Presentation on dollar company History of dollar brand Dollar clipper boll pen

2. Product: ‘Clipper ball pen’
Presented by: Muhammad Waqas (4422)
Instructor: Ms. Nida syed
Subject: Intro to Marketing
Department of Computer Science
GCUF swl camp

3. ABOUT DOLLAR
DOLLAR is the leading writing instruments and
stationary manufacturer in Asia, with export to
more then 50 countries in all five continent.
Created more then half a century ago. The Dollar
of stationery has attained the status of a heritage
brand and a household name in Pakistan.
DOLLAR is a brand loyalty among all walks of life
and in all age groups.

4. HISTORY
The DOLLAR of stationery was
incorporated more then half-a-centery
ago in 1954, when the company was
founded by Muhammad Siddiq, who
started formulating inks at a small
place situated in the old town of
Karachi.
At that time the pens and inks were
mostly imported from Europe and US.

5. ACHIEVEMENTS
• The prime minister of Pakistan Mr. Muhammad Soomro
presenting the BEST EXPORT PERFORMANCE AWARD FOR
STATIONERY, 2006-2007 to Riaz-uddin, Chief Executive of Dollar
industries (Pvt) Ltd.
• 15 December 2007
• Venue at PC hotel, Karachi, Pakistan

6. • The prime minister of Pakistan, Shoukat Aziz presenting the
award to Riaz uddin, chief Executive Dollar industries (pvt) Ltd,
joining them are the president chambers of commerce,
chairman & patron-in chief Association of industries.
• 02 December 2005

7. • DOLLAR is well known brand. It is working
over it’s products since a long time.
• Dollar Clipper ball pen is a standard ball pen.
• It is available in all standard colors.
• It is used in banks, hospitals, offices, schools,
and other all educational institutes in all over
the world.

8. • It is made up of plastic and is provided with a
click on back.
• It has transparent body.
• Available on every stationery shop in market.
• Easily affordable every persons.

9. TARGETING
• Doctors
• Officers
• Students
• And All Educated persons etc.
• Special (Red) to Teachers to Marking

10. PRICES
• If you buy 1 ball pen
PKR 10.00
• Pack of 10 ball pens
PKR 80.00

11. COMPETITORS
• shahsons (goldfish & Picasa)
• Deer
• Dux
• Piano
• Signature
• eagle

12. GLOBAL SCOPE

13. OUR OTHER PRODUCTS
• DOLLAR have several other stationery
products. That’s are

14. SOME RESPECTIVE BRANDS
WITH SLOGAN
• Dollar My Pencil (Achi writing pakki bunyad)
• Dollar Gel pen (Write once…..Read forever!)
• Dollar memo ball pen (a ball pen for everyone)
• Dollar pointer (Pointer to bus Dollar hai…)

16. Muhammad Waqas
waqaas430@gmail.com
0343 4680430