India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
Mobile subscribers grew multiple folds over the last decade which also led to an increase in the mobile phone sales in India. This uptake in the market in recent years has changed the dynamics of the mobile phone retail market. In this research note from Ipsos Business Consulting, we present the landscape of the mobile phone retail market, including the mobile phone growth, smartphone penetration, emergence of domestic handset players, mobile retail market trends and our outlook.
Indian Smartphone market - Analysis and InterpretationKaran Verma
The presentations is a concise report over the usage , preferrability, Loyalty, future expectations about the smartphones over the different sections of the society including different age group.
This Report in the form of presentation guided by primary data which was collected by us through google forms and different local level surveys recently with the support of some secondary based data.
A feasibility analysis over the market as well as there interpretation on the basis of feedbacks and different informations so as to get the valuable conclusion over the report.
Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide similar/ better product experience for creators and users. 30-35% of users on short-form video have been acquired through aggressive customer acquisition and marketing push by Indian apps. The new users getting on-boarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.
Digital india-technology-to-transform-a-connected-nation-full-reportCol Mukteshwar Prasad
India’s digital surge is well under way on the consumer side, even as its businesses show uneven adoption and a gap opens between digital leaders and other firms. This report examines the opportunities for India’s future digital growth and the challenges that will need to be managed as it continues to embrace the digital economy.—India is one of the largest and fastest-growing markets for digital consumers, with 560 million internet subscribers in 2018, second only to China. Indian mobile data users consume 8.3 gigabits (GB) of data each month on average, compared with 5.5 GB for mobile users in China and somewhere in the range of 8.0 to 8.5 GB in South Korea, an advanced digital economy. Indians have 1.2 billion mobile phone subscriptions and downloaded more than 12 billion apps in 2018. Our analysis of 17 mature and emerging economies finds India is digitising faster than any other country in the study, save Indonesia—and there is plenty of room to grow: just over 40 percent of the populace has an internet subscription.—The public and private sectors are both propelling digital consumption growth. The government has enrolled more than 1.2 billion Indians in its biometric digital identity programme, Aadhaar, and brought more than 10 million businesses onto a common digital platform through a goods and services tax. Competitive offerings by telecommunications firms have turbocharged internet subscriptions and data consumption, which quadrupled in both 2017 and 2018 and helped bridge a digital divide; India’s lower-income states are growing faster than higher-income ones in internet infrastructure and subscriptions. Based on current trends, we estimate that India will increase the number of internet users by about 40 percent to between 750 million and 800 million and double the number of smartphones to between 650 million and 700 million by 2023.
40% Of TikTok’s India Market Captured By Homegrown AppsRedSeer
Increase in smartphone sales driven by a rising middle class, more digitalization through tech advancements such as 5G, etc. Shorter attention spans of Millennials and GenZ, Increased visibility for creators, need for entertainment, Vast vernacular libraries. Short curated videos to be the primary source of entertainment (acting as fillers during breaks between daily tasks), Social community through short-form to aid in enhancing retention. High stickiness because of the wide array of content ( Challenges, hashtags, etc), monetization opportunities will aid in enhancing stickiness. Enhanced tech engine ensures better personalization and content moderation, leading to increased daily engagement.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
Mobility and mobile marketing in India 2014 - report by Strategic Marketing S...Michael Leander
The mobile marketing and mobility market in India is changing rapidly. Mobile (mobility) now represents a growing opportunity for brands and organizations in India.
This report by Strategic Marketing Services gives you all the facts you need including;
- numbers for handset penetration and growth projections
- mobile apps market in India
- comparisons India vs. global market
- status of mobile banking in India
- ecommerce in India including incubation time to purchase different product categories
The Indian market is moving and it is moving fast. Download the report and get more insight on mobility in India.
This is a sample business plan for an investor pitch (of a leading mobile handset brand in India).
It captures all the requisite elements of a business plan that the VCs / PEs would be interested in.
