Being a television or agency producer is not about what you do, but how you do it. This presentation walks through the five key principles to producing a successful project.
This presentation outlines five principles for producing great creative work: 1) Plan for change by mapping out projects and accounting for potential shifts, 2) Focus on the next step to make large projects feel manageable, 3) Be the "yes" by presenting solutions instead of obstacles when challenges arise, 4) Understand team motivations to define roles and align goals, and 5) Make projects fun while ensuring they get done. Examples are provided for each principle. The speakers are Whit Friese, a creative director with 18 years in agencies, and Connor Swegle, an account director specializing in entertainment branding and global trends.
The document discusses the transformation of NGN's old IT department into its new Innovation, Improvement, and Information (3iG) group. Key points include:
- The old IT department has become part of 3iG, which focuses on bringing ideas to life through changes in processes, organization, technology, and information.
- 3iG was created to help NGN adapt faster to changing customer expectations and new technologies, and to deliver innovations and improvements more quickly.
- NGN's leadership encouraged a culture of customer focus, helped people develop their potential, and challenged employees to generate new ideas, leading to the creation of 3iG.
Panel discussion with:
Ahmed Enany, President & Chief Executive Officer, SoCalBio
A. Stephen Dahms, PhD, Consultant, Workforce Development, SoCalBio
William Pratt, Vice President of Operations and Director of Creative Design, Kinamed Inc.
John Milburn, Director, Employee Training Institute, College of the Canyons
El documento presenta un taller sobre moneda y banca que incluye cuatro preguntas: la primera solicita describir la evolución del dinero y sus funciones a lo largo del tiempo; la segunda pide explicar los tres motivos de demanda de dinero en una sociedad; la tercera cuestiona identificar y explicar la relación entre la creación primaria y secundaria de dinero con los indicadores monetarios; y la cuarta pregunta busca explicar por qué el control monetario tiene impactos fiscales y cambiarios.
El documento discute varios problemas ambientales en el país, incluyendo la calidad del agua, calidad del aire, tierras agrícolas y ambiente urbano. Señala que la minería artesanal y otras actividades no serían incluidas en sistemas de tratamiento de aguas residuales por falta de recursos económicos. También dice que la calidad del aire no mejorará debido al envejecido parque automotor y que la pobreza contribuye a la contaminación del aire por falta de cultura ambiental. Además, explica que el 40
The document discusses best practices for fostering innovation while maintaining quality and compliance. It recommends defining the business objective and value of projects upfront. It also suggests implementing a quality management system (QMS) that includes elements like document control, roles and responsibilities, change control, inspections, and training. The QMS should be defined, activities planned, and responsibility partitioned and documented in a quality plan. It also warns to avoid concurrent technology development and product design.
This presentation outlines five principles for producing great creative work: 1) Plan for change by mapping out projects and accounting for potential shifts, 2) Focus on the next step to make large projects feel manageable, 3) Be the "yes" by presenting solutions instead of obstacles when challenges arise, 4) Understand team motivations to define roles and align goals, and 5) Make projects fun while ensuring they get done. Examples are provided for each principle. The speakers are Whit Friese, a creative director with 18 years in agencies, and Connor Swegle, an account director specializing in entertainment branding and global trends.
The document discusses the transformation of NGN's old IT department into its new Innovation, Improvement, and Information (3iG) group. Key points include:
- The old IT department has become part of 3iG, which focuses on bringing ideas to life through changes in processes, organization, technology, and information.
- 3iG was created to help NGN adapt faster to changing customer expectations and new technologies, and to deliver innovations and improvements more quickly.
- NGN's leadership encouraged a culture of customer focus, helped people develop their potential, and challenged employees to generate new ideas, leading to the creation of 3iG.
Panel discussion with:
Ahmed Enany, President & Chief Executive Officer, SoCalBio
A. Stephen Dahms, PhD, Consultant, Workforce Development, SoCalBio
William Pratt, Vice President of Operations and Director of Creative Design, Kinamed Inc.
John Milburn, Director, Employee Training Institute, College of the Canyons
El documento presenta un taller sobre moneda y banca que incluye cuatro preguntas: la primera solicita describir la evolución del dinero y sus funciones a lo largo del tiempo; la segunda pide explicar los tres motivos de demanda de dinero en una sociedad; la tercera cuestiona identificar y explicar la relación entre la creación primaria y secundaria de dinero con los indicadores monetarios; y la cuarta pregunta busca explicar por qué el control monetario tiene impactos fiscales y cambiarios.
El documento discute varios problemas ambientales en el país, incluyendo la calidad del agua, calidad del aire, tierras agrícolas y ambiente urbano. Señala que la minería artesanal y otras actividades no serían incluidas en sistemas de tratamiento de aguas residuales por falta de recursos económicos. También dice que la calidad del aire no mejorará debido al envejecido parque automotor y que la pobreza contribuye a la contaminación del aire por falta de cultura ambiental. Además, explica que el 40
The document discusses best practices for fostering innovation while maintaining quality and compliance. It recommends defining the business objective and value of projects upfront. It also suggests implementing a quality management system (QMS) that includes elements like document control, roles and responsibilities, change control, inspections, and training. The QMS should be defined, activities planned, and responsibility partitioned and documented in a quality plan. It also warns to avoid concurrent technology development and product design.
From Project to Product: “Big Rock” Constraints and How to Overcome ThemCprime
Project-based thinking and process is often the largest inhibitor of achieving agility. It explains why the notion of ‘Project to Product' has gained such popularity to the point of becoming a buzzword in recent years.
Despite the enthusiasm about becoming a product-driven organization, many companies still hang onto their old project-based ways due to some “big rock” constraints, including funding and separation of IT and business.
So, what can you do to make a successful shift?
Join Anne Steiner, Cprime’s VP of Product & Technology, to explore the challenges you may face in your product agility journey and how to overcome them. We’ll explore:
- Common constraints you may encounter when shifting from project to product and how to address them
- How to shift to product based funding models
- The role of the product manager
- Benefits you’ll experience with true product agility
Bryan Berger on Distraction Free Design Sprints at Design Driven NYCBryan Berger
I lead a team of 5 Product Designers. We build platforms and solutions for online and in-person learning experiences.
I talk about wow we paused all work for 2 weeks across all teams to get back to the basics.
Why we needed to do it, what we did, and what we learned as a design team.
There is always much debate between different practices and methodologies which usually cascade into subjective opinions and preferences. In this talk we will explore some of the key principles behind Agile, Lean, Lean startup and traditional waterfall methods in context to the product domain you are working within. We will explore how iterative Agile and Lean delivery models benefit learning and exploration, whilst comparing the contextual application, risks benefits and pitfalls of different methodologies.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
Critical 5 to succeed as agile product manager using scrumBimlesh Gundurao
This document discusses agile product management using SCRUM. It identifies 5 critical factors for success: 1) Understanding how agile product management differs from traditional approaches, 2) Distinguishing the roles of product owner and product manager, 3) Implementing agile practices at an enterprise scale, 4) Avoiding common pitfalls, and 5) Focusing on critical success factors like prioritization, communication, and progress measurement. The document provides details on each of these factors, with examples of how to structure product management organizations, prioritize backlogs, scale agile across teams, and common challenges to avoid.
This presentation was designed as a primer and introduction to product management and was hosted by General Assembly DC. GA's full Product Management Immersive will run from Dec 1 - Feb 19 and again from Mar 16 - May 21. Details can be found here: http://ga.co/h7S .
The Ultimate Startup Pitch Deck Template and Example Startup PitchSilvia Mah PhD, MBA
The pitch deck template outlines a 12 slide template for startups to use when pitching investors. It includes slides on the problem, solution, market opportunity, business model, competition, team, traction, and financial projections. The summary provides guidance on customizing the template to each startup's unique story and tailoring the presentation time based on the investors being pitched. Overall, the template is meant to help founders quickly and effectively convey their value proposition and ask for funding.
The document discusses agile product management and the critical factors for success. It begins by noting that agile product management is different than traditional product management in 5 key ways: managing a roadmap in small increments, collaboration, obtaining frequent customer feedback, focusing on business value, and making progress visible. It then discusses the differences between a product owner and product manager in an agile context. Some common pitfalls for product owners and agile teams are also outlined, including product owners not being fully engaged or providing insufficient story details. The summary concludes that the 5 critical success factors for product owners are to listen well, prioritize ruthlessly, share customer insights, measure progress visibly, and manage their time effectively.
Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for C...Fronteer Strategy
Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..
Ways To promote Your Business – How Do You Determine What Will Give You The B...SRMS
This document provides tips for small business owners on promoting their business. It discusses developing a unique selling point and logo, understanding competitors, using an effective pricing strategy, and pulling prospects through promotional campaigns using awareness, interest, desire, and action. Key recommendations include distinguishing your business visually, planning initiatives based on cost and impact, and monitoring results to optimize spending.
Increasing Runway Without Sacrificing Growth with Norwest Venture Partners an...saastr
Sean Jacobsohn, Partner @ Norwest Venture Partners
Scott Beechuk, Partner @ Norwest Venture Partners
Kristina Shen, General Partner @ Andreessen Horowitz
Top of mind for many startups during a downturn is the question, “How do we balance investment in growing our business while maintaining a modest burn to extend our time to next funding?” In this session we will explore some creative techniques to grow your business with efficiency. Hear from three VC partners with experience successfully co-founding, leading, and growing startups during previous market downturns
Ever feel like the market moves faster than your marketing team? Or wonder how flexible your finance (and leadership!) teams would really be if self-direction glitched and blew a million dollars? Organizations introduce Agile believing it will lead in part to greater responsiveness and resiliency. Yet, why do so many fail to achieve those outcomes?
It isn’t just that they’re structured and operated by default along hierarchical lines rather than by design for iterative work. Achieving the full benefits of Agile comes from shifting the culture and mindset of a whole organization, sometimes as radically as encouraging it to “Make New Mistakes.” This very philosophy was a driver in the fastest division in HP’s history to reach $1B, a hardware division that was focused on manufacturing operations with razor thin margins, and markets that changed 3x faster than the development lead time.
Through a series of short stories and exercises, attendees will explore 5 practices from that business which led to roaring success. We’ll probe their parallels in Lean / Agile practice. With each one, you’ll briefly self-inspect the state of your own organization, as well as create a backlog you can use to adapt in your “real world” beyond the conference.
Do you have, or want, a vision that takes you beyond high performing teams, to a high performing, resilient business? Come hear how you can help your organization shift from mechanics that “do” Agile, and walk away with a feel for what’s possible when not just development but a whole organization surfs the flow of “being” Agile.
From Project to Product: Don't You Dare Mess With PlanningCprime
If you work in tech, you probably have a love/hate relationship with project planning. We dislike it because to get it right, we need to accurately predict the future, a largely impossible task. On the other hand, we like it because it gives business leaders the "predictability" they long for in order to make sound decisions that drive business growth.
Some in the agile community have resisted the need for planning, while others have simply encouraged planning in shorter cycles. As the shift from project thinking to product thinking becomes mainstream, we need to reconsider the impact on planning.
Take a deep dive into planning and discusses how this changes for the better as we shift from project to product. We explore:
- The difference between project plans and product horizons
- Turning the Iron Triangle over: Time, Budget, Scope is still a "pick two"
- How to estimate in ranges
- Ways to create roadmaps and product horizons at the portfolio, product family, and product levels
- The reasons to steer the conversation from "When will you be done?" to "What are we investing in next?"
Brand together: How companies use online co-creation to guide the branding pr...Felix Koch
Presented at the Transform Conference 10/2011 in London.
Brand together: How companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders?
What works and what doesn’t?
Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, will share their experiences of what has worked well – and what hasn’t. They will also leave you with five golden rules that will apply to any co-creative branding process that is facilitated online.
Brand together: how companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders? What works and what doesn’t? Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, share their experiences of what has worked well – and what hasn't.
Felix Koch, Promise Communities, consultancy director
This document discusses fringe planning and how it can inspire innovators. It outlines how some agencies are establishing venture capital funds to commercialize their own ideas and generate revenue beyond client work. This allows agencies to control their fate and obtain half their revenue from client projects and half from owned intellectual property. The movement of agencies innovating beyond client work is growing as they recruit creative talent and identify consumer needs not met by existing products. Fringe planning could inspire agency innovators by finding solutions to consumer paradoxes and testing early concepts.
Николай Алименков "Геймификация в аутсорсинговых компаниях: практический отчет"Fwdays
Большинство привыкли слышать слово "Геймификация" только в контексте привлечения конечного пользователя в процесс использования программы. Кто-то знает о применении данного подхода в продуктовых компаниях с целью влияния на процесс разработки. Но мало кто верит, что подобные практики можно внедрять и в аутсорсинговых компаниях.
В данном докладе будут представлены практический отчет о подобном внедрении, рассмотрены детальный фреймворк для повторного использования в проектах различного типа. Если вы хотите добавить интереса и привлечь команду в свой проект, то этот доклад для вас.
Guidelines: Building A Successful StartupMario Ramadan
The following presentation delivers the lessons learned from startup failures and provides a few case studies and a list of guidelines for entrepreneurs on how to maximize their returns on investment and failure.
The document outlines Zac Hays' presentation on product strategy. It discusses the differences between vision, strategy, and roadmaps. It then provides an overview of BuildingConnected's strategy to first build a network through bid management, grow their SaaS business, and expand into new marketplaces. Finally, it outlines a 5-step process for defining a product strategy, including determining product-market fit, identifying defensive moats, selecting a strategic path, sequencing objectives, and stress testing the strategy.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
From Project to Product: “Big Rock” Constraints and How to Overcome ThemCprime
Project-based thinking and process is often the largest inhibitor of achieving agility. It explains why the notion of ‘Project to Product' has gained such popularity to the point of becoming a buzzword in recent years.
Despite the enthusiasm about becoming a product-driven organization, many companies still hang onto their old project-based ways due to some “big rock” constraints, including funding and separation of IT and business.
So, what can you do to make a successful shift?
Join Anne Steiner, Cprime’s VP of Product & Technology, to explore the challenges you may face in your product agility journey and how to overcome them. We’ll explore:
- Common constraints you may encounter when shifting from project to product and how to address them
- How to shift to product based funding models
- The role of the product manager
- Benefits you’ll experience with true product agility
Bryan Berger on Distraction Free Design Sprints at Design Driven NYCBryan Berger
I lead a team of 5 Product Designers. We build platforms and solutions for online and in-person learning experiences.
I talk about wow we paused all work for 2 weeks across all teams to get back to the basics.
Why we needed to do it, what we did, and what we learned as a design team.
There is always much debate between different practices and methodologies which usually cascade into subjective opinions and preferences. In this talk we will explore some of the key principles behind Agile, Lean, Lean startup and traditional waterfall methods in context to the product domain you are working within. We will explore how iterative Agile and Lean delivery models benefit learning and exploration, whilst comparing the contextual application, risks benefits and pitfalls of different methodologies.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
Critical 5 to succeed as agile product manager using scrumBimlesh Gundurao
This document discusses agile product management using SCRUM. It identifies 5 critical factors for success: 1) Understanding how agile product management differs from traditional approaches, 2) Distinguishing the roles of product owner and product manager, 3) Implementing agile practices at an enterprise scale, 4) Avoiding common pitfalls, and 5) Focusing on critical success factors like prioritization, communication, and progress measurement. The document provides details on each of these factors, with examples of how to structure product management organizations, prioritize backlogs, scale agile across teams, and common challenges to avoid.
This presentation was designed as a primer and introduction to product management and was hosted by General Assembly DC. GA's full Product Management Immersive will run from Dec 1 - Feb 19 and again from Mar 16 - May 21. Details can be found here: http://ga.co/h7S .
The Ultimate Startup Pitch Deck Template and Example Startup PitchSilvia Mah PhD, MBA
The pitch deck template outlines a 12 slide template for startups to use when pitching investors. It includes slides on the problem, solution, market opportunity, business model, competition, team, traction, and financial projections. The summary provides guidance on customizing the template to each startup's unique story and tailoring the presentation time based on the investors being pitched. Overall, the template is meant to help founders quickly and effectively convey their value proposition and ask for funding.
The document discusses agile product management and the critical factors for success. It begins by noting that agile product management is different than traditional product management in 5 key ways: managing a roadmap in small increments, collaboration, obtaining frequent customer feedback, focusing on business value, and making progress visible. It then discusses the differences between a product owner and product manager in an agile context. Some common pitfalls for product owners and agile teams are also outlined, including product owners not being fully engaged or providing insufficient story details. The summary concludes that the 5 critical success factors for product owners are to listen well, prioritize ruthlessly, share customer insights, measure progress visibly, and manage their time effectively.
Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for C...Fronteer Strategy
Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..
Ways To promote Your Business – How Do You Determine What Will Give You The B...SRMS
This document provides tips for small business owners on promoting their business. It discusses developing a unique selling point and logo, understanding competitors, using an effective pricing strategy, and pulling prospects through promotional campaigns using awareness, interest, desire, and action. Key recommendations include distinguishing your business visually, planning initiatives based on cost and impact, and monitoring results to optimize spending.
Increasing Runway Without Sacrificing Growth with Norwest Venture Partners an...saastr
Sean Jacobsohn, Partner @ Norwest Venture Partners
Scott Beechuk, Partner @ Norwest Venture Partners
Kristina Shen, General Partner @ Andreessen Horowitz
Top of mind for many startups during a downturn is the question, “How do we balance investment in growing our business while maintaining a modest burn to extend our time to next funding?” In this session we will explore some creative techniques to grow your business with efficiency. Hear from three VC partners with experience successfully co-founding, leading, and growing startups during previous market downturns
Ever feel like the market moves faster than your marketing team? Or wonder how flexible your finance (and leadership!) teams would really be if self-direction glitched and blew a million dollars? Organizations introduce Agile believing it will lead in part to greater responsiveness and resiliency. Yet, why do so many fail to achieve those outcomes?
It isn’t just that they’re structured and operated by default along hierarchical lines rather than by design for iterative work. Achieving the full benefits of Agile comes from shifting the culture and mindset of a whole organization, sometimes as radically as encouraging it to “Make New Mistakes.” This very philosophy was a driver in the fastest division in HP’s history to reach $1B, a hardware division that was focused on manufacturing operations with razor thin margins, and markets that changed 3x faster than the development lead time.
Through a series of short stories and exercises, attendees will explore 5 practices from that business which led to roaring success. We’ll probe their parallels in Lean / Agile practice. With each one, you’ll briefly self-inspect the state of your own organization, as well as create a backlog you can use to adapt in your “real world” beyond the conference.
Do you have, or want, a vision that takes you beyond high performing teams, to a high performing, resilient business? Come hear how you can help your organization shift from mechanics that “do” Agile, and walk away with a feel for what’s possible when not just development but a whole organization surfs the flow of “being” Agile.
From Project to Product: Don't You Dare Mess With PlanningCprime
If you work in tech, you probably have a love/hate relationship with project planning. We dislike it because to get it right, we need to accurately predict the future, a largely impossible task. On the other hand, we like it because it gives business leaders the "predictability" they long for in order to make sound decisions that drive business growth.
Some in the agile community have resisted the need for planning, while others have simply encouraged planning in shorter cycles. As the shift from project thinking to product thinking becomes mainstream, we need to reconsider the impact on planning.
Take a deep dive into planning and discusses how this changes for the better as we shift from project to product. We explore:
- The difference between project plans and product horizons
- Turning the Iron Triangle over: Time, Budget, Scope is still a "pick two"
- How to estimate in ranges
- Ways to create roadmaps and product horizons at the portfolio, product family, and product levels
- The reasons to steer the conversation from "When will you be done?" to "What are we investing in next?"
Brand together: How companies use online co-creation to guide the branding pr...Felix Koch
Presented at the Transform Conference 10/2011 in London.
Brand together: How companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders?
What works and what doesn’t?
Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, will share their experiences of what has worked well – and what hasn’t. They will also leave you with five golden rules that will apply to any co-creative branding process that is facilitated online.
Brand together: how companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders? What works and what doesn’t? Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, share their experiences of what has worked well – and what hasn't.
Felix Koch, Promise Communities, consultancy director
This document discusses fringe planning and how it can inspire innovators. It outlines how some agencies are establishing venture capital funds to commercialize their own ideas and generate revenue beyond client work. This allows agencies to control their fate and obtain half their revenue from client projects and half from owned intellectual property. The movement of agencies innovating beyond client work is growing as they recruit creative talent and identify consumer needs not met by existing products. Fringe planning could inspire agency innovators by finding solutions to consumer paradoxes and testing early concepts.
Николай Алименков "Геймификация в аутсорсинговых компаниях: практический отчет"Fwdays
Большинство привыкли слышать слово "Геймификация" только в контексте привлечения конечного пользователя в процесс использования программы. Кто-то знает о применении данного подхода в продуктовых компаниях с целью влияния на процесс разработки. Но мало кто верит, что подобные практики можно внедрять и в аутсорсинговых компаниях.
В данном докладе будут представлены практический отчет о подобном внедрении, рассмотрены детальный фреймворк для повторного использования в проектах различного типа. Если вы хотите добавить интереса и привлечь команду в свой проект, то этот доклад для вас.
Guidelines: Building A Successful StartupMario Ramadan
The following presentation delivers the lessons learned from startup failures and provides a few case studies and a list of guidelines for entrepreneurs on how to maximize their returns on investment and failure.
The document outlines Zac Hays' presentation on product strategy. It discusses the differences between vision, strategy, and roadmaps. It then provides an overview of BuildingConnected's strategy to first build a network through bid management, grow their SaaS business, and expand into new marketplaces. Finally, it outlines a 5-step process for defining a product strategy, including determining product-market fit, identifying defensive moats, selecting a strategic path, sequencing objectives, and stress testing the strategy.
Similar to Principles of Producing Great Creative (20)
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
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The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
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The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
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NOT WHAT YOU DO, BUT HOW: PRINCIPLES OF PRODUCING GREAT CREATIVE
This presentation is built to outline the keys to successfully leading teams from
project launch to final delivery.
OVERVIEW
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NOT WHAT YOU DO, BUT HOW: PRINCIPLES OF PRODUCING GREAT CREATIVE
From its initial brief, through the creative process, to final delivery, any creative
project can be a challenge. Creatives and designers aim to push the limits,
bosses and clients set restrictions, schedules are a moving target, and budgets,
deliverables, deadlines, and air dates are constantly looming.
OVERVIEW
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Whit Friese
CREATIVE DIRECTOR
•18-year Agency Background
•Domestic and International
•Show Production
Connor Swegle
ACCOUNT DIRECTOR
•Entertainment Branding & Design
Background
•Global Trend Perspective
•Client Focused
SPEAKER BIOS
12. PROMAX|BDA BOOT CAMP
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WHAT
YOU DO •Budgets
•Schedules
•Assignments
•Delivery
This is experience you can
generate over time.
BEING A PRODUCER
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YOU DO
HOW
YOU DO IT •Attitude
•Energy
•Communication
•Forethought
These are skills you can
contribute immediately.
BEING A PRODUCER
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A lot of people can produce a project.
How you do it dictates the team’s collective effort, their
attitude, and the overall quality of the project.
14
BEING A PRODUCER
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FOCUS ON
PLAN for
CHANGE
BE THE YES
THE MOTIVATION
MAKE IT FUN
GET IT DONE
B
A
1
2
3
4
5
UNDERSTAND
THE NEXT
FIVE PRINCIPLES
18. 5 PRINCIPLES OF GREAT PRODUCING
A
B
18
PLAN FOR CHANGE1
Director is booked.
Must be 3D.
Talent
Changed
Management re-direct.
19. 5 PRINCIPLES OF GREAT PRODUCING
19
1
MAP IT OUT
HOW DO YOU PLAN FOR CHANGE?
PLAN FOR CHANGE
20. 5 PRINCIPLES OF GREAT PRODUCING
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1 PLAN FOR CHANGE
A clear plan of attack sets expectations, informs
stakeholders, and reflects how each change can
shift other pieces of a project’s puzzle.
21. 5 PRINCIPLES OF GREAT PRODUCING
1
CREATIVE CONCEPT
DEVELOPMENT
MULTI-PLATFORM PROJECT
WEEK 1 WEEK 2
CREATIVE
BRIEF
17
ON-AIR DESIGN &
COMPOSITING
PRINT DESIGN
PROJECT
DELIVERY
5
DETAILED DESIGN & PRODUCTION - PRINT, OFF-AIR &
DIGITAL
TALENT
APPROVA
4 DESIGN
APPROVA
24
DESIGN
DEVELOPMENT
VERSIONING & DELIVERY
MECHANICALS &
DELIVERY
DIGITAL VERSIONING
FINAL
DESIGN
24
PLAN FOR CHANGE
23. 5 PRINCIPLES OF GREAT PRODUCING
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FOCUS ON THE NEXT2
Nothing is more intimidating than a large project.
Except if the only thing you and your team have to
work from is a blank page.
24. 5 PRINCIPLES OF GREAT PRODUCING
24
2 FOCUS ON THE NEXT
MAKE BIG PROBLEMS SMALL
HOW DO YOU FOCUS ON THE NEXT?
25. 5 PRINCIPLES OF GREAT PRODUCING
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2 FOCUS ON THE NEXT
Don’t constantly worry about the final delivery.
Instead, break the process into steps. Start with
the first step and work your way through.
26. 5 PRINCIPLES OF GREAT PRODUCING
26
2 FOCUS ON THE NEXT
EXAMPLE: DISCOVERY CHANNEL’S FROZEN PLANET
Frozen Planet is a Discovery Channel blue-chip documentary
series. The launch was highly anticipated and required a
multi-platform delivery.
27. 5 PRINCIPLES OF GREAT PRODUCING
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2 FOCUS ON THE NEXT
EXAMPLE: DISCOVERY CHANNEL’S FROZEN PLANET
It was a massive project to produce, but by breaking each
segment into its own smaller project, the producer was able
to seamlessly develop a fully-integrated multi-platform
campaign.
28. 5 PRINCIPLES OF GREAT PRODUCING
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2 FOCUS ON THE NEXT
SUNDAYS 8PM
PREMIERES MARCH 18
FACEBOOK.COM /FROZENPLANETUS
DISCOVERY.COM /FROZENPLANET
FROM THE MAKERS OF PLANET EARTH
30. 5 PRINCIPLES OF GREAT PRODUCING
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3 PLAN FOR CHANGE
PRESENT SOLUTIONS
HOW DO YOU BE THE YES?
31. 5 PRINCIPLES OF GREAT PRODUCING
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3 BE THE YES
When a challenge presents itself, you have two options.
You can create a solutions-driven environment, or you
can let obstacles stop you and create an environment
fearful of change.
32. 5 PRINCIPLES OF GREAT PRODUCING
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3 BE THE YES
EXAMPLE: CANAL+ GROUP’S D17
In the middle of developing France’s D17 brand launch,
twenty :10 IDs were added to the deliverables list. The team
was concerned and overwhelmed.
33. 5 PRINCIPLES OF GREAT PRODUCING
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3 BE THE YES
EXAMPLE: CANAL+ GROUP’S D17
Rather than creating an environment of stress, the producer
created an environment of solutions by bringing the team
together for brainstorms.
34. 5 PRINCIPLES OF GREAT PRODUCING
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3 BE THE YES
EXAMPLE: CANAL+ GROUP’S D17
The solution was to create an original library of 5,000+ still
images, giving the client unlimited stories to tell, and visual
motifs to play off of.
36. 5 PRINCIPLES OF GREAT PRODUCING
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UNDERSTAND THE
MOTIVATION
4
37. 5 PRINCIPLES OF GREAT PRODUCING
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4 UNDERSTAND THE MOTIVATION
YOU CREATE A
COMMON GOAL
WHAT HAPPENS WHEN YOU
UNDERSTAND MOTIVATION?
38. 5 PRINCIPLES OF GREAT PRODUCING
38
UNDERSTAND THE MOTIVATION
Listen to your team and understand the why
behind the what.
Through this, you can define how each team
member creates the most impact, and can bring
their collective motivations together for a larger
net impact.
4
39. 5 PRINCIPLES OF GREAT PRODUCING
39
UNDERSTAND THE MOTIVATION
EXAMPLE: TIME WARNER CABLE SPORTSNET
Time Warner Cable’s launch campaign for their new
network, SportsNet, stirred up quite a few opinions at the
office. Some thought the campaign should be heavily
Lakers centric, while others thought the new SportsNet
brand should lead the campaign.
4
40. 5 PRINCIPLES OF GREAT PRODUCING
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UNDERSTAND THE MOTIVATION
EXAMPLE: TIME WARNER CABLE SPORTSNET
This difference of opinion slowed the project, but the
producer was able to sit with the team, clearly articulate the
client’s goals, and use that as a stepping stone to refocus each
team members’ individual motivations.
4
41. 5 PRINCIPLES OF GREAT PRODUCING
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UNDERSTAND THE MOTIVATION4
42. 5 PRINCIPLES OF GREAT PRODUCING
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MAKE IT FUN, GET IT DONE5
43. 5 PRINCIPLES OF GREAT PRODUCING
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5 MAKE IT FUN, GET IT DONE
We work in a creative industry, and we’re here
because we love creativity and storytelling. Enjoy it!
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FOCUS ON
PLAN for
CHANGE
BE THE YES
THE MOTIVATION
MAKE IT FUN
GET IT DONE
B
A
1
2
3
4
5
UNDERSTAND
THE NEXT
FIVE PRINCIPLES