Further to the last pitch, a few more observations were noted by the brand team.
Changes made to the campaign are thus presented to you through this document.
Positive criticisms will be appreciated.
FotoLink is developing a photo-sharing application to help social media influencers and content creators share and monetize their photos anywhere online. Currently, platforms like Instagram restrict how photos can be shared elsewhere and lack tools for influencers to track engagement and negotiate pay-per-click deals. FotoLink's free version allows unlimited photo albums, mobile uploads, and sharing across the web and apps. Its premium version will offer advertising tools, including brand buttons, text links, display ads, and campaign tracking dashboards to help influencers monetize their content. FotoLink aims to provide influencers with the tools needed to directly market and grow their businesses.
SLEEP FOR THE WEEK - YOUNG MARKETERS ELITE DEVELOPMENT SEASON 4 thienvan94
The document outlines a launching plan to attract 15 million audience and 5 million active users to a new interest-based chat app called Mocha. It describes the target profile as 16-25 year olds living in urban and suburban areas who are digitally savvy and open to new tech. The big idea and campaign is to help people "Find Your Tribe" by connecting with others who share their specific interests. The plan has two phases: an initial 3-week awareness campaign using YouTube and social media videos portraying people connecting over shared interests, followed by a 4-week engagement phase to drive trials through promotions and direct introductions on digital and merchant channels.
SẼ CHAT - YOUNG MARKETERS ELITE DEVELOPMENT SEASON 4 thienvan94
This document outlines a marketing plan for Mocha Messenger, a chat application, to target Gen Z users in Vietnam. It identifies low awareness and lack of attractive features as issues. The plan is to reposition Mocha as a fun chat platform for Gen Z by adding features like games, stickers, and shared entertainment to activate fun in conversations. A campaign will launch new features through viral celebrity events and promote the message that "chatting is more fun with Mocha" to drive awareness and trials among 13-22 year olds. The goal is for Mocha to become the platform that delivers fun chat experiences through unique engagement features.
The document discusses the main options for social advertising, including Facebook, Twitter, Google+, Pinterest, and Instagram. It provides an overview of each platform, how advertising works on each, and their pros and cons. Facebook and Twitter are the most common choices, but Google+ can provide SEO benefits. Pinterest and Instagram are best suited for businesses that can share images. The document encourages researching each platform to determine the best fit for an individual business.
The document outlines a digital marketing strategy for ReThink that focuses on social media engagement and building brand awareness. It proposes using platforms like Facebook, Twitter, YouTube, Pinterest and Instagram to spread inspirational content and run campaigns like daily challenges. The goals are to convert users into customers, advocate for the brand, and increase funding. Analytics from the campaigns will be used to refine the strategy over its proposed 100 day period.
- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
FotoLink is developing a photo-sharing application to help social media influencers and content creators share and monetize their photos anywhere online. Currently, platforms like Instagram restrict how photos can be shared elsewhere and lack tools for influencers to track engagement and negotiate pay-per-click deals. FotoLink's free version allows unlimited photo albums, mobile uploads, and sharing across the web and apps. Its premium version will offer advertising tools, including brand buttons, text links, display ads, and campaign tracking dashboards to help influencers monetize their content. FotoLink aims to provide influencers with the tools needed to directly market and grow their businesses.
SLEEP FOR THE WEEK - YOUNG MARKETERS ELITE DEVELOPMENT SEASON 4 thienvan94
The document outlines a launching plan to attract 15 million audience and 5 million active users to a new interest-based chat app called Mocha. It describes the target profile as 16-25 year olds living in urban and suburban areas who are digitally savvy and open to new tech. The big idea and campaign is to help people "Find Your Tribe" by connecting with others who share their specific interests. The plan has two phases: an initial 3-week awareness campaign using YouTube and social media videos portraying people connecting over shared interests, followed by a 4-week engagement phase to drive trials through promotions and direct introductions on digital and merchant channels.
SẼ CHAT - YOUNG MARKETERS ELITE DEVELOPMENT SEASON 4 thienvan94
This document outlines a marketing plan for Mocha Messenger, a chat application, to target Gen Z users in Vietnam. It identifies low awareness and lack of attractive features as issues. The plan is to reposition Mocha as a fun chat platform for Gen Z by adding features like games, stickers, and shared entertainment to activate fun in conversations. A campaign will launch new features through viral celebrity events and promote the message that "chatting is more fun with Mocha" to drive awareness and trials among 13-22 year olds. The goal is for Mocha to become the platform that delivers fun chat experiences through unique engagement features.
The document discusses the main options for social advertising, including Facebook, Twitter, Google+, Pinterest, and Instagram. It provides an overview of each platform, how advertising works on each, and their pros and cons. Facebook and Twitter are the most common choices, but Google+ can provide SEO benefits. Pinterest and Instagram are best suited for businesses that can share images. The document encourages researching each platform to determine the best fit for an individual business.
The document outlines a digital marketing strategy for ReThink that focuses on social media engagement and building brand awareness. It proposes using platforms like Facebook, Twitter, YouTube, Pinterest and Instagram to spread inspirational content and run campaigns like daily challenges. The goals are to convert users into customers, advocate for the brand, and increase funding. Analytics from the campaigns will be used to refine the strategy over its proposed 100 day period.
- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
Wanderers, one of the prominent travel-&-tourism organization in India, asked FPS for a roadmap. We proposed to them a prominent roadmap touching all the desired milestones.
Team ZBC wanted to have a AV format presentation on their latest, ZBC Originals, to showcase in front of the entire Zee family at the recently held annual conference.
Here's a static version of the AV presentation.
Foggy Nelson and Matt Murdock start a legal startup called Nelson & Murdock without any clients or capital. Matt is also the vigilante Daredevil. The documentary outlines 10 leadership lessons from Season 1 of Daredevil, including that smart decisions come from experience not books, problems are opportunities in disguise, and maintaining composure is important to succeed while making enemies.
Ebela: Social media - roadmap: Proposal by FPSFame Per Second
This document outlines a social media roadmap to address Brand Ebela's problems of low visibility, engagement, and digital presence. It proposes building qualified audiences, promoting awareness, and leveraging best practices. A new content plan focuses on problem-solving, humanizing the brand, great targeted content, and calls-to-action. Proposed solutions include Facebook advertising, retargeting, and monitoring tools. Long-term plans involve a dedicated social media command center and developing a social reader app. Key takeaways are conducting a brand health study and optimizing the Facebook page in the short-term and taking the social media presence to the next level through the proposed plan of action long-term.
Fame Per Second went ahead and designed a roadmap for Tripura Tourism. The presentation showcases the modus of marketing a state less-known to the world.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Problems faced in the 2nd pitch:
1. No distinct phase for building up the hype.
2. Problem with the creative renditions.
3. There were two big ideas in the last pitch. We needed to concentrate on one.
We divided the entire campaign into 3 phases, discarded the previous creative routes, stuck to one big idea and redid the creative renditions.
Presenting the 3rd pitch.
Ambuja Neotia: digital transformation plan - An offer from FPSFame Per Second
Digital transformation is a journey for Ambuja Neotia to apply new technologies to existing infrastructure and move from intuition-based to data-driven decisions. The document outlines 5 steps for digital transformation and recommends leveraging social media platforms like Facebook and Twitter to boost customer acquisition, form deeper relationships, and test new ideas. It analyzes Ambuja Neotia's current social media presence and provides recommendations to increase engagement through real-time updates, mobile-first content, and regular user interaction.
How do you acknowledge t2-lovers who love to party? You come up with Party Pictionary, the partystic way to give away party passes.
Go through the doc to learn more about Party Pictionary!
A lifestyle brand has been proposed a face-lift and a new light, as desired.
We share this with all of our well-wishers. Looking forward to feedback from all of you.
In-film proposal for the film "Lorai": Concerned brand - LifebuoyFame Per Second
Coming from one of the prominent figures of Tollywood, this film has all the masala of a hit film. A sports film, a superstar and a hit actor-director at the top.
We proposed ABP One this film as a platform for strategically placing Lifebuoy as an in-film placement.
Read on to know why.
The document outlines a marketing strategy for launching an online matrimonial service targeted at Bengalis. It proposes two routes for the campaign - one targeting the present generation with a friendly tone, and one taking a macro view and appealing to older traditions. The timeline involves generating buzz from December to January, launching in mid-January, and studying the product and audience for the next few months. Key performance indicators include conversion rates of traffic and subscriptions. Logo options, ads, innovations, and a content calendar are presented across digital, social, print and outdoor media.
Mmark is a leading footwear brand in South India known for combining style and quality. However, its online presence is weak with few social media followers and an outdated website. Di Mark proposes a multi-phase digital marketing strategy to improve Mmark's online positioning and sales. The first phase focuses on optimizing Mmark's website and increasing its social media presence. Subsequent phases expand its online campaigns and integrate customer relationship management. Di Mark offers full service digital marketing solutions to help Mmark compete effectively online.
The document outlines a social media marketing plan for a jeans brand. It includes the following key points:
1. The objectives are to create online awareness, educate consumers about products/brand, and ensure a positive reputation across review and social sites.
2. The social media roadmap involves devising a strategy, analyzing platforms, creating content, and distributing content.
3. Target audiences are males aged 18-35, IT professionals, females 18-35, and online buyers/sellers.
4. Proposed activities include concept design, managing Facebook/YouTube/Twitter, video promotion, social profiling, blogging, social bookmarking, and reputation management.
The document summarizes key trends in social advertising in Q4 2016 based on aggregated social media ad spend of over $150 million for 900+ brands. Some of the main trends discussed include:
1) Growth in paid media spend on major social platforms like Facebook, Instagram, Twitter, LinkedIn and Pinterest ranging from 13-138% year-over-year.
2) Increasing focus on audience targeting and sequencing messaging across multiple screens to reach consumers.
3) Rise of social video advertising and new engaging formats on platforms.
4) Launch of advertising on Snapchat and new targeting capabilities.
5) Emergence of search advertising capabilities within social media.
6) Demand for cross-screen measurement
Wanderers, one of the prominent travel-&-tourism organization in India, asked FPS for a roadmap. We proposed to them a prominent roadmap touching all the desired milestones.
Team ZBC wanted to have a AV format presentation on their latest, ZBC Originals, to showcase in front of the entire Zee family at the recently held annual conference.
Here's a static version of the AV presentation.
Foggy Nelson and Matt Murdock start a legal startup called Nelson & Murdock without any clients or capital. Matt is also the vigilante Daredevil. The documentary outlines 10 leadership lessons from Season 1 of Daredevil, including that smart decisions come from experience not books, problems are opportunities in disguise, and maintaining composure is important to succeed while making enemies.
Ebela: Social media - roadmap: Proposal by FPSFame Per Second
This document outlines a social media roadmap to address Brand Ebela's problems of low visibility, engagement, and digital presence. It proposes building qualified audiences, promoting awareness, and leveraging best practices. A new content plan focuses on problem-solving, humanizing the brand, great targeted content, and calls-to-action. Proposed solutions include Facebook advertising, retargeting, and monitoring tools. Long-term plans involve a dedicated social media command center and developing a social reader app. Key takeaways are conducting a brand health study and optimizing the Facebook page in the short-term and taking the social media presence to the next level through the proposed plan of action long-term.
Fame Per Second went ahead and designed a roadmap for Tripura Tourism. The presentation showcases the modus of marketing a state less-known to the world.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Problems faced in the 2nd pitch:
1. No distinct phase for building up the hype.
2. Problem with the creative renditions.
3. There were two big ideas in the last pitch. We needed to concentrate on one.
We divided the entire campaign into 3 phases, discarded the previous creative routes, stuck to one big idea and redid the creative renditions.
Presenting the 3rd pitch.
