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Where Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich

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Presentation by airporttrends•com's Hildegard Assies at the 2014 Airport Trading Conference in Zurich.

In order to create an unique sense of place, airports have realized they had to differentiate the passenger experience. Not only by designing seamless, efficient, processes and fancy terminals, but by creating a distinct ambiance with a unique and flexible portfolio of retail, food & beverage and service concepts.

Uniqueness is achieved by developing innovative concepts, preferable with a local flavour by featuring local brands and experiences, as well as global brands that offer a selection of local products (‘glocalization’).

Published in: Travel

Where Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich

  1. 1. WHERE AIRPORT RETAIL IS HEADING... HILDEGARD ASSIES | AIRPORTTRENDS.COM ACI EUROPE Airport Trading 2014 Zurich, 28 March
  2. 2. 01 WHERE IS AIRPORTRETAIL HEADING?
  3. 3. 33 54%DO NOT TRUST BRANDS.
  4. 4. 02 HUMAN BRANDS  
  5. 5. RANDOM ACT OF KINDNESS
  6. 6. 54% do not trust brands RANDOM ACT OF KINDNESS
  7. 7. 77 65% SAY THEY FEEL “A SENSE OF RESPONSIBILITY” TO PURCHASE PRODUCTS THAT ARE GOOD FOR THE ENVIRONMENT AND SOCIETY.
  8. 8. 07 RETHINKING CONSUMPTION  
  9. 9. TRANSPARENCY
  10. 10. RE-USE
  11. 11. 11   THERE ARE MORE DEVICES CONNECTED TO THE INTERNET THAN THERE ARE PEOPLE ON EARTH.
  12. 12. 11 PERSONALISED  
  13. 13. 13 TECHNOLOGY IS NOT ABOUT TABLETS BUT ENGAGING TO CUSTOMERS
  14. 14. 14 FROM WAITING TIME TO PERSONALISED SERVICE
  15. 15. 15 ADDING VALUE ON THE GO...
  16. 16. 03 LOCAL   MOST PEOPLE WORLDWIDE WOULD NOT CARE IF MORE THAN 73% OF BRANDS DISAPPEARED TOMORROW.
  17. 17. 16 AUTHENTICITY  
  18. 18. 18 LOCAL COMMUNITY
  19. 19. 19 LOCAL PRODUCE
  20. 20. 2020 LOCAL HEROES
  21. 21. 21 LOCAL HERITAGE
  22. 22. 22 LOCAL RITUALS
  23. 23. 23 LOCAL EVENTS
  24. 24. 23 THE FUTURE IS HUMAN  
  25. 25. “WE HAVE TO SPEAK TO WHOLE HUMAN BEINGS WITH MINDS, HEARTS AND SPIRITS“   PHILIP KOTLER  
  26. 26. airporttrends•com reports on the latest commercial trends and innovations at airports around the world, be it airport retail, F&B, advertising or the overall airport experience. We aim to inspire professionals in the airport industry to connect with passengers in a different way in creating a true sense of place for but also with them. TREND RESEARCH TREND SESSIONS airporttrends•com is an initiative by Hildegard Assies (previously Amsterdam Schiphol Airport) and Raymond Kollau (founder airlinetrends.com). We aim to inspire our clients to connect with passengers in a different way, by sharing ideas, insights, knowledge about today s and tomorrow s airport experience. WHO WE ARE WHAT WE DO Every airport or airport-related company has a different question. We offer you the option to order your own customized trend report which you can use for your own inspiration, internal and/or client presentations. You can also hire us for a in-house trend- and innovation presentation or workshop.The workshop will give you the opportunity to scan the market for market opportunities in more depth and brings inspiration and innovation to management, marketing and product development teams. Based on your research questions, market and target audiences, we combine our trend insights with the latest commercial initiatives and concepts recently launched at airports around the world. Customized, interactive and boutique style, just the way we like it. The workshops can vary from a 360 degrees update of the major consumer and industry trends shaping today s airport commerce market, or can be customized for the latest innovations on select topics. airporttrends•com Nieuwe Gracht 3 2011 NB Haarlem The Netherlands Looking for an innovative take on airport commercial development? hildegard@airporttrends.com raymond@airporttrends.com www.airporttrends.com

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