Mobile subscribers grew multiple folds over the last decade which also led to an increase in the mobile phone sales in India. This uptake in the market in recent years has changed the dynamics of the mobile phone retail market. In this research note from Ipsos Business Consulting, we present the landscape of the mobile phone retail market, including the mobile phone growth, smartphone penetration, emergence of domestic handset players, mobile retail market trends and our outlook.
Indian Smartphone market - Analysis and InterpretationKaran Verma
The presentations is a concise report over the usage , preferrability, Loyalty, future expectations about the smartphones over the different sections of the society including different age group.
This Report in the form of presentation guided by primary data which was collected by us through google forms and different local level surveys recently with the support of some secondary based data.
A feasibility analysis over the market as well as there interpretation on the basis of feedbacks and different informations so as to get the valuable conclusion over the report.
Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide similar/ better product experience for creators and users. 30-35% of users on short-form video have been acquired through aggressive customer acquisition and marketing push by Indian apps. The new users getting on-boarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.
Digital india-technology-to-transform-a-connected-nation-full-reportCol Mukteshwar Prasad
India’s digital surge is well under way on the consumer side, even as its businesses show uneven adoption and a gap opens between digital leaders and other firms. This report examines the opportunities for India’s future digital growth and the challenges that will need to be managed as it continues to embrace the digital economy.—India is one of the largest and fastest-growing markets for digital consumers, with 560 million internet subscribers in 2018, second only to China. Indian mobile data users consume 8.3 gigabits (GB) of data each month on average, compared with 5.5 GB for mobile users in China and somewhere in the range of 8.0 to 8.5 GB in South Korea, an advanced digital economy. Indians have 1.2 billion mobile phone subscriptions and downloaded more than 12 billion apps in 2018. Our analysis of 17 mature and emerging economies finds India is digitising faster than any other country in the study, save Indonesia—and there is plenty of room to grow: just over 40 percent of the populace has an internet subscription.—The public and private sectors are both propelling digital consumption growth. The government has enrolled more than 1.2 billion Indians in its biometric digital identity programme, Aadhaar, and brought more than 10 million businesses onto a common digital platform through a goods and services tax. Competitive offerings by telecommunications firms have turbocharged internet subscriptions and data consumption, which quadrupled in both 2017 and 2018 and helped bridge a digital divide; India’s lower-income states are growing faster than higher-income ones in internet infrastructure and subscriptions. Based on current trends, we estimate that India will increase the number of internet users by about 40 percent to between 750 million and 800 million and double the number of smartphones to between 650 million and 700 million by 2023.
40% Of TikTok’s India Market Captured By Homegrown AppsRedSeer
Increase in smartphone sales driven by a rising middle class, more digitalization through tech advancements such as 5G, etc. Shorter attention spans of Millennials and GenZ, Increased visibility for creators, need for entertainment, Vast vernacular libraries. Short curated videos to be the primary source of entertainment (acting as fillers during breaks between daily tasks), Social community through short-form to aid in enhancing retention. High stickiness because of the wide array of content ( Challenges, hashtags, etc), monetization opportunities will aid in enhancing stickiness. Enhanced tech engine ensures better personalization and content moderation, leading to increased daily engagement.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
Mobility and mobile marketing in India 2014 - report by Strategic Marketing S...Michael Leander
The mobile marketing and mobility market in India is changing rapidly. Mobile (mobility) now represents a growing opportunity for brands and organizations in India.
This report by Strategic Marketing Services gives you all the facts you need including;
- numbers for handset penetration and growth projections
- mobile apps market in India
- comparisons India vs. global market
- status of mobile banking in India
- ecommerce in India including incubation time to purchase different product categories
The Indian market is moving and it is moving fast. Download the report and get more insight on mobility in India.
This is a sample business plan for an investor pitch (of a leading mobile handset brand in India).
It captures all the requisite elements of a business plan that the VCs / PEs would be interested in.
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIADhroov Sharma
This PPT includes Telecom Sector information and its Poter's 5 forces. Brief about vodafone and its product, SWOT analysis, and competitor analysis. Similarly for Vodafone product i.e. ITEL A20 MOBILE, explains the Poter's 5 forces, SWOT analysis, STP, Marketing Mix, PLC, Sales forecast, Distribution formats and channels and consumer behavior with the help of Factor Analysis.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
MEAP's are comprehensive container platforms that addresses all the aspects of mobile IT enablement of enterprises for rolling out their mobility roadmap
SmartMS - The new standard for Operator-driven Mobile MessagingStreamWIDE
The new standard for Operator-driven
Mobile Messaging
SmartMSTM Technology is an Application Server and a suite of white-label Mobile Messaging Applications enabling Mobile Operators to exceed competing Over-the-Top mobile messaging services and prepare the evolution of SMS/MMS towards IP-based messaging.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Frost & Sullivan India Mobile Handset & Smartphone Market
1. The Next Growth Engine of the Dynamic Mobile
Ecosystem:
Robust Growth in Smartphones and Feature Rich Mobile
Handsets, Opportunities Abound!
Thejaswi Parameshwaran
Information & Communication Technologies
20, May, 2011
Frost & Sullivan’s Growth Consulting can assist with your growth strategies
3. Focus Points
Agenda
Product Segmentation
Mobile Handset Ecosystem Overview
Mobile Handset Market Outlook: India
Drivers & Restraints: Overall Mobile Handset Market (Feature Phones &
Smartphones)
Top Trends in the Mobile Handset Market
Emergence of Indian manufacturers
Decreasing price points and channel margins
Strategic shift towards Smartphone's for earning higher margins
Smartphone Ecosystem Overview
Smartphones Market Outlook: India
Drivers & Restraints: Smartphones Market
Top Trends in the Smartphones Market
Operating system perception mapping
Distribution model analysis
Bargaining power impact mapping
Conclusion & Key Take Aways
3
4. Product Segmentation
Mobile Handset Market: Product Segmentation (India), FY 2010
Mobiles
1. Ultra Low-cost Mobile 2. Low- to Medium-cost 3. High-cost Mobile 4. Smartphones
Handsets (ULCMHs) Mobile Handsets Handsets (HCMH)
(LCMHs)
• Price range: • Price range: • Price range: • Price range:
• Less than Rs. 1,500 • Rs. 1,500 to Rs. 2,500 • Rs. 2,500 to Rs. 4,000 • Greater than Rs. 4,000
• Key features include • Key features include • Key features include • Key features include
B&W screen, messaging, colored screen, FM radio, GPRS, extendible application installation,
and phone book and VGA camera memory, MP3 player, and QWERTY keypad/touch
digital camera screen, dual SIM, Wi-Fi,
and 3G
•Source: Frost & Sullivan
4
5. Distribution Channels Key Ecosystem Participant for the
Mobile Handset Market
Mobile Handset Market: Mobile Handset Ecosystem (India), FY 2010
Chipset Mobile Application Handset Distribution
OS Developers
Manufacturers Developers Manufacturers Channels
• MNCs such as Nokia, • MNCs use chipsets • Feature phones • OEMs assemble • There are three tiers
Samsung, LG, SE, manufactured by predominantly devices incurring the of mobile device
and Motorola Qualcomm, Infineon, comprise preloaded entire BOM. distribution in India -
predominantly employ TI, applications. from manufacturers
in-house-developed STMicroelectronics, • Thereafter, they ship to super and zonal
OS. and so on. • The cost to the them to companies distributors and
handset that sell these finally to retailers.
• Nokia uses Symbian • Indian manufacturers manufacturer for devices to end
as the OS, but other predominantly use these preloaded customers. Nokia, • The margins offered
participants employ solutions from applications is in the Samsung, LG, and a by manufacturers to
Java- or Linux-based MediaTek. range of 3-4%. few other channel partners are
OS for their feature Chipsets account for multinational and different for global
phones.
• • The preloaded local manufacturers brands and Indian
about 30 to 40 mobile application
percent of the total manufacture manufacturers.
