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fring ™ momo Award Submission 2008 November 2008 Neal Fullman confidential and proprietary
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is fring? ,[object Object],confidential and proprietary
The perfect mobile mash-up ,[object Object],[object Object],[object Object],[object Object]
Mashed-up  community, communications & content ,[object Object],[object Object]
Real-time presence indication Real-time User generated content Real-time Behavior/ Context Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST
User selects online communities & Add-on apps according to membership & personal interests Options Close Add more add-ons Skype Gmail Notifier Facebook COMMUNITIES & ADD-ONS CATALOGUE
C u there. wait 4 me outside DYNAMIC USER PROFILE Real-time User Generated Content and User Profile is built automatically Communities & Add-ons subscribed to by user Real-time status for each community or add-on Real-time content generated by add-on
VOICE CALLS VoIP calls to  other fringsters, online communities,  & regular  phone contacts Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST HangUp +123456789123 Call in progress Loudspeaker
C u there. wait 4 me outside. Ok? RICH INSTANT MESSAGING Live rich IM chat between fringsters & online communities  Sara:  Guys, the Blue is rocking tonight! Peter:  where? Sara:  Covent Garden Peter:  which club, time?   Sara:  Underground  @ 9pm Sara Options Close
FILE TRANSFER Send files to fringsters & online community buddies
View fringster’s real-time location & communicate with them from any online device with fring web widget &  Google Map (GPS or Cell Triangulation) LOCATION Sara (WIDGET):  Hi Pete. I can see you nearby. Peter:  where are you? Sara:  Go to end of road & turn right. I’m waitng outside the club Peter:  Cool. Cu in 2 :-)  Sara (WIDGET) Options Close
The perfect mobile mash-up ,[object Object],[object Object],[object Object],[object Object],LOCATION VOICE CALLS RICH IM COMMUNITIES & ADD-ONS DYNAMIC BUDDY LIST FILE TRANSFER USER PROFILES REAL-TIME PRESENCE
one, two… fring Linux on N810 Symbian  S60 iPhone  Windows Mobile  Symbian UIQ  minifring on J2ME
Symbian S60 (Jan. 07) ‏ Windows Mobile 5, 6 (June 07) ‏ Symbian UIQ (July 07) ‏ iPhone (April 08) J2ME (July  08) Linux (July 08) Brew (in process) fring (Jan. 07) ‏ Skype (Jan. 07) ‏ Google Talk (Jan. 07) ‏ Windows Live (Feb. 07) ‏ SIP (March 07) ‏ twitter (May 07) ‏ icq (Aug 07) ‏ Yahoo (Dec 07) AIM (Dec 07) Facebook  (July 08) Orkut (July 08) GPRS/HDGE/3G (Jan. 07) ‏ Wi-Fi (Jan. 07) ‏ Bluetooth (Jan. 07) ‏ EVDO/CDMA (June 07) ‏ WiMAX (coming with service rollout) multi  platform multi  bearer multi  community
Growth –Users Registered Users
Growth –Users
Growth – Usage Chat Messages Calls
Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Representing 1000+ of the world’s most popular mobile devices 1000+ different mobile device types connect to the fring network on a daily basis Unique “thin client” technology allows ease of porting to new devices & platforms as they come to market
fringsters spreading the word… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Registered Users
fring & 3 rd  parties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],fring working with MNO’s
fring working with MNO’s ,[object Object],[object Object],[object Object]
fring working with brands fring provides the opportunity to engage customers in an  always-on   mobile live brand experience  … confidential and proprietary … and  participate in their daily routine ,   … via  interactive opt-in channels  embedded inside fring’s mobile client which we call  Really effective mobile marketing
“ fring Add-ons”
What is a fringAdd-on? ,[object Object]
Building communities around the offering User at the heart of  the experience… taking all of his  online communities  mobile… supplementing  them with fring Ad-ons  & other brand communities… based on personal choice,  lifestyle & interests.
And it’s always-on, always-connected fring is a  connected community application This means it  runs in the background , continually maintaining the user connection with the mobile internet. This makes it highly  context-sensitive,  continually monitoring and updating the user’s presence, location, connectivity, status, behaviour. And it provides a 2 way,  real-time, high value  relationship between brand and the user.
A new way to achieve brand mobility ,[object Object],[object Object],[object Object],[object Object],[object Object],Why just advertise when  you could engage?
