Problems faced in the 2nd pitch:
1. No distinct phase for building up the hype.
2. Problem with the creative renditions.
3. There were two big ideas in the last pitch. We needed to concentrate on one.
We divided the entire campaign into 3 phases, discarded the previous creative routes, stuck to one big idea and redid the creative renditions.
Presenting the 3rd pitch.
8Minute Dating is launching an advertising campaign to promote its online and speed dating services. The campaign will use various media channels to build brand awareness and recall, including print ads in newspapers and magazines, television and radio commercials, online ads, and social media promotions. The goal is to reach both younger and older target audiences with fun, memorable ads following a consistent theme. Newspapers will target older readers, while magazines, radio, online, and guerrilla tactics focus on younger demographics. The broad strategy aims to make 8Minute Dating the top of mind dating brand.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
The document provides an evaluation of media products created for a campaign about copyright awareness. It summarizes that the evaluator's website, posters, and Twitter account were clearly linked through shared logos, slogans, colors, and target audience. Feedback was gathered through surveys and presentations which helped improve the work. The target audience was refined to specifically focus on females ages 15-17. The products were created to raise awareness of copyright issues among this group and provide education on related topics.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
This document provides specifications and guidelines for standard Facebook ads. It outlines requirements for ad image size, title character count, body text limit, and linking specifications. It also provides tips for creating effective ads, such as using compelling images, clear calls to action, and testing multiple ad variations. Additionally, the document lists examples of ads with good and bad click-through rates.
Y12 unit 3 media production evaluation (Your Times, Your Life)Noah Gee
Noah Gee undertook research including an online survey and focus group to inform his planning of a youth culture website targeted at boys aged 12-18. He found that sport, music, and entertainment were most popular interests. His website design was inspired by Vice UK, incorporating social media sharing. Noah encountered difficulties executing his plans without templates or coding experience. He overcame problems by changing colors. The finished website aimed to appeal to readers through interesting celebrity profiles, focusing on positive representations of young people and their achievements. However, Noah recognized weaknesses in his time management and organization during the project.
8Minute Dating is launching an advertising campaign to promote its online and speed dating services. The campaign will use various media channels to build brand awareness and recall, including print ads in newspapers and magazines, television and radio commercials, online ads, and social media promotions. The goal is to reach both younger and older target audiences with fun, memorable ads following a consistent theme. Newspapers will target older readers, while magazines, radio, online, and guerrilla tactics focus on younger demographics. The broad strategy aims to make 8Minute Dating the top of mind dating brand.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
The document provides an evaluation of media products created for a campaign about copyright awareness. It summarizes that the evaluator's website, posters, and Twitter account were clearly linked through shared logos, slogans, colors, and target audience. Feedback was gathered through surveys and presentations which helped improve the work. The target audience was refined to specifically focus on females ages 15-17. The products were created to raise awareness of copyright issues among this group and provide education on related topics.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
This document provides specifications and guidelines for standard Facebook ads. It outlines requirements for ad image size, title character count, body text limit, and linking specifications. It also provides tips for creating effective ads, such as using compelling images, clear calls to action, and testing multiple ad variations. Additionally, the document lists examples of ads with good and bad click-through rates.
Y12 unit 3 media production evaluation (Your Times, Your Life)Noah Gee
Noah Gee undertook research including an online survey and focus group to inform his planning of a youth culture website targeted at boys aged 12-18. He found that sport, music, and entertainment were most popular interests. His website design was inspired by Vice UK, incorporating social media sharing. Noah encountered difficulties executing his plans without templates or coding experience. He overcame problems by changing colors. The finished website aimed to appeal to readers through interesting celebrity profiles, focusing on positive representations of young people and their achievements. However, Noah recognized weaknesses in his time management and organization during the project.
The document discusses the importance of creating value for audiences on social media through engagement rather than just growing follower counts. It recommends first understanding what audiences want and listening to existing customers to tailor social media activity accordingly. The ultimate goal is to increase awareness, engagement, and sales through approaches like quality content, conversations, and connections rather than one-way broadcasting.
The document discusses the development of a campaign poster for a client. It considers whether to use positive or negative themes, and decides on positive themes to appeal to a wider audience. Font, color, and image choices are explored to target multiple demographics and present a cohesive product range. Various fonts, colors, and images are considered before narrowing options down based on testing designs and ensuring appeal across age, gender, and social groups.
Learn how your salespeople or your dealership can sell more cars using a Facebook Messenger Chatbot and how to get started with Messenger Marketing without getting frustrated with complex technobabble.
Nothing can help you acquire new customers and sell cars faster; even if you don’t have a technology bone in you.
Are you in for the ride? Excellent!
But remember, you need to be first, or this knowledge is all for nothing.
Access your FREE AUTOMOTIVE MESSENGER CHATBOT ROADMAP:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
Social media and Germany - realising the valueMike Ramseyer
We were asked to talk to the Board Members of the VKE Kosmetikverband in Dusseldorf, Germany. The members comprise senior executives from companies such as Chanel, Estee Lauder, Clarins, and Coty.
The question we were asked to answer was " If you were in our shoes, why should we invest in social media?
The document outlines a marketing strategy for launching an online matrimonial service targeted at Bengalis. It proposes two routes for the campaign - one targeting the present generation with a friendly tone, and one taking a macro view and appealing to older traditions. The timeline involves generating buzz from December to January, launching in mid-January, and studying the product and audience for the next few months. Key performance indicators include conversion rates of traffic and subscriptions. Logo options, ads, innovations, and a content calendar are presented across digital, social, print and outdoor media.
The document discusses strategies for distributing an independent film. It examines how to target a specific audience through research on demographics like personality, gender, income, and ethnicity. Case studies of independent films like Bait and Sorry We Missed You show how their websites and social media campaigns helped distribution. Film festivals can further promote a successful independent film. The conclusion recommends starting with a social media campaign, and potentially pitching the film to independent distributors like Verve or Warp if it gains attention.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
The team created promotional materials including posters and a social media campaign to increase student attendance at the Communications & Marketing Careers Information Exchange hosted by the Simmons College Career Education Center. Their goal was to have 80 Simmons students attend, up from the typical 76. Through posters, articles in the student newspaper, a Facebook event page and encouraging professors to promote it, they aimed to make 80 Simmons students aware of and attend the career fair.
The document summarizes the student's work on producing a trailer, poster, and magazine cover for a romantic comedy film called "Teenage Love." The student researched conventions of the romantic comedy genre and aimed to produce conventional works that would appeal to fans of the genre. Stereotypes about gender, such as emotionally weak women, were portrayed. Feedback from the audience on social media was mostly positive, though some male action movie fans were not interested. The student learned about targeting different audiences. A variety of new media technologies were used at different stages of production and distribution.
Tumblr is a microblogging and social networking website that allows users to post multimedia content including text, images, video, and audio. It has over 50 million users, many of whom are young adults and teenagers. Companies like Coca-Cola have started using Tumblr for marketing purposes due to its large, young user base. While Coca-Cola also uses Facebook, it tailors its Tumblr posts to be more fun and informal to appeal to teenagers. Tumblr offers advantages for marketing like animated GIFs, customizable themes, hashtags, and easy sharing that drive engagement. While an official website remains important, Tumblr provides opportunities for companies to interact directly with customers.
Gary Vaynerchuk's book Jab Jab Jab Right Hook discusses social media marketing strategies. It advises creating "jab" content that entertains and engages audiences without directly selling to them. This helps build relationships and trust. The "right hook" are then calls to action that benefit the business. The book provides questions to consider for creating native, compelling content on different platforms like Facebook, Twitter, Tumblr, Pinterest and Instagram so audiences will voluntarily engage with and share the content.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
2015 - Images of APRIL * Apr.16 - Apr. 23vinhbinh2010
This document contains 33 news articles from April 11-16, 2015 covering events from around the world including: continued violence in Syria with airstrikes hitting Aleppo and Idlib; refugees fleeing violence in Syria; a new royal baby expected in the UK; al-Qaeda taking control of airports in Yemen; Holocaust remembrance in Israel; and indigenous groups in Brazil protesting at the national legislature. The articles include photos and location information for events.
During Get Online Week from February 28th to March 5th, 182 citizens in Kyrgyzstan were brought online through the efforts of the Global Connections & Exchange and Digital Youth Dialogue programs. Students and youth leaders from 19 schools and 3 libraries across 7 regions of Kyrgyzstan organized computer training sessions for parents, grandparents, and unemployed individuals. The trainings covered basic computer skills, internet usage, email, online news, and Microsoft Office programs. Many trainees were able to communicate with family abroad for the first time using email and video chat.
The presentation covered various styles of music from the Democratic Republic of Congo, including Congolese rumba, Satonge, and groups like Kekele, Swede Swede, and Staff Benda Bilili. It also provided facts about Congo such as its capital Kinshasa, languages including French and Lingala, religions like Catholicism and traditional beliefs, and health statistics. Additionally, it discussed the unique street instrument called a satonge and the documentary "Kinshasa Symphony" about the only orchestra in Central Africa.
This document discusses dimensional analysis and units in physics. It defines SI base units for common physical quantities like length, mass, time, etc. It also defines derived SI units for things like force, pressure, energy. The document discusses converting between different units, using dimensional analysis to check equations for consistency, and evaluating integrals and partial derivatives while accounting for units.
This document discusses the planning and scheduling processes of Super Bakery. It outlines Super Bakery's production schedule, which involves purchasing raw materials, transforming them into finished goods in the bakery, and shipping the packaged items to a warehouse for distribution. The document also discusses Super Bakery's distribution channels, how they develop sales plans and schedules, their marketing schedule, and how they add value to customers.
The document discusses the importance of creating value for audiences on social media through engagement rather than just growing follower counts. It recommends first understanding what audiences want and listening to existing customers to tailor social media activity accordingly. The ultimate goal is to increase awareness, engagement, and sales through approaches like quality content, conversations, and connections rather than one-way broadcasting.
The document discusses the development of a campaign poster for a client. It considers whether to use positive or negative themes, and decides on positive themes to appeal to a wider audience. Font, color, and image choices are explored to target multiple demographics and present a cohesive product range. Various fonts, colors, and images are considered before narrowing options down based on testing designs and ensuring appeal across age, gender, and social groups.
Learn how your salespeople or your dealership can sell more cars using a Facebook Messenger Chatbot and how to get started with Messenger Marketing without getting frustrated with complex technobabble.
Nothing can help you acquire new customers and sell cars faster; even if you don’t have a technology bone in you.
Are you in for the ride? Excellent!
But remember, you need to be first, or this knowledge is all for nothing.
Access your FREE AUTOMOTIVE MESSENGER CHATBOT ROADMAP:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
Social media and Germany - realising the valueMike Ramseyer
We were asked to talk to the Board Members of the VKE Kosmetikverband in Dusseldorf, Germany. The members comprise senior executives from companies such as Chanel, Estee Lauder, Clarins, and Coty.
The question we were asked to answer was " If you were in our shoes, why should we invest in social media?
The document outlines a marketing strategy for launching an online matrimonial service targeted at Bengalis. It proposes two routes for the campaign - one targeting the present generation with a friendly tone, and one taking a macro view and appealing to older traditions. The timeline involves generating buzz from December to January, launching in mid-January, and studying the product and audience for the next few months. Key performance indicators include conversion rates of traffic and subscriptions. Logo options, ads, innovations, and a content calendar are presented across digital, social, print and outdoor media.
The document discusses strategies for distributing an independent film. It examines how to target a specific audience through research on demographics like personality, gender, income, and ethnicity. Case studies of independent films like Bait and Sorry We Missed You show how their websites and social media campaigns helped distribution. Film festivals can further promote a successful independent film. The conclusion recommends starting with a social media campaign, and potentially pitching the film to independent distributors like Verve or Warp if it gains attention.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
The team created promotional materials including posters and a social media campaign to increase student attendance at the Communications & Marketing Careers Information Exchange hosted by the Simmons College Career Education Center. Their goal was to have 80 Simmons students attend, up from the typical 76. Through posters, articles in the student newspaper, a Facebook event page and encouraging professors to promote it, they aimed to make 80 Simmons students aware of and attend the career fair.
The document summarizes the student's work on producing a trailer, poster, and magazine cover for a romantic comedy film called "Teenage Love." The student researched conventions of the romantic comedy genre and aimed to produce conventional works that would appeal to fans of the genre. Stereotypes about gender, such as emotionally weak women, were portrayed. Feedback from the audience on social media was mostly positive, though some male action movie fans were not interested. The student learned about targeting different audiences. A variety of new media technologies were used at different stages of production and distribution.
Tumblr is a microblogging and social networking website that allows users to post multimedia content including text, images, video, and audio. It has over 50 million users, many of whom are young adults and teenagers. Companies like Coca-Cola have started using Tumblr for marketing purposes due to its large, young user base. While Coca-Cola also uses Facebook, it tailors its Tumblr posts to be more fun and informal to appeal to teenagers. Tumblr offers advantages for marketing like animated GIFs, customizable themes, hashtags, and easy sharing that drive engagement. While an official website remains important, Tumblr provides opportunities for companies to interact directly with customers.
Gary Vaynerchuk's book Jab Jab Jab Right Hook discusses social media marketing strategies. It advises creating "jab" content that entertains and engages audiences without directly selling to them. This helps build relationships and trust. The "right hook" are then calls to action that benefit the business. The book provides questions to consider for creating native, compelling content on different platforms like Facebook, Twitter, Tumblr, Pinterest and Instagram so audiences will voluntarily engage with and share the content.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
2015 - Images of APRIL * Apr.16 - Apr. 23vinhbinh2010
This document contains 33 news articles from April 11-16, 2015 covering events from around the world including: continued violence in Syria with airstrikes hitting Aleppo and Idlib; refugees fleeing violence in Syria; a new royal baby expected in the UK; al-Qaeda taking control of airports in Yemen; Holocaust remembrance in Israel; and indigenous groups in Brazil protesting at the national legislature. The articles include photos and location information for events.
During Get Online Week from February 28th to March 5th, 182 citizens in Kyrgyzstan were brought online through the efforts of the Global Connections & Exchange and Digital Youth Dialogue programs. Students and youth leaders from 19 schools and 3 libraries across 7 regions of Kyrgyzstan organized computer training sessions for parents, grandparents, and unemployed individuals. The trainings covered basic computer skills, internet usage, email, online news, and Microsoft Office programs. Many trainees were able to communicate with family abroad for the first time using email and video chat.
The presentation covered various styles of music from the Democratic Republic of Congo, including Congolese rumba, Satonge, and groups like Kekele, Swede Swede, and Staff Benda Bilili. It also provided facts about Congo such as its capital Kinshasa, languages including French and Lingala, religions like Catholicism and traditional beliefs, and health statistics. Additionally, it discussed the unique street instrument called a satonge and the documentary "Kinshasa Symphony" about the only orchestra in Central Africa.
This document discusses dimensional analysis and units in physics. It defines SI base units for common physical quantities like length, mass, time, etc. It also defines derived SI units for things like force, pressure, energy. The document discusses converting between different units, using dimensional analysis to check equations for consistency, and evaluating integrals and partial derivatives while accounting for units.
This document discusses the planning and scheduling processes of Super Bakery. It outlines Super Bakery's production schedule, which involves purchasing raw materials, transforming them into finished goods in the bakery, and shipping the packaged items to a warehouse for distribution. The document also discusses Super Bakery's distribution channels, how they develop sales plans and schedules, their marketing schedule, and how they add value to customers.
Further to the last pitch, a few more observations were noted by the brand team.
Changes made to the campaign are thus presented to you through this document.
Positive criticisms will be appreciated.
Back in 2014, Fame Per Second was asked to pitch for a matrimony platform, as developed by ABP.
Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
Blue Ribbon Mentor-Advocate (BRMA) is expanding its mentorship program to four additional North Carolina counties. To support this expansion, BRMA conducted research including surveys and interviews to understand the new communities and identify potential mentors. The research identified "Game Changers", defined as 50-65 year old African American and Hispanic males, as a target audience for recruitment. A $500,000 marketing campaign will use television, print, online and community events to communicate the opportunities for building relationships and impacting lives through BRMA's program.
Using Facebook insights to create target customer and buyer personas Duncan Connor
This document provides guidance on using Facebook Audience Insights to develop buyer personas. It recommends creating a custom audience based on customer data, then analyzing the insights to understand demographics, interests, values and psychographics. Trait and brand affinities are identified by analyzing which attributes customers associate with pages they like. This information is synthesized into narrative personas describing ideal customers, including an example persona called "The Scoundrel." The key benefits highlighted are developing personas that are more accurate, meaningful and useful for marketing efforts compared to traditional brainstorming methods.
