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From the Book of Jobs to the Job of Books: Reinventing Learning Content Management & Publishing in the iPad Era

The document discusses market trends and innovations in learning content management systems and digital repositories, highlighting the evolution from traditional educational methods to a more personalized digital approach. It emphasizes the importance of adapting to new technologies and global competition, along with the need for smarter XML content management and personalized learning formats. The content reflects on the challenges in the education sector, such as textbook costs and the necessity for digital transition to meet the demands of contemporary learners.

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Keynote Series: Market Trends & Innovations in Learning Content Management Systems & Digital Repositories From the Book of Jobs to the Job of Books Reinventing Learning Content Management & Publishing in the iPad Era Fabrizio Cardinali SVP Global Business Development CEO, eXact learning solutions NA & APAC Chair, European Learning Industry Group Board of Directors, IMS Global Learning Consortium Scorm cowriter & reviewer, ADL Atlanta • Perth • Florence • Milan • Rome • Sestri Levante
Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner eXact learning solutions © 2012
Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner eXact learning solutions © 2012
Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner Mission Making Europe THE Leading Knowledge Society by 2005 eEurope 2005 workprogram (The eXact learning solutions © 2012
Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner Program ( BARROSO Commission – Legal Affairs I2010 Work2010-2015: Prague Declaration) Commissioner I as Interoperability (Integrating all European IT Systems for an Open European Information space) I as Individualization (Including all European Citizens, Employees and Students with no one left behind) I as Innovation (Investing in wiser and wider RD Programs to stimulate European Creativity and Invention) eXact learning solutions © 2012
Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner Mission ? Commissioner I as Interoperability ? Program ( BARROSO Commission – Legal Affairs I2010 Work2010-2015: Prague Declaration) (Integrating all European IT Systems for an Open European Enabling Europe’s Knowledge Information space) Mission to Survive Global Crisis and Economy I as Individualization (Including all European Citizens, Employees and Students with no Competition one left behind) Making Europe THE Leading Helping Europe to invent “The next big I as Innovation Knowledge Society by 2005stimulate European (Investing in wiser and wider RD Programs to thing..” in Invention) Creativity and TEL (Technology Enhanced Learning) eXact learning solutions © 2012
The Solution The Book of Jobs “There may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented” Barack Obama eXact learning solutions © 2012
The Solution The Book of Jobs eXact learning solutions © 2012
The Solution The Book of Jobs With many pros... eXact learning solutions © 2012
The Solution The Book of Jobs ..And some cons... eXact learning solutions © 2012
The Solution The Book of Jobs eXact learning solutions © 2012
The Solution The Book of Jobs ..favouring a new market dawn... eXact learning solutions © 2012
The Solution The Book of Jobs “Last time there was so much excitement about a tablet it had some commandments written on it.” -The Wall Street Journal eXact learning solutions © 2012
The Need Re-inventing Schools Images from edutechdebate.org eXact learning solutions © 2012
The Need Re-inventing Schools •8 0% of Population in Pakistan is under 30 •1 Billion workers from emerging New Economies (China and India amongst all) have joined the global labour market since 2000 •70% of India’s intl trade is for providing Outsourcing Services to Western Economies •Government R&D Spending in New Economies has risen 3.5% annually since 2000 •In 2020 in China, Science and Technology innovation will rise to 60 per cent in Economic Growth contribution •By 2020 China’s reliance on key foreign technology will decline to below 30% from more than 50% now (Source China Daily on new RD spending Boost in New Economies ) eXact learning solutions © 2012
The Need Re-inventing Schools • Chrysler expects over-45 workers to rise from 41% in 2002 to 68% in 2011 • In US half of working age Americans expect to work into their 70s whether by financial necessity or by lifestyle choice (AARP Survey) • In Japan the number of people between 15 and 64 is expected to decline by 740.000/year for next decade • In Finland employment rate between 60 and 64 has doubled since 1990 and 21% of Corporate Training Programs are attended by employees older than 50 • Median Age will cut Europe’s growth at least 1% annually for the next 3 decades Images from edutechdebate.org eXact learning solutions © 2012
