This presentation contains information about the dog food market in the European Union apart from some countries.

1. European
Union- Dog
food market –
2017except Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Malta, and
Slovenia
Image source: Photosfine

2. MARKET INSIGHTS
2nd largest pet food market in the world after the
United States.
Second largest importer of pet food in the world.
Differentiation and premiumization are driving
growth in EU’s pet food market.
Rise of pet anthropomorphism and humanization.
Owners are now looking for natural and high-
quality products for their pets.

3. MARKET OVERVIEW
Dog population, Dog trends

4. CATS RULE THE REGION
102739
86657
55326
27282
Cats
Dogs
Ornamental
Birds
Small Mammals
Pet population in 000s
Cats are the most popular pets in the region with
a total population of 102,739 thousand.
Dogs come second with a total population of
86,657 thousand
Source: Statista

5. POPULAR DOG BREEDS IN THE EUROPEAN UNION
Pug Yorkshire Terrier Siberian Husky
Labrador Retriever Golden Retriever French Bulldog
1. 2. 3.
4. 5. 6.

6. REGION WISE ANALYSIS
Market analysis of UK, Germany and France (Top 3 markets)

7. UNITED KINGDOM
United Kingdom is one of the biggest markets of the
world.
Dog food sales was USD 1.6 Billion in the year 2016.
Market is moving towards Premium Food and Treats –
mostly towards healthy and natural.
8.5 million dogs with 24%
share in UK households
Is the average weekly
spending per pet
$ 45.48
Market Size of USD 1.6
Bn in 2016
Treats growing at 3%.
Grossed USD 581.6 Mn in
2016.
38% of Pet-Specialty
market dominated by
natural category
More than 53% of the new
pet food launches are
grain-free

8. GERMANY
Germany is another big market in the region.
Dog food sales was USD 1.3 Billion in the year
2015.
Market is moving towards Premium Food and
Treats – mostly towards healthy and natural.
16 million dogs with 16%
share in German
households
Market Size of USD in
2016
Treats growing at 3.3 CAGR.
Grossed USD 585 Mn in 2016.
1 out of 4 organic food
consumers are happy to
buy organic foods for their
pets.
9% of the total pet food
sales is dominated by
grain-free category.
25% of the market is dominated
by premium pet foods

9. FRANCE
France is the 3rd largest market in the region.
Dog food sales was USD 742 million in the year
2015.
Market is moving towards Premium Food and
Treats – mostly towards healthy and natural.
Home to 7.57 million dogs
in 2016
Market Size of USD 742 in
2015
Treats sales 7% of total pet
food sales in 2016
90% owners believe that
all-natural foods have all
the ingredients required for
pets
High demand of eco-
friendly and sustainable
products in the region
Sales more than that for mid-
priced products in 2016

10. CURRENT TRENDS
Current trends in the EU Dog-food market

11. ITALIAN MARKET TRENDS
Human Grade
Premiumization
Natural and
organic
Grain free

12. PREMIUMIZATION
Premiumization is a key trend in the region.
Widespread attention to the health and well-
being of pets has led to the choice of high
quality food (premium foods)
595 new pet food launches in the region
claimed to be of premium category.

13. HUMAN GRADE
Humanization is a key trend in Italy after
Premiumization.
Pet anthropomorphism has led pet parents to
feed their pets with food containing human
grade ingredients.
People are embracing a ‘Feed your dog what
you can eat’ mentality.

14. NATURAL AND ORGANIC
Growing concern among people regarding their
pets’ health.
This has led to a good scope for natural and
organic pet foods.
Consumers are willing to pay way more for an
organic product now than in the past.

15. GRAIN FREE
Not all dogs are immune to gluten. This gluten
allergy can lead to Celiac disease.
This has led to the increasing sales of grain-
free pet foods in the region.
With increasing pet anthropomorphism, more
owners are being aware about the disease and
are purchasing grain-free foods.

16. DOG FOOD SALES AND TREAT
Consumer Behavior, Retail sales, EU in the World

17. DOGS ARE FAMILY
Dog owners feed their dogs with
treats on a daily basis.
88% 30%
Dog owners consider dogs
to be a part of their family.
79%
Dog owners purchase
treats for their dogs.

18. DOG FOOD SALES
Dog food dominates 46% of the retail sales.
Market is moving towards Premium Food and Treats –
mostly towards healthy and natural.

19. GROSSING BILLONS
Market Size of USD 10943 M in 2017
Estimated to gross USD 12063 M by
2020.
Growing with a CAGR of 3.3%
9927.8
10255.4
10593.8
10943.4
11304.6
11677.6
12063.0
2014 2015 2016 2017 2018 2019 2020
Retail market in USD millions

20. EU; A PROMISING MARKET
JAPAN
Dog population: 11m
Dog food market: US$ 1550 Mn
USA
Dog population: 77.8m
Dog food market: US$ 14.4 Bn
EUROPEAN UNION
Dog population: 86 m
Dog food market: US$ 10943
Mn

21. DOG TREATS LAUNCHES MORE THAN EVER
In 2014, 955 Dog Treat launches in the region.
The number was 312 in the year 2013.
343
479
312.00
955.00
444 till
August
2011 2012 2013 2014 2015
Dog Treat Launches year-by-year

22. ABOUT DOGSEE CHEW
Dogsee Chew and its products

23. NATURAL TREAT FOR NATURAL LOVE
Dogsee Chew is made only from 4 ingredients –
Yak Milk, Cow Milk, Lime Juice and Salt.
These chews are healthy and human grade, and
are handcrafted in the Himalayas.
Dogsee treats are 3 times harder than bones.
Dogsee Chew is a 100% natural and human
grade product; free from grain, gluten,
preservatives and artificial flavoring.

24. HIMALAYAS TO DOGS OF THE WORLD
Currently the biggest pet food trends in the
United States; Premiumization and
humanization.
Consumption of organic foods and products
is the other trend.
Dogsee products are premium, human
grade, 100% natural and organic.

25. 25
For the Love of Dogs, Passion for All Natural Food, and Affinity to the Himalaya.
WHY DOGSEE CHEW?
ALL NATURAL PRODUCT
Dogsee Chew is the answer
to Liver & Oral problems – All
Natural Treat with hard chewy
texture.
These chews are successful
in US and have Global
appeal.
ORIGINATED IN HIMALAYA
Himalaya Yak/Cow Milk Chews
can only be manufactured in
Himalayan Region of Nepal,
Bhutan and Sikkim.
HIGH MORTALITY RATE
Globally about 70% Dogs
don’t live their full life and
die in between 8 to 10
years.
LIVER & ORAL PROBLEMS
Liver Problems come from high
intake of
preservatives/chemicals, while
Oral issues come due to lack of
hard chews for dogs.

26. GLOBAL PRESENCE
Sold in over 8 countries. Making millions of Dogs happy every day.

27. AWARDS & RECOGNITIONS

28. We work to better the life of Stray Dogs around the World.
We support adoption of Stray Dogs
through
We are friends of
We provide our treats for free to VOSD to feed
stray dogs.
So far, over 100 dogs has been adopted in Bangalore
through #BOTA. We are their proud partners.
AND, WE REALLY LOVE DOGS!!

29. TALK TO US
Shirish Ghimire
Marketing Manager
Dogsee Chew
Email:
shirish@dogseechew.com

30. CONTENT CREDITS
Publications.gc.ca
Mordorintelligence
Euromonitor International

31. LIKED THE PRESENTATION?
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I would also love to hear your feedback.
Write to me at:
shirish@dogseechew.com
shirishghimire46@gmail.com