This document provides an overview of an instructor and class focused on Google apps and services. It introduces the instructor, covers policies and procedures, and outlines the purpose of learning Google basics, apps like Gmail and Drive, third-party applications, and using Google for alerts, search engine optimization and branding. Key terms are defined and various Google tools are described for uses like email marketing, presentations, and growing your online presence.

1. Instructor Nelle Tatum

2.  Introduction of  Understanding
Instructor Google
 Policy & Procedures ◦ Terms & Definitions
◦ TREC Requirements for ◦ Google Partners
credit (Full master  Google Basics
courses) ◦ Gmail
◦ Breaks & Facilities ◦ Calendar
 Purpose and ◦ Docs/Drive
overview of class ◦ Voice
◦ Groups
◦ Sites
◦ Plus+

3.  Google Alerts  Question & answer
 Google Third Party discussion session
Applications
◦ App Search
◦ Mail Chimp
◦ Reach People
◦ My Brainshark

5. The more Google apps that you use the more it
enhances your search engine optimization organically.
Google is ranked one of the top search engine in the
world. “Just Google it” is a common saying today.
With all of the free apps a real estate agent is able to
take their personal branding to the next level as well as
reduce the cost associated with traditional marketing. Not
to mention provide more efficient service to their clients.

6.  Search Engine - A program for the retrieval of data, files, or
documents from a database or network
 Search Engine Optimization – is the process of improving the
visibility of a website or a web page in a search engine's natural or un-
paid search results
 Google Apps - Google Apps is a service from Google providing
independently customizable versions of several Google products under a
custom domain
 Third Party Applications – programs written to work within
operating an system, but are written by individuals or companies other
than the provider of the operating system
 Operating System- The software that supports a computer's
basic functions, such as scheduling tasks, executing applications
 Andriod – Linux-based operating system for mobile devices such as
smartphones and tablet computers. Google is very compatible with
Android.

7. YouTube.com
Google
Search
Engine
Blogger.com

8. A Google account is a key that unlocks doors

9. Gmail
User friendly
Conversations, Stars & Labels
Google Calendar
Sharing/Access
Tasks
Google Docs/Drive
Sharing/Access
Storage
Google Voice
Custom phone number
Text to Email/Documentation

10. Google Sites
SEO
Customizable/Interactive
Google Groups
Search information
Create specific groups
Google Plus
Groups
Google Hangouts
Google Images
Increasing your SEO

11. Receive an email alert when Google is used to
search specific information in your market area.
Determine the best keywords and tags to
develop your search engine optimization
Monitor the web as well as your online
reputation

12.  Email has a 16%=20% open rate. As a
marketing platform it is becoming less
effective. However, if you are going to utilize it
then it should not be an expense.
 2,000 Contacts and 12,000 emails a month for
no charge
 Customize campaigns and newsletters
 Track campaigns progress and analytics

13.  All inclusive management to track grow and
engage your sphere of influence
◦ Email
◦ Voice Calls
◦ Text Message Marketing

14.  Upload your PowerPoint presentations and screen
shots easily supercharge your Buyers or Sellers
presentations enhance them with your voice
 Empower your buyers and sellers with educational
webinars about your service and real estate
 Easy to upload to YouTube (SEO)

15.  Forward your  Create your Google
emails to Google site spend 1-3 hrs
 Upload your a week adding apps
contacts to Google updating
 Practice using an  Make your Google
application 30 site relevant
minutes a day for a  YouTube is the key
week to SEO
 Set Google as your  Google everything
primary search
engine