Kebab Turki Baba Rafi is currently the world's largest kebab chain, founded in 2003 in Indonesia. It has over 1,000 outlets in Indonesia and has expanded internationally to Malaysia and the Philippines. The chain was ranked 3rd in a 2012 franchise award competition. It plans to continue expanding in Asia and globally. The chain focuses on providing affordable and healthy kebab meals with good service. It aims to give entrepreneurs franchise opportunities and be socially responsible.

2. Kebab Turki Baba Rafi is currently the world’s biggest kebab chain, founded by Mr.
Hendy Setiono and has been operated since year 2003.
With more than 1,000 outlets in Indonesia, the brand has expanded internationally to
Malaysia and Philippines in 2012.
In the recent '2012 Best Franchise Award', Kebab Turki Baba Rafi was positioned at 3rd
place, which was ahead of few local and international brands such as McDonalds, Pizza Hut,
Starbucks, California Fried Chicken and non-food franchises such as Kumon.
Kebab Turki Baba Rafi is continuing to focus on expanding the business into other Asian
and global markets. Apart from operation run by Master Franchisee in Malaysia and
Philippines and China, the brand has successfully secured Master Franchisee in Netherlands,
Singapore, Sri Lanka and Brunei.
Background

3. 01/23/15

4. • To be the leading kebab chain brand in Malaysia.
• Customer
We strive to be the world’s biggest kebab chain by upholding high
quality, affordable and healthy meals with superior service to our customers.
• Franchisee
Giving opportunities to entrepreneurs and others to own a sustainable
business with a proven operating system.
• Society
Involving in corporate social responsibility in giving back to the society.
Vision
Mission

7. An example of cost breakdown for
RM 100,000 Franchise Package
 Franchise Fee = RM 30,000.00
o (Franchise fee for 5 years)
 Renovation = RM 40,000.00
o (Depending on outlet size and requirement of the location)
 Equipment = RM 20,000.00
o (Kebab burner, Chiller, Freezer, Griddle, Cash Register)
 Utensils = RM 2,000.00
 Initial Raw Materials = RM 2,000.00
 Miscellaneous = RM 1,000.00
o (Training, Travelling, Uniforms and etc.)
 Security Deposit (refundable) = RM 5,000.00
TOTAL = RM 100,000.00
01/23/15

8. • Operator training program.
• Location survey assistance.
• Proven operational system.
• Complete package of outlet's equipments and utensils.
• Promotion tools (Bunting, Flyers, Table Top Menu etc.)
• Quality Control & Maintenance.
• Manual Book (Standard Operation Procedures).
• Sales Software.
Package Offered

9. RM
Sales per month 40,000.00
Less: Raw materials (40%) 16,000.00
Gross Profit (60%) 24,000.00
Less: Expenses
Operational cost (±5%) (2,000.00)
Salary (±15%) (6,000.00)
Rental (±10%) (4,000.00)
Royalty Fee (5%) (2,000.00)
Total Expenses (14,000.00)
PROFIT PER MONTH (±25%) 10,000.00
INVESTMENT
PACKAGE:
FROM
RM 100,000.00
ROI: ±10
MONTHS
Financial Illustration (per outlet) in Malaysia

10. 10
Master Franchisee of Malaysia & Philippines

12. Indonesia Franchisor
Of The Year
2008-2012
Top 10 franchise
Investors & Consumers choice
2009 SWA Magazine Survey

13. Ernst & Young
Entrepreneur Of The Year
2009
Franchise “Top of Mind”
1st Winner for Kebab Category

14. JCI United Nations Socially Responsible Award
Industry Class Sector Awards in Social Franchising 2012

15. The Brandlaureate SMEs BestBrands Award 2013
01/23/15

16. Articles
01/23/15

17. • The Summit Subang USJ
• Tesco Extra Mutiara Damansara
• Tesco Extra Shah Alam
• Tesco Rawang
• KB Mall, Kota Bharu
• Plaza Low Yat
• Universiti Malaya
• Aeon One Utama, Bandar Utama
• Jalan Telawi, Bangsar
• Wangsa Walk Mall
• Presint 3, Putrajaya
• Giant Shah Alam
• The Curve, Mutiara Damansara
• Pusat Perubatan Universiti Malaya
• Mydin Kubang Kerian
• Mydin Kota Bahru
• Natasya Resort, Cameron Highlands
Malaysia Outlets
• Terminal Bersepadu Selatan, TBS (

27. Thank You