The document introduces the first Hong Kong-based graphic recording agency, illustrating their expertise in visual communication to enhance understanding and engagement. It details their services, which include graphic design, immersive experiences, and real-time facilitation, aiming to inspire emotional connections and drive sustainable change. The founder, Pierre-Louis Abel, emphasizes the importance of navigating complexity and fostering alignment through creative visual narratives.

2. THE FIRST HONG KONGGRAPHIC
RECORDING
AGENCY

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they trust us

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by talking to both the mind and the heart
visualisation helps people
see new possibilities
we believe
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GRAPHIC
DESIGN
Visually communicating
a simple or complex
story through an
illustration, brochure,
corporate presentation,
infographic, animated
video...
Creating a powerful
narrative through
multiple visual
manifestations such
as a new logo, font,
symbols, icons...
Designing immersive
creative experiences for
a large scale facilitated
workshop, innovation hub,
DesignShop...
Creating in real-time a tangible
representation of a keynote
speech, panel discussion,
business meeting, C-suite
strategy meeting, training
session, product launch...
Co-designing in real-time a
trangible representation of
a vision, strategy, business
model, target operating model,
new concept/service, futuristic
scenario, career plan...
Enhance people
understanding and
engagement.
Create a holistic visual
experience with more
impact.
Inspire people and allow
them to engage with their
work at an emotional
level to drive sustainable
change.
Better navigate complexity,
foster emotional engagement
to content and create a
robust output.
Better navigate complexity
and make sense of it.
Foster alignment, common
understanding and
accelerate decision making.
EXPERIENCE
DESIGN
GRAPHIC
RECORDING
GRAPHIC
FACILITATION
BRANDING
Our role goes
from designer
We design the output We co-design the output
to facilitator
BENEFIT
S
BENEFIT
S
BENEFIT
S
BENEFIT
S
BENEFIT
S
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Visually communicating a simple or complex story through
an illustration, brochure, corporate presentation, infographic,
animated video... To enhance people understanding
and engagement.
GRAPHIC DESIGN
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B
A
C K T O T
O
P

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GRAPHIC DESIGN
ILLUSTRATIONS

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GRAPHIC DESIGN
BROCHURES/BOOKLETS

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GRAPHIC DESIGN
CORPORATE PRESENTATIONS (InDesign)

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GRAPHIC DESIGN
CORPORATE PRESENTATIONS (Power Point)

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GRAPHIC DESIGN
INFOGRAPHICS

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GRAPHIC DESIGN
ANIMATED VIDEOS
WHITEBOARD ANIMATION VIDEO ANIMATION VIDEO
click on the image to watch the video click on the image to watch the videoclick on the image to watch the video
COMMERCIAL VIDEO

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Creating a powerful narrative through multiple visual
manifestations such as a new logo, font, moodboard,
symbols, icons...To create a holsitic visual experience for
more impact.
BRANDING
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B
A
C K T O T
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P

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BRANDING
VISUAL IDENTITY
REDESIGN OF THE BRAND PROBONO AUSTRALIA.
Australia’s leading news, jobs, events, research and funding
resources for the not-for-profit and charity sector
CREATION OF THE NEW BRAND THUSITHA.
New filipino consulting firm dedicated to empower young entrepreneurs

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Designing immersive creative experiences for corporate
workshops, innovation hubs, DesignShops...To inspire
people and allow them to engage with their work at an
emotional level to drive sustainable change.
EXPERIENCE DESIGN
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B
A
C K T O T
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P

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EXPERIENCE DESIGN
CREATING MEMORABLE & MEANINGFUL MOMENTS
THE CANOPEE EXPERIENCE for a leading australian bank.
THE CUBE EXPERIENCE for one of the largest professional service firms, APAC.
THE CHANGING WALL EXPERIENCE for a major french manufacturer, Shanghai.
THE 3 RIBBONS for a leading financial institution, Singapore.

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Creating in real-time a tangible representation of a keynote
speech, panel discussion, business meeting, C-suite
strategy meeting, training session, product launch...To better
navigate complexity, foster emotional engagement to
content and create a robust output.
GRAPHIC RECORDING
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B
A
C K T O T
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P

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GRAPHIC RECORDING
REAL-TIME VISUALISATION
2 day corporate workshop, Beijing
3 day international conference, Singapore
1 day PR event, Singapore
2 day corporate workshop, Tokyo2 day corporate workshop, Singapore

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Co-designing in real-time a trangible representation of a new vision,
strategy, business model, concept/service, futuristic scenario, career plan...
To better simplify & navigate the complexity and make sense of it.
To foster alignment, common understanding and accelerate decision
making.
GRAPHIC FACILITATION
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B
A
C K T O T
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P

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GRAPHIC FACILITATION
REAL-TIME CO-CREATION
Visioning workshop, Hong Kong
Career coaching workshop, ManilaVisioning workshop, Jakarta

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Pierre-Louis ABEL, founder and director of intangible
design is a graphic designer & facilitator passionate
about designing meaningful and memorable creative
experiences for people.
Born in France, he has lived and worked in cities such
as Seoul, New York, Bangkok and Sydney. He has a
master’s degree in Industrial Design from Ensci-Les
Ateliers and a postgraduate degree in Marketing and
Management from Paris Essec Business School, top-
leading schools in France.
In 2014 he was drawn back to Asia because of its
diversity, dynamism and potential. He founded the
first Hong Kong based graphic recording agency
that provides a wide range of design services
from graphic design to experience design, graphic
recording and graphic facilitation.
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C K T O T
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22. Instagram: intangible_design.com
Facebook: intangible design
LinkedIn: intangible design
Pinterest: intangible design
Twitter: @id_hongkong
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