The document discusses strategies for startup growth marketing. It recommends allocating resources only to tactics that have been proven to work based on data analysis to increase marketing ROI. The key strategies presented are using case studies of competitors to find effective channels like social proof, partnerships, and lead magnets. It also emphasizes testing, optimizing, and repeating tactics to continually learn what works best. Resources for inspiration on growth marketing tactics and strategies are provided.

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STARTUP GROWTH MARKETING 🚀
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
8 JUNE 10:30 AM EST

2. WHY CARE?
• (GROWING) COMPETITION
• (GROWING) USER EXPECTATIONS

7. KABBEX CASE STUDY: COMPETITORS

8. KABBEX CASE STUDY: INTRO & PERSONAS

9. BIT.LY/WTGC-PERSONA
PERSONA TEMPLATE

11. KABBEX CASE STUDY: CHANNELS
Education Social proof Forms

12. GROWTH TACTICS FROM COMPETITION: SOCIAL PROOF

13. GROWTH TACTICS FROM COMPETITION: PARTNERSHIPS

14. GROWTH TACTICS FROM COMPETITION: LEAD MAGNETS

15. GROWTH TACTICS FROM COMPETITION: CLEAR VALUE

16. BIT.LY/WTGC-CDJ
CUSTOMER DECISION JOURNEY
TEMPLATE

18. ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.
ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM

19. 1. TEST
2. OPTIMIZE
3. LEARN
4. REPEAT

20. RESOURCES FOR INSPIRATION
▸ Growth Library
▸ Growth Tribe Academy
▸ MarketingExamples.com
▸ Growth Marketing Tactics
▸ Growth Hacking Strategies,
Techniques, Best Practices and
Case Studies
▸ Growth Channel Talk

21. MARYNA@GROWTHCHANNEL.IO
TWITTER: @MARYNASIFE
GROWTHCHANNEL.IO
THANK YOU
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