The document discusses how audiences for traditional media like television, radio, newspapers, and magazines have fragmented over time as people now have more options for how and where to consume media. Audience sizes for individual outlets have shrunk but the total population consuming media has not declined. This fragmentation makes it harder for advertisers to reach a unified audience and challenges large media institutions that relied on passive audiences. However, new forms of media like YouTube, video games, and social media have emerged and media companies are adapting by making their content available across multiple platforms.
How will both the media we consume, and the collective identities we belong to, change in the future with the rise of Web 2.0 and Participation Culture
How will both the media we consume, and the collective identities we belong to, change in the future with the rise of Web 2.0 and Participation Culture
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
Revised slides from a presentation I originally gave at WOSU Public Media in Columbus on Friday, December 11, 2009. I was asked to talk about the "future of public media" and gathered some stats, some recommendations and more to share with the assembled group.
Additional versions of this presentation -- including a voiceover edition in video -- are available at gravitymedium.com
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
8. So what is going on?
• Audiences are pirating films / tv shows / music
• More diverse content available
• Technology is old fashioned
• Institutions are adapting (eg. Radio 1 using Spotify)
• More variety of TV Channels
• More options
• Technology changing, and ways we consume media changing – TV
On Demand / Catch Up Etc. (VHS)
• Media consumption is more individual – more diverse
• Entirely new media industries and platforms have been invented
– YouTube
– VideoGames
– Twitch
– Social Media
9. Who is this an issue for?
• Big media institutions (Why? More
competition)
• Cinemas (Why? Less people are going)
• Magazines / Print (Why? People are
used to not paying)
• Advertising (Why? No longer a single
captive audience)
• Traditional media in general.
10. A Fragmented Audience:
• Before 1982, three tv stations in the UK, run by two
institutions. BBC1, BBC2, and ITV. Now there are tens of
thousands.
• Newspapers and magazines had no competition except
themselves, now we can go online and read newspaper websites
for free (unless there is a paywall)
• Even where people are consuming media in the same numbers,
they are consuming it on different platforms (eg iPlayer /
Netflix / etc.) This splits advertising revenue.
• Alternative media forms and platforms are appearing each year
that did not exist many years ago.
– Video Games, Netflix YouTube Online
– Social Media Twitch Spotify Streaming
11. • So whilst the potential audience is the
same, or bigger. It is no longer captive
in one place.
• More traditional passive advertising and
promotional techniques are not enough.
• Advertisers now use the techniques of
Web 2.0 (User created content) to
engage an audience used to interactivity
– (Interacting with the brand)
A Fragmented Audience:
13. How has the film industry (Disney, or
Film4 productions, or, another) used
digital technology to appeal to an
increasingly fragmented audience?
1. Explain what a fragmented audience is .
2. Find examples of how Disney has used
digital technology to attract a fragmented
audience.
3. Explain how and why these examples appeal
to, or work in a fractured diverse media
landscape.