The Need Re-inventing Schools Call Your Kids’ School! Images from edutechdebate.org eXact learning solutions © 2012
The Need Re-inventing Schools eXact learning solutions © 2012
The (Real) Need Re-inventing the Job of Books In the US ,.. •During 2005 more than 1.5 Billion paper books have been posted of which …. (Source: AAP) •…..1 Billion returned in 2006, equal to 465 Million US$ expenses (Source Environmental Trends and Climate Impacts) •Annual Student expenditures on books can easily range from 700$ to 1000$ and mid and low income students can’t afford the cost of textbooks •Used Textbooks comprise only 25-30% of all those in the market •Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course. •Over the last three years, 34 states have proposed a total of more than 100 bills related to textbook costs eXact learning solutions © 2012
The (Real) Need Re-inventing the Job of Books eXact learning solutions © 2012
Towards Next Generation (Open & Personal) Digital Learning Content Marketplaces 2012: Jim is out on When new levels of the field and accesses location based Standards Adoption emerge: training services whilst visiting the new Electrical Plant he has been assigned to 2015: Lisa browses an eBook in her living room and rehearses the new Bank procedure she was trained the week before 2020: John uses wearable computing at the Automotive workspace to access his personal training Markets get developed and then widely adopt with a workbook and ‘Hockey Stick Trend’ personal performance support system eXact learning solutions © 2012
The Solution The Limits of XML Content Standards Today SCORM Learning Items Packaging & Sequencing DOCBOOK eXact learning solutions © 2012
The Solution The Limits of XML Content Standards Today SCORM Learning Items Packaging & Sequencing ? DOCBOOK Metadata ? ? eXact learning solutions © 2012
The Solution The Limits of XML Content Standards Today SCORM Docbook Learning Items Document Sections Packaging & Sequencing Structuring & Publishing DOCBOOK eXact learning solutions © 2012
The Solution The Limits of XML Content Standards Today SCORM Docbook Learning Items Document Sections Packaging & Sequencing Structuring & Publishing •Hard to separate form from content DOCBOOK •Difficult to componentize and categorise information •Long to develop bulky proprietary XML schemas and XSLT transforms •Difficult to share “standard” schemas across and between organisations •No standard architecture for object orientation, dynamic linking and mash ups on shared content To date XML centric content publishing strategies have been: •Expensive to implement •Difficult to maintain •Hard to adopt eXact learning solutions © 2012
The Solution The Limits of XML Content Standards Today eXact learning solutions © 2012
The 10 Commandments for smarter XML content management 27 eXact learning solutions © 2012
The 10 Commandments for smarter XML content management 28 eXact learning solutions © 2012
The 10 Commandments for smarter XML content management 1. Object Orientation 2. Granular Tagging 3. Dynamic Linking 4. Single Source Production 5. Multi Channel Delivery 6. Field specialization 7. Version /workflow Control 8. SOA & Cloud Support 9. Community Services Support 10. Overall Architectural Design 29 eXact learning solutions © 2012
Why Darwinian? Towards a Darwinian Specialization for Knowledge Workers Surviving global competition Its Not the strongest or most intelligent species that survives, its the one most adaptable to change eXact learning solutions © 2012
Why Darwinian? Towards a Darwinian Specialization for Knowledge Workers Surviving global competition Its Not going to be the smartest or best trained student that will survive, its the one most adaptable to new markets, jobs, competences and skills eXact learning solutions © 2012
Why Darwinian? Towards a Darwinian Specialization for Knowledge Workers Surviving global competition Its Not going to be the richer or best designed content that will survive, its the one most adaptable to new contexts and devices eXact learning solutions © 2012
The Business Driver – DITA Domains 263 companies listed at http://www.ditawriter.com 23% OTHER: Aerospace/Defense Commercial Refrigeration Computer Hardware Computer Imaging 4% Consumer Electronics 34% Crane Manufacturer (Heavy Equipment) Data Warehousing 23% Diversified Machinery Exercise Equipment Manufacturer Fluid Technology and Equipment Machine Tooling Mining, Mining Machinery Plumbing Fixtures Sensor Manufacturer Water Treatment Wind Turbines Copyright © OASIS® 2010. All Rights Reserved eXact learning solutions © 2012
The Business Driver – DITA Domains DITA Semiconductor DITA for DITA Pharmaceutical information Design Machinery Content Subcommittee Subcommittee DITA for the Web Subcommittee DITA for Publishing Subcommittee eXact learning solutions © 2012