• The Taiwanese market was valued handsets on their
chipset manufacturer, cost of a feature at Rs. 580 crores • Global participants
phone. own and are the
MediaTek, provides its and is expected to OEMs. pay less and operate
own OS, Nucleus, grow at a CAGR of in a volume-driven
with chipsets. 6.9 percent from market.
2008 to 2012.
Source: Frost & Sullivan
5
6. Replacement Market to be the Key Driver for the Mobile
Handset Market
Mobile Handset Market: Key Market Drivers and Restraints (India), 2010-2016
The emerging replacement market is expected to 1-2 years 3-4 years 5-6 years
account for more than 50 percent of sales in 2011
Decreasing price points - Due to increasing
Market Drivers
competition, average selling price in 2011 is expected
to decline by a rate of 12 percent from that in 2010
Increasing mobile network penetration in
rural parts of India
3G is expected to drive uptake of 3G-
enabled devices
Lack of after-sales service and support
Market Restraints
Unequal and high VAT rates in certain states
Regulatory Impacts
Impact: High Medium Low Source: Frost & Sullivan analysis.
6
7. CAGR of 11.8% Expected for the Mobile Handset Market
208.362
120.0%
Unit Growth Rate
200.0
Unit Shipment (Million)
100.0%
150.0 98.7%
80.0%
95.235 104.88
100.0 60.0%
40.0%
50.0
10.1% 20.0%
0.0 0.0%
FY 09 FY 10 FY 16
Year
•Source: Frost & Sullivan
Unit Shipment (Million) Unit Grow th Rate
100.00%
17%
29%
The emerging
replacement
market is 85%
50.00%
expected to
83%
account for more 71%
than 80 percent
of sales by 2016
15%
0.00%
FY09 FY10 FY16
First time buyer Replacement Units •Source: Frost & Sullivan
7
8. Trend #1: Emergence Of Indian Manufacturers
• The mobile subscriber base is increasing by 9 to 10 million every month.
• Ban on handsets without IMEI number removed 25 million handsets or 5 percent of the existing
Business Opportunity base.
• The replacement market is also gaining momentum, accounting for about 20 percent of the mobile
market revenues. New customers in the rural market and the replacement market in urban areas
are the key target segments.
• Almost all the Indian manufacturers produce handsets in China, Taiwan, or South Korea and
Business Ecosystem ship them to India. There are about 150 mobile handset OEMs in China shipping handsets to
Indian companies.
of OEMs • These OEMs have started to ship handsets with IMEI number to registered companies.
• MediaTek, a Taiwanese-based company into/dealing with semiconductors, has brought about a
Chipsets and OS revolution for low-cost local manufacturers by providing cheap chipsets when compared to those
by Qualcomm, Infineon, Texas Instruments, STMicroelectronics, and so on.
• MediaTek also provides Nucleus OS for feature phones charging a lump-sum amount to use it
on any number of handsets by its clients. This has made it simpler for new entrants who do not
have to incur a separate cost for the OS.
• Local manufacturers are able to procure feature-rich handsets at low price.
Distribution and • Many Indian companies start with operating in one or two states initially and create a pan-India
presence subsequently.
Retailing • There are about 140,000 retailers (excluding retailers with monthly sales of less than five
handsets) in the country and a few exclusive mobile retail chains such as Univercell and mobile
store.
• Large number of Indian manufacturers entered the fray in 2010. The number of participants has
Result increased from just 5 in January 2009 to more than 80 in June 2010.
• The number is expected to increase to more than 120 before consolidation occurs in 2011.
8
9. Trend #2: Decreasing Price points and Channel Margins
• Inexpensive smartphone chipsets
• Competition between Indian Declining • Availability of high-quality open-
manufacturers and global system OS
Price of
participants
Smartphones
• Opportunity for volume production and distribution
Source: Frost & Sullivan
• Participants in the mobile market perceive that distributors can impact the sales of a • With increasing competition,
brand significantly. Indian manufacturers leveraged on this perception by paying the net margin of certain
huge margins to their channel partners to up sell their products. manufacturers has decreased
to less than 2 percent. Due to
these limited margins, the
Lower Channel Margins Indian mobile market is
expected to witness
consolidation in the immediate
• The primary reason for low channel margins of large global brands such as Nokia
and Samsung is that they depend on volume sales. future.
9
10. Trend #3: Strategic Shift Towards Smartphones for Earning
Higher Margins
Mobile Device Revenue Breakup
Feature Phones Smartphones
65 to 75 percent is the manufacturing cost 35 to 50 percent is the manufacturing cost
4 to 6 percent on advertising 8 to 10 percent on advertising and R&D
16 to 21 percent margin for retailers as 16 to 20 percent margin for retailers as
well as national and regional distributors well as national and regional distributors
5 to 8 percent net margin for 25 to 40 percent net margin for
manufacturers manufacturers
Source: Frost & Sullivan
• Lucrative margins in the smartphone business is attracting traditional OEM players as well as retailers and
distributors in India who are importing Chinese handsets and acting as resellers of the same to obtain these
significant margins.
10
11. Smartphones : Definition
Smartphone
• This study defines smartphone as a phone with an OS that can board or host applications,
which can be deployed on the mobile OS of a smartphone. These OS’s provide a
framework for the development of applications.
• Smartphones also have more advanced user interfaces such as touch screen
technologies and other mobile computing features, including QWERTY keypads.
• The smartphone application capability also needs to be advanced to support higher end
applications and ability to host complex/integrated applications.
11
12. Application Development Community Key for
Smartphone Ecosystem
Smartphone Market: Smartphone Ecosystem (India), FY 2010
Chipset Application
OS Vendors Manufacturers Development OEMs Brand Owners
Community
• OS vendors are key • Chipset forms another • Application forms a • OEMs help global
value chain members in important value chain more important brands in • The End users using
the smartphone market. component in the decision-making manufacturing their Smartphone's
There are only a few smartphone market. parameter for an end smartphones. In some
OS developers Chipset manufacturers customer when cases, OEMs own the
worldwide providing a follow one of the models compared to feature brands such as
smartphone OS. They listed below: phones. There are Nokia, Samsung, LG,
basically follow one of different participants in and so on. However,
the models listed below: i. Providing integrated the entire smartphone in the case of Apple,
application processors value chain developing China-based Foxconn
i. Proprietary OS for their and modems such as platform- is the OEM, and
own devices such as Qualcomm dependent/independen Apple sells iPhone Market
iPhone t applications. under its brand.
ii. Providing only modems
ii. OS on per shipment for various technologies • Participants include OS • Chinese OEMs
royalty basis such as such as Infineon developers, chipset provide services at
Windows manufacturers, low cost and thus,
iii. Providing application
iii. Open-source OS such processors compatible smartphone OEMs, many smartphone
as Android and with various modems telecom service participants outsource
Symbian providers, and their manufacturing to
independent them.
application developers.
Source: Frost & Sullivan
12
13. Convergence and Open Source OS’s Key Drivers for
Smartphone Market
Smartphone Market: Key Market Drivers and Restraints (India), 2010-2016
1-2 years 3-4 years 5-6 years
Increased need for converged devices by end
consumers
Increased adoption of smartphone open-source
Market Drivers
operating systems such as Android and
Symbian by OEMs.
Product innovation - Hardware
technology is increasingly becoming
efficient every year.
Lowering of price points
Subsidizing is difficult due to lack of operator-
leveraged distribution model
Market Restraints
Over 70 percent of the population consumes
only voice services, and data services have
not yet received large scale acceptance.
Availability of cheaper, look-alike Chinese phones
Impact: High Medium Low Source: Frost & Sullivan analysis.
13
14. Smartphones Expected to be the Next Growth Engine with
a CAGR of 39.2%
29.4
30.0 1000.0%
900.0%
25.0 Compound Annual Growth Rate (2010-2016) 913.8%
Compound Annual Growth Rate (2010-2016) 800.0%
Unit Shipment (Million)
39.2%
39.2% 700.0%
20.0
Unit Growth Rate
600.0%
15.0 500.0%
400.0%
10.0
300.0%
2.4 2.9 200.0%
5.0
20.8% 100.0%
0.0 0.0%
FY 09 FY 10 FY 16
Year
Source: Frost & Sullivan
Unit Shipment (Million) Unit Grow th Rate
Explosive growth expected in the Smartphone Segment , ,the future growth engine of the
Explosive growth expected in the Smartphone Segment the future growth engine of the
mobile market driven by an ecosystem of apps and innovative form factors
mobile market driven by an ecosystem of apps and innovative form factors
14
15. Trend #1: Operating System Perception Playing a Key Role
in Smartphone Selection
Smartphone Market: Operating System - Perception Mapping (India) FY 2010
• Android,
iOS,BADA for
netbooks, and
other devices
• S60, Windows,
and BADA
• Android, S60,
WebOS,
Blackberry OS
• S40, and Java OS
with advanced UI
• Nucleus and other
Java-based
feature phone OS
Source: Frost & Sullivan
15
16. Trend #2: Open Market most prevalent model adopted in
the Indian Market
Open Market
• In the open market model, handset manufacturers sell
devices through distributors and retailers.
• Handset manufacturers leverage an open market model
Open Market
by having strategic partnerships and alliances with large
distributors.
• This can be further classified into
• Modern Trade
Distribution • Traditional Retail
Models • Institutional Sales
• Main participants following open market model in India
are HTC, Nokia, Samsung, LG, and so on.
Operator
Leveraged Operator Leveraged
• Smartphones are sold through service providers and
locked for services of these providers.
• There are two methods to lock consumers to service
providers:
• Hard Locking
• Soft Locking
16
17. Trend #3: Bargaining Power of Substitutes, Customers,
Suppliers and New Entrants Key in the Smartphone Market
Smartphone Market: Force Field Analysis of Participants (India), FY 2010
Distributor’s power
Long
Fully developed Chinese ecosystem
Term OS - Open source Price sensitivity
Feature differentiation
Technological breakthrough
Period of Impact
Tablets
Look-alike phones
Multiple choice
Medium Technological breakthrough
Term Price sensitivity
Mini notebooks
OS - Open source
Fully developed Chinese ecosystem
Distributor’s power
New Indian manufacturers High-end mobile phones
OS - Open source
Short Chipset manufacturers New technology with chip vendor
Term MTK chips and open-source OS Price sensitivity
Tablets
Device commoditization
Mini notebooks Look-alike devices
Low Medium High
Bargaining Power of the Key Participants in Value Chain
•Substitute •Customers •Suppliers •New Entrants Source: Frost & Sullivan
17
18. Key Take-Aways
SMARTPHONES MOBILE HANDSETS
• The Smartphone ecosystem The key strategies for urban market
provides growth opportunities for penetration include sustained
participants. This market is expected branding effort and improved quality
to witness significant growth with of products
high profit margins.
• This market space is highly
dynamic, and participants need to Opportunities
Opportunities Provision of innovative products at
constantly innovate on the OS and affordable price is likely to be the
Abound!
Abound! major driver for growth in the rural
product feature fronts.
market.
• A comprehensive value
proposition, which includes a rich
feature set, a high-performing OS, Replacement is likely to help maintain
and an application ecosystem growth of the Indian mobile market,
that provides end users a better even after it nears high level of mobile
penetration.
experience is the key to success
18
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22. For Additional Information
Caroline Lewis Thejaswi P
Corporate Communications Industry Analyst
91.022.6607 2000 Information & Communication
Caroline.lewis@frost.com Technology Practice
thejaswip@frost.com
Abhishek Chauhan
Senior Consultant
Information & Communication
Technology Practice
abhishekc1@frost.com
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