Question 5: how did you attract/address your audience?Bayley Siddall
The document discusses conducting surveys to identify the target audience for a thriller film. The surveys looked at preferences around age, content, and advertising formats. The results were analyzed in Excel to understand preferences around domestic abuse depictions and barriers to viewership like cost. The analysis found that younger audiences preferred online advertising like Facebook and Twitter. It was determined these social media platforms would be used to promote the film to the intended target audience.
The document discusses social media marketing strategies for travel agents in 2013. It recommends that travel agents determine their social media personality by deciding if they prefer following, liking, pinning, or watching on social networks. It also stresses the importance of surveying clients to understand how they use social media. Additionally, the summary emphasizes that closing sales remains the key goal, and that agents should focus on creating and sharing video content across social media platforms to effectively promote their business and destinations.
This document summarizes a presentation about public relations strategies for reaching millennials. It discusses the importance of using social media platforms like Instagram, Snapchat, Facebook, YouTube, LinkedIn and Pinterest to engage millennials. Specific tips included creating shareable visual content, collaborating with influencers, being transparent and authentic, and showing customers that your brand shares their values through social causes. Traditional media is still important but must be balanced with new media approaches to reach millennials accustomed to consuming news on their smartphones.
Social Media Conference Presentation - saidWotvirtuosa
Social media allows businesses to engage with customers on the channels they prefer. To use social media successfully, companies should first listen to understand their audience and goals. They should then create an integrated online strategy aligned with business objectives and measure results. Ongoing analysis and adjustment will help ensure social media efforts are effective.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
The Power of e-Word of Mouth. Adding Social Media to the Marketing Mix Fernando Barrenechea
This document discusses the power of electronic word-of-mouth (e-WOM) on social media and how it has changed marketing. Social media have captured consumers' attention and traditional advertising messages may not be as effective. While advertising has high reach, e-WOM has more credibility since it comes from people consumers know. Both advertising and e-WOM are important for brands but must be used together and reinforce each other. Companies need to listen to social media, set goals for their presence, choose appropriate platforms to engage consumers, and measure the results of their social media marketing.
Social Media Marketing Fundamentals with Brian Honigman1 o.docxsamuel699872
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
scarrol5
Highlight
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
Heroes give people a character to aspire, root for and relate to in a campaign story line. Brands have realized ordinary people as hero's can be effective to promote many products/services.
Common man hero may not possess any heroic abilities or strengths but their stories as underdogs winning against many odds, and acting selflessly with a strong moral company inspires and connects with consumers across many segments. In this paper Browne and Mohan consultants share the principles underlying successful common hero branding campaigns.
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
This campaign by Prague Pride aims to change perspectives on same-sex marriage through an integrated social media campaign. It will create a series of videos where a heterosexual couple reads love letters aloud that were actually written by a gay couple. The videos will be shared on YouTube, Facebook, and Instagram to reach a target audience and show that all relationships share the same goals regardless of sexual orientation. At the end of each video, viewers will be prompted to show support for the couple "marrying," without realizing it is a gay couple. The overall goal is to convince people to be more open-minded about same-sex relationships and marriage equality.
The document discusses the future of social media being social business. It outlines the author Ha Vo's journey towards social business and their belief that social media's essence is to be social. The author then demonstrates social business concepts through interactions and emphasizes the importance of building real relationships through social media. They encourage businesses to think about providing relevant service to customers and their networks while being conscious of word-of-mouth interactions.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
This document provides guidance on avoiding confusion in brand messaging. It cautions against joining trends without relevance to the brand, as this can confuse audiences. Examples are given of situations that caused confusion, such as a fashion magazine promoting empowerment in a way audiences couldn't relate to. The document stresses speaking authentically to the brand's audience and avoiding copying others without adding your own perspective. Staying true to the brand's voice and message is advised to avoid confusing audiences.
How influential is your influencer: FPS observesFame Per Second
Influencer marketing is an effective digital marketing tool that allows brands to connect directly with audiences through social media influencers. Influencers have established loyal followings who are likely to try products or services that influencers recommend. While flashy ads are distrusted, recommendations from influencers are more credible. Successful influencer campaigns identify niche influencers in the relevant industry or topic and work with them to create engaging content that drives engagement, sales, and other metrics. Both transparency and incentives are important for maintaining relationships with influencers over the long term.