Towards New Generation Digital Content Distribution Channels Distribution Delay Book (Channel/media) Traditional Content Distribution Channels 1 month Film  Differed 1000000- Newsletter 1 week Letter Journals  Real Time 100000- Newspaper  Mass Distribution 1 day 10000- (Broad Casting) 1 hour 1000- Market Gap for Content Personalization 100- 1 minute 10- Telephone/ Radio 1- Television Human talk Target Audience 1 10 100 1000 10000 100000 1000000 Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 35 eXact learning solutions © 2012
Towards New Generation Digital Content Distribution Channels Distribution Delay Book (Channel/media) Traditional Content Distribution Channels 1 month Film  Differed 1000000- Newsletter 1 week Letter Journals  Real Time 100000- Newspaper  Mass Distribution 1 day The Personal Media 10000- Revolution (Broad Casting) 1 hour 1000- Market Gap for Content Personalization 100- 1 minute (Ubiquitous /Mobile / BB Internet) 10- Telephone/ Radio 1- Television Human talk Target Audience 1 10 100 1000 10000 100000 1000000 Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 36 eXact learning solutions © 2012
Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter Flickr 1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Narrowcasting …..Many Messages for few people (Mass Individualisation) 37 eXact learning solutions © 2012
Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter Flickr 1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 38 eXact learning solutions © 2012
Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter New Flickr 1 week Letter Business Models Journals  Real Time Amazon eBook 100000- (eg Download and Play Edutainment) Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 39 eXact learning solutions © 2012
Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter Flickr 1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook Motivate – Engage – Remediate My Space  Viral Distribution 100- Each one Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Towards Socratic teaching 2.0? And What about (Delivering Educational Personal Learning Materials 40 Where Users Are, Where and When Users Publishing? eXact learning) solutions © 2012 need them
Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Motivate – Engage – Remediate Each one eXact learning solutions © 2012
Towards New Generation Digital Content Personalization Formats Learner Satisfaction Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production eLearning 1.0 (Poor Media, Prescriptive WBT TUTORIALS) Moltiplication Applying Formulas to Trial & Error Tables Solve Problems Puzzle Solutions ROTE Learning Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…)
Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Towards New Generation Digital Content Personalization Formats Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Game Based Most Reasearch and Learning Representations Work Intellectual Production UNSATISFIED eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social learning, (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures Motivate – Engage – Remediate Each one eXact learning solutions © 2012
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal “traditional” “traditional” “traditional” Pedagogy Contents Publishing 1° Generation eLearning “Unsatisfied User” Issue eXact learning solutions © 2012
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal “traditional” “traditional” “traditional” Pedagogy Contents Publishing VERY LOW Average Satisfaction per User ASPU eXact learning solutions © 2012
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces 1° Generation eLearning “Unsatisfied User” Issue Learning Content Production, Management & Distribution Personal Personal Development Plans eXact learning solutions © 2012
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content Management Production, Management Distribution & Distribution Skills & Competency management Personal Personal Knowledge Management Portfolio & Indentity Management Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content TALENT Management Production, Management Development Distribution & Distribution Leisure & Gaming Skills & Competency Entertainment PERFORMANCE New Generation Personal Support management Educational Publishing Personal Offerings Knowledge Management Portfolio & Indentity Management Labor Recruitment Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content TALENT Management Production, Management Development Distribution & Distribution Leisure & Gaming Skills & Competency Next Generation Entertainment PERFORMANCE New Generation Digital Learning Marchitectures Personal Support management Educational Publishing Personal Offerings Knowledge Management Portfolio & Indentity Management Labor Recruitment Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
But Are You Ready? (Innovating Education in Internet Times) The Media Innovation Clock Pool Paradox, 1983 • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution • 11:59:49 PM: Mass Media Analog Distribution (1830 roto print, since 1920 film,radio,tv) •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Knowledge Content Personalization eXact learning solutions © 2012
