The document provides background information on the 6thStreetYogurt brand including its vision, mission, logo, imagery, target audiences, and product offerings. The brand's vision is to build a community of yogurt connoisseurs and its mission is to enhance the appeal of frozen yogurt through product innovation. It was launched in 2012 in Mumbai and has grown to 7 locations. Its logo uses pink and black colors to represent indulgence and features a forward-moving angle matching its target audiences' attitudes. Its target audiences include women ages 18-35, youth ages 16-26, children 5-13, and working professionals ages 26 and above. The brand aims to be perceived as classy with attitude and offers a variety of frozen yogurt
We created an Advertising campaign for class about the popular cheesy snack Cheez Doodles. My team, Top Tier Ad Agency, played up the "cheez" factor of "Cheez Doodles" with a 90's nostalgic marketing approach, utilizing popular television shows, specifically on Nickelodeon, to target Millennials and their childhood. We also implemented an immersive and integrated marketing experience with Out-Of-Home executions that would surely attract attention from Millennials.
We created an Advertising campaign for class about the popular cheesy snack Cheez Doodles. My team, Top Tier Ad Agency, played up the "cheez" factor of "Cheez Doodles" with a 90's nostalgic marketing approach, utilizing popular television shows, specifically on Nickelodeon, to target Millennials and their childhood. We also implemented an immersive and integrated marketing experience with Out-Of-Home executions that would surely attract attention from Millennials.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
Marketing 301 Isenberg School of Management, Sabra Hummus, new product recommendation, market analysis, industry trends, target market, current marketing mix, SWOT analysis
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
For this project, I worked with team members to create an advertising campaign for Sabra Hummus. My main portion of the project was to photograph and design the advertisements.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
Strategic Communication Plan Synthesis Proposal for TalentiAnna Ferrari
My group designed the strategic plan for the brand "Snapple". We Conducted primary and secondary research. I created multi-media advertisements informed by the groups research (pages 15-18).
Our team's campaign book for Promotions. Promotions is a year-long, 9-credit course at McIntire that centers on creating a campaign for a corporate sponsor to compete in the annual American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
Marketing 301 Isenberg School of Management, Sabra Hummus, new product recommendation, market analysis, industry trends, target market, current marketing mix, SWOT analysis
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
For this project, I worked with team members to create an advertising campaign for Sabra Hummus. My main portion of the project was to photograph and design the advertisements.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
Strategic Communication Plan Synthesis Proposal for TalentiAnna Ferrari
My group designed the strategic plan for the brand "Snapple". We Conducted primary and secondary research. I created multi-media advertisements informed by the groups research (pages 15-18).
Our team's campaign book for Promotions. Promotions is a year-long, 9-credit course at McIntire that centers on creating a campaign for a corporate sponsor to compete in the annual American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).
Here it is marketing strategy of a Product almino all marketing concepts are used here CBBE SWOT etc.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.[1]
Scholars continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different definitions. On close examination, however, these definitions appear to centre around the notion that strategy refers to a broad statement of what is to be achieved.
Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.[2]
Strategic marketing, as a distinct field of study emerged in the 1971s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
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Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
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At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
3. VISION AND MISSION
VISION:
To build a community of Yogurt connoisseurs connected through the
brand
MISSION:
To enhance appeal of Frozen Yogurt to a wider audience and increase
consumption through product innovation
4. BRAND ESSENCE: Guilt free Indulgence
BACKGROUND
Launched in February 2012 with the only frozen yogurt store of South
Mumbai,6thStreetYogurt has emerged to be one of the most loved joints of its kind.
With its seven Locations in western Mumbai, the brand has been wowing yogurt and
fruit lovers in the city.
That said, the singular reason why it enjoys a loyal clientele is its eclectic variety of
over 24 toppings – everything from the exotic to the citrusy and its innovative flavours.
5. RATIONALE BEHIND THE NAME:
The name of the brand “6th Street” is derived from the famous entertainment city in
Austin Texas.
The brand aims at offering its patrons a Guilt free Indulgence in desserts.
6. LOGO AND INTERPRETATION
The pink plane layer below the black box serves as a mystic element. The forward
moving angle matches the attitude of the TG. The hidden layers at every touch point
make 6SY unexpected, imaginative, engaging and fun. The pink and black brand
colours reflect the indulgent and sinful attributes, while the maximum White reflects
the purity and genuineness of the brand.
Pink is the category colour and therefore the driving colour.
Black as a supportive colour as a sinful indulgence.
7. BRAND PERSONALITY
The brand needs to be perceived as classy, with attitude and wit. While being classy, it
should not be pretentious. It’s smooth talking girl, who has a witty sense of humor.
8. IMAGERY OF THE BRAND
HIGH PROFILE TRENDY COOL SOPHISTICATED INTERNATIONAL FASHIONABLE WITTY
HEALTHY FUN EXPRESSING
9. APPEAL OF THE BRAND
The bespoke eating
experience with
endless possibilities
Caters to all the taste-
chocolate, fruit, nuts,
dieters, low sweet lovers.
Trendy ,up market, status
oriented
Absolute guilt free
indulgence….
10. TARGET AUDIENCE
WOMEN(18-35)
The group is well affluent and economically balanced. They can
be working women or self employed. She likes indulgence and
might want to do so by satiating her sweet tooth, but whatever
it is she is also very conscious of her diet and its result on her
health. She is aware and well versed with international trends
and lifestyle.
YOUTH( 16-26) :The group is optimistic and ambitious with lots
of disposable cash. They are passionate about life and yet have
carefree demeanor. They are ingenious and wish to experiment
with the new things and hence it is the uniqueness in any brand
or product that attracts them. fashion and style are necessary
component in their entity.
11. CHILDREN(5-13)
72% of buying decision are influenced by children's. Studying in
private schools, they have plenty of disposable cash for their
temptations. They have more time for themselves to share with their
friends after schools or coaching's.
WORKING PROFESSIONALS(26& ABOVE)
The group is Ambitious and seek stability in life ,are very
conscious about social strata and what people perceive about
them they want to give 100% at work on weekdays and 100% to
family on weekends.
13. BEHAVIOURAL
USER STATUS:
First time user- who are aware of desserts and belonging category and looking for
new taste and preferences.
Regular user- consumers of frozen yogurt.
Potential user-should have commenced once in past 15 days can be consumer of
Cocoberry, Yogurtbay,Froyo or 6thStreetYogurt.
15. NEED STATES
FUN &ENJOYMENT RELATIONSHIP PERSONAL WELFARE
HANGOUT INTIMACY & BONDING INDULGENCE
FAMILY EXPRESS OF PARENTAL PEACE & RELAXATION
CELEBRATIONS LOVE MOOD CHANGER
16. KEY EMERGING NEEDS:
INDIVIDUALITY
Bespoke
Choices as per individual preference
Unique eat experience for each person
STATUS
Exclusive
Trendy
Niche
International
Show off value
FREEDOM
Freedom from calories
Free to make a distinct choice
Freedom