Moving into the early majority confidential and proprietary
Month on month innovation & enhancing user experience First  fringAdd-on  applications  released:  facebook, Gmail notifier,  Google’s Orkut, V-Tap Video Streaming, Yandex email Upgraded chat  experience with real-time typing indication & enhanced presence features Aug  Sept  Oct  Nov  Dec  Jan  Feb  March  April  May  June  July  Aug  Sept  Oct  Nov  fringME!  web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap World First !!!  f ring delivers first ever consumer mVoIP solution for the iconic apple  iPhone Multi-lingual 7 language  mobile client including European, Chinese & Russian languages  Launched  minifring , solution  for J2ME  devices and fring for  Linux  (new Nokia 810) & fring for  Samsung fring Auto roaming  memory of previous connections & seamless handover  between connection types Released  fringAPI  enabling any developer & 3 rd  party brand to create fring Add-on applications Released fring for  Mobilkom Austria A1  representing the first operator deal of its kind in the world Released official  iPhone  AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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fring momo award submission 2008

  • 1. fring ™ momo Award Submission 2008 November 2008 Neal Fullman confidential and proprietary
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Real-time presence indication Real-time User generated content Real-time Behavior/ Context Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST
  • 7. User selects online communities & Add-on apps according to membership & personal interests Options Close Add more add-ons Skype Gmail Notifier Facebook COMMUNITIES & ADD-ONS CATALOGUE
  • 8. C u there. wait 4 me outside DYNAMIC USER PROFILE Real-time User Generated Content and User Profile is built automatically Communities & Add-ons subscribed to by user Real-time status for each community or add-on Real-time content generated by add-on
  • 9. VOICE CALLS VoIP calls to other fringsters, online communities, & regular phone contacts Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST HangUp +123456789123 Call in progress Loudspeaker
  • 10. C u there. wait 4 me outside. Ok? RICH INSTANT MESSAGING Live rich IM chat between fringsters & online communities Sara: Guys, the Blue is rocking tonight! Peter: where? Sara: Covent Garden Peter: which club, time? Sara: Underground @ 9pm Sara Options Close
  • 11. FILE TRANSFER Send files to fringsters & online community buddies
  • 12. View fringster’s real-time location & communicate with them from any online device with fring web widget & Google Map (GPS or Cell Triangulation) LOCATION Sara (WIDGET): Hi Pete. I can see you nearby. Peter: where are you? Sara: Go to end of road & turn right. I’m waitng outside the club Peter: Cool. Cu in 2 :-) Sara (WIDGET) Options Close
  • 13.
  • 14. one, two… fring Linux on N810 Symbian S60 iPhone Windows Mobile Symbian UIQ minifring on J2ME
  • 15. Symbian S60 (Jan. 07) ‏ Windows Mobile 5, 6 (June 07) ‏ Symbian UIQ (July 07) ‏ iPhone (April 08) J2ME (July 08) Linux (July 08) Brew (in process) fring (Jan. 07) ‏ Skype (Jan. 07) ‏ Google Talk (Jan. 07) ‏ Windows Live (Feb. 07) ‏ SIP (March 07) ‏ twitter (May 07) ‏ icq (Aug 07) ‏ Yahoo (Dec 07) AIM (Dec 07) Facebook (July 08) Orkut (July 08) GPRS/HDGE/3G (Jan. 07) ‏ Wi-Fi (Jan. 07) ‏ Bluetooth (Jan. 07) ‏ EVDO/CDMA (June 07) ‏ WiMAX (coming with service rollout) multi platform multi bearer multi community
  • 18. Growth – Usage Chat Messages Calls
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. fring working with brands fring provides the opportunity to engage customers in an always-on mobile live brand experience … confidential and proprietary … and participate in their daily routine , … via interactive opt-in channels embedded inside fring’s mobile client which we call Really effective mobile marketing
  • 26.
  • 27. Building communities around the offering User at the heart of the experience… taking all of his online communities mobile… supplementing them with fring Ad-ons & other brand communities… based on personal choice, lifestyle & interests.
  • 28. And it’s always-on, always-connected fring is a connected community application This means it runs in the background , continually maintaining the user connection with the mobile internet. This makes it highly context-sensitive, continually monitoring and updating the user’s presence, location, connectivity, status, behaviour. And it provides a 2 way, real-time, high value relationship between brand and the user.
  • 29.
  • 30. Moving into the early majority confidential and proprietary
  • 31. Month on month innovation & enhancing user experience First fringAdd-on applications released: facebook, Gmail notifier, Google’s Orkut, V-Tap Video Streaming, Yandex email Upgraded chat experience with real-time typing indication & enhanced presence features Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov fringME! web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap World First !!! f ring delivers first ever consumer mVoIP solution for the iconic apple iPhone Multi-lingual 7 language mobile client including European, Chinese & Russian languages Launched minifring , solution for J2ME devices and fring for Linux (new Nokia 810) & fring for Samsung fring Auto roaming memory of previous connections & seamless handover between connection types Released fringAPI enabling any developer & 3 rd party brand to create fring Add-on applications Released fring for Mobilkom Austria A1 representing the first operator deal of its kind in the world Released official iPhone AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours
  • 32.