2. The masthead it in the same colour every week and is in the top third. The background colour normally in contrast with the other colours There is always one main storyline that is in the middle There isn’t a colour scheme to make things stand out They use ‘!’ ‘?’ and other types of punctuation to make it feel more personal and it make it more exciting. They use smaller story line around the page. The barcode, price and date is always clearly stated
3. Enigma to attract audience. Other storylines around the page Website for magazine Masthead in top third Cover stars eyes in the top third Prize Punctuation to incise audience No particular colour theme Same font used throughout. Different narratives to please everyone Tabs for making the magazine easier to read. Barcode
