Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Successfully Deploying SIP trunking
Mike Tate
Alliance Director
Oracle Communications GBU,
May 31st , 2018
Presented with
#COMMUNICATEBETTER
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 3
Oracle Communications: A Global Business Unit
Every day…
Delivers 8.3 Billion Email Messages
Routes 1 Billion Calls & Text messages
Connects 80 Million Conference Minutes
Secures 1800 Networks
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
4
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Agenda: Five Steps to SIP Trunking
5
Convert dedicated circuits to SIP Trunks
Deploy an enterprise class Session Border Controller
Implement dial plan that makes sense for the business
Move UC and other services to SIP Trunks
Measure Return on Investment
1
2
3
4
5
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Step One:
Convert existing infrastructure to SIP Trunks
Choosing the right deployment architecture model
6
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 7
SIP Trunking - Deployment Architecture Options
Hybrid w/ Cloud
• Selective site survivability
• Easy bandwidth management
• Comply with regulatory rules
Centralized
• Lowest carrier costs
• Centralized management
• Simplified policy control
PSTN
SIP
Trunk
Distributed
• Management autonomy
• Ease of deployment
• Less reliance on WAN
bandwidth
SIP
Trunk
PSTN PSTN PSTN
SIP
Trunk
SIP
Trunk
Data Center
PSTN
SIP
Trunk
WAN
SaaS
SIP
Trunk
Small or Large
location
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Step two:
Deploy an Enterprise Class E-SBC and complimentary technology
8
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Enterprise Session Border Controller
• Carrier grade security, protecting the network while
maintaining service availability
• Interoperability to connect from a vendor agnostic
approach
• Legal and regulatory compliancy by offering stream
recording
• Ensure High Availability
• Offer additional services as remote worker access,
video security or voice biometrics support
9
Intelligent Edge for real time communications applications
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
E-SBCs Complement Firewall Security
Enterprise Data
Network
Service Provider
Network
Session-Layer Security Firewall E-SBC
SIP DoS/DDoS prevention  
Dynamic access control  
Topology hiding  
VPN separation  
Voice spam protection  
Fraud prevention  
Encryption  
• E-SBCs prevent session layer threats without
compromising real-time performance
• E-SBCs enhance performance of firewall
– No small media packets traverse
the firewall to reduce performance
– No impact on voice or video quality
– No additional latency and jitter
added by firewall (E-SBC media
latency is less than 10ms)
• E-SBCs provide demarcation between
networks
– Simplify session layer troubleshooting
10
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Oracle E-SBCs are Certified to Meet Encryption Standards
• FIPS 140-2 compliant TLS, SRTP, and
IPSec encryption
• TLS: signaling encryption, prevents
eavesdroppers from seeing call setup,
transfer, and tear down information
• SRTP: media encryption, prevents
eavesdroppers from seeing session
content
• IPSEC: prevents eavesdroppers from
seeing any session information
• Suite B: uses military-grade, Suite B
cryptography to provide the highest
level of security
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
High Availability
• Seamless disaster recovery
• Continuous service during failover
• No dropped sessions
• All advanced features
(hold, transfer, conferences)
continue to work
• 1+1 configuration supported
12
E-SBC 1:1 HA E-SBC 1:1 HA
SIP Trunk Provider
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Easy Interoperability Between Multiple Platforms
• Industry leading SIP interworking features
• H.323 to SIP and IPv4 to IPv6
• Transport layer interworking (UDP/TCP/TLS/IPSec)
• Transcoding enables the E-SBC to convert
between common audio codec types
• Supports both voice and video
• Number normalization
• DTMF and fax interworking
G.729
Service
Provider
iLBC G.711
13
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Quality of Service Marking and Measurement
• The QoS feature activates two functions:
– QoS Marking
– QoS Measurement
• QoS marking enables the SBC
to tag IP communication packets
so they receive higher priority
than non-real time traffic
• QoS measurement calculates an
R-factor that relates to the quality
of the connection, for routing or quality
assurance purposes
14
MOS score: 2.55
Jitter: 10ms
Dropped packets: 1.2%
MOS score: 4.12
Jitter: 5ms
Dropped packets: 0.1%
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
SIP Recording: SIPREC
• SIPREC enables the E-SBC
to provide session recording capabilities
to Oracle and 3rd party recording
solutions
• SIPREC is an industry
standard and supported by Oracle ISR,
NICE, Verint, ASC Technologies (aka
Marathon), Broadsoft and others
• Leveraged to enable new applications
such as Voice Biometric authentication.
15
RTP1
RTP1&2
SIPREC
Communication
Session
RTP2
SIP
SRS Group
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Enterprise Communications Broker
• Save cost and reduce complexity
• Centralize dial plan management
and route administration
• Support easy troubleshooting
• Highly scalable up to 32,000
concurrent sessions per node
• Vendor agnostic, Tekvizion certified
interoperability
Intelligent core and policy fabric for heterogeneous environments
Voicemail
Systems
Internet
SIP Trunks
ECB
CEBP
communication-enabled
business processes
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Enterprise Operations Monitor
• Monitoring : Real time end-to-
end session correlation and
display
• Troubleshooting : Drill-down to
message view for root cause
analysis
• Reporting for media quality and
user experience
• Proactive monitoring based on
customized alarms
17
Reducing operational cost in the Intelligent Edge and Intelligent Core
Reduce operational cost background in “Business Value Analysis: Oracle Enterprise Operations Monitor,” Nemertes Research
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Step Three:
Implement Dial Plan
18
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
• Separate PRI Connection to PSTN
• Health of connection constantly
monitored
• Fails over when thresholds are
exceeded
• Automatic settings with manual
over ride
• For complex network scenarios
leverage the Enterprise
Communications Broker.
19
Dial Plan that makes sense for the business
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
• E.164 address normalization
– Unlimited dial plan scalability
– Protect legacy investments
• Maintain local dialing conventions
– Local administrative control
– No user retraining
• Maintain context for traveling users
– Onboard user database maps dialed
digits to local conventions
20
Leverage the ECB to Centralize Dial Plan Management
Cisco
4-digit
Avaya
5-digit
Alcatel Lucent
7-digit
PSTN
E.164
SIP Trunk Service
Provider
10-digit
Voicemail Systems
Microsoft Lync
E.164
Video Systems
E.164 or URI
Dramatically simplify network operations
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Step Four:
Move UC and other services to SIP Trunks
21
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 22
Additional Benefit: Increase Call Center Efficiency
• REFER support reduces take-back-
and-transfer fees
• Encrypt connections to home agents
and BPO services
• SIPREC interface simplifies call
recording
• Transcoding and codec renegotiation
reduces bandwidth costs
• Enforces service quality and enables
high availability services
Regional Office
SIP Trunk
Offshore/BPO
HQ/Data Center
IP/MPLS
Service
Provider
Internet
Home Agent
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 23
Additional Benefit: Secure Access to Cloud Services
• Protects IT assets, secures network borders, ensures user confidentiality
and privacy
• Seamless interoperability with hosted services
• Stateful routing and QoS control optimize hosted service availability and
performance
Enterprise Cloud Services
• Audio/web
conferencing
• Video conferencing
• Unified
communications
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Step Five:
Measure Return on Investment
24
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Measure Return on Investment
• Compare before and after costs
• Reduced Number of Circuits
• Lower cost for same capacity
• Fewer management cycles
25
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 26
Copyright © 2017,Oracle and/or its affiliates. All rights reserved. | #COMMUNICATEBETTER
Customer examples
SIP trunking
SIP trunking Customer
Experiences
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Why choose Oracle as your partner to make
the move to SIP trunking?
27
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Vendor-Neutral
ServiceLayer
Enterprise Communications
Broker (ECB)
Simplify Multi-Vendor UC and
CC Networks and Enable Best-
of-Breed Communications
Networks
The Oracle Communications Enterprise Infrastructure
30
Enterprise Operations
Monitor (EOM)
Reduce operational costs and
monitor network quality
Enterprise
3rd Party
Cloud Services
Enterprise Session Border
Controller (ESBC)
Protect the Enterprise
borders, deliver seamless
connectivity and enable
cloud to ground scenarios
Carrier
SIP Trunking
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER
Global Reach
Partner Network
Reliable Support
Expert Consulting
Open App Interfaces
Highly Interoperable
UC-Vendor Neutral
Virtualized
Orchestrated
Private/Public/Hybrid
Highly Scalable
Strong Security
Extremely Reliable
Oracle: An Industry Leader With Field-Proven Solutions
34
Enterprise-
Class Solutions
Cloud
Focus
Open
Architecture
Trusted
Ally
Copyright © 2017, Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 35
36

SIP TRUNKING EVENT - ORACLE PRESENTATION - 31/05/2018

  • 2.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Successfully Deploying SIP trunking Mike Tate Alliance Director Oracle Communications GBU, May 31st , 2018 Presented with #COMMUNICATEBETTER
  • 3.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 3 Oracle Communications: A Global Business Unit Every day… Delivers 8.3 Billion Email Messages Routes 1 Billion Calls & Text messages Connects 80 Million Conference Minutes Secures 1800 Networks
  • 4.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 4
  • 5.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Agenda: Five Steps to SIP Trunking 5 Convert dedicated circuits to SIP Trunks Deploy an enterprise class Session Border Controller Implement dial plan that makes sense for the business Move UC and other services to SIP Trunks Measure Return on Investment 1 2 3 4 5
  • 6.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Step One: Convert existing infrastructure to SIP Trunks Choosing the right deployment architecture model 6
  • 7.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 7 SIP Trunking - Deployment Architecture Options Hybrid w/ Cloud • Selective site survivability • Easy bandwidth management • Comply with regulatory rules Centralized • Lowest carrier costs • Centralized management • Simplified policy control PSTN SIP Trunk Distributed • Management autonomy • Ease of deployment • Less reliance on WAN bandwidth SIP Trunk PSTN PSTN PSTN SIP Trunk SIP Trunk Data Center PSTN SIP Trunk WAN SaaS SIP Trunk Small or Large location
  • 8.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Step two: Deploy an Enterprise Class E-SBC and complimentary technology 8
  • 9.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Enterprise Session Border Controller • Carrier grade security, protecting the network while maintaining service availability • Interoperability to connect from a vendor agnostic approach • Legal and regulatory compliancy by offering stream recording • Ensure High Availability • Offer additional services as remote worker access, video security or voice biometrics support 9 Intelligent Edge for real time communications applications
  • 10.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER E-SBCs Complement Firewall Security Enterprise Data Network Service Provider Network Session-Layer Security Firewall E-SBC SIP DoS/DDoS prevention   Dynamic access control   Topology hiding   VPN separation   Voice spam protection   Fraud prevention   Encryption   • E-SBCs prevent session layer threats without compromising real-time performance • E-SBCs enhance performance of firewall – No small media packets traverse the firewall to reduce performance – No impact on voice or video quality – No additional latency and jitter added by firewall (E-SBC media latency is less than 10ms) • E-SBCs provide demarcation between networks – Simplify session layer troubleshooting 10
  • 11.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Oracle E-SBCs are Certified to Meet Encryption Standards • FIPS 140-2 compliant TLS, SRTP, and IPSec encryption • TLS: signaling encryption, prevents eavesdroppers from seeing call setup, transfer, and tear down information • SRTP: media encryption, prevents eavesdroppers from seeing session content • IPSEC: prevents eavesdroppers from seeing any session information • Suite B: uses military-grade, Suite B cryptography to provide the highest level of security
  • 12.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER High Availability • Seamless disaster recovery • Continuous service during failover • No dropped sessions • All advanced features (hold, transfer, conferences) continue to work • 1+1 configuration supported 12 E-SBC 1:1 HA E-SBC 1:1 HA SIP Trunk Provider
  • 13.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Easy Interoperability Between Multiple Platforms • Industry leading SIP interworking features • H.323 to SIP and IPv4 to IPv6 • Transport layer interworking (UDP/TCP/TLS/IPSec) • Transcoding enables the E-SBC to convert between common audio codec types • Supports both voice and video • Number normalization • DTMF and fax interworking G.729 Service Provider iLBC G.711 13
  • 14.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Quality of Service Marking and Measurement • The QoS feature activates two functions: – QoS Marking – QoS Measurement • QoS marking enables the SBC to tag IP communication packets so they receive higher priority than non-real time traffic • QoS measurement calculates an R-factor that relates to the quality of the connection, for routing or quality assurance purposes 14 MOS score: 2.55 Jitter: 10ms Dropped packets: 1.2% MOS score: 4.12 Jitter: 5ms Dropped packets: 0.1%
  • 15.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER SIP Recording: SIPREC • SIPREC enables the E-SBC to provide session recording capabilities to Oracle and 3rd party recording solutions • SIPREC is an industry standard and supported by Oracle ISR, NICE, Verint, ASC Technologies (aka Marathon), Broadsoft and others • Leveraged to enable new applications such as Voice Biometric authentication. 15 RTP1 RTP1&2 SIPREC Communication Session RTP2 SIP SRS Group
  • 16.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Enterprise Communications Broker • Save cost and reduce complexity • Centralize dial plan management and route administration • Support easy troubleshooting • Highly scalable up to 32,000 concurrent sessions per node • Vendor agnostic, Tekvizion certified interoperability Intelligent core and policy fabric for heterogeneous environments Voicemail Systems Internet SIP Trunks ECB CEBP communication-enabled business processes
  • 17.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Enterprise Operations Monitor • Monitoring : Real time end-to- end session correlation and display • Troubleshooting : Drill-down to message view for root cause analysis • Reporting for media quality and user experience • Proactive monitoring based on customized alarms 17 Reducing operational cost in the Intelligent Edge and Intelligent Core Reduce operational cost background in “Business Value Analysis: Oracle Enterprise Operations Monitor,” Nemertes Research
  • 18.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Step Three: Implement Dial Plan 18
  • 19.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER • Separate PRI Connection to PSTN • Health of connection constantly monitored • Fails over when thresholds are exceeded • Automatic settings with manual over ride • For complex network scenarios leverage the Enterprise Communications Broker. 19 Dial Plan that makes sense for the business
  • 20.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER • E.164 address normalization – Unlimited dial plan scalability – Protect legacy investments • Maintain local dialing conventions – Local administrative control – No user retraining • Maintain context for traveling users – Onboard user database maps dialed digits to local conventions 20 Leverage the ECB to Centralize Dial Plan Management Cisco 4-digit Avaya 5-digit Alcatel Lucent 7-digit PSTN E.164 SIP Trunk Service Provider 10-digit Voicemail Systems Microsoft Lync E.164 Video Systems E.164 or URI Dramatically simplify network operations
  • 21.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Step Four: Move UC and other services to SIP Trunks 21
  • 22.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 22 Additional Benefit: Increase Call Center Efficiency • REFER support reduces take-back- and-transfer fees • Encrypt connections to home agents and BPO services • SIPREC interface simplifies call recording • Transcoding and codec renegotiation reduces bandwidth costs • Enforces service quality and enables high availability services Regional Office SIP Trunk Offshore/BPO HQ/Data Center IP/MPLS Service Provider Internet Home Agent
  • 23.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 23 Additional Benefit: Secure Access to Cloud Services • Protects IT assets, secures network borders, ensures user confidentiality and privacy • Seamless interoperability with hosted services • Stateful routing and QoS control optimize hosted service availability and performance Enterprise Cloud Services • Audio/web conferencing • Video conferencing • Unified communications
  • 24.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Step Five: Measure Return on Investment 24
  • 25.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Measure Return on Investment • Compare before and after costs • Reduced Number of Circuits • Lower cost for same capacity • Fewer management cycles 25
  • 26.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 26 Copyright © 2017,Oracle and/or its affiliates. All rights reserved. | #COMMUNICATEBETTER Customer examples SIP trunking SIP trunking Customer Experiences
  • 27.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Why choose Oracle as your partner to make the move to SIP trunking? 27
  • 28.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Vendor-Neutral ServiceLayer Enterprise Communications Broker (ECB) Simplify Multi-Vendor UC and CC Networks and Enable Best- of-Breed Communications Networks The Oracle Communications Enterprise Infrastructure 30 Enterprise Operations Monitor (EOM) Reduce operational costs and monitor network quality Enterprise 3rd Party Cloud Services Enterprise Session Border Controller (ESBC) Protect the Enterprise borders, deliver seamless connectivity and enable cloud to ground scenarios Carrier SIP Trunking
  • 29.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER Global Reach Partner Network Reliable Support Expert Consulting Open App Interfaces Highly Interoperable UC-Vendor Neutral Virtualized Orchestrated Private/Public/Hybrid Highly Scalable Strong Security Extremely Reliable Oracle: An Industry Leader With Field-Proven Solutions 34 Enterprise- Class Solutions Cloud Focus Open Architecture Trusted Ally
  • 30.
    Copyright © 2017,Oracle and/orits affiliates. All rights reserved. | #COMMUNICATEBETTER 35
  • 31.