The French dog food market is growing due to trends toward premium, natural, and human-grade products as dog owners increasingly view dogs as family members. Dog population grew to 7.57 million in 2016 and the market was worth $742.77 million in 2015, projected to reach $820 million by 2020. Premium dog treats are also growing in popularity, making up 7% of pet food sales in 2016. Major retailers and specialty pet stores account for over 50% of dog food and treat sales. Dogsee Chew is a natural dog treat company that produces human-grade, organic chews made from yak and cow milk in the Himalayas.

1. Dog Food
Market
FRANCE
2017

2. CURRENT MARKET
53% of French people own at least one pet. Dogs
are the 2nd most popular pets.
Differentiation and Premiumization along with
natural keywords are driving growth in French pet
food market.
Rise of pet anthropomorphism and humanization
in France.
Owners are now looking for high quality, premium
and natural products for their pets.

3. MARKET OVERVIEW
Dog population, Dog trends, Dog distribution

4. INCREASING DOG POPULATION
France was home to 7.57 million dogs in 2016
Cat population was 11.48 million in 2016.
The percentage of pet owners having dogs as pets
is 25%.
Cats rule 28% of French house holds.
6.2 m
7.57m
11.48m
Birds Dogs Cats

5. DOG TRENDS; BREEDS BY POPULARITY
American Staffordshire Terrier Australian Shepherd Labrador
German Shepherd Belgian Shepherd Golden Retriever
1. 2. 3.
4. 5. 6.

6. POPLUAR DOG BREEDS FROM FRANCE
French Bulldog Brittany Great Pyrenees
1. 2. 3.

7. CURRENT TRENDS
Current trends in the French Dog-food market, Experts’ take

8. FRENCH MARKET TRENDS
Human Grade
Natural and
organic
Premiumization
Sustainability

9. HUMAN GRADE
Rising pet anthropomorphism has led pet
parents to treat pets as members of their
families,
92% French pet parents consider dogs to be a
part of their family.
This has led pet parents to feed their pets with
food containing human grade ingredients.

10. NATURAL AND ORGANIC
…where preferences for natural health products
and nutritional ingredients are growing.
90% French pet owners believe that all-natural-
foods contain sufficient ingredients for their pets.
This has resulted in a good scope for natural and
organic products.

11. PREMIUMIZATION
According to Euromonitor, this trend has led to
the rise of premium dog treats and foods.
Real value sales of premium pet products rose
by 30% between 2010 and 2015.
Premium products, for the first time, have
overshadowed mid-priced products in terms of
value sales in 2016.

12. SUSTAINABILITY
With strict labelling standards for human foods,
French consumers would expect more detailed
information for pet food as well
This category talks about food and its origin and
socially responsible food production.

13. DOG FOOD SALES
Retail sales, Volume sales, America in the World

14. INCREASING SALES
Dog Food market has been expanding by value
and quantity.
Market is moving towards Premium Food and
Treats – mostly towards healthy and natural.

15. GROSSING MILLIONS EVERY YEAR
Market Size of USD 700 M in 2012.
Crossed 742.77 Mn mark in 2015 with a
value growth of 2%.
Estimated to be USD 820 Mn by 2020.
$820.08 M
$700 M
$742.77 M
2%
2%
2012
2015
2020

16. DECREASING VOLUME SALES
569,263 Tonnes consumed in 2010.
457,444 Tonnes in 2015
This reduction is due to the market’s
inclination towards premium foods.
Estimated to be 510,119 Tonnes by 2020.
510,119
Tonnes
569,263
Tonnes
457,444
Tonnes
2010
2015
2020

17. FRANCE IN WORLD MARKET
FRANCE
Dog population: 7.57m
Dog food market: US$ 742.77m
Dog treat market: US$ 287m
BRAZIL
Dog population: 52m
Dog food market: US$ 6005m
Dog treat market: US$ 194.9m
USA
Dog population: 77.8m
Dog food market: US$ 14,466m
Dog treat market: US$ 2733.3m

18. DOG TREAT SALES
Consumer behaviour, Sales, Retail Sales, Volume Sales,
Predictions

19. DOGS ARE FAMILY
French dog owners are ready to
give up on chocolates for their
pets to have better food.
92% 55%
Dog owners consider dogs
to be a part of their family.
87%
Dog owners purchase
treats for their dogs.

20. TREATS GROWING AT A STEADY RATE
In 2016, treats shared 7% of total pet food
sales in France.
Dry food was the top selling category with
90% share.
Wet food was the least popular one with a
share of 3%.
US$ 287 M
US$ 3.69
Bn
US$ 12.3 M
Dry
Wet
Treats

21. DISTRIBUTION CHANNELS AND CONSUMERS
31% of sales come from Hypermarkets in
France.
25% of sales come from Supermarkets.
Retailers, pet superstores and pet shops
together make 21% of sales.
31%
25%
23%
21%
Hypermarkets
Supermarkets
Retailers, Pet superstore and pet shops
Others

22. “A large portion of the pet food sector is
focusing on high-quality food products and
services for pet owners.”
“Consumers feel that their pets’ diets can have a
significant impact on the animals’
overall well-being. In fact, 85% believe they can
extend the lives of their pets based
on the foods they feed them.”
“Sales of organic and natural products grew in
2016 despite very limited availability, which was
due to the lack of consumer knowledge regarding
more natural types of pet food.”
EXPERTS’ TAKE ON FRANCE
- Mordor Intelligence
- Euromonitor International
- Nielsen
“The "humanization" of pets is a continuing
trend in France and elsewhere, whereby pets
(particularly dogs and cats) are increasingly
cared for according to human patterns, and
human aesthetic standards are applied to
pets.”
- AGR Canada

23. ABOUT DOGSEE CHEW
Dogsee Chew and its products

24. NATURAL TREAT FOR NATURAL LOVE
Dogsee Chew is made only from 4 ingredients –
Yak Milk, Cow Milk, Lime Juice and Salt.
These chews are healthy and human grade, and
are handcrafted in the Himalayas.
Dogsee treats are 3 times harder than bones.
Dogsee Chew is a 100% natural and human
grade product; free from grain, gluten,
preservatives and artificial flavoring.

25. HIMALAYAS TO DOGS OF THE WORLD
Currently the biggest pet food trends in the
United States; Premiumization and
humanization.
Consumption of organic foods and products
is the other trend.
Dogsee products are premium, human
grade, 100% natural and organic.

26. 26
For the Love of Dogs, Passion for All Natural Food, and Affinity to the Himalaya.
WHY DOGSEE CHEW?
ALL NATURAL PRODUCT
Dogsee Chew is the answer
to Liver & Oral problems – All
Natural Treat with hard chewy
texture.
These chews are successful
in US and have Global
appeal.
ORIGINATED IN HIMALAYA
Himalaya Yak/Cow Milk Chews
can only be manufactured in
Himalayan Region of Nepal,
Bhutan and Sikkim.
HIGH MORTALITY RATE
Globally about 70% Dogs
don’t live their full life and
die in between 8 to 10
years.
LIVER & ORAL PROBLEMS
Liver Problems come from high
intake of
preservatives/chemicals, while
Oral issues come due to lack of
hard chews for dogs.

27. GLOBAL PRESENCE
Sold in over 8 countries. Making millions of Dogs happy every day.

28. AWARDS & RECOGNITIONS

29. We work to better the life of Stray Dogs around the World.
We support adoption of Stray Dogs
through
We are friends of
We provide our treats for free to VOSD to feed
stray dogs.
So far, over 100 dogs has been adopted in Bangalore
through #BOTA. We are their proud partners.
AND, WE REALLY LOVE DOGS!!

30. TALK TO US
Shirish Ghimire
Market Research Associate
Dogsee Chew
Email: shirish@dogseechew.com
Purbali Das
International Business Director
Dogsee Chew
Email: purbali@dogseechew.com

31. LIKED THE PRESENTATION?
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I would also love to hear your feedback.
Write to me at:
shirish@dogseechew.com
shirishghimire46@gmail.com

32. CONTENT CREDITS
Paula Flores
Euromonitor International
Nielsen
GFK