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FROM IDEA

TO PROFIT
BY WOUTER NUYTTEN
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
About me
Wouter Nuytten
Belgium’s top 50 Entrepreneurs
Future architect of the Belgian economy
Keynote Speaker
Entrepreneur | Secondary school Dropout | Tech guy
Disendo
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
So you have an idea?
GREAT!
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SET UP THE DREAM

Keep costs low
REACH OUT

Contact potential clients until you have 5 meetings
CLOSE BEFORE BUILDING

Collaborate with your customer to build the product
Let them pay a small amount. JUST ASK
USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN

Reach out again
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
HOLDYOUR
HORSES!
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
You might think you need to build a car step-by-step before you can sell
Instead, sell the easiest-to-produce element first. 

Once you have paying customers, you can build the car.
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SELL THE VISION
START WITH A SMALL PRODUCT
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
LOOK FOR A GREAT NAME
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
BUILD A 

QUICK

& CHEAP
ONE PAGE 

WEBSITE
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
VISUALIZE
YOUR IDEA
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
DO NOT INCORPORATE TO EARLY

INCORPORATE WHEN
YOU CAN SEND OUT INVOICES
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SET UP THE DREAM

Keep costs low
REACH OUT

Contact potential clients until you have 5 meetings
CLOSE BEFORE BUILDING

Collaborate with your customer to build the product
Let them pay a small amount. JUST ASK
USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN

Reach out again
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
info@company.com, try it.
Contact potential clients
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
If you solve their pain
they will answer
NO REPLY?

Follow up, send a reminder
OR
Try another person in the organization
OR
NO ONE NEEDS IT
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SET UP THE DREAM

Keep costs low
REACH OUT

Contact potential clients until you have 5 meetings
CLOSE BEFORE BUILDING

Collaborate with your customer to build the product
Let them pay a small amount. JUST ASK
USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN

Reach out again
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
Ask questions
Design the product together with the potential
customer. Ask questions about their problems,
brainstorm about solutions, listen and learn.
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SEE THEM AS PARTNERS
NOT CUSTOMERS
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
ASK FOR COMMITMENT
“Work for free/cheaper the first X hours”
“Commit to more meetups as to how the product should look”
“Receive exclusivity for X months in return for Y”
“Get discounts in the future if we can collaborate”
“Pay for development, receive co-ownership of the IP”
“Do X for < 3 % of company shares”
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
ASK FOR COMMITMENT
Read again!
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
PLAY STARTUP
Look professional and show them you know
what you are doing. Be honest if you don’t
know something. Show them you want to
collaborate to find a solution for their problems.
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
ASK MONEY
COVERYOUR EXPENSES
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
ASK MONEY
COVERYOUR EXPENSES
Read again!
(you have nothing to lose; don’t work for free)
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SETUP THE DREAM

Keep costs low
REACH OUT

Contact potential clients until you have 5 meetings
CLOSE BEFORE BUILDING

Collaborate with your customer to build the product
Let them pay a small amount. JUST ASK
USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN

Reach out again
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
PLAY THEM OFF EACH OTHER
CONNECT WITH COMPETITORS
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
Big CEO (target)
ME
Name existing partner/

big competitor
REPLY:
intro to right person
KEEP IT
SIMPLE, STUPID
FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM
Repeat.. Close deals..
WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT
SETUP THE DREAM

Keep costs low
REACH OUT

Contact potential clients until you have 5 meetings
CLOSE BEFORE BUILDING

Collaborate with your customer to build the product
Let them pay a small amount. JUST ASK
USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN

Reach out again
GOOD LUCK!
www.wouternuytten.com

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From idea to profit

  • 1. FROM IDEA
 TO PROFIT BY WOUTER NUYTTEN
  • 2. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM About me Wouter Nuytten Belgium’s top 50 Entrepreneurs Future architect of the Belgian economy Keynote Speaker Entrepreneur | Secondary school Dropout | Tech guy Disendo
  • 3. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM So you have an idea? GREAT!
  • 4. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SET UP THE DREAM
 Keep costs low REACH OUT
 Contact potential clients until you have 5 meetings CLOSE BEFORE BUILDING
 Collaborate with your customer to build the product Let them pay a small amount. JUST ASK USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN
 Reach out again
  • 5. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT HOLDYOUR HORSES!
  • 6. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM You might think you need to build a car step-by-step before you can sell Instead, sell the easiest-to-produce element first. 
 Once you have paying customers, you can build the car.
  • 7. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SELL THE VISION START WITH A SMALL PRODUCT
  • 8. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM LOOK FOR A GREAT NAME
  • 9. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM BUILD A 
 QUICK
 & CHEAP ONE PAGE 
 WEBSITE
  • 10. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT VISUALIZE YOUR IDEA
  • 11. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT DO NOT INCORPORATE TO EARLY
 INCORPORATE WHEN YOU CAN SEND OUT INVOICES
  • 12. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SET UP THE DREAM
 Keep costs low REACH OUT
 Contact potential clients until you have 5 meetings CLOSE BEFORE BUILDING
 Collaborate with your customer to build the product Let them pay a small amount. JUST ASK USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN
 Reach out again
  • 13. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT info@company.com, try it. Contact potential clients
  • 14. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM If you solve their pain they will answer NO REPLY?
 Follow up, send a reminder OR Try another person in the organization OR NO ONE NEEDS IT
  • 15. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SET UP THE DREAM
 Keep costs low REACH OUT
 Contact potential clients until you have 5 meetings CLOSE BEFORE BUILDING
 Collaborate with your customer to build the product Let them pay a small amount. JUST ASK USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN
 Reach out again
  • 16. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT Ask questions Design the product together with the potential customer. Ask questions about their problems, brainstorm about solutions, listen and learn.
  • 17. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SEE THEM AS PARTNERS NOT CUSTOMERS
  • 18. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT ASK FOR COMMITMENT “Work for free/cheaper the first X hours” “Commit to more meetups as to how the product should look” “Receive exclusivity for X months in return for Y” “Get discounts in the future if we can collaborate” “Pay for development, receive co-ownership of the IP” “Do X for < 3 % of company shares”
  • 19. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT ASK FOR COMMITMENT Read again!
  • 20. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM PLAY STARTUP Look professional and show them you know what you are doing. Be honest if you don’t know something. Show them you want to collaborate to find a solution for their problems.
  • 21. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT ASK MONEY COVERYOUR EXPENSES
  • 22. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT ASK MONEY COVERYOUR EXPENSES Read again! (you have nothing to lose; don’t work for free)
  • 23. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SETUP THE DREAM
 Keep costs low REACH OUT
 Contact potential clients until you have 5 meetings CLOSE BEFORE BUILDING
 Collaborate with your customer to build the product Let them pay a small amount. JUST ASK USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN
 Reach out again
  • 24. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM PLAY THEM OFF EACH OTHER CONNECT WITH COMPETITORS
  • 25. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM Big CEO (target) ME Name existing partner/
 big competitor REPLY: intro to right person KEEP IT SIMPLE, STUPID
  • 26. FROM IDEA TO PROFIT WWW.WOUTERNUYTTEN.COM Repeat.. Close deals..
  • 27. WWW.WOUTERNUYTTEN.COMFROM IDEA TO PROFIT SETUP THE DREAM
 Keep costs low REACH OUT
 Contact potential clients until you have 5 meetings CLOSE BEFORE BUILDING
 Collaborate with your customer to build the product Let them pay a small amount. JUST ASK USE YOUR NEW PARTNERSHIP TO CONVINCE OTHERS TO JOIN
 Reach out again