Ambuja Neotia: digital transformation plan - An offer from FPSFame Per Second
Digital transformation is a journey for Ambuja Neotia to apply new technologies to existing infrastructure and move from intuition-based to data-driven decisions. The document outlines 5 steps for digital transformation and recommends leveraging social media platforms like Facebook and Twitter to boost customer acquisition, form deeper relationships, and test new ideas. It analyzes Ambuja Neotia's current social media presence and provides recommendations to increase engagement through real-time updates, mobile-first content, and regular user interaction.
How do you acknowledge t2-lovers who love to party? You come up with Party Pictionary, the partystic way to give away party passes.
Go through the doc to learn more about Party Pictionary!
A lifestyle brand has been proposed a face-lift and a new light, as desired.
We share this with all of our well-wishers. Looking forward to feedback from all of you.
In-film proposal for the film "Lorai": Concerned brand - LifebuoyFame Per Second
Coming from one of the prominent figures of Tollywood, this film has all the masala of a hit film. A sports film, a superstar and a hit actor-director at the top.
We proposed ABP One this film as a platform for strategically placing Lifebuoy as an in-film placement.
Read on to know why.
The document outlines a marketing strategy for launching an online matrimonial service targeted at Bengalis. It proposes two routes for the campaign - one targeting the present generation with a friendly tone, and one taking a macro view and appealing to older traditions. The timeline involves generating buzz from December to January, launching in mid-January, and studying the product and audience for the next few months. Key performance indicators include conversion rates of traffic and subscriptions. Logo options, ads, innovations, and a content calendar are presented across digital, social, print and outdoor media.
Mmark is a leading footwear brand in South India known for combining style and quality. However, its online presence is weak with few social media followers and an outdated website. Di Mark proposes a multi-phase digital marketing strategy to improve Mmark's online positioning and sales. The first phase focuses on optimizing Mmark's website and increasing its social media presence. Subsequent phases expand its online campaigns and integrate customer relationship management. Di Mark offers full service digital marketing solutions to help Mmark compete effectively online.
The document outlines a social media marketing plan for a jeans brand. It includes the following key points:
1. The objectives are to create online awareness, educate consumers about products/brand, and ensure a positive reputation across review and social sites.
2. The social media roadmap involves devising a strategy, analyzing platforms, creating content, and distributing content.
3. Target audiences are males aged 18-35, IT professionals, females 18-35, and online buyers/sellers.
4. Proposed activities include concept design, managing Facebook/YouTube/Twitter, video promotion, social profiling, blogging, social bookmarking, and reputation management.
The document summarizes key trends in social advertising in Q4 2016 based on aggregated social media ad spend of over $150 million for 900+ brands. Some of the main trends discussed include:
1) Growth in paid media spend on major social platforms like Facebook, Instagram, Twitter, LinkedIn and Pinterest ranging from 13-138% year-over-year.
2) Increasing focus on audience targeting and sequencing messaging across multiple screens to reach consumers.
3) Rise of social video advertising and new engaging formats on platforms.
4) Launch of advertising on Snapchat and new targeting capabilities.
5) Emergence of search advertising capabilities within social media.
6) Demand for cross-screen measurement
Social Media Marketing Fundamentals with Brian Honigman1 o.docxsamuel699872
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
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Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )ronewmedia_academy
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
This document discusses building an e-commerce website. It covers understanding business objectives and choosing the right technology. Key steps include developing a vision, business model, understanding the target audience and market, conducting a SWOT analysis, creating an e-commerce presence map and timeline. The systems development life cycle is also discussed, including analysis/planning, design, building, testing and implementation. Factors like hardware, software, hosting and site design are important considerations.
Must-Do Tactics for Hyperlocal Marketing SuccessSproutLoud
Hyperlocal marketing is a critical part of reaching consumers through channel partners. This presentation will teach you what you need to know about successfully building your brand at the hyperlocal level.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
An advanced guide to social media marketing - by Simply ZestyTâm Nguyễn Đức Minh
KFC launched a successful mobile advertising campaign using augmented reality. When users held their phones over KFC packaging, it would overlay animations and additional information about products. Augmented reality allowed KFC to interact with customers in an innovative new way that took advantage of mobile capabilities. The presentation also discussed trends in mobile advertising, with banner ads declining in effectiveness and opportunities growing for ads integrated into mobile apps, games, and social media newsfeeds tailored to each user. Overall, mobile offers huge potential for targeted advertising but also challenges to engage users on a small screen.
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
Launching Your Social Media Marketing Plan For Sustainable BrandsActionplanr
This document provides an outline for creating a social media marketing plan for sustainable brands. It begins by stating that social media is one piece of an overall marketing strategy and does not replace fundamental marketing practices. It then discusses questions around understanding your target audience and unique value proposition. The document outlines key local search statistics and location-based tools like Google Places and Yelp. It concludes by proposing a 5 step strategic social media marketing action plan of envisioning goals, planning, taking action, tracking results, and adapting the plan based on what is measured.
Growth hacking guide : Take your startup from 0 to 1Marketing Masala
The document discusses growth hacking strategies for startups. It defines growth hacking as using cost-effective marketing techniques to grow a startup from 0 to traction. It outlines the AARRR growth hacking funnel of awareness, activation, retention, referral, and revenue. Popular examples of startups that used growth hacking are provided, such as Dropbox using a referral program. The document recommends startups understand their customers, define relevant marketing processes, evaluate performance weekly through analytics, and continually optimize efforts based on learnings.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Amit Bidholia is a digital marketer with over 13 years of experience working across various roles in the marketing ecosystem including agencies, brands, and technology vendors. He specializes in creating go-to-market strategies and seamlessly executing digital media campaigns. Some of the key services he provides include strategic planning, campaign management, media planning/buying, and performance analysis. He has deep expertise in online channels like social media, search, display, video, and mobile.
The document provides information about Innovative Marketing Resources (IMR) and their unique inbound marketing approach for higher education. It details IMR's 7-step process for developing a Content Marketer's Blueprint to build an automated admissions engine for clients using content marketing. Key aspects include developing student personas, creating helpful content to attract prospects through each stage of the admissions funnel, building a marketing automation platform, and ongoing optimization through reporting and refinement. Pricing for IMR's services ranges from $5,000 for developing personas and blueprint to $4,500-6,000 per month for ongoing content creation and management through their marketing automation platform.
7 steps to an effective Facebook marketing strategy.docxlhoisd
The 7-step guide outlines an effective Facebook marketing strategy:
1. Set goals like increasing brand awareness or engagement.
2. Understand your Facebook audience through insights and demographics.
3. Engage proactively by conversing, discussing content, and asking for engagement.
4. Schedule content like status updates, videos and images at optimal posting times.
5. Determine your Facebook ads strategy focusing on relevance and cost-effectiveness.
6. Encourage employee advocacy by transforming employees into brand ambassadors.
7. Track and analyze results and ROI using tools to compare performance over time.
The document outlines a strategic marketing plan for MyNextRace to deepen social media engagement and drive more traffic to their website. The long term goals are to increase followers on social media platforms like Twitter, Instagram and Facebook, and acquire a local sponsorship. Short term goals include obtaining 4000 new website interactions and having 40% of website traffic from social media. Tactics proposed include running social media contests, creating inspirational memes on Twitter, and partnering with brands like Foot Locker on Facebook promotions.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
This document provides guidance on avoiding confusion in brand messaging. It cautions against joining trends without relevance to the brand, as this can confuse audiences. Examples are given of situations that caused confusion, such as a fashion magazine promoting empowerment in a way audiences couldn't relate to. The document stresses speaking authentically to the brand's audience and avoiding copying others without adding your own perspective. Staying true to the brand's voice and message is advised to avoid confusing audiences.
How influential is your influencer: FPS observesFame Per Second
Influencer marketing is an effective digital marketing tool that allows brands to connect directly with audiences through social media influencers. Influencers have established loyal followings who are likely to try products or services that influencers recommend. While flashy ads are distrusted, recommendations from influencers are more credible. Successful influencer campaigns identify niche influencers in the relevant industry or topic and work with them to create engaging content that drives engagement, sales, and other metrics. Both transparency and incentives are important for maintaining relationships with influencers over the long term.
How they marketed Baahubali: A FPS White PaperFame Per Second
Baahubali has generated significant buzz due to its large budget and scale, which is unprecedented for an Indian film. It has been extensively marketed through social media and merchandise to generate excitement among young and old audiences. The film hopes to set a new benchmark for Indian cinema by producing an extravagant period drama on the scale of major Hollywood epics, with its success paving the way for more large-scale Indian films rather than audiences turning to foreign productions.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
ABP-Matrimony launched a campaign with different marketing approaches using concept cards, including a first rendition approach showing a teaser and a second approach with a reveler to highlight the essential information.
24 Ghanta, a leading television channel, wanted a fresh perspective, aligned with their current positioning of Manusher Sathe, Manusher Pashe.
Presenting Fame Per Second's approach towards the opportunity areas.
Back in 2014, Fame Per Second was asked to pitch for a matrimony platform, as developed by ABP.
Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
#t2LiveChat brings a celeb closer to her / his fans. Conceptualized by FPS, and executed in association with t2, this online experience tries to bring a celeb closer to her / his celebs through a social media chat.
We had Koel with us, before her b'day, interacting with her fans!
Yay!
- The document analyzes Hangla Magazine's social media presence on Facebook and Twitter.
- On Facebook, Hangla has 14k likes but engagement has decreased. Posts featuring food, celebrities, and contests perform best. Opportunities exist to improve content quality, scheduling, and audience engagement.
- On Twitter, Hangla has low followership and engagement. Opportunities exist to improve hashtags, content, and cross-promotion with Facebook.
Philips headphones: Getting to know a consumerFame Per Second
FPS did this study on behalf of Philips headphones as to what influences a consumer to buy a pair of headphones and how varied this consumer segment is.
Abp Patrika: preparing-a-roadmap: Study by FPSFame Per Second
This document outlines a social media roadmap for AnandaBazar Patrika. It discusses plans for content planning, publishing, engagement, audience segmentation, paid amplification, listening, and analytics. The goals are to make social media a core brand function through planning content, moderating engagement, identifying influencers, creating paid ads, discovering trends, and analyzing performance. Both organic and paid strategies across platforms like Facebook, Twitter, email and blogs are recommended to bring traffic and connect with audiences in real-time. Key performance indicators and budgets will be determined once the basic proposal is agreed upon.
Competition analysis of Matrimony sites: Study by FPSFame Per Second
This document provides an analysis of the top 5 matrimonial sites in India - Shaadi.com, BharatMatrimony.com, JeevanSathi.com, SimplyMarry.com, and MatrimonialsIndia.com. It discusses each site's features, membership schemes, challenges, differences from competitors, and reviews. It also analyzes the parent companies of each site and how they have grown. Key findings include that Shaadi.com is the largest and oldest site, while BharatMatrimony holds a world record for facilitating marriages. SimplyMarry.com is part of the reputable Times Group. Drawbacks discussed are potential for fake profiles, lack of privacy,
This document provides a case study analysis of the lip care market in India and key competitors within this space. It analyzes the market share and growth factors. It also examines the consumer buying process and challenges in the segment. Finally, it provides a brand analysis of Vasocare and competitors like Vaseline, Nivea, and Maybelline on their marketing strategies across digital media like websites, search engine optimization, pay-per-click advertising, and social media presence and engagement.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
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2. Looking back
#1. Thik Khnuje Pabe is the Big Idea.
#2. We need specific and targeted Media planning.
#3. Offline and Online plans should be in sync with the creative renditions.
3. In the next couple of slides,
Logo Options
Logo Guidelines
Route: Thik Khunje Pabe
Central Thought
Defining the phases
Pre-launch renditions
Pre-launch strategy
Launch renditions
Launch strategy
Post-launch renditions
Post-launch strategy
30. Central Thought
Marriage, removing all the elements, is a journey of two individuals.
The world is full of imperfections. Finding the right partner is thus of elemental importance.
Our route and all of its renditions will talk about how the right match will lead to a right partnership and
ultimately a right marriage.
31. Phase 1: Route Map
Pre-launch: We will follow a functional approach during the build-up phase.
The communication will talk about the marriage between functionality and human emotions through
our platform.
Since the pre-launch phase is all about building up the expectation, the communication is all about
teasing the audience, creating engaging hook points so that an expectation builds up around the
platform.
32.
33.
34. Marketing: Planning the vehicles
Online ads: Google Display Network ads (Incl. YouTube), facebook ads, e-mailer(s), Landing page(s)
Online PR: Stories in relevant online sites – scoopwhoop, storypick, Buzzfeed India, scroll.in, Saavn etc.
Offline: Plex-onscreen ad / Stories in ABP / TT / Supplements / Magazines
Remarketing to play a key-role during this phase.
35. The ad starts with a mentality mapping of the probable groom
36. The slide moves to the probable bride and maps her mentality
37. The 3rd slide showcases both of them as a couple with the couple mapping clearly
mentioning the compatibility quotient
38. The 4th slide mentions how and why this is a different platform
50. Sourcing the crowd: Methods
1. Get the existing Patro-Patri database in to action.
2. Pre-launch ads on the social and digital platform with special offers.
3. Retargeting
4. Video marketing – disseminating product features
5. Guest blogs / articles
6. Host Guest blogs
7. Industry expert interview
8. Create online communities
9. Conferences / Webinars
10. PPC ads, DN ads, Social ads
11. DMs
12. App store marketing
13. Referral marketing
14. Case studies (probably at a later stage)
15. Press releases / Offline PR / Online PR
16. Gmail adwords
17. Cold calling
18. Q&A sites
19. Sponsored contents
20. Offers / deals / packages
51. End of Phase 1
The phase 1 will be of 45 days till the date of the launch.
The phase will have ads on all the relevant offline and online platforms inviting the audience to check out the new-
age matrimony platform from the house of ABP.
The objective is to gain a quick takeoff towards the launch by successfully building up a strong curiosity around
the brand.
52. Phase 2: Route Map
Launch: This is where we talk about the emotional quotient involved around arranged marriages. Since
it is an arranged marriage where compatibility would be of utmost importance, our route would harp
on the fact that you would definitely meet your better half, in the best way possible.
53.
54.
55.
56.
57. Marketing: Planning the vehicles
Online ads: Google Display Network ads (Incl. YouTube), facebook ads, e-mailer(s), Landing page(s) of the
platform
Online PR: Stories in relevant online sites – We will add Saavn, Freecharge etc. to this list
Offline: Print / Outdoor / Innovations / Store
Stories in ABP / TT / Supplements / Magazines
Remarketing still to play a prominent role.
75. End of Phase 2
Phase 2 will be the crucial-most phase with the brand getting launched across multiple channels.
The main objective is to connect with the audience, make the brand known across the TG and interact with them.
The various media vehicles, innovations and storytelling intends to strike a chord with the TG during this phase.
We are looking at a 3-months phase before looking at the results.
76. Phase 3: Route Map
Post-Launch: Now that the platform has been launched, the approach would be more practical,
pragmatic approach.
The communication would state the fact about how this platform would state success stories, real-life
cases and further encourage the rest to come aboard.
77.
78.
79.
80.
81. Marketing: Planning the vehicles
Online ads: Google Display Network ads (Incl. YouTube), facebook ads, e-mailer(s), Platform
Online PR: blogs to start / Relevant online sites to stay
Offline: Print
Stories in ABP / TT / Supplements / Magazines
Remarketing still to play a major role here.
82. End of Phase 3
Phase 3 is a 6-months’ phase where we measure and analyze the audience behaviour on the platform, design
campaigns accordingly and talk to the TG regarding success stories that happened through this platform.
83. Key takeaways:
A platform-driven product always demands an approach which is a mix of tangible and intangible elements.
Our approach has thus been a judicious mix of both, marrying the functionality or features of a product with the
human emotions around a marriage.
The marketing strategy too, revolves around the footprints of the probable TG so that we do not miss out on any
conversation.