How they marketed Baahubali: A FPS White PaperFame Per Second
Baahubali has generated significant buzz due to its large budget and scale, which is unprecedented for an Indian film. It has been extensively marketed through social media and merchandise to generate excitement among young and old audiences. The film hopes to set a new benchmark for Indian cinema by producing an extravagant period drama on the scale of major Hollywood epics, with its success paving the way for more large-scale Indian films rather than audiences turning to foreign productions.
Foggy Nelson and Matt Murdock start a legal startup called Nelson & Murdock without any clients or capital. Matt is also the vigilante Daredevil. The documentary outlines 10 leadership lessons from Season 1 of Daredevil, including that smart decisions come from experience not books, problems are opportunities in disguise, and maintaining composure is important to succeed while making enemies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
ABP-Matrimony launched a campaign with different marketing approaches using concept cards, including a first rendition approach showing a teaser and a second approach with a reveler to highlight the essential information.
Team ZBC wanted to have a AV format presentation on their latest, ZBC Originals, to showcase in front of the entire Zee family at the recently held annual conference.
Here's a static version of the AV presentation.
A lifestyle brand has been proposed a face-lift and a new light, as desired.
We share this with all of our well-wishers. Looking forward to feedback from all of you.
24 Ghanta, a leading television channel, wanted a fresh perspective, aligned with their current positioning of Manusher Sathe, Manusher Pashe.
Presenting Fame Per Second's approach towards the opportunity areas.
#t2LiveChat brings a celeb closer to her / his fans. Conceptualized by FPS, and executed in association with t2, this online experience tries to bring a celeb closer to her / his celebs through a social media chat.
We had Koel with us, before her b'day, interacting with her fans!
Yay!
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
2. Understanding the internal and external stakeholders:
The internal stakeholders , parents and the external stakeholders, people involved in the process of marriage , were asked
about the changed landscape of marriage.
They all agreed in unison that most of a marriage has changed; most importantly, the decision-making pattern.
It is no more a passive factor where parents will pass on the major decisions guised as matter-of-fact information.
Our strategy, communication and marketing initiatives thus, evolve around this changed mindset and evolved audience.
3. Let’s get to know our TG in a better way
• Women have developed a strong voice over all these years.
• They have a strong sense of purpose regarding how they perceive and feel about marriage as an institution.
• They have ample case-studies around them to generate self-made views regarding marriage.
• Two important aspects have come out as a crux:
The person has to be a friend first and then a husband / wife.
The potential partner has to be trustworthy and reliable.
• Marriage to them is a very important aspect and there is aspiration involved around the entire concept.
All of them do not want a hurried step towards such an important decision in life.
4. Behaviour analysis: Conclusion
• Referral and WOM are still relevant factors.
• Today’s generation is an agile generation. They can handle imperfection. And they know how to voice their
opinion.
• They have no halo around marriage as an institution. However, they do long for a partner in absence of one.
• The opinions coming from them are stronger and sharper now. In case of a partner, trustworthy and
friendliness are two primary components which scores above good looks and romance quotient.
• Digital sharing is a TOM element now. People look for those blue and red icons now at the bottom of the
screen!
• Irrespective of their geographical locations, with increased exposure, the urban-quotient in an individual is on
the rise.
5. Brand Character:
The brand would first be a friend, (sometimes) a philosopher and of course a guide when it comes to
selecting the right partner.
7. Brand Philosophy:
The brand strongly believes in the fact that good marriages happen only if there is complete transparency
and trust in the selection process.
The brand understands the fact that people need love and that can be through an arranged marriage
also.
9. The mood-board
The mood-board defines how we arrived at an understanding of the brand identity, logos,
colour palette, and the overall communications.
15. Rationale behind the logo: Option 1
The name ABPmatrimony.com serves two purposes.
ABP lends a credibility to the product while matrimony is direct, religion and language-neutral.
The typeface used is sleek and modern.
The flower bracket shape is derived from straight curves of neckpieces, garlands and kurtas, Mughal patterns and
welcome boards at western weddings.
The colours are a reflection of the evolving palette of the neo-Bangalis.
Futuristic gradients and the lens flare represent the gloss and class the urban Bangalis aspire.
23. Option 2
Central Thought:
A marriage is also an auspicious beginning of a new life.
Thus the name Shubharambh.com - it’s language-neutral and can be pronounced as both
Shubharambha or Shubharambh.
