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FreeSBC - A New Approach to the SBC
- 1. FreeSBC – A New Approach to the SBC 1Confidential February 2018
- 2. 2 Today’s Presenters: Confidential Alan D Percy Senior Director of Product Marketing alan.percy@telcobridges.com Marc St-Onge Director of Sales Support marc.stonge@telcobridges.com
- 3. SESSION BORDER CONTROLLERS at the crossroads of networks… 3Confidential
- 4. Service Provider Session Border Controller Forecast by Architecture © Exact Ventures, Inc www.exactventures.com Exact Ventures Confidential 4
- 5. Changing Economics “Old Way” Hardware-centric Proprietary appliances EOL Hardware Capital Expenditure + Maintenance “Cloud Way” © Exact Ventures, Inc www.exactventures.com Exact Ventures Confidential 5 Software-centric COTS Hardware, Virtual or Cloud Software-as-a-Service “Pay-as-you-Grow” TCO Years TCO Years
- 6. 6 Introducing… • Commercial Software • Highly Scalable • Carrier-grade – HA 1+1 • Based on field-tested SIP stack • “Freemium” Business Model Confidential
- 7. In this presentation... • Who is TelcoBridges? • Why FreeSBC ? • Comparing Free vs. Paid version • Target Use Cases • Features/Capabilities • Customer Case Study • How to begin Evaluation 7Confidential
- 8. TelcoBridges Inc. • Manufacturer of VoIP gateways and telecom solution platforms for carriers • Founded in 2002 • Headquarters: Montreal, Canada • TelcoBridges performs hardware & software R&D as well as production of its products at HQ in Montreal • Other offices: Hong Kong, Turkey, Poland • 24/7 technical support is provided from Montreal & Hong Kong Confidential 8 TelcoBridges HQ
- 9. Worldwide Success • Exclusively in carrier networks • Focus on reliability and service • Technology innovator Confidential 9
- 10. 10 “Freemium” Business Model • Core SBC functions are FREE • Wiki Support • Periodic updates Confidential • Paid version adds: • 24/7 technical support • Regular updates • TB analytics • OSS/BSS Connectors • Transcoding Core SBC $0 • Alliance Partner Program Alliance Partners All this for $1/session/year
- 11. 11 Detailed Comparison Feature/Capability Free Paid Back to Back User Agent (B2BUA) DDOS / DOS Protection NAT Traversal SIP Header / Digit Manipulation Call Routing Call Rate / Bandwidth Limiting High Availability 1+1 Access to Wiki and Forum Self-support 24/7 Support and Software Update Service Transcoding TB analytics 90-day Trial OSS/BSS and RADIUS API Connectors 90-day Trial Confidential
- 13. 13 Use Cases - Peering Benefits: Large Session Capacity Call routing, mediation and CDR functions required Deployed in the core of the service provider’s network Confidential Service Provider SoftSwitch Wholesale VoIP Provider FreeSBC FreeSBC
- 14. 14 Use Cases - Access Benefits: Large Session Capacity High performance NAT Traversal Registration pass-through Analytics and OSS/BSS connectors Confidential SMB/Enterprise IAD/Router Service Provider SoftSwitch FreeSBC
- 15. 15 Use Cases – Contact Center Benefits: Call Rate Limiting SIP Trunking Intelligent Call Routing High performance Cause Code Mapping Confidential Contact Center SIP Trunking Provider(s) FreeSBC Dialer/ACD
- 16. Platform Agnostic Confidential Bare metal server Virtualized computing Vmware, KVM Cloud computing Session border controller software package Flexible deployment choices Adapts to your business needs
- 17. Full SIP Message Manipulation Confidential Service Provider Network Border Privacy modification SIP From: Alice SIP From: Anonymous SIP X-Header : Op-A SIP P-Header: No-chargeAny custom header SIP SIP-I Interconnect to all major carriers Protocol conversion Customizable per trunk group Privacy enforcement Access to all SIP headers Connect every call Service Provider Digit Manipulation SIP To: 555-1212 SIP To: +1 800 5555-1212 Privacy enforcement
- 18. Flexible Class 4 Routing Confidential Service Provider Service Provider Internal routing engine • Internal route database • Load share routing • Priority routing • Least cost routing • Or any custom routing Internal Class 4 Routing Engine External Route server query • 3XX redirect • Radius AAA 3rd Party Wholesale Route server Routing
- 19. Network Troubleshooting Tools Confidential Service Provider Service Provider Call Trace History Database Call Trace Analysis Test Call Call Recording Live Wireshark Capture TB Analytics
- 20. 20 Alliance Partner Program Confidential Call Routing/LNP FastLink TransNexus Billing FastLink JeraSoft Fraud Detection TransNexus Softswitch (see TB wiki) Traffic Monitoring KMG Monitor Hosting TriJet Services
- 21. Case Study Confidential • Leading Service Provider in Mexico • Challenge: • Needed call rate limiting for SIP trunks. Application to gracefully limit outbound calls from customer’s dialers. • Tried other SBCs, but too complex installation and licensing • Solution: • FreeSBC at customer premises • Enforcing call rates per SLA • “One step installation process is very important to us” Sergio R. Lopez, Engineering Manager
- 24. Choosing a Support Option Confidential 24
- 28. Technology • Excellent performance • Easy to deploy • Highly reliable 28 A Platform for the Future Low TCO • No CAPX • Low support costs • “pay as you grow” Clear future • Cloud-ready • Customer-driven roadmap • Alliance Partner Program Partner Confidential
- 29. www.FreeSBC.com TRY it… …we think you will LIKE it! www.telcobridges.com sales@telcobridges.com HQ: +1.450.655.8993 HK: +852.3749.9819 29Confidential
Editor's Notes
- Welcome to “FreeSBC – A New Approach to the SBC”, a webinar event hosted by TelcoBridges Before we begin, a little housekeeping: As a live event participant, you’ll have the opportunity to interact with today’s speakers and hope you do pose your questions and comments on today’s topic using the Q/A panel. To pose a question or comment, open the Q/A panel by clicking on the box in the upper left of your screen. We’ll cover your questions toward the end of the session. We’ve found that some attendees may need to adjust the webinar View Options to see the full slide on your screen. If you are not seeing a full slide, move your mouse to the top of the webinar window and a View Option selection will appear – choose an option that best fits your screen. Also, today’s event is being recorded and all those that have registered will received a link to the recording for on-demand playback. We hope you share the link with your co-workers and others that would find the discussion valuable.
- Some introductions to get started: I’m Alan Percy, Senior Director of Product Marketing for TelcoBridges and today’s event moderator. Having joined the company in December, I’m the “new kid on the block” and responsible for driving awareness of the session border controller solutions from TelcoBridges. Joining us today is Marc Saint-Onge, Director of Sales Support for TelcoBridges. Marc has a long history with TelcoBridges, providing technical expertise and advice to customers across the globe. Marc, thanks for being a part of today’s event. [Marc response] And we’re glad to have you, our attendees, with us today and encourage you to use the opportunity to interact with our speakers by posing your questions and comments.
- First a little background: As network architects in service providers and large enterprises plan their migration to cloud infrastructure, one network security element plays a critical role and needs special treatment - the Session Border Controller. At the crossroads of real-time voice and video traffic, SBCs are tasked with providing protection against DDOS attacks, facilitating NAT traversal, providing topology hiding, resolving interoperability issues and much more.
- During a recent briefing with Greg Collins at Exact Ventures, he shared with us some observations and forecast on the changes he is seeing in the Session Border Controller market. One significant change is the shift from SBCs being physical appliances to virtualization and deployment in the cloud. According to his forecasts, by 2022, over 75% of SBC deployments will be either virtualized or cloud-based. We think this is a significant change to the market and requires a change in “business as usual”
- The traditional way of paying for network infrastructure assumed a hardware-centric appliance needed to be purchased, requiring a large capital expenditure followed by maintenance fees over the life of the equipment. The result was a front-loading of the TCO, a real problem for providers that are just starting out and are building a customer base. [BUILD] The new “Cloud Way” is a more software-centric model where initial costs are low, and increase later when a paid subscriber base is established by the provider. This model offers more opportunities for fostering new services and applications – ideally, growing new business opportunities.
- Recognizing these needs, TelcoBridges offers FreeSBC, a software SBC solution designed specifically for cloud and virtualized deployments. Highly scalable with carrier-grade reliability, FreeSBC is a commercial SBC, offered under a “freemium” business model. We feel FreeSBC better fits the emerging cloud application market needs for affordable voice network security.
- We’ve got a lot to cover today, starting with an introduction to the people behind FreeSBC, comparing the free and paid versions, some target use cases and details on capabilities. We’ve also got a customer case study lined up, showing how a major carrier addressed SIP Trunking performance issues. And finally, we’ll step you through the download and activation process, allowing you to evaluate the software in your own lab environment.
- To get things started, Marc, can you give our audience a quick introduction to TelcoBridges?
- Can be deployed in various platforms. TelcoBridges functions is deployed in software that can run on these 3 platforms. FreeSBC is Platform Agnostic and provides flexibility to deploy solution best fit your needs. Extra slides for more details. Hardware platform specifications. -> freedom of choices that fits business needs. Bare metal be Intel CPU with Intel NIC. Performance would depends on hardware. For deployment in virtualized computing platform, Vmware and KVM OpenStack are supported. Roadmap with more hypervisors. AWS Support is coming soon