But Are You Ready? (Innovating Education in Internet Times) The Media Innovation Clock Pool Paradox, 1983 • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution Innovative Publishing • 11:59:49 PM: Mass Media Analog Distribution Rose Monastry, Oslo (1830 roto print, since 1920 film,radio,tv) Norway, 1491 •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Knowledge Content Personalization From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel (more) The G.I.S. (Gutenberg Innovation Syndrome) 1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!” A Gutenberg friend after the first disclosure of its quantum leap publishing invention eXact learning solutions © 2012
Facing the Gutenberg Innovation Syndrome Again and again and again…. 1490 : “Dear Gutenberg, Wonderful but ….what else can we do with it apart printing the Bible?” 1895: “Dear Marconi, good thing your invention managed to transmit letters over the air……but ………what’s the use of that???”…. 1980: “Why should people use mobile phones if we have a phone box at every corner?!?” 1990: “Why on earth should we use emails if we can fax all on papers?**!?” 2000: “Why should students use SMS messaging if they can talk to each other by phone?!!!!*?” 2005: “Why should students want to chat on their Phones if they don’t even do it on the laptop?!? 2012: Why should kids want to access, share and comment their textbooks by chapters on the Ipad if they dont even read the entire printed version?!? All Media Have Been New… ...Innovate & Create to Compete! eXact learning solutions © 2012
See eXact LCMS in Action Visit our table @ Information Energy 2012 Read our DITA blog post exact-learning.com/blog Like us on Facebook/ exactlearningsolutions Follow us on Twitter @eXactlearning Forward DITA Support Email us at Native SCORM Support info@exactls.com Backward AICC Support www.exact-learning.com eXact learning solutions © 2012

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From the Book of Jobs to the Job of Books: Reinventing Learning Content Management & Publishing in the iPad Era

  • 1.
    Keynote Series: Market Trends & Innovations in Learning Content Management Systems & Digital Repositories From the Book of Jobs to the Job of Books Reinventing Learning Content Management & Publishing in the iPad Era Fabrizio Cardinali SVP Global Business Development CEO, eXact learning solutions NA & APAC Chair, European Learning Industry Group Board of Directors, IMS Global Learning Consortium Scorm cowriter & reviewer, ADL Atlanta • Perth • Florence • Milan • Rome • Sestri Levante
  • 2.
    Mrs Vivianne Reading 2000-2005:PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner eXact learning solutions © 2012
  • 3.
    Mrs Vivianne Reading 2000-2005:PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner eXact learning solutions © 2012
  • 4.
    Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner Mission Making Europe THE Leading Knowledge Society by 2005 eEurope 2005 workprogram (The eXact learning solutions © 2012
  • 5.
    Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner Program ( BARROSO Commission – Legal Affairs I2010 Work2010-2015: Prague Declaration) Commissioner I as Interoperability (Integrating all European IT Systems for an Open European Information space) I as Individualization (Including all European Citizens, Employees and Students with no one left behind) I as Innovation (Investing in wiser and wider RD Programs to stimulate European Creativity and Invention) eXact learning solutions © 2012
  • 6.
    Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner Mission ? Commissioner I as Interoperability ? Program ( BARROSO Commission – Legal Affairs I2010 Work2010-2015: Prague Declaration) (Integrating all European IT Systems for an Open European Enabling Europe’s Knowledge Information space) Mission to Survive Global Crisis and Economy I as Individualization (Including all European Citizens, Employees and Students with no Competition one left behind) Making Europe THE Leading Helping Europe to invent “The next big I as Innovation Knowledge Society by 2005stimulate European (Investing in wiser and wider RD Programs to thing..” in Invention) Creativity and TEL (Technology Enhanced Learning) eXact learning solutions © 2012
  • 7.
    The Solution The Book of Jobs “There may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented” Barack Obama eXact learning solutions © 2012
  • 8.
    The Solution The Bookof Jobs eXact learning solutions © 2012
  • 9.
    The Solution The Bookof Jobs With many pros... eXact learning solutions © 2012
  • 10.
    The Solution The Bookof Jobs ..And some cons... eXact learning solutions © 2012
  • 11.
    The Solution The Bookof Jobs eXact learning solutions © 2012
  • 12.
    The Solution The Book of Jobs ..favouring a new market dawn... eXact learning solutions © 2012
  • 13.
    The Solution The Book of Jobs “Last time there was so much excitement about a tablet it had some commandments written on it.” -The Wall Street Journal eXact learning solutions © 2012
  • 14.
