SlideShare a Scribd company logo
Our Services 
ATL (Above the line ) 
BTL (Below the line )
ATL (Above the line ) 
• Above The Line (ATL) advertising is where mass media is used to 
promote brands and reach out to the target consumers. 
• Television 
• Radio 
• Outdoor 
• Newspaper 
• Magazine 
• Railway 
• Bus & Bus shelters 
• Internet Advertising (Mass Mailing) 
• Social Media ( Google, Facebook, Linked in, Twitter)
BTL (Below the line ) 
• Below the line (BTL) advertising is more one to one marketing with 
direct consumer outreach programmes 
• Leaflet 
• Brouchers 
• Pole kiosk 
• Events 
• Society Engagement 
• Mall Activation 
• Wall paints 
• Store engagements 
• Gift Vouchers 
• Backpack Walkers
Designing/Printing Video 
Logo Corporate video 
Stationary designing Product video 
Website designing Add Films 
Promotional Materials 
Calendar
Mall Activation
Out door Advertising
News paper Insert
Electricity bills and Ad spots 
Maharashtra State Electricity Board – Front & Back Ad
HP LPG and Gas Bill 
Front Back
Indian Gas
Railway reservation tickets
Credit Card and Debit Card Advertising 
UNIQUENESS OF CREDIT & DEBIT CARD 
ADVERTISING 
The card statements are only sent to those 
customers who have transacted on the 
card 
This ensure that the statement is always 
viewed by the card holder, in detail 
The statement always carries an offer and 
customers are used to browsing through 
these 
REACH OF CREDIT & DEBIT CARD ADVERTISING 
Credit card statements per month: ~ 1 million customers 
Debit card statements every quarter: ~ 3.5 million customers
GOLF COURSE 
ADVERTISING 
MEDIA OPTIONS FOR GOLF 
COURSE ADVERTISING 
Unipoles / Hoardings 
Centre medians / mini-poles 
Club carts 
Bay drivers / dividers 
Tee sign / Tee markers 
Tee benches 
Kiosks / Wall panels 
Stroller-cum-shoe shine 
LCD Panels 
Practice putting flag signs 
Mobile / laptop charging stands 
Ball washer kiosk 
Field signage 
Yard markers 
Balloons / Blimps 
Trash receptacles 
Continued…………
ADVANTAGES OF GOLF COURSE 
ADVERTISING 
Ability to reach the elite population in the city 
Clutter free environment 
Openness to brand messages: reaching out to people in their dwell 
time 
Creates a good image for the brand 
State of the art infrastructure available to mount creatives 
This media reached out to 95% of the golfers in the country 
Access to golfers in every state in India
Airport Advertising 
ADVANTAGES OF AIRPORT ADVERTISING IN 
INDIA 
Today, Airport Advertising in India is a sought 
after platform for marketers across the 
country. This is because Airport Advertising 
in India has the following clear-cut 
advantages: 
Targeted reach to corporate professionals, 
decision-makers and household 
breadwinners 
Direct access to SEC A-B consumers (72% 
travellers are senior officials/executives) 
Target age group of 25 - 55 years 
High dwell time & uncluttered environment 
(According to a AC Neilsen survey, at least 
73% passengers view airport advertisments) 
Scope for innovative marketing activities
INFLIGHT MAGAZINES 
The following table collates the Page - Ad Ratio of Inflight Magazines in India. These 
statistics are indicative of the ad to editorial ratio of these Flight Magazines in India. 
Continued…………
CAB Advertising 
ABOUT CAB ADVERTISING IN INDIA 
Each metro city in India has a high demand for transportation services due to growing 
economies and rising populations. Thus, the demand for cab services has shot up. This 
represents a great medium for brands to target their audience in an unobtrusive environment. 
We have access to 80,000+ taxis for Taxi Advertising in India. 
ADVANTAGES OF CAB ADVERTISING IN INDIA 
Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via 
segmentation & selection, you can attain direct access to your TG. 
Captive Audience: This medium ensures undivided attention & guaranteed visibility. 
Geographical Targeting: City being a filter, you can easily choose to target only specific 
geographies. 
Innovative Options: In addition to exterior & internior branding, you can explore a variety of 
innovations including in-cab TV screens.
Crossword & Shopper Stop Advertising 
MEDIA OPTIONS FOR CROSSWORD ADVERTISING 
The following media options are available for 
Crossword Advertising: 
Table Space 
Bookmarks 
Shelf Talkers 
Backlit Boxes 
Non-Lit Posters 
Magazine Racks 
Store Front Windows 
Gondola Branding 
Tent Cards 
Pillar Branding
Gold Gym 
MEDIA OPTIONS FOR GOLD'S 
GYM ADVERTISING 
Displays/interactive media 
Sampling of products 
Product display 
Pamphlet insertion in 
lockers 
Static branding 
Tent cards/Drop boxes 
Standees / Scrollers/Posters 
Mirror branding/Changing room handles 
Floormat branding/Floor removable stickers 
Shower area curtains / doors/Lockers 
Weight scales/Steps/Towel racks 
Treadmill/Washroom main door
Advertising in McDonald & Café Cofee Day 
Video ads on OOH screens (between 10 
and 45 seconds) 
Image ads on OOH screens 
Activations 
Product displays 
Happy Meal associations 
Translites 
Counter panels 
Standees 
Poster / Wall mounts 
Tray mats 
Inserts 
Tent cards 
Dropbox branding 
Danglers 
Motion posters (revolving digital posters)
Radio Advertising
Bus and Bus shelter Advertising
Add Walkers
Catch all your 
favorite Cinemas
Live Theatre Advertisement
Society Notice Board
Society Advertising Inventory
Society Advertising Inventory
Society No Parking
Auto Rickshaw
BRANDING at Malls & Multiplexes. 
• Branding puts your message in front of 
millions of shoppers & moviegoers each 
year. The shopping malls are one of the 
most highly trafficked venues.
WASHROOM ADVERTISING 
IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN 
INDIA 
There is no structured research available on the 
media. Use simple to understand and intuitive ways 
to define TG rather than using SEC: 
Income level: Middle class and Upper middle class 
Gender: Both gender washrooms are available 
Geography: Metros 
Age: Probably 20 to 45 
MEDIA OPTIONS FOR WASHROOM ADVERTISING 
IN INDIA 
A3 poster panels 
Mirror
In Store Branding Opportunities
PROMOTION SPACE TENT CARDS PILLAR BRANDING 
TRIAL ROOM GRAPHICS 
CUTOUT / STANDEES SENSOMATIC
FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY 
CAR DISPLAY GLASS BRANDING LIFT BRANDING
Wall Painting
Railway Advertising
Digital Promotion 
• Mass Mailing 
Sms Marketing 
What’s app marketing 
Facebook Promotion
Friends Media Is Your 
Business Friend Forever 
A friendship founded on business is BETTER 
than a business founded on friendship 
Contact : Mr Rajesh Battul 99 30 35 14 10 
Mr Dilip Choudhary 99 20 96 82 48 
Thank You

More Related Content

What's hot

The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...
The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...
The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...
Isaac Ahmad
 
SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.
Niyaj Kureshi
 
Marketing management project of OLA Cabs
Marketing management project of OLA Cabs Marketing management project of OLA Cabs
Marketing management project of OLA Cabs
Rudresh Kumar
 
SY Deck
SY DeckSY Deck
Tactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, GermanyTactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, Germany
Evelyn Sindermann
 
Uber and didi chuxing merger threatens traditional taxis
Uber and didi chuxing merger threatens traditional taxisUber and didi chuxing merger threatens traditional taxis
Uber and didi chuxing merger threatens traditional taxis
Kyna Tsai
 
A Test of Service Quality #Careem Versus #Uber
A Test of Service Quality #Careem Versus #UberA Test of Service Quality #Careem Versus #Uber
A Test of Service Quality #Careem Versus #Uber
Muhammad Husayn
 
Strategic partnerships uber
Strategic partnerships   uberStrategic partnerships   uber
Strategic partnerships uber
vkgupta
 
Taxi Driver Market
Taxi Driver MarketTaxi Driver Market
Taxi Driver Marketchris-rock
 
Uber a modern age business strategy
Uber   a modern age business strategyUber   a modern age business strategy
Uber a modern age business strategy
Dhruvajyoti Roy
 
SimpliFlying Featured: 'Socially' Conscious Airlines
SimpliFlying Featured: 'Socially' Conscious AirlinesSimpliFlying Featured: 'Socially' Conscious Airlines
SimpliFlying Featured: 'Socially' Conscious Airlines
SimpliFlying
 
UBER
UBERUBER
8 things Uber can teach you about product design
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
Hamish Vallabh
 
Uber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysisUber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysis
Omar Khafagy
 
Uber for india
Uber for indiaUber for india
Uber for india
Tannistho Ghosh
 
Uber
UberUber
New advertising
New advertising New advertising
New advertising
faiz mohammed
 
Indian Auto Industry - Sector Flash
Indian Auto Industry - Sector FlashIndian Auto Industry - Sector Flash
Indian Auto Industry - Sector Flash
snehasharma265
 
Subaru full IMC plan || A.Tantawy
Subaru full IMC plan || A.TantawySubaru full IMC plan || A.Tantawy
Subaru full IMC plan || A.Tantawy
Abdelrhman Tantawy
 

What's hot (20)

The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...
The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...
The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...
 
SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.
 
Marketing management project of OLA Cabs
Marketing management project of OLA Cabs Marketing management project of OLA Cabs
Marketing management project of OLA Cabs
 
SY Deck
SY DeckSY Deck
SY Deck
 
Tactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, GermanyTactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, Germany
 
Uber and didi chuxing merger threatens traditional taxis
Uber and didi chuxing merger threatens traditional taxisUber and didi chuxing merger threatens traditional taxis
Uber and didi chuxing merger threatens traditional taxis
 
A Test of Service Quality #Careem Versus #Uber
A Test of Service Quality #Careem Versus #UberA Test of Service Quality #Careem Versus #Uber
A Test of Service Quality #Careem Versus #Uber
 
Strategic partnerships uber
Strategic partnerships   uberStrategic partnerships   uber
Strategic partnerships uber
 
Taxi Driver Market
Taxi Driver MarketTaxi Driver Market
Taxi Driver Market
 
Uber a modern age business strategy
Uber   a modern age business strategyUber   a modern age business strategy
Uber a modern age business strategy
 
Uber and Didi Valuation
Uber and Didi ValuationUber and Didi Valuation
Uber and Didi Valuation
 
SimpliFlying Featured: 'Socially' Conscious Airlines
SimpliFlying Featured: 'Socially' Conscious AirlinesSimpliFlying Featured: 'Socially' Conscious Airlines
SimpliFlying Featured: 'Socially' Conscious Airlines
 
UBER
UBERUBER
UBER
 
8 things Uber can teach you about product design
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
 
Uber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysisUber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysis
 
Uber for india
Uber for indiaUber for india
Uber for india
 
Uber
UberUber
Uber
 
New advertising
New advertising New advertising
New advertising
 
Indian Auto Industry - Sector Flash
Indian Auto Industry - Sector FlashIndian Auto Industry - Sector Flash
Indian Auto Industry - Sector Flash
 
Subaru full IMC plan || A.Tantawy
Subaru full IMC plan || A.TantawySubaru full IMC plan || A.Tantawy
Subaru full IMC plan || A.Tantawy
 

Similar to Friends media ppt

My hoardings profile
My hoardings profileMy hoardings profile
My hoardings profile
Surendra Kumar (Suren)
 
Business Model Generation: Business Model Canvas + Design Thinking
Business Model Generation: Business Model Canvas + Design ThinkingBusiness Model Generation: Business Model Canvas + Design Thinking
Business Model Generation: Business Model Canvas + Design Thinking
Siddhant Choudhary
 
AdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising ServiceAdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising Service
SnehaKar7
 
Redbellmedias.pptx
Redbellmedias.pptxRedbellmedias.pptx
Redbellmedias.pptx
Redbellmedias
 
AdvertiseNow-Car Branding
AdvertiseNow-Car BrandingAdvertiseNow-Car Branding
AdvertiseNow-Car Branding
Komal Choudhary
 
Advertisement & sales promotion
Advertisement & sales promotionAdvertisement & sales promotion
Advertisement & sales promotion
Manoj Kumar
 
Aspm Final Ppt
Aspm Final PptAspm Final Ppt
Aspm Final Ppt
Jatin Shah
 
Mai Linh Mediacom (MLM) Credentials
Mai Linh Mediacom (MLM) CredentialsMai Linh Mediacom (MLM) Credentials
Mai Linh Mediacom (MLM) Credentials
Minh H. Nguyen
 
Pitch sticker driver september 2021
Pitch  sticker driver  september 2021Pitch  sticker driver  september 2021
Pitch sticker driver september 2021
Binoy Barman
 
Outdoor Advertising
Outdoor AdvertisingOutdoor Advertising
Outdoor Advertising
Excellent Publicity
 
Imc report
Imc reportImc report
Imc report
Nilay shah
 
Is digital advertising for automobile industry the ultimate step
Is digital advertising for automobile industry the ultimate stepIs digital advertising for automobile industry the ultimate step
Is digital advertising for automobile industry the ultimate step
AtheethBelagode
 
Svantah Digital Advertising
Svantah Digital AdvertisingSvantah Digital Advertising
Svantah Digital Advertising
Rohit Bohat
 
Outdoor advertising
Outdoor advertisingOutdoor advertising
Outdoor advertising
Abhishek Kumar
 
Ads on Commercial Truck
Ads on Commercial TruckAds on Commercial Truck
Ads on Commercial Truck
Lorryzone Technologies
 
StratosHear
StratosHearStratosHear
StratosHear
S M
 
PODM 2017 CORP MEDIA KIT
PODM 2017 CORP MEDIA KITPODM 2017 CORP MEDIA KIT
PODM 2017 CORP MEDIA KITBrenden Betts
 
Vhtl vehicle advertising proposal
Vhtl vehicle advertising proposalVhtl vehicle advertising proposal
Vhtl vehicle advertising proposal
David Apiyo
 
Marketing Proposal in West Bengal
Marketing Proposal in West BengalMarketing Proposal in West Bengal
Marketing Proposal in West Bengal
Jit Das
 

Similar to Friends media ppt (20)

My hoardings profile
My hoardings profileMy hoardings profile
My hoardings profile
 
Business Model Generation: Business Model Canvas + Design Thinking
Business Model Generation: Business Model Canvas + Design ThinkingBusiness Model Generation: Business Model Canvas + Design Thinking
Business Model Generation: Business Model Canvas + Design Thinking
 
AdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising ServiceAdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising Service
 
Redbellmedias.pptx
Redbellmedias.pptxRedbellmedias.pptx
Redbellmedias.pptx
 
AdvertiseNow-Car Branding
AdvertiseNow-Car BrandingAdvertiseNow-Car Branding
AdvertiseNow-Car Branding
 
Advertisement & sales promotion
Advertisement & sales promotionAdvertisement & sales promotion
Advertisement & sales promotion
 
Aspm Final Ppt
Aspm Final PptAspm Final Ppt
Aspm Final Ppt
 
Mai Linh Mediacom (MLM) Credentials
Mai Linh Mediacom (MLM) CredentialsMai Linh Mediacom (MLM) Credentials
Mai Linh Mediacom (MLM) Credentials
 
Khushi Credentials
Khushi CredentialsKhushi Credentials
Khushi Credentials
 
Pitch sticker driver september 2021
Pitch  sticker driver  september 2021Pitch  sticker driver  september 2021
Pitch sticker driver september 2021
 
Outdoor Advertising
Outdoor AdvertisingOutdoor Advertising
Outdoor Advertising
 
Imc report
Imc reportImc report
Imc report
 
Is digital advertising for automobile industry the ultimate step
Is digital advertising for automobile industry the ultimate stepIs digital advertising for automobile industry the ultimate step
Is digital advertising for automobile industry the ultimate step
 
Svantah Digital Advertising
Svantah Digital AdvertisingSvantah Digital Advertising
Svantah Digital Advertising
 
Outdoor advertising
Outdoor advertisingOutdoor advertising
Outdoor advertising
 
Ads on Commercial Truck
Ads on Commercial TruckAds on Commercial Truck
Ads on Commercial Truck
 
StratosHear
StratosHearStratosHear
StratosHear
 
PODM 2017 CORP MEDIA KIT
PODM 2017 CORP MEDIA KITPODM 2017 CORP MEDIA KIT
PODM 2017 CORP MEDIA KIT
 
Vhtl vehicle advertising proposal
Vhtl vehicle advertising proposalVhtl vehicle advertising proposal
Vhtl vehicle advertising proposal
 
Marketing Proposal in West Bengal
Marketing Proposal in West BengalMarketing Proposal in West Bengal
Marketing Proposal in West Bengal
 

Recently uploaded

De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
Brand Highlighters
 
Marketing Management Notes Philip Kotler
Marketing Management Notes Philip KotlerMarketing Management Notes Philip Kotler
Marketing Management Notes Philip Kotler
LaveenaShanker
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
ETMARK ACADEMY
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
syedasifsyed46
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
smmpanel567
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
VWO
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Recently uploaded (20)

De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
Marketing Management Notes Philip Kotler
Marketing Management Notes Philip KotlerMarketing Management Notes Philip Kotler
Marketing Management Notes Philip Kotler
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLC
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 

Friends media ppt

  • 1.
  • 2. Our Services ATL (Above the line ) BTL (Below the line )
  • 3. ATL (Above the line ) • Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. • Television • Radio • Outdoor • Newspaper • Magazine • Railway • Bus & Bus shelters • Internet Advertising (Mass Mailing) • Social Media ( Google, Facebook, Linked in, Twitter)
  • 4. BTL (Below the line ) • Below the line (BTL) advertising is more one to one marketing with direct consumer outreach programmes • Leaflet • Brouchers • Pole kiosk • Events • Society Engagement • Mall Activation • Wall paints • Store engagements • Gift Vouchers • Backpack Walkers
  • 5. Designing/Printing Video Logo Corporate video Stationary designing Product video Website designing Add Films Promotional Materials Calendar
  • 9. Electricity bills and Ad spots Maharashtra State Electricity Board – Front & Back Ad
  • 10. HP LPG and Gas Bill Front Back
  • 13. Credit Card and Debit Card Advertising UNIQUENESS OF CREDIT & DEBIT CARD ADVERTISING The card statements are only sent to those customers who have transacted on the card This ensure that the statement is always viewed by the card holder, in detail The statement always carries an offer and customers are used to browsing through these REACH OF CREDIT & DEBIT CARD ADVERTISING Credit card statements per month: ~ 1 million customers Debit card statements every quarter: ~ 3.5 million customers
  • 14. GOLF COURSE ADVERTISING MEDIA OPTIONS FOR GOLF COURSE ADVERTISING Unipoles / Hoardings Centre medians / mini-poles Club carts Bay drivers / dividers Tee sign / Tee markers Tee benches Kiosks / Wall panels Stroller-cum-shoe shine LCD Panels Practice putting flag signs Mobile / laptop charging stands Ball washer kiosk Field signage Yard markers Balloons / Blimps Trash receptacles Continued…………
  • 15. ADVANTAGES OF GOLF COURSE ADVERTISING Ability to reach the elite population in the city Clutter free environment Openness to brand messages: reaching out to people in their dwell time Creates a good image for the brand State of the art infrastructure available to mount creatives This media reached out to 95% of the golfers in the country Access to golfers in every state in India
  • 16. Airport Advertising ADVANTAGES OF AIRPORT ADVERTISING IN INDIA Today, Airport Advertising in India is a sought after platform for marketers across the country. This is because Airport Advertising in India has the following clear-cut advantages: Targeted reach to corporate professionals, decision-makers and household breadwinners Direct access to SEC A-B consumers (72% travellers are senior officials/executives) Target age group of 25 - 55 years High dwell time & uncluttered environment (According to a AC Neilsen survey, at least 73% passengers view airport advertisments) Scope for innovative marketing activities
  • 17. INFLIGHT MAGAZINES The following table collates the Page - Ad Ratio of Inflight Magazines in India. These statistics are indicative of the ad to editorial ratio of these Flight Magazines in India. Continued…………
  • 18. CAB Advertising ABOUT CAB ADVERTISING IN INDIA Each metro city in India has a high demand for transportation services due to growing economies and rising populations. Thus, the demand for cab services has shot up. This represents a great medium for brands to target their audience in an unobtrusive environment. We have access to 80,000+ taxis for Taxi Advertising in India. ADVANTAGES OF CAB ADVERTISING IN INDIA Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via segmentation & selection, you can attain direct access to your TG. Captive Audience: This medium ensures undivided attention & guaranteed visibility. Geographical Targeting: City being a filter, you can easily choose to target only specific geographies. Innovative Options: In addition to exterior & internior branding, you can explore a variety of innovations including in-cab TV screens.
  • 19. Crossword & Shopper Stop Advertising MEDIA OPTIONS FOR CROSSWORD ADVERTISING The following media options are available for Crossword Advertising: Table Space Bookmarks Shelf Talkers Backlit Boxes Non-Lit Posters Magazine Racks Store Front Windows Gondola Branding Tent Cards Pillar Branding
  • 20. Gold Gym MEDIA OPTIONS FOR GOLD'S GYM ADVERTISING Displays/interactive media Sampling of products Product display Pamphlet insertion in lockers Static branding Tent cards/Drop boxes Standees / Scrollers/Posters Mirror branding/Changing room handles Floormat branding/Floor removable stickers Shower area curtains / doors/Lockers Weight scales/Steps/Towel racks Treadmill/Washroom main door
  • 21. Advertising in McDonald & Café Cofee Day Video ads on OOH screens (between 10 and 45 seconds) Image ads on OOH screens Activations Product displays Happy Meal associations Translites Counter panels Standees Poster / Wall mounts Tray mats Inserts Tent cards Dropbox branding Danglers Motion posters (revolving digital posters)
  • 23. Bus and Bus shelter Advertising
  • 25. Catch all your favorite Cinemas
  • 32. BRANDING at Malls & Multiplexes. • Branding puts your message in front of millions of shoppers & moviegoers each year. The shopping malls are one of the most highly trafficked venues.
  • 33. WASHROOM ADVERTISING IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN INDIA There is no structured research available on the media. Use simple to understand and intuitive ways to define TG rather than using SEC: Income level: Middle class and Upper middle class Gender: Both gender washrooms are available Geography: Metros Age: Probably 20 to 45 MEDIA OPTIONS FOR WASHROOM ADVERTISING IN INDIA A3 poster panels Mirror
  • 34. In Store Branding Opportunities
  • 35. PROMOTION SPACE TENT CARDS PILLAR BRANDING TRIAL ROOM GRAPHICS CUTOUT / STANDEES SENSOMATIC
  • 36. FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY CAR DISPLAY GLASS BRANDING LIFT BRANDING
  • 39. Digital Promotion • Mass Mailing Sms Marketing What’s app marketing Facebook Promotion
  • 40. Friends Media Is Your Business Friend Forever A friendship founded on business is BETTER than a business founded on friendship Contact : Mr Rajesh Battul 99 30 35 14 10 Mr Dilip Choudhary 99 20 96 82 48 Thank You