The document discusses shifting from a writer's workshop model to a designer's studio model. A writer's workshop focuses on composition, is logo-centric, and has a uni-modal process, while a designer's studio focuses on production, is media-centric, and has a multi-modal process with mindsets. It then presents a design challenge to redesign an informational text chapter to make it more user-friendly and discusses various design parameters and techniques that could be used, such as creating a visual model of the text, enabling the entire text to be viewed in one eye span, making the text zoomable, using small multiples of pages, and transmediating the text into a different medium.