    The Need Re-inventing Schools Images from edutechdebate.org eXact learning solutions © 2012
  • 15.
    The Need Re-inventing Schools •8 0% of Population in Pakistan is under 30 •1 Billion workers from emerging New Economies (China and India amongst all) have joined the global labour market since 2000 •70% of India’s intl trade is for providing Outsourcing Services to Western Economies •Government R&D Spending in New Economies has risen 3.5% annually since 2000 •In 2020 in China, Science and Technology innovation will rise to 60 per cent in Economic Growth contribution •By 2020 China’s reliance on key foreign technology will decline to below 30% from more than 50% now (Source China Daily on new RD spending Boost in New Economies ) eXact learning solutions © 2012
  • 16.
    The Need Re-inventing Schools • Chrysler expects over-45 workers to rise from 41% in 2002 to 68% in 2011 • In US half of working age Americans expect to work into their 70s whether by financial necessity or by lifestyle choice (AARP Survey) • In Japan the number of people between 15 and 64 is expected to decline by 740.000/year for next decade • In Finland employment rate between 60 and 64 has doubled since 1990 and 21% of Corporate Training Programs are attended by employees older than 50 • Median Age will cut Europe’s growth at least 1% annually for the next 3 decades Images from edutechdebate.org eXact learning solutions © 2012
  • 17.
    The Need Re-inventing Schools Call Your Kids’ School! Images from edutechdebate.org eXact learning solutions © 2012
  • 18.
    The Need Re-inventing Schools eXact learning solutions © 2012
  • 19.
    The (Real) Need Re-inventing the Job of Books In the US ,.. •During 2005 more than 1.5 Billion paper books have been posted of which …. (Source: AAP) •…..1 Billion returned in 2006, equal to 465 Million US$ expenses (Source Environmental Trends and Climate Impacts) •Annual Student expenditures on books can easily range from 700$ to 1000$ and mid and low income students can’t afford the cost of textbooks •Used Textbooks comprise only 25-30% of all those in the market •Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course. •Over the last three years, 34 states have proposed a total of more than 100 bills related to textbook costs eXact learning solutions © 2012
  • 20.
    The (Real) Need Re-inventingthe Job of Books eXact learning solutions © 2012
  • 21.
    Towards Next Generation (Open & Personal) Digital Learning Content Marketplaces 2012: Jim is out on When new levels of the field and accesses location based Standards Adoption emerge: training services whilst visiting the new Electrical Plant he has been assigned to 2015: Lisa browses an eBook in her living room and rehearses the new Bank procedure she was trained the week before 2020: John uses wearable computing at the Automotive workspace to access his personal training Markets get developed and then widely adopt with a workbook and ‘Hockey Stick Trend’ personal performance support system eXact learning solutions © 2012
  • 22.
    The Solution The Limits of XML Content Standards Today SCORM Learning Items Packaging & Sequencing DOCBOOK eXact learning solutions © 2012
  • 23.
    The Solution The Limits of XML Content Standards Today SCORM Learning Items Packaging & Sequencing ? DOCBOOK Metadata ? ? eXact learning solutions © 2012
  • 24.
    The Solution The Limits of XML Content Standards Today SCORM Docbook Learning Items Document Sections Packaging & Sequencing Structuring & Publishing DOCBOOK eXact learning solutions © 2012
  • 25.
    The Solution The Limits of XML Content Standards Today SCORM Docbook Learning Items Document Sections Packaging & Sequencing Structuring & Publishing •Hard to separate form from content DOCBOOK •Difficult to componentize and categorise information •Long to develop bulky proprietary XML schemas and XSLT transforms •Difficult to share “standard” schemas across and between organisations •No standard architecture for object orientation, dynamic linking and mash ups on shared content To date XML centric content publishing strategies have been: •Expensive to implement •Difficult to maintain •Hard to adopt eXact learning solutions © 2012
  • 26.
    The Solution The Limitsof XML Content Standards Today eXact learning solutions © 2012
  • 27.
    The 10 Commandmentsfor smarter XML content management 27 eXact learning solutions © 2012
  • 28.
    The 10 Commandmentsfor smarter XML content management 28 eXact learning solutions © 2012
  • 29.
    The 10 Commandmentsfor smarter XML content management 1. Object Orientation 2. Granular Tagging 3. Dynamic Linking 4. Single Source Production 5. Multi Channel Delivery 6. Field specialization 7. Version /workflow Control 8. SOA & Cloud Support 9. Community Services Support 10. Overall Architectural Design 29 eXact learning solutions © 2012
  • 30.
    Why Darwinian? Towards aDarwinian Specialization for Knowledge Workers Surviving global competition Its Not the strongest or most intelligent species that survives, its the one most adaptable to change eXact learning solutions © 2012
  • 31.
    Why Darwinian? Towards aDarwinian Specialization for Knowledge Workers Surviving global competition Its Not going to be the smartest or best trained student that will survive, its the one most adaptable to new markets, jobs, competences and skills eXact learning solutions © 2012
  • 32.
    Why Darwinian? Towards aDarwinian Specialization for Knowledge Workers Surviving global competition Its Not going to be the richer or best designed content that will survive, its the one most adaptable to new contexts and devices eXact learning solutions © 2012
  • 33.
    The Business Driver– DITA Domains 263 companies listed at http://www.ditawriter.com 23% OTHER: Aerospace/Defense Commercial Refrigeration Computer Hardware Computer Imaging 4% Consumer Electronics 34% Crane Manufacturer (Heavy Equipment) Data Warehousing 23% Diversified Machinery Exercise Equipment Manufacturer Fluid Technology and Equipment Machine Tooling Mining, Mining Machinery Plumbing Fixtures Sensor Manufacturer Water Treatment Wind Turbines Copyright © OASIS® 2010. All Rights Reserved eXact learning solutions © 2012
  • 34.
    The Business Driver– DITA Domains DITA Semiconductor DITA for DITA Pharmaceutical information Design Machinery Content Subcommittee Subcommittee DITA for the Web Subcommittee DITA for Publishing Subcommittee eXact learning solutions © 2012
  • 35.
    Towards New Generation Digital Content Distribution Channels Distribution Delay Book (Channel/media) Traditional Content Distribution Channels 1 month Film  Differed 1000000- Newsletter 1 week Letter Journals  Real Time 100000- Newspaper  Mass Distribution 1 day 10000- (Broad Casting) 1 hour 1000- Market Gap for Content Personalization 100- 1 minute 10- Telephone/ Radio 1- Television Human talk Target Audience 1 10 100 1000 10000 100000 1000000 Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 35 eXact learning solutions © 2012
  • 36.
    Towards New Generation Digital Content Distribution Channels Distribution Delay Book (Channel/media) Traditional Content Distribution Channels 1 month Film  Differed 1000000- Newsletter 1 week Letter Journals  Real Time 100000- Newspaper  Mass Distribution 1 day The Personal Media 10000- Revolution (Broad Casting) 1 hour 1000- Market Gap for Content Personalization 100- 1 minute (Ubiquitous /Mobile / BB Internet) 10- Telephone/ Radio 1- Television Human talk Target Audience 1 10 100 1000 10000 100000 1000000 Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 36 eXact learning solutions © 2012
  • 37.
    Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter Flickr 1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Narrowcasting …..Many Messages for few people (Mass Individualisation) 37 eXact learning solutions © 2012
  • 38.
    Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter Flickr 1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 38 eXact learning solutions © 2012
  • 39.
    Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter New Flickr 1 week Letter Business Models Journals  Real Time Amazon eBook 100000- (eg Download and Play Edutainment) Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 39 eXact learning solutions © 2012
  • 40.
    Towards New Generation Digital Content Distribution Channels The Web2 Revolution Distribution Delay Book (s) (Channel/media) Traditional Content Viral Distribution Distribution Channels 1 month Film Youtube  Differed 1000000- Newsletter Flickr 1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook Motivate – Engage – Remediate My Space  Viral Distribution 100- Each one Second Life 1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Towards Socratic teaching 2.0? And What about (Delivering Educational Personal Learning Materials 40 Where Users Are, Where and When Users Publishing? eXact learning) solutions © 2012 need them
  • 41.
    Towards New Generation DigitalContent Personalization Formats The Joy of Learning ! Motivate – Engage – Remediate Each one eXact learning solutions © 2012
  • 42.
    Towards New Generation Digital Content Personalization Formats Learner Satisfaction Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production eLearning 1.0 (Poor Media, Prescriptive WBT TUTORIALS) Moltiplication Applying Formulas to Trial & Error Tables Solve Problems Puzzle Solutions ROTE Learning Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 43.
    Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 44.
    Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…)
  • 45.
    Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 46.
    Towards New Generation Digital Content Personalization Formats Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Game Based Most Reasearch and Learning Representations Work Intellectual Production UNSATISFIED eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 47.
    Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social learning, (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 48.
    Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 49.
    Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal Freedom Modified slide from Behavioral Exploratory Learning Learning “Learning how to learn”, Prescriptive Learning (eg social (Self Development, Talent Joseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  • 50.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures Motivate – Engage – Remediate Each one eXact learning solutions © 2012
  • 51.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal “traditional” “traditional” “traditional” Pedagogy Contents Publishing 1° Generation eLearning “Unsatisfied User” Issue eXact learning solutions © 2012
  • 52.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal “traditional” “traditional” “traditional” Pedagogy Contents Publishing VERY LOW Average Satisfaction per User ASPU eXact learning solutions © 2012
  • 53.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces 1° Generation eLearning “Unsatisfied User” Issue Learning Content Production, Management & Distribution Personal Personal Development Plans eXact learning solutions © 2012
  • 54.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content Management Production, Management Distribution & Distribution Skills & Competency management Personal Personal Knowledge Management Portfolio & Indentity Management Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
  • 55.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content TALENT Management Production, Management Development Distribution & Distribution Leisure & Gaming Skills & Competency Entertainment PERFORMANCE New Generation Personal Support management Educational Publishing Personal Offerings Knowledge Management Portfolio & Indentity Management Labor Recruitment Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
  • 56.
    Summarising 15 Yearsof eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0: “traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content TALENT Management Production, Management Development Distribution & Distribution Leisure & Gaming Skills & Competency Next Generation Entertainment PERFORMANCE New Generation Digital Learning Marchitectures Personal Support management Educational Publishing Personal Offerings Knowledge Management Portfolio & Indentity Management Labor Recruitment Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
  • 57.
    But Are YouReady? (Innovating Education in Internet Times) The Media Innovation Clock Pool Paradox, 1983 • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution • 11:59:49 PM: Mass Media Analog Distribution (1830 roto print, since 1920 film,radio,tv) •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Knowledge Content Personalization eXact learning solutions © 2012
  • 58.
    But Are YouReady? (Innovating Education in Internet Times) The Media Innovation Clock Pool Paradox, 1983 • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution Innovative Publishing • 11:59:49 PM: Mass Media Analog Distribution Rose Monastry, Oslo (1830 roto print, since 1920 film,radio,tv) Norway, 1491 •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Knowledge Content Personalization From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel (more) The G.I.S. (Gutenberg Innovation Syndrome) 1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!” A Gutenberg friend after the first disclosure of its quantum leap publishing invention eXact learning solutions © 2012
  • 59.
    Facing the GutenbergInnovation Syndrome Again and again and again…. 1490 : “Dear Gutenberg, Wonderful but ….what else can we do with it apart printing the Bible?” 1895: “Dear Marconi, good thing your invention managed to transmit letters over the air……but ………what’s the use of that???”…. 1980: “Why should people use mobile phones if we have a phone box at every corner?!?” 1990: “Why on earth should we use emails if we can fax all on papers?**!?” 2000: “Why should students use SMS messaging if they can talk to each other by phone?!!!!*?” 2005: “Why should students want to chat on their Phones if they don’t even do it on the laptop?!? 2012: Why should kids want to access, share and comment their textbooks by chapters on the Ipad if they dont even read the entire printed version?!? All Media Have Been New… ...Innovate & Create to Compete! eXact learning solutions © 2012
  • 60.
    See eXact LCMSin Action Visit our table @ Information Energy 2012 Read our DITA blog post exact-learning.com/blog Like us on Facebook/ exactlearningsolutions Follow us on Twitter @eXactlearning Forward DITA Support Email us at Native SCORM Support info@exactls.com Backward AICC Support www.exact-learning.com eXact learning solutions © 2012