From zero to hero - building company awareness from scratch
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Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested? Presentation at Cleantech Finland's member event on 14 May 2013.
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Kaisa Hernberg discusses how cities can become smarter through technology-based services. As cities face problems like pollution and traffic congestion, they cannot always solve these issues alone. Traditionally, cities own and operate infrastructure and services, but a new paradigm views the city as an open platform where citizens, startups, and communities create new services and facilities. The document provides examples of Vancouver allowing tech companies to test technologies on municipal assets, benefiting companies and the city. It also discusses mobility and heating solutions emerging from sharing economies, renewable energy, and increased efficiency. For these new approaches to work, cities need openness, removed restrictions, a commitment to collaboration, and an understanding of their core roles and assets.
Asiantuntija epämukavuusalueella
Nykypäivän työelämässä asiantuntijan on osattava myydä ja markkinoida osaamistaan. Monella on negatiivisia käsityksiä myyjistä ja myymisestä, mutta oikeasti myymisessä on kyse ongelmien ratkaisemisesta ja yhteisen edun etsimisestä.
Esitys Tiistai-klubilla 18.4.2016
Pariisin sopimus ja cleantech
Esitys Sitran Kestävän talouspolitiikan johtamiskoulutuksessa 10.2.2016
Näin sinäkin opit rakastamaan myymistä
Monelle suomalaiselle yrittäjälle myyminen on se vähiten mukava tai jollakin tapaa vieraalta tuntuva osa työstä. Myymisestäkin voi kuitenkin oppia pitämään, kun ymmärtää oman suhtautumisen syyt ja löytää positiivisemman asennoitumisen.
Esitys Yritystä Stadiin -tapahtumasta 6.5.2015
Miksi Suomen riippuvuutta energian tuonnista on tärkeää vähentää
Suomalaisten yritysten pitäisi pystyä luomaan paljon lisää työpaikkoja. Energia-alalla on suuria mahdollisuuksia. Aalto-yliopiston professorin Raimo Lovion esitys "Ilmastonmuutoksen torjunta, Suomen paras bisnesmahdollisuus?" -seminaarissa 25.3.2015
Cleantechin maailmanmarkkinat ja Suomen mahdollisuudet
Minkä kokoisista markkinoista ja bisnesmahdollisuuksista puhutaan, kun puhutaan cleantechista? Kaisa Hernbergin esitys "Ilmastonmuutoksen torjunta, Suomen paras bisnesmahdollisuus" -seminaarissa 25.3.2015
Ilmastonmuutos, maailman suurin business
The Climate Leadership Council in Finland has 17 member organizations and aims to make climate change the world's largest business opportunity. Current resource use is 1.5 times what the planet can sustain, and without changes this will rise to 2.5-4 times unsustainable levels. Innovation and new clean technologies are necessary to reduce impacts to sustainable levels. Cities are driving decarbonized economic growth through policies like Copenhagen's plan to be carbon neutral by 2025. Leading countries are combining emissions reductions, energy transformation, and green growth in strategies like Denmark's plan for energy independence from fossil fuels by 2050.
Digital marketing and sales growth - what is the connection
What is the connection between digital marketing and sales growth? How do today's b2b buyers use the Internet and why is this crucially important for salespeople?
Presentation given at Cleantech Finland's member event on 24 September 2014.
Asiantuntija epämukavuusalueella - asiantuntijat ja myyminen
Monelle asiantuntijalle myyminen on kauhukokemus. Toisaalta yhä useammassa yrityksessä asiakkaat haluavat asioida juuri asiantuntijoiden kanssa. Miten saada myyntikielteiset asiantuntijat suhtautumaan myyntiin ja asiakastyöhön positiivisemmin?
Esitys Management Institute Finlandin aamiaisseminaarissa 17.9.2014
Cleantech - source of success for Finland
Cleantech is one of Finland's largest and fastest-growing business areas. This presentation gives a brief introduction to key industry facts.
Cleantech industry in finland 2014
This document summarizes the results of a survey of the Finnish cleantech industry in 2014. It finds that the cleantech industry in Finland continued growing in 2013 despite economic challenges. Most cleantech companies are small and export-focused, with over half of revenues coming from abroad. Energy efficiency is the largest business area. Companies expect further growth and plan new investments and jobs. However, weaknesses in the domestic cleantech market and difficulties accessing public financing were cited as challenges to growth.
Cleantech trends and business opportunities
Why is cleantech significant to the Finnish economy and what are the global business opportunities? Presentation at the Cleantech Solutions research program final seminar on 28 February 2014.
Global business - case cleantech
1) Cleantech refers to technologies, services, and solutions that help reduce environmental impacts, save energy and resources, and improve living environments.
2) Finland has developed strong cleantech expertise due to its harsh climate and lack of fossil fuels, and cleantech now represents over 1% of Finland's GDP.
3) Key Finnish cleantech strengths include a culture of innovation, high-level technology expertise, a focus on quality and reliability, and experience solving environmental challenges.
Finnish cleantech industry
Presentation in cleantech seminar as part of the Finnish Prime Minister's and Minister for the Environment's business delegation visit to Beijing on 10 September 2013.
Building an international b2 b social media brand
Building an international B2B social media brand. Presentation from ProCom seminar "Social media in international communication" on 3 May 2013.
Tapahtumat, b2b-yritysten sosiaalinen media
Miten B2B-yritykset voivat hyödyntää uusia sosiaalisen median kanavia saadakseen enemmän hyötyä perinteisestä sosiaalisesta mediasta, tapahtumista. Esitys Management Eventsin tapahtumassa 28.9.2011
Miten rakennan asiantuntijabrändin sosiaalisessa mediassa
Miten sosiaalista mediaa voi hyödyntää oman asiantuntijaprofiilin rakentamisessa? Esitys Havis Amandan Nuorkauppakamarin koulutuksesta, kesäkuu 2012
Mitä hyötyä twitteristä ja linked inistä on työkäytössä
Mitä hyötyä Twitteristä ja LinkedInistä on työkäytössä. Esitys Rokkaako verkkobrändisi? -seminaarista 14.11.2012
B2B-liidigenerointi sosiaalisessa mediassa
Minkälainen rooli sosiaalisella medialla voi ja pitää olla b2b-myyntiprosessissa? Esitys Talentumin Some & Viestintä -seminaarissa 5.12.2012
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Miksi Suomen riippuvuutta energian tuonnista on tärkeää vähentää
Miksi Suomen riippuvuutta energian tuonnista on tärkeää vähentää
Cleantechin maailmanmarkkinat ja Suomen mahdollisuudet
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Digital marketing and sales growth - what is the connection
Digital marketing and sales growth - what is the connection
Asiantuntija epämukavuusalueella - asiantuntijat ja myyminen
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Miten rakennan asiantuntijabrändin sosiaalisessa mediassa
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https://rb.gy/usj1a2
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From zero to hero - building company awareness from scratch
- 1. FROM ZERO TO HERO - Building company awareness from scratch 14 May 2013, Kaisa Hernberg
- 2. WHY DO SOME COMPANIES GET A LOT OF ATTENTION?
- 3. They focus on their target groups rather than themselves
- 4. They talk in terms relevant to their key audiences
- 5. They bring out people who dare to express opinions
- 6. They engage in dialogue – and tolerate different opinions
- 7. They repeat the same core messages at every instance
- 8. SO,WHAT CAN A SMALL (OR BIG) COMPANY DO?
- 9. Figure out, how much fame you need to drive your business
- 10. Learn to REALLY know your target groups
- 12. FOCUS on a few key things and REPEAT them through every channel
- 13. Talk about topics that are interesting to your key target groups
- 14. Don’t talk alone – engage your customers, employees, business partners
- 15. Make full use of references
- 17. NEED HELP TELLING SUCCESS STORIES? International social media campaigns & outsourcing International media relations & training International digital marketing & sales materials
- 18. LOOKING TO CONQUER A SPECIFIC MARKET? Local social media campaigns & outsourcing Local media relations: interviews, events, site visits Localised website content & outsourcing Co-branded campaigns
- 19. ENGAGEWITH INVESTORS, DECISION MAKERS, MEDIA Co-branded media events, seminars Cleantech Thursday
- 20. WANT TO KNOW MORE? Kaisa Hernberg Marketing and Communications Director, Cleantech Finland +358 40 562 3242 kaisa.hernberg (at) finpro.fi @kaisamirjam www.cleantechfinland.fi