Presentation about web 2.00 & Geomatics

1. Web 2.00 & Geoinformation Pascal Brackman

2. Wikinomics Twentyyearsfromnow we will look back to thisperiod of the earlytwenty-firstcentury as a critical point in economic and socialhistory. We willunderstandthat we entered a newage, onebasedonnewprinciples, worldviews, and business models where the nature of the game was changed. Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19

3. What’s Web 2.00 What’s Web 1.00 (let’s have a look)

4. RSS/Atom Mashup What’s Web 2.00 What’s so exciting about web 2.0

5. 5 keycharacteristics of Web 2.00

6. Yakov Ben-Haim Information analyst, Engineer, Economist, Philosopher Is there more than standard “business as usual” going on? prosumers

7. It’s not (all) about money “Why do programmers devote hugeparts of their lives to building Linux without any direct monetarycompensation” LinusTorvald: “Ifyouwere a software engineeryouwouldn’t even askthatquestion. For anengineer, whenyousolvesometechnicalproblem, the hairsjust stand up on the back of yourneck, it’ssoexhilirating. Thjat feeling is what drives me.”

8. (1/5) Communication Anexample: http://www.routeyou.com/route/view/3291/wandelroute-cholera-london-route.en http://www.routeyou.com/group/view/686/amicale-cyclo-yffiniac.fr http://www.routeyou.com/group/view/3884/cyclo-sportives.nl

9. (2/5) (Dynamic) Content on demand Created by professionals, prosumers, community Example: http://www.routeyou.com/route/search/all/ http://www.routeyou.com/page/view/463/ RSS/Atom

10. Tariq Krim (3/5) Direct Response & interaction Example: http://www.routeyou.com/route/quickplanner/bike/otn-route-quickplanner-type-bike.nl

11. ClayShirky Author of “Here comes everybody” Biggetsdifference: Anyonewho wants to participate has the means to participate

13. The network effect Whythis is getting boring

14. The network effect: Theodore Vail Theodore Vail: telephoneindustrialist (19th century)

15. Potential pairs X: Members Y: Potentialconnections Anexample: http://www.routeyou.com/group/view/3236/devon-walkscouk.en http://www.routeyou.com/group/overview.en

16. Analysis may 2007

17. Realising or not realising Tim O'Reilly’s concepts

18. (5/5)CONNECT – COLLABORATE -CREATE Collectiveintelligence –> The Global Brain

19. The Internet is bringing us toward some sort of worldwide mind. Bloom believes we've had one all along. Emergence is about the theme of bottom-up organization who are creating incredible complex and good working systems. (5/5) Mashup principle: don’t reinvent the wheel but link, integrate, and create added value expanding further the Global Brain

20. RouteYou: A Meshup Anexample http://www.routeyou.com/group/view/4339/gids-van-gentbrugge.nl

21. A greatMashupExampleSeeHistory http://lookbackmaps.net/index.php?page=blog&blog_id=12

22. The Global Brain

23. Informationbyassociation Paul Otlet

24. Hyperlinking Timothy Berners-Lee (CERN)

25. The Global Brain

26. Francis Galton In 1906 Galton visited a livestock fair and stumbled upon an intriguing contest. An ox was on display, and the villagers were invited to guess the animal's weight after it was slaughtered and dressed. Nearly 800 gave it a go and, not surprisingly, not one hit the exact mark: 1,198 pounds. Astonishingly, however, the mean of those 800 guesses came close — very close indeed. It was 1,197 pounds.

28. Each person should have private information even if it's just an eccentric interpretation of the known facts.

29. Independence:

30. People's opinions aren't determined by the opinions of those around them.

31. Decentralization:

32. People are able to specialize and draw on local knowledge.

33. Aggregation:

35. How nature shapedus/playedus Do yousee me? Selection/standing out/vanity Leavingsomethingbehind Living forever Let me be part of the group I want affection

36. Dunbar’snumber = 148 Neocortex Socialgroup Anthropologist Robin Dunbar

37. Trying to avoidDunbar’snumber Prepare yourself and base yourselfonothers views

38. Trying to avoidDunbar’snumber Simplify the world

39. Trying to avoidDunbar’snumber Usetechnology to connect/stay in touch with as many as possible

40. Let the system work:The WhopperSacrifice Case Jan 2009: “eliminate 10 friendsfor a whopper” via the Facebook'sdeveloper platform

41. 5 keycharacteristics of Web 2.00 Communication (min 2 way) Dynamic content Direct Response & interaction (see your result) Using the (community) network to get better Building bottom-up – Mashups - “the Global Brain”

42. Just to makeitreallyclear: A non-ITexample of Web 1.00 & Web 2.00 In the past, Boeing gave orders like a drill sergeant, and supplierscomplied. Rarelydidit matter if the supplier had a betteridea – Boeing wanted the component built exactly as specified. Thistim, Boeing has given all its major partners a vote in mattersthatafectthem. Don Tapscott & Anthony Williams, 2006, Wikinomics p. 238

43. Wikinomics API There are always more smart peopleoutsideyourenterpriseboundariesthanthere are inside. By opening theirAPIscompaniescreatean environment forlow-riskexperimentation… Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19

44. Education - MIT All lectures are freelyavailableon the Web from MIT… And theydon’tloosestudents… Theygainstudents…. The California Open SourceTextbook Project

45. Other views on Web 2.00 … http://www.youtube.com/watch?v=QmjS37zDbPY&feature=related Other views …

46. (1/3)JaronLanier: “Collectivestupidity” (computer scientist, composer & author) Collaborativecommunitiessuch as flickr, MySPace, and Wikipediarepresent a newform of “online collectivism” that is suffocatingauthenticvoices in a muddled and anonymoustide of massmediocrity. Collectivestupidity

47. Wikinomics : it’snot Pascal Brackman v.1.01

48. Douglas Ruhkoff (2/3) The product online is not the content, the product online in you

49. Behavioraltargeting Behavioral targeting uses information collected on an individual's (web-browsing) behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.

50. Recommendation engines or recommender systems a specific type of information filtering (IF) E.g. Netflix

51. Why do somethink Google is/willbethreatenedbyFacebook Paul Zuckerman Larry Page & SergeyBrin

54. Increaseconnectivity Microsoft Outlook

55. (3/5) Ifit’saboutyou, whatabout privacy 1984 George Orwell

56. Wikileaks Indivudualagainstgovernment and organisations

57. Privacy WhysomanyJewswere killed in NLD? 19th century: admin of religionsfor correct burial

58. Privacy: The AOL-case NY Times story: http://www.nytimes.com/2006/08/09/technology/09aol.html In 2006, AOL releases 3 months of data of 650 000 customers (anonymus: only use-number) It took journalist David Gallagher a few hours to identify Thelma Arnold

59. Privacy 2002: Anthony Hopkins andChris Rock gives a mobile phone to “the bady” who traces their location 2010:

60. Privacy: TomTom HD Traffic

61. Privacy: Track My Life

62. Privacy: RouteYou Example Personal info: http://www.routeyou.com/user/view/7286/torresanmartin-userprofile.en Route maps? Locations?

63. Privacy - Control China: 50 cent commentators

64. 3 other views onWeb 2.00 Collectivestupidityvs Global Brain Commercial benefits Privacy and control

65. Trends and Web 2.00

66. Trends in the content market Direct income Indirect income

67. Trends Direct income Indirect income Microsoft - OS Linux Unix OpenSource Pascal, Delphi Php C#, .net Software

68. Trends Direct income Indirect income GoogleMaps MappingAgencies USGS Tele Atlas Openstreetmap Navteq Mapping

69. Trends Direct income Indirect income Garmin Nokia OviMaps Free Navigation TomTom iPhone/Android Navigators Mio Google Maps Blaupunkt Navigation

70. The battelfield of “free” Google en Nokia nekken navigatiedienst Vodafone 15 maart 2010 12:30 - Door Jannemiek Starkenburg Vodafone trekt de stekker uit de eigen navigatiedienst Wayfinder. Het bedrijf zegt niet langer tegen de concurrenten op te kunnen boksen die een gratis navigatiedienst in de markt zetten.

71. Inverse Trend Direct income Indirect income YouTube Washington Post RupertMurdoch

72. Payingfor content? Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71% of respondents say that content would have to be considerably higher quality than the free stuff before they handed over any cash. If they believed they could get the information elsewhere for free, they'd never pay.more than 50% people would be prepared to pay for movies, music and games; exactly half would pay for professionally produced video, and a slightly smaller proportion would pay for magazines.Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqitnyO

73. The Guinness Pub Finder Data is free – app is free (for end user)

74. Conclusion

75. Wikinomics “Aftergainingsomeexperiencewiththisnewworld of prosumptionyou’llrealizethatyourreal business is notcreatingfinishedproducstbutinnovationecosystems” Don Tapscott & Anthony Williams, 2006, Wikinomics p. 148

76. The community brain is much bigger and much more creative than ours

77. The community brain is much bigger and much more creative than ours 286 visitors

78. The community brain is much bigger and much more creative than ours

80. Perpetuum mobile van de web community Correctie tools Opmerkingen Feed-back tools Betere routes Data Consolidatie & verificatie tools $ Data verspreiding Sharing/selling tools Paden & POIs Informatie linking tools $ +Routes en POIs Input tools Netwerken $ Creativiteit van de community Gelinkte POIs Search & creation tools $

81. Somegreatthoughts…we didn’t have time for

82. Payingfor content? Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71% of respondents say that content would have to be considerably higher quality than the free stuff before they handed over any cash. If they believed they could get the information elsewhere for free, they'd never pay.more than 50% people would be prepared to pay for movies, music and games; exactly half would pay for professionally produced video, and a slightly smaller proportion would pay for magazines.Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqitnyO

83. On the other hand, fewer than a third of people would be prepared to pay for social media, podcasts, news or talk radio, consumer generated video or blogs. Consumers in the under-20 bracket were most likely to consider paying, whereas those over 65 were the least likely.

84. So the puzzle that still remains unsolved for providers is exactly how to provide content unique enough that users can't get it elsewhere — and once they have produced it, how to protect it, while still promoting it. How do you balance the two Web models: the one where linking is everything, where you want content picked up by other sites, and the one where your content has to be exclusive?Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqdAlEO

85. 3 rules of peering Peering works best when 3 conditions are present Cost of participation must be low forcontribution Independent fromotherusers & smallincrementalcontributions Integration and qualitycontrol-mechanism must befast and low in cost Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19

86. R&D “…absorbingexternaltechnologyor IP dependson the ability to relatewhatyoulearn to whatyoualreadyknow. Internal R&D and externalacquisitions are ceomplements, notsubstitutes” Don Tapscott & Anthony Williams, 2006, Wikinomics p. 117

87. Strangenetworkeffects Due to “different linking”, the 1st born in a family has a higher IQ vs the 2nd, 3rd…. If the 1st born dies in a family, the 2nd borngets the links of the firstborn, and gets the IQ of the firstborn…

88. Wikinomics Prosumption is becomingone of the most powerful engines of change and innovationthat the business world has ever seen. Cocreatingwithcustomers is liketapping the most uniqquelyqualified pool of intellecttualcapital ever assembled, a reservoir of talent… Don Tapscott & Anthony Williams, 2006, Wikinomics p. 147

89. Wikinomics “Supply the rawmaterialsthatcustomersneed to addvalue to your product. Makeit easy to remix and share. We callthis design forprosumption” Don Tapscott & Anthony Williams, 2006, Wikinomics p. 148

90. Paypal Peter Thiel

91. Finding red balloons Riley Crane built a platform for viral collaboration to find DARPA's 10 red balloons randomly placed around the United States. http://www.colbertnation.com/the-colbert-report-videos/260725/january-05-2010/riley-crane

92. Lee Siegel Against the machine

93. 1st socialnetwork experiment 1950s Ithiel de Sola Pool & ManfredKochen Smalltown in Illinois: Chinese patient in adjoining bed American: Youknow, I’veonlyknownone Chinese before. He was fromShanghai” Chinese: Why, that’smyuncle” Paper: "Contacts and Influences" 6 degrees of freedom

94. Extremism Previouslyextremistswereisolated, now the isolated are connected Leading to confirmation of theirownthougths Selective reading Cultural potholes

95. Thoughts No boundaries/rulesleads to dominance of some major players

96. Norbert Wiener Founder of Cybernetics: Κυβερνήτης -> steersman, governor, pilot, rudder “The structure of regulatorysystems” -> a closedsignal loop

97. A closedsignal loop in socialnetworks Anexample of Facebook: “ Anexample of RouteYou

98. Collectiveintelligenceexamples

99. The community brain is much bigger and much more creative than ours

100. www.gpsdrawing.com