a few
About Retail Revival 
• Doug Stephens is one of the world’s foremost 
retail industry futurists. He was recently ranked 
#9 in Vend’s Top 50 Retail Influencers. 
• Doug conducts speaking engagements 
globally on retail & consumerism and has 
10,000+ followers on Twitter @RetailProphet 
www.retailprophet.com 
• Author of the ground breaking book, 
The Retail Revival: Re-imagining Business 
for the New Age of Consumerism. 
• Presenting “The Future of the Retail Store”
Consumers are ahead of us 
on-demand 
manufacturing 
6 
CONSUMERS 
digital 
RETAILERS 
mobile 
social 
electronic 
payments 
personalization 
“phygital”
MULTIPLEX 
brand 
experience
CUSTOMER ENGAGEMENT LOOP 
IN STORE AND ONLINE EXPERIENCE 
In both Multi-Channel and Omni-Channel retail there is a 
defined start and stop to the customer experience. 
MULTI-CHANNEL OMNI-CHANNEL 
IN STORE 
9 
ONLINE 
ONLINE 
Start End 
IN STORE 
Entire experience end to end is 
delivered through one channel 
Customer is able to move from one channel 
to another in a defined direction
MULTIPLEX EXPERIENCE 
10 
ONLINE 
ONLINE 
Customer seamlessly moves between channels with the goal of engaging in a 
loop without leaving the online or in-store experience 
IN STORE 
CUSTOMER 
ENGAGEMENT 
LOOP
NEXT GENERATION 
RETAIL ARCHITECTURE
A retail solution should not be a big box!
……toi t bsuhioldul da bpel aat cfoormmb infoarti oinnn oof vdaistciorente a cnadp aebviloitileust…ion. 
…that leverages the right solutions… 
Bespoke solutions 
that are differentiators 
and offer a business 
advantage. 
RESAFExvcPlteaeaLnixlAlasaiCibbbbEilAitByILITY 
Commodity solutions 
that add value, but 
don’t differentiate.
14
“IT’S JUST A FAD.” 
Natural / Organic 
Grocery Sales 
Traditional 
Grocery Sales 
organic growth rate 
MORE THAN 2X 
growth rate for all food
“The old systems that are 
available today are built on 
30 years of legacy.” 
“This is a brand new platform. We want 
this to be that which everybody else is 
judged. Someday Whole Foods will say 
“I wanted one of those.” 
Transforming the 
Supermarket Experience
Frugal Innovation for an Omni-Channel Africa
Frugal Innovation for an Omni-Channel Africa

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Frugal Innovation for an Omni-Channel Africa

  • 1. FRUGAL INNOVATION for an omni-channel Africa
  • 2. OVER 20 YEARS OF THOUGHT LEADERSHIP …to name a few
  • 3.
  • 4.
  • 5. About Retail Revival • Doug Stephens is one of the world’s foremost retail industry futurists. He was recently ranked #9 in Vend’s Top 50 Retail Influencers. • Doug conducts speaking engagements globally on retail & consumerism and has 10,000+ followers on Twitter @RetailProphet www.retailprophet.com • Author of the ground breaking book, The Retail Revival: Re-imagining Business for the New Age of Consumerism. • Presenting “The Future of the Retail Store”
  • 6. Consumers are ahead of us on-demand manufacturing 6 CONSUMERS digital RETAILERS mobile social electronic payments personalization “phygital”
  • 7.
  • 9. CUSTOMER ENGAGEMENT LOOP IN STORE AND ONLINE EXPERIENCE In both Multi-Channel and Omni-Channel retail there is a defined start and stop to the customer experience. MULTI-CHANNEL OMNI-CHANNEL IN STORE 9 ONLINE ONLINE Start End IN STORE Entire experience end to end is delivered through one channel Customer is able to move from one channel to another in a defined direction
  • 10. MULTIPLEX EXPERIENCE 10 ONLINE ONLINE Customer seamlessly moves between channels with the goal of engaging in a loop without leaving the online or in-store experience IN STORE CUSTOMER ENGAGEMENT LOOP
  • 11. NEXT GENERATION RETAIL ARCHITECTURE
  • 12. A retail solution should not be a big box!
  • 13. ……toi t bsuhioldul da bpel aat cfoormmb infoarti oinnn oof vdaistciorente a cnadp aebviloitileust…ion. …that leverages the right solutions… Bespoke solutions that are differentiators and offer a business advantage. RESAFExvcPlteaeaLnixlAlasaiCibbbbEilAitByILITY Commodity solutions that add value, but don’t differentiate.
  • 14. 14
  • 15. “IT’S JUST A FAD.” Natural / Organic Grocery Sales Traditional Grocery Sales organic growth rate MORE THAN 2X growth rate for all food
  • 16. “The old systems that are available today are built on 30 years of legacy.” “This is a brand new platform. We want this to be that which everybody else is judged. Someday Whole Foods will say “I wanted one of those.” Transforming the Supermarket Experience

Editor's Notes

  1. We are over 2500 technologists who are passionate about software and its ability to change the world.   We are not just implementers. We are creators, authors, bloggers and speakers who are constantly pushing the state of the art and championing the development of an ecosystem that brings competitive advantage to the enterprise.   ThoughtWorkers have created and contributed to over 50 open source projects over the years that still impact on the way many enterprises develop software today - from testing and build automation (Selenium, CruiseControl), to cross-platform mobile development (Calatrava), through to large-scale projects with big missions in healthcare (OpenMRS) and crisis management (RapidFTR).   We’ve also written over 50 books on topics ranging from programming languages to architecture, software engineering patterns and practices, continuous delivery, data management, analytics, experience design and building adaptive and responsive organisations.   Our Technology Radar is read by over 25,000 people on the day it’s released every quarter. In it, we review new commercial and opensource technologies on the horizon and discuss their applicability to the enterprise, based upon our own practical experience. We make recommendations for where you might gain competitive advantage by adopting some new technologies early, and perhaps avoid pitfalls by waiting to adopt others.
  2. We believe that Ralph Lauren needs an IT system that will act, as a platform for innovation, one that can meet the business needs of today and evolve to meet those of tomorrow…   How do we build such a platform? Well firstly, it is important to think about the architecture and domain in terms of capabilities, which, for online retail there are really 5 key capabilities that one can think of:
  3. We believe that Ralph Lauren needs an IT system that will act, as a platform for innovation, one that can meet the business needs of today and evolve to meet those of tomorrow…   How do we build such a platform? Well firstly, it is important to think about the architecture and domain in terms of capabilities, which, for online retail there are really 5 key capabilities that one can think of:
  4. To understand our journey it’s important that I quickly share with you some facts about the Organic and Natural Foods Industry. It’s hard to turn on your TV or open a newspaper (or Turn on a newspaper for those who have gone paperless!) without hearing about the benefits of Organic or the health concerns raised by nutrition experts regarding all the antibiotics, pesticides, and other bad things being introduced into our food supply.