The typeface strikes a fine balance between modern and traditional. The reddish pink colour
reflects the gradual shift in taste of the upwardly mobile urban population.
31. Roadmap:
3 phases
Pre-launch
The idea is to talk to two set of
audience: parents and TG.
The parents will be urged to come
down to the matrimony centres and
check out the service.
The TG would be asked to digitally
experience the platform.
The central theme is two pronged: To
the parents and To the TG
Launch
The platform will be officially unveiled
at this point. The launch
communication, unveiling of the
brand, identity etc. will happen at this
phase.
The central theme is directed towards
our TG.
Post-launch
Sustenance campaigns will roll-out at
this point of time.
The central theme would be to talk
about success stories and how the
platform has helped couples fall in
love post-marriage.
33. Central Thought
Marriage, at its core, is a journey of two individuals.
The world is full of imperfections. Finding the right partner is thus of elemental importance.
Our route and all of its renditions will talk about how the right match will lead to a right partnership and
ultimately a right marriage.
34. Phase 1: Route Map
Pre-launch: We will follow a functional approach during the build-up phase.
The communication will talk about the marriage between functionality and human emotions through
our platform.
Since the pre-launch phase is all about building up the expectation, the communication is all about
teasing the audience, creating engaging hook points so that an expectation builds up around the
platform.
Also, as discussed, presenting an extension of the idea for the print format too. This is only to connect
with the parents during this phase and bring them to the offline centres.
46. Marketing: Planning the vehicles
Online ads: Google Display Network ads (Incl. YouTube), facebook ads, e-mailer(s), Landing page(s)
Online PR: Stories in relevant online sites – scoopwhoop, storypick, Buzzfeed India, scroll.in, Saavn etc.
Offline: Plex-onscreen ad / Stories in ABP / TT / Supplements / Magazines
Personalized Marketing to play a key-role during this phase.
47. In today’s time, 80% of the consumers’ time is being spent inside apps. We shall target them right there through this method.
This in-app ad will pop up and ask the audience to play a match-game
48. On completing a match, the ad will start interacting with the audience
49. The third screen delivers a message to the audience that marriage is the most imp decision of life and it is not a game
50. The last two screens asks the audience to take a tour of the platform and be sure how ABP Matrimony is all about the right match
60. The rest of the 6 stories
1. Wavelength – Prospective bride and groom hit it off like old friends. They discuss the 90s,
cartoons they grew up watching, etc.
2. Space – Perfect for each other, guy makes one thing clear, he hates taking personal calls, and
messages at work. Girl has no problems, says she does not want office at home.
3. Compatibility – Lady confesses that despite being a big time foodie, she can’t cook; come across a
chef, who does not want to cook at home, because that’s what he does all day, but can happily
pamper his would-be partner.
4. Compliment – Woman, who has always dreamt of settling down in the mountains, meets a man,
lonely and bored who’s a manager at a tea-estate in North Bengal.
5. Chemistry – Man and woman chatting. Man, extremely impressed with the lady, writes a smart
pickup line, woman writes a smarter reply and man wins her over with the smartest comeback!
6. Understanding – IT guy earning six-figure salary tells would-be partner about his dream of leaving
everything and pursue photography. Bride, a self-sufficient lady, backs him to go for his it.
62. Sourcing the crowd: Further methods
1. Guest blogs / articles
Marriage season is all around the year. Apart from the ads, campaigns and other articles, guest
bloggers will be a part of the team throughout the year. We can have celebs from the film
fraternity, fashion fraternity, psychologists, counsellors et al. writing on various issues related to
arranged marriage and finding the right partner.
2. Conferences / Webinars
Conferences, events, seminars regarding marriage can be streamed live through the platform to the
relevant TG. Advocates of marriage can counsel and guide potential brides / grooms regarding
ways and means of marriage.
3. Sponsored contents / AFC
63. End of Phase 1
The phase 1 will be of 45 days till the date of the launch.
The phase will have ads on all the relevant offline and online platforms inviting the audience to check out the new-
age matrimony platform from the house of ABP.
The objective is to gain a quick takeoff towards the launch by successfully building up a strong curiosity around
the brand.
64. Phase 2: Route Map
Launch: This is where we talk about the emotional quotient involved around arranged marriages. Since
it is an arranged marriage where compatibility would be of utmost importance, our route would harp
on the fact that you would definitely meet your better half, in the best way possible.
65.
66.
67.
68.
69. Marketing: Planning the vehicles
Online ads: Google Display Network ads (Incl. YouTube), facebook ads, e-mailer(s), Landing page(s) of the
platform
Online PR: Stories in relevant online sites – We will add Saavn, Freecharge etc. to this list
Offline: Print / Outdoor / Innovations / Store
Stories in ABP / TT / Supplements / Magazines
Personalized Marketing still to play a prominent role.
81. Online innovation(s): Cascade Ads
The cascade ads are 3-fold ads which behave like a YouTube masthead.
We would tell a story in this format on the GDN platforms.
The 1st half would talk about a geek boy and a message: “Phd scholar?”
The audience would be asked to click on the “Click-To-Expand” button to
know more
82. Online innovation(s): Cascade Ads
On clicking, the picture would further reveal that the boy has a guitar in his
hand.
The message: “Bassist at Hell’s Curse?”
The audience would be asked to click to know the end.
83. Online innovation(s): Cascade Ads
The end would show a stylish pair of shoe worn by the boy, thus revealing
the fact he is fashion-conscious too.
The message: “Knows a Jimmy Choo from a Fossil?”
The message at the end: Don’t go by the face. Our platform ensures that
you know a person as closely possible.
The CTA button would ask the audience to “Know-How”
84. An assumed timeline:
Pre-launch
Paid Ads
Database
Acquisition
Video Marketing
Guest features
Online /
Offline PR
Growth
measures
Platform Launch
85. End of Phase 2
Phase 2 will be the crucial-most phase with the brand getting launched across multiple channels.
The main objective is to connect with the audience, make the brand known across the TG and interact with them.
The various media vehicles, innovations and storytelling intends to strike a chord with the TG during this phase.
We are looking at a 3-months phase before looking at the results.
86. Phase 3: Route Map
Post-Launch: Now that the platform has been launched, the approach would be more practical,
pragmatic approach.
The communication would state the fact about how this platform would state success stories, real-life
cases and further encourage the rest to come aboard.
87.
88.
89.
90.
91. Marketing: Planning the vehicles
Online ads: Google Display Network ads (Incl. YouTube), facebook ads, e-mailer(s), Platform
Online PR: blogs to start / Relevant online sites to stay
Offline: Print
Stories in ABP / TT / Supplements / Magazines
Personalized Marketing still to play a major role here.
92. Digital Ad ref: The first 3 slides will talk about the unfamiliar traits of the potential groom
93. Digital Ad ref: The next 3 slides will talk about the unfamiliar traits of the potential bride
94. Digital Ad ref: The last 3 slides will ask the audience to hover over the ad to know how they
met and fell in love in spite of being poles opposite
95. Online behaviour: summing up
Our approach is simple:
Deeper Technology Integration with the Product
Connected Consumer Integration with signup
96. Modus
Connect
Establish authentic relationships
with your users with technologies
such as Social Login and
Registration-as-a-Service that allow
your users to leverage their real
identities on your brand’s websites
and applications.
Collect
Collect and normalize permission-
based identity and behavioural data
with products like Identity Storage to
gain an unparalleled understanding
of users, while ensuring the process
comply with social network and data
storage policies.
Convert
Turn visitors into loyal users by
offering them a completely social on-
site experience with Social Plug-ins
and Gamification and by
personalizing the marketing
campaigns .
97. End of Phase 3
Phase 3 is a 6-months’ phase where we measure and analyze the audience behaviour on the platform, design
campaigns accordingly and talk to the TG regarding success stories that happened through this platform.
98. Key takeaways:
A platform-driven product always demands an approach which is a mix of tangible and intangible elements.
Our approach has thus been a judicious mix of both, marrying the functionality or features of a product with the
human emotions around a marriage.
The marketing strategy too, revolves around the footprints of the probable TG so that we do not miss out on any
conversation.
99. Creative that we have scrapped in the process:
Presenting a glimpse of a few routes and renditions that we let go in this whole journey.
100. Discarded Route: #1
The proposed positioning was 'Nobody is perfect, find the right person‘.
We had played with the word 'thik' meaning two things - one, the right person and two, an assurance from ABP to
the prospective brides and grooms.
We have built stories around little needs, wants, likes and desires, to communicate the differentiating factor that
an interest-based matrimonