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Brand solutions jio saavn
- 2. Agenda ➢ Audio Industry Landscape & Jiosaavn Overview ➢ Audience Insights ➢ Festive Strategy for Dyson ➢ 2021 Strategy for Zomato
- 3. Source- PWC Global Ent. & Media Outlook 2018-2020 165MM Music Streamers in India 3rd Largest Podcast Streaming Market 17.6 Cr. Podcast Streamers by 2023 3x Growth in Music Streamers since 2016 Digital Audio India is Listening… 3
- 4. #1 Most Innovative Company in India #28 Most Innovative Company Globally Recognitions 4
- 5. Advertising on JioSaavn Identify Analysing rich listener data to reach your desired target audience Amplify Impactful ad Units will help you Achieve measurable ROI through customised experiences Communicate Immersive ad formats can be used for contextual and relevant communication 5
- 7. Age >35 80% Gender Male Female 55% 45% Based on internal JioSaavn data 100+ Million Monthly Unique Visitors Usage 40+ Minutes time spent daily on App Mobile 350MM+ Jio Paid Subscribers 31% Streams are from regional content 7
- 9. Drive direct engagement Drive reach & awareness Build Awareness + Top of mind recall Dyson will be driving interaction on Jiosaavn by grabbing audience’s attention with a 15 second audio ad and drive quality engagements that indicate intent for the next 15 minutes via multiple display creatives Native In-feed and In Scroll placements are the best way for engaging the audience seamlessly on Jiosaavn platform as they are immersed in the music streaming experience. Jiosaavn will help Dyson build awareness for their tech driven products - vacuum cleaners and air purifiers using impactful ad units Maximus and Showcase. Festive Strategy for Dyson 9
- 10. Target Audience DEVICE TARGETING iOS & High end gadgets (Premium Audience) CONTENT Fitness Enthusiast & International Music GEO Top 4 metro Cities 10
- 11. Ad formats to be used Maximus Showcase Native In-feed Native In-scroll 11
- 14. Build Association + Top of mind recall (Launch) Build Awareness & Reach (Launch) Always on approach (Sustenance) Zomato brand jingle for promotional offers can be hosted on JioSaavn’s content environment which will result in expanding the reach. Launch new promotional offers regularly to increase Zomato’s reach on Jiosaavn by using impactful ad units with Homepage placement like Maximus and Showcase. Leverage Native In-feed and In- scroll ad format which is a seamless integration on Jiosaavn to create a brand recall without disrupting user experience. This strategy will help Zomato in ensuring a very high yet subtle brand recall and drive dormant users to reorder. 2021 Strategy for Zomato 14
- 15. Target Audience TIME BAND Using time scheduling for peak hunger hours(Morning, Noon & Evening) CONTENT Party Mood for huge discounts & Happy Mood for regular offers GEO Operational Cities for Zomato 15
- 16. Ad formats to be used Maximus Showcase Native In-feed Native In-scroll 16
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