Creating Samepage:
Case Study
Jaroslav Šnajdr – Kerio Technologies – San Jose – Pilsen – jsnajdr@kerio.com
Develop a product idea
into viable business
Core	
  Product	
  
?	
  
?	
  
?	
  
Create page with text, files and images
Share them with others
Make it simple for everyone
Kerio Workspace - The First Product
Download and install on your own server.
That’s what we’ve been doing since 1997.
But not enough people are coming in
2012.
We need to go to the cloud.
Core	
  Product	
  
?	
  
Infrastructure	
  
?	
  
Amazon or not?
Why Amazon?
•  Obvious default choice for most of you
•  Focus on your task
•  Huge credibility, people trust their data a...
Why we bought our own hardware?
•  Concerns about runaway costs
•  Zero experience with micro-services
Technology Stack (Rather Boring)
Core	
  Product	
  
?	
  
Infrastructure	
  
?	
  
Supporting marketing and sales
•  Send people email and call them
•  Don’t spam – identify relevant targets
Tracking and Targeting Criteria
•  Starts registration, but doesn’t complete
•  Reaches 70% of storage limit
•  Creates mo...
Marketo
•  Collects usage data
•  Campaings based on rules
Salesforce.com
•  Tool for sales people for managing customer
r...
Core	
  Product	
  
Sales	
  Support	
  
Infrastructure	
  
?	
  
Getting Paid by Customers

•  Subscriptions, invoices, prorating, refunds
•  Credit card processing
•  You cannot do it yo...
Getting paid by customers

•  Third party solutions available
•  Consulting available
•  Started at beginning of December,...
Core	
  Product	
  
Sales	
  Support	
  
Infrastructure	
  
Billing	
  
Thank you
Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study
Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study
Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study
Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study
Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study
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Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study

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"Want to build a complete service product in cloud? Come and learn what it takes."

More at http://webexpo.net/prague2013/talk/getting-business-collaboration-service-into-cloud/

Published in: Technology, Business
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Jaroslav Šnajdr: Getting a Business Collaboration Service Into Cloud: A Case Study

  1. 1. Creating Samepage: Case Study Jaroslav Šnajdr – Kerio Technologies – San Jose – Pilsen – jsnajdr@kerio.com
  2. 2. Develop a product idea into viable business
  3. 3. Core  Product   ?   ?   ?  
  4. 4. Create page with text, files and images
  5. 5. Share them with others
  6. 6. Make it simple for everyone
  7. 7. Kerio Workspace - The First Product Download and install on your own server.
  8. 8. That’s what we’ve been doing since 1997. But not enough people are coming in 2012.
  9. 9. We need to go to the cloud.
  10. 10. Core  Product   ?   Infrastructure   ?  
  11. 11. Amazon or not?
  12. 12. Why Amazon? •  Obvious default choice for most of you •  Focus on your task •  Huge credibility, people trust their data are safe
  13. 13. Why we bought our own hardware? •  Concerns about runaway costs •  Zero experience with micro-services
  14. 14. Technology Stack (Rather Boring)
  15. 15. Core  Product   ?   Infrastructure   ?  
  16. 16. Supporting marketing and sales •  Send people email and call them •  Don’t spam – identify relevant targets
  17. 17. Tracking and Targeting Criteria •  Starts registration, but doesn’t complete •  Reaches 70% of storage limit •  Creates more than 10 pages
  18. 18. Marketo •  Collects usage data •  Campaings based on rules Salesforce.com •  Tool for sales people for managing customer relationships
  19. 19. Core  Product   Sales  Support   Infrastructure   ?  
  20. 20. Getting Paid by Customers •  Subscriptions, invoices, prorating, refunds •  Credit card processing •  You cannot do it yourself
  21. 21. Getting paid by customers •  Third party solutions available •  Consulting available •  Started at beginning of December, done by Christmas
  22. 22. Core  Product   Sales  Support   Infrastructure   Billing  
  23. 23. Thank you

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