Building an international b2 b social media brand
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Building an international B2B social media brand. Presentation from ProCom seminar "Social media in international communication" on 3 May 2013.
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Building an international b2 b social media brand
- 1. Building an international B2B social media brand Kaisa Hernberg, Cleantech Finland 3 May 2013
- 2. CLEANTECH FINLAND MISSION: Linking Finnish cleantech expertise with global demand VISION 2015: Finland positioned globally as a top cleantech expert
- 3. Companies Municipalities Investors Other stakeholders Top 80 Finnish cleantech companies Media Decision makers We connect clients and partners with top cleantech expertise
- 4. WHATWE DO Targeted marketing and communication activities “Concept Catalyst” on the background of great opportunities New, digital ways to link company and expert network to global cleantech demand, e.g. SOLVED
- 6. LARGEST ONLINE CLEANTECH COMMUNITY IN THEWORLD Solved.fi platform for experts Cleantechfinland.com website Twitter (Eng + Ru), Facebook, LinkedIn,Weibo, SlideShare, Storify – more than 20,000 followers Weekly Cleantech Story e- mail bulletin for 800 international journalists
- 7. WHO FOLLOWS US? Journalists Bloggers Political decision-makers Business executives
- 8. HOWWE USE OUR CHANNELS Category Functional Engagement Publicity Is used to serve a practical function Is used to drive engagement with key target groups Is used to increase visibility and public recognition Digital Newsletter Solved.fi CTF.com Social YouTube, SlideShare, Flickr Twitter, LinkedIn, Facebook, Weibo, Vkontakte Wikipedia
- 9. WHAT HAS DRIVEN OUR SUCCESS?
- 10. Understanding the possibilities of digital and social media early on Investing enough time, money and resources Open-minded experimentation Hot topic on a global scale Interesting content on an active cycle
- 11. WHAT DOWE MEAN BY INTERESTING CONTENT?
- 12. Interesting = concerns more people than just you or your company Dialogue rather than monologue Engagement rather than publishing Impact first, depth second
- 16. TAKE HOME Build an online ecosystem – not just individual channels Focus on what you want to achieve – not what you need to publish Invest in proper resources Content is key – and you don’t need to produce it all yourself