SlideShare a Scribd company logo
will tell, a healthy story
All rights reserved © FPS Communication Pvt. Ltd. 2014, www.famepersecond.com
Who are we talking to?
How ‘they’ think?
Youth insights from analysis of MTV, Channel V, Brand Equity, JWT Trend report & DDB
Coming to men,
Youth is a mindset
SEC is passé
The branded the beautiful
Being healthy is in
Retrosexual is in vogue
Age is just a number
Co-parenting is cool
Men are more aware than ever
of trends in clothing and
accessories
Coming to women,
Women are striking
a balance between
office & home
They try to
eat right & stay fit
Smoking / Drinking
is occasional
They like to be
healed without
medicine mostly
They choose equal
partner in marriage
They like to stay youthful
They love multitasking
Inferences
The idea of ‘Body’ is subjective
& changes according to their
aspiration
Looking good is so yesterday
Feeling good is trending
But Lifestyle diseases
are affecting both
Low back pain
Arthritis
Diabetes
Obesity
Depression
Osteoporosis
This body needs to keep up
with their aspiration, which is
why it needs to be kept well
oiled & flight ready
A wellness portal has to
understand this
It should be a one stop destination that they can trust to keep them healthy without the hassle and
compliment their aspirations and lifestyle.
Keeping this in mind, we offer
Brand Positioning:
Health and Care, Home Delivered
Campaign thought:
Wish you well
Campaign thought:
Healthy. Never out of style
Fame Per Second on Zotezo
Fame Per Second on Zotezo

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