fring is a mobile internet service that allows users to connect and interact with other users and online communities from their mobile phones in real-time. It has seen phenomenal growth and now supports over 1,000 different mobile device types. fring is working with mobile network operators, global brands, and manufacturers to expand its ecosystem. It provides opportunities for voice and data monetization as well as innovative mobile marketing solutions for brands.

1. fring ™ momo Award Submission 2008 November 2008 Neal Fullman confidential and proprietary

6. Real-time presence indication Real-time User generated content Real-time Behavior/ Context Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST

7. User selects online communities & Add-on apps according to membership & personal interests Options Close Add more add-ons Skype Gmail Notifier Facebook COMMUNITIES & ADD-ONS CATALOGUE

8. C u there. wait 4 me outside DYNAMIC USER PROFILE Real-time User Generated Content and User Profile is built automatically Communities & Add-ons subscribed to by user Real-time status for each community or add-on Real-time content generated by add-on

9. VOICE CALLS VoIP calls to other fringsters, online communities, & regular phone contacts Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST HangUp +123456789123 Call in progress Loudspeaker

10. C u there. wait 4 me outside. Ok? RICH INSTANT MESSAGING Live rich IM chat between fringsters & online communities Sara: Guys, the Blue is rocking tonight! Peter: where? Sara: Covent Garden Peter: which club, time? Sara: Underground @ 9pm Sara Options Close

11. FILE TRANSFER Send files to fringsters & online community buddies

12. View fringster’s real-time location & communicate with them from any online device with fring web widget & Google Map (GPS or Cell Triangulation) LOCATION Sara (WIDGET): Hi Pete. I can see you nearby. Peter: where are you? Sara: Go to end of road & turn right. I’m waitng outside the club Peter: Cool. Cu in 2 :-) Sara (WIDGET) Options Close

14. one, two… fring Linux on N810 Symbian S60 iPhone Windows Mobile Symbian UIQ minifring on J2ME

15. Symbian S60 (Jan. 07) ‏ Windows Mobile 5, 6 (June 07) ‏ Symbian UIQ (July 07) ‏ iPhone (April 08) J2ME (July 08) Linux (July 08) Brew (in process) fring (Jan. 07) ‏ Skype (Jan. 07) ‏ Google Talk (Jan. 07) ‏ Windows Live (Feb. 07) ‏ SIP (March 07) ‏ twitter (May 07) ‏ icq (Aug 07) ‏ Yahoo (Dec 07) AIM (Dec 07) Facebook (July 08) Orkut (July 08) GPRS/HDGE/3G (Jan. 07) ‏ Wi-Fi (Jan. 07) ‏ Bluetooth (Jan. 07) ‏ EVDO/CDMA (June 07) ‏ WiMAX (coming with service rollout) multi platform multi bearer multi community

16. Growth –Users Registered Users

17. Growth –Users

18. Growth – Usage Chat Messages Calls

24. fring working with brands fring provides the opportunity to engage customers in an always-on mobile live brand experience … confidential and proprietary … and participate in their daily routine , … via interactive opt-in channels embedded inside fring’s mobile client which we call Really effective mobile marketing

25. “ fring Add-ons”

27. Building communities around the offering User at the heart of the experience… taking all of his online communities mobile… supplementing them with fring Ad-ons & other brand communities… based on personal choice, lifestyle & interests.

28. And it’s always-on, always-connected fring is a connected community application This means it runs in the background , continually maintaining the user connection with the mobile internet. This makes it highly context-sensitive, continually monitoring and updating the user’s presence, location, connectivity, status, behaviour. And it provides a 2 way, real-time, high value relationship between brand and the user.

30. Moving into the early majority confidential and proprietary

31. Month on month innovation & enhancing user experience First fringAdd-on applications released: facebook, Gmail notifier, Google’s Orkut, V-Tap Video Streaming, Yandex email Upgraded chat experience with real-time typing indication & enhanced presence features Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov fringME! web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap World First !!! f ring delivers first ever consumer mVoIP solution for the iconic apple iPhone Multi-lingual 7 language mobile client including European, Chinese & Russian languages Launched minifring , solution for J2ME devices and fring for Linux (new Nokia 810) & fring for Samsung fring Auto roaming memory of previous connections & seamless handover between connection types Released fringAPI enabling any developer & 3 rd party brand to create fring Add-on applications Released fring for Mobilkom Austria A1 representing the first operator deal of its kind in the world Released official iPhone AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours