From clever to intelligent by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at Trends Night on February 4, 2014 in Antwerp (BE).

2. Thanks for
having me!
Managing Director @InSites Consulting
@hakimzemni
hakim@insites-consulting.com
be.linkedin.com/in/hakimzemni
I have a passion for media, politics, music &
movies. I am happily married, a proud dad
of 2, and a mediocre soccerplayer  I am
often described as ‘an opinion on 2 legs’
I love my job because I’m fascinated by the
question “why do people do what they do?”

5. @HakimZemni

6. @HakimZemni

7. From social
To private
@HakimZemni

8. From social to private
@HakimZemni

9. Heard about this one already?
@HakimZemni

10. Our no-longer-blind-spot
In today’s reality,
when something is
free, YOU are the
product.
@HakimZemni

11. The indie data movement
Own your digital self.
@HakimZemni

12. Cloaking
Defacing.
De-sharing.
De-leting.
@HakimZemni

13. The members formerly known as…
Q: Were you a member but not longer on one of the following social media?
10%
14%
n= 244
@HakimZemni

14. Digital guardians
@HakimZemni

15. From smartphones to blackphones
Preinstalled, without hooks to carriers
or vendors.
@HakimZemni

16. From Big Data
To Enoughness
@HakimZemni

17. Enoughness
Enoughness.
I am enough.
You are enough.
There is enough.
@HakimZemni
Brands talk big
about Big Data, but
most of them can’t
even handle Small
Data.

18. Enoughness = No Data
Seconds of gratification.
@HakimZemni

19. Enoughness = Private Data
No names.
Just quotes.
Likes&conversations.
2,5 billion views/month.
Teens love it.
@HakimZemni

20. From free data to fair data
Import.
Share.
Be Embedded.
Be Credited.
Give your price.
Earn money/view.
@HakimZemni

21. From big data to dada data
Spoof or it didn’t
happen.
#Spoof
#shred
@HakimZemni

22. Enoughness = Dada Data
Inventor of the #Belfie.
Most.Instagrammed.Ass.Ever.
@HakimZemni

23. From real time to
@HakimZemni

24. From content to evergreen content
Impact.
Presocial.
Time.
Impact.
Social.
Time.
Impact.
Evergreen.
Time.

25. Animated marketing
@HakimZemni

26. Clickbait copy or PayWalls?
@HakimZemni

27. Clickbait copy or PayWalls?
A. 1,1%
B. 4,3%
C. 7,2%
@HakimZemni

28. Clickbait copy!
A. 1,1%
B. 4,3%
C. 7,2%
>
@HakimZemni

29. Public Data
Private Data
Big Data
Enoughness
@HakimZemni

30. @HakimZemni

31. From Denial
To Wake-up
@HakimZemni

32. The impact of the crisis
Does the economic crisis have an impact on the way you live?
@HakimZemni

33. The impact of the crisis
2 out of 3 Gen Y’ers experience the impact of the crisis.
68%
41% still lives at home.
@HakimZemni

34. The delay of impact
@HakimZemni

35. Bankruptcy Alert
16% of Flemish SME’s have a ‘high-risk-profile’.
(UNIZO, 2013)
@HakimZemni

36. From Wake-up
To Start-up
@HakimZemni

37. There is hope!
@HakimZemni

38. The Unicorn Club-dream
U.S.-based software companies started since
2003 and valued at over $1 billion. (techcrunch)
@HakimZemni

39. Who are they?
@HakimZemni

40. Missed opportunity?
0 since 2011
@HakimZemni

41. The start-up shift.
From…
To…
Europe
Silicon
Valley
Asia
@HakimZemni

42. Silicon Valley or not?
FRA
GER
@HakimZemni
UK
SUO

43. Silicon Valley is no longer Death Valley
Europe.
Lose the puppy eyes.
@HakimZemni

44. What’s with these shoes?
@HakimZemni

45. It’s the future, stupid
@HakimZemni

46. The I Can Print it-dream
@HakimZemni

47. The Maker Movement-dream
Concept.
Print.
Assemble.
Recycle.
Make.
Idea.
Sell.
Marketing & Pre-sales
start here.
@HakimZemni
Average Cycle time
A few weeks to months

48. MIY
#BuildYourOwn.
#FriendlyElectronics.
@HakimZemni

49. To Shutdowns
@HakimZemni

50. Stuff is disappearing, man.
@HakimZemni

51. Stuff is disappearing, man.
@HakimZemni

52. Will everything disappear?
Your product is a
feature on our platform!
@HakimZemni

53. Tenacious Technologies
250%
increase
since 2002.
37% of all
albums sold
were vinyl in
the Week of
Vinyl.
244.000 vinyl
albums still
sold every
week.
@HakimZemni

54. From Shutdowns to
@HakimZemni

55. If you think you can do
better than banks, now
is your time to try!
@HakimZemni

56. The icon(s) of the newconomy
@HakimZemni

57. Newconomy
#smartsaving
#FromSupplyDemandtoDemandSupply
@HakimZemni

58. Public Data
Private Data
Denial
Big Data
Enoughness
Start-up
@HakimZemni
Wake-up
Newconomy

61. Where are you now?
‘Pinwhat?
Snapwhat?
Tumbwhat?
Instawhat?’
‘We’re on
Facebook
and Twitter’.
‘Social
Media?’
2006-’07
2010
2012-’13
2008-’09
2011
2014
‘We gotto do
something’.
‘We have a
strategy’.
‘Time for a
strategy,
again’.
@HakimZemni

62. Battle of the Teens
@HakimZemni

63. Social media mixology
Time to cook up your social media
cocktail.
@HakimZemni

64. Based on target group
women.
business.
30+ affluents.
@HakimZemni

65. Based on your brand/positioning
Creative Industry.
Service Industry.
#inspirational
#customerexperience
@HakimZemni

66. Based on your independence
@HakimZemni

67. Public Data
Private Data
Denial
Big Data
Enoughness
Start-up
Innovation
Presence
@HakimZemni
Wake-up
Newconomy
Consolidation
Mixology

70. Mouthcorner marketing

71. Co-always

72. Co-everything!
How’s school?

73. Co-Everything? Yes, they can

74. Public Data
Private Data
Denial
Big Data
Enoughness
Start-up
Co-sometimes
Co-creation
Co-always
Innovation
Co-everything
Presence
@HakimZemni
Wake-up
Newconomy
Consolidation
Mixology

75. #takeaways
Help consumers to help
you. For real.
Prepare yourself for a
shutdown by a startup.
Big Data is great,
Big Insights are better.
@HakimZemni

76. Thanks for
having me!
Managing Director @InSites Consulting
Questions, feedback, remarks?
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni