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ATL (Above the line )
BTL (Below the line )
ATL (Above the line )
• Above The Line (ATL) advertising is where mass media is used to
promote brands and reach out to the target consumers.
• Television
• Radio
• Outdoor
• Newspaper
• Magazine
• Railway
• Bus & Bus shelters
• Internet Advertising (Mass Mailing)
• Social Media ( Google, Facebook, Linked in, Twitter)
BTL (Below the line )
• Below the line (BTL) advertising is more one to one marketing with
direct consumer outreach programmes
• Leaflet
• Brouchers
• Pole kiosk
• Events
• Society Engagement
• Mall Activation
• Wall paints
• Store engagements
• Gift Vouchers
• Backpack Walkers
Designing/Printing Video
Logo Corporate video
Stationary designing Product video
Website designing Add Films
Promotional Materials
Calendar
Mall Activation
Out door Advertising
Electricity bills and Ad spots
Maharashtra State Electricity Board – Front & Back Ad
HP LPG and Gas Bill
Front Back
Indian Gas
Railway reservation tickets
Credit Card and Debit Card Advertising
UNIQUENESS OF CREDIT & DEBIT CARD
ADVERTISING
The card statements are only sent to those
customers who have transacted on the
card
This ensure that the statement is always
viewed by the card holder, in detail
The statement always carries an offer and
customers are used to browsing through
these
REACH OF CREDIT & DEBIT CARD ADVERTISING
Credit card statements per month: ~ 1 million customers
Debit card statements every quarter: ~ 3.5 million customers
GOLF COURSE
ADVERTISING
MEDIA OPTIONS FOR GOLF
COURSE ADVERTISING
Unipoles / Hoardings
Centre medians / mini-poles
Club carts
Bay drivers / dividers
Tee sign / Tee markers
Tee benches
Kiosks / Wall panels
Stroller-cum-shoe shine
LCD Panels
Practice putting flag signs
Mobile / laptop charging stands
Ball washer kiosk
Field signage
Yard markers
Balloons / Blimps
Trash receptacles
Continued…………
ADVANTAGES OF GOLF COURSE
ADVERTISING
Ability to reach the elite population in the city
Clutter free environment
Openness to brand messages: reaching out to people in their dwell
time
Creates a good image for the brand
State of the art infrastructure available to mount creatives
This media reached out to 95% of the golfers in the country
Access to golfers in every state in India
Airport Advertising
ADVANTAGES OF AIRPORT ADVERTISING IN
INDIA
Today, Airport Advertising in India is a sought
after platform for marketers across the
country. This is because Airport Advertising
in India has the following clear-cut
advantages:
Targeted reach to corporate professionals,
decision-makers and household
breadwinners
Direct access to SEC A-B consumers (72%
travellers are senior officials/executives)
Target age group of 25 - 55 years
High dwell time & uncluttered environment
(According to a AC Neilsen survey, at least
73% passengers view airport advertisments)
Scope for innovative marketing activities
INFLIGHT MAGAZINES
The following table collates the Page - Ad Ratio of Inflight Magazines in India. These
statistics are indicative of the ad to editorial ratio of these Flight Magazines in India.
CAB Advertising
ADVANTAGES OF CAB ADVERTISING IN INDIA
Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via
segmentation & selection, you can attain direct access to your TG.
Captive Audience: This medium ensures undivided attention & guaranteed visibility.
Geographical Targeting: City being a filter, you can easily choose to target only specific
geographies.
Innovative Options: In addition to exterior & internior branding, you can explore a variety of
innovations including in-cab TV screens.
ABOUT CAB ADVERTISING IN INDIA
Each metro city in India has a high demand for transportation services due to growing
economies and rising populations. Thus, the demand for cab services has shot up. This
represents a great medium for brands to target their audience in an unobtrusive environment.
We have access to 80,000+ taxis for Taxi Advertising in India.
Gold Gym
MEDIA OPTIONS FOR GOLD'S
GYM ADVERTISING
Displays/interactive media
Sampling of products
Product display
Pamphlet insertion in
lockers
Static branding
Tent cards/Drop boxes
Standees / Scrollers/Posters
Mirror branding/Changing room handles
Floormat branding/Floor removable stickers
Shower area curtains / doors/Lockers
Weight scales/Steps/Towel racks
Treadmill/Washroom main door
Advertising in McDonald & Café Cofee Day
Video ads on OOH screens (between 10
and 45 seconds)
Image ads on OOH screens
Activations
Product displays
Happy Meal associations
Translites
Counter panels
Standees
Poster / Wall mounts
Tray mats
Inserts
Tent cards
Dropbox branding
Danglers
Motion posters (revolving digital posters)
Radio Advertising
Bus and Bus shelter Advertising
Add Walkers
Catch all your
favorite Cinemas
Live Theatre Advertisement
Society Notice Board
Society Advertising Inventory
Society Advertising Inventory
Society No Parking
Auto Rickshaw
BRANDING at Malls & Multiplexes.
• Branding puts your message in front of
millions of shoppers & moviegoers each
year. The shopping malls are one of the
most highly trafficked venues.
WASHROOM ADVERTISING
IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN
INDIA
There is no structured research available on the
media. Use simple to understand and intuitive ways
to define TG rather than using SEC:
Income level: Middle class and Upper middle class
Gender: Both gender washrooms are available
Geography: Metros
Age: Probably 20 to 45
MEDIA OPTIONS FOR WASHROOM ADVERTISING
IN INDIA
A3 poster panels
Mirror
Crossword & Shopper Stop Advertising
MEDIA OPTIONS FOR CROSSWORD ADVERTISING
The following media options are available for
Crossword Advertising:
Table Space
Bookmarks
Shelf Talkers
Backlit Boxes
Non-Lit Posters
Magazine Racks
Store Front Windows
Gondola Branding
Tent Cards
Pillar Branding
CUTOUT / STANDEES SENSOMATIC
PILLAR BRANDINGTENT CARDSPROMOTION SPACE
TRIAL ROOM GRAPHICS
In Store Branding Opportunities
FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY
CAR DISPLAY GLASS BRANDING LIFT BRANDING
Railway Advertising
Average Time Spent by person in
the Q is 20 Minutes on
reservation counter and 7-10
minutes on local trains.
It ensures 100% engagement of
commuters.
Game changer in Digital Signage.
Display of Images
Display of Images
Game changer in Digital Signage.
News paper Insert
Wall Painting
Digital Promotion
• Mass Mailing
Sms Marketing
What’s app marketing
Facebook Promotion
Friends Media Is Your
Business Friend Forever
A friendship founded on business is BETTER
than a business founded on friendship
Contact : Mr Rajesh Battul 99 30 35 14 10
Mr Dilip Choudhary 99 20 96 82 48
Thank You

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Friends media profile

  • 1.
  • 2. Our Services ATL (Above the line ) BTL (Below the line )
  • 3. ATL (Above the line ) • Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. • Television • Radio • Outdoor • Newspaper • Magazine • Railway • Bus & Bus shelters • Internet Advertising (Mass Mailing) • Social Media ( Google, Facebook, Linked in, Twitter)
  • 4. BTL (Below the line ) • Below the line (BTL) advertising is more one to one marketing with direct consumer outreach programmes • Leaflet • Brouchers • Pole kiosk • Events • Society Engagement • Mall Activation • Wall paints • Store engagements • Gift Vouchers • Backpack Walkers
  • 5. Designing/Printing Video Logo Corporate video Stationary designing Product video Website designing Add Films Promotional Materials Calendar
  • 8. Electricity bills and Ad spots Maharashtra State Electricity Board – Front & Back Ad
  • 9. HP LPG and Gas Bill Front Back
  • 12. Credit Card and Debit Card Advertising UNIQUENESS OF CREDIT & DEBIT CARD ADVERTISING The card statements are only sent to those customers who have transacted on the card This ensure that the statement is always viewed by the card holder, in detail The statement always carries an offer and customers are used to browsing through these REACH OF CREDIT & DEBIT CARD ADVERTISING Credit card statements per month: ~ 1 million customers Debit card statements every quarter: ~ 3.5 million customers
  • 13. GOLF COURSE ADVERTISING MEDIA OPTIONS FOR GOLF COURSE ADVERTISING Unipoles / Hoardings Centre medians / mini-poles Club carts Bay drivers / dividers Tee sign / Tee markers Tee benches Kiosks / Wall panels Stroller-cum-shoe shine LCD Panels Practice putting flag signs Mobile / laptop charging stands Ball washer kiosk Field signage Yard markers Balloons / Blimps Trash receptacles Continued…………
  • 14. ADVANTAGES OF GOLF COURSE ADVERTISING Ability to reach the elite population in the city Clutter free environment Openness to brand messages: reaching out to people in their dwell time Creates a good image for the brand State of the art infrastructure available to mount creatives This media reached out to 95% of the golfers in the country Access to golfers in every state in India
  • 15. Airport Advertising ADVANTAGES OF AIRPORT ADVERTISING IN INDIA Today, Airport Advertising in India is a sought after platform for marketers across the country. This is because Airport Advertising in India has the following clear-cut advantages: Targeted reach to corporate professionals, decision-makers and household breadwinners Direct access to SEC A-B consumers (72% travellers are senior officials/executives) Target age group of 25 - 55 years High dwell time & uncluttered environment (According to a AC Neilsen survey, at least 73% passengers view airport advertisments) Scope for innovative marketing activities
  • 16. INFLIGHT MAGAZINES The following table collates the Page - Ad Ratio of Inflight Magazines in India. These statistics are indicative of the ad to editorial ratio of these Flight Magazines in India.
  • 17. CAB Advertising ADVANTAGES OF CAB ADVERTISING IN INDIA Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via segmentation & selection, you can attain direct access to your TG. Captive Audience: This medium ensures undivided attention & guaranteed visibility. Geographical Targeting: City being a filter, you can easily choose to target only specific geographies. Innovative Options: In addition to exterior & internior branding, you can explore a variety of innovations including in-cab TV screens. ABOUT CAB ADVERTISING IN INDIA Each metro city in India has a high demand for transportation services due to growing economies and rising populations. Thus, the demand for cab services has shot up. This represents a great medium for brands to target their audience in an unobtrusive environment. We have access to 80,000+ taxis for Taxi Advertising in India.
  • 18. Gold Gym MEDIA OPTIONS FOR GOLD'S GYM ADVERTISING Displays/interactive media Sampling of products Product display Pamphlet insertion in lockers Static branding Tent cards/Drop boxes Standees / Scrollers/Posters Mirror branding/Changing room handles Floormat branding/Floor removable stickers Shower area curtains / doors/Lockers Weight scales/Steps/Towel racks Treadmill/Washroom main door
  • 19. Advertising in McDonald & Café Cofee Day Video ads on OOH screens (between 10 and 45 seconds) Image ads on OOH screens Activations Product displays Happy Meal associations Translites Counter panels Standees Poster / Wall mounts Tray mats Inserts Tent cards Dropbox branding Danglers Motion posters (revolving digital posters)
  • 21. Bus and Bus shelter Advertising
  • 30. BRANDING at Malls & Multiplexes. • Branding puts your message in front of millions of shoppers & moviegoers each year. The shopping malls are one of the most highly trafficked venues.
  • 31. WASHROOM ADVERTISING IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN INDIA There is no structured research available on the media. Use simple to understand and intuitive ways to define TG rather than using SEC: Income level: Middle class and Upper middle class Gender: Both gender washrooms are available Geography: Metros Age: Probably 20 to 45 MEDIA OPTIONS FOR WASHROOM ADVERTISING IN INDIA A3 poster panels Mirror
  • 32. Crossword & Shopper Stop Advertising MEDIA OPTIONS FOR CROSSWORD ADVERTISING The following media options are available for Crossword Advertising: Table Space Bookmarks Shelf Talkers Backlit Boxes Non-Lit Posters Magazine Racks Store Front Windows Gondola Branding Tent Cards Pillar Branding
  • 33. CUTOUT / STANDEES SENSOMATIC PILLAR BRANDINGTENT CARDSPROMOTION SPACE TRIAL ROOM GRAPHICS
  • 34. In Store Branding Opportunities
  • 35. FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY CAR DISPLAY GLASS BRANDING LIFT BRANDING
  • 37. Average Time Spent by person in the Q is 20 Minutes on reservation counter and 7-10 minutes on local trains. It ensures 100% engagement of commuters. Game changer in Digital Signage. Display of Images
  • 38. Display of Images Game changer in Digital Signage.
  • 41. Digital Promotion • Mass Mailing Sms Marketing What’s app marketing Facebook Promotion
  • 42. Friends Media Is Your Business Friend Forever A friendship founded on business is BETTER than a business founded on friendship Contact : Mr Rajesh Battul 99 30 35 14 10 Mr Dilip Choudhary 99 20 96 82 48 Thank You