2. In order to make the text for the masthead to stand out and
catch the audiences eye I right clicked on the layer, then
clicked on blending options which brings up the pop up to the
left. This tool allows you to put a drop shadow, inner shadow,
glows and contouring to make the text look a little more 3D. I
used this to obviously make it stand out but too also make it
look a little ‘edgier’ and my target audience listen to indie/ rock
music, therefore stereotypically like the ‘edgier’ look. Linking
in with Branston and Staffords stereotypes theory (2010) which
states that media gives us a way of imagining particular
groups, identities and situations, the font I have used and the
colour I have used are ones found in a lot of indie music
magazines that I researched, therefore this means that by
using the font and making it a little 3D I am appealing to a
particular group of people. This group of people are
stereotypically going to be found in my target audience as they
listen to indie music and all do the same things. As this is the
masthead I made sure it was larger in font size than the cover
lines, I also made sure that you could clearly see the title by
doing the floor test, in making sure you can see the masthead
from the floor it means that you will be able to see the
magazine from a reasonable distance which means that it will
be able to catch the audiences eye from afar.
3. To make the circle I used the ellipse tool, once you click on it you can
draw whatever size circle you want. To insert text in the circle I clicked
on the Text icon which then allows you to draw a little box that will let
you type in, by doing this I created an insert which you conventionally
see one on the front cover of a magazine, I also placed it to the left side
of the front cover as on a shelf in a shop you only usually see the left
side of the magazine. I included it to catch the readers eye and it will
also make them want to buy the magazine as they have the chance to
win something. It is also advertising tickets to a festival, reason being is
that my target audience like to attend festivals so therefore this would
appeal to them more. Relating to Branston and Staffords theory on
stereotypes, by advertising the chance to go to a festival I have
excluded people who don’t like festivals which means I have created a
certain group of people that identify themselves with my magazine and
feel like they belong reading this magazine. The insert is a circle shape
as conventionally inserts are either star shaped or in a circle.
4. To draw the box I used the rectangle tool, by clicking on it the
tool allows to draw a rectangle whatever size and where you
want and then to insert text I clicked on the text tool which
allows you to put text wherever you want. This created a
strapline which I placed at the top of my magazine front cover, I
wanted to make one as its an obvious magazine convention, by
creating one it makes it look more realistic, again it advertises
festival line up as my target audience like festivals. I also
changed the words reading and V Fest to red to make them
stand out and to also fit in with the whole magazines colour
scheme as throughout the pages the main colour used is
red, this is so the audience will familiarize the colour red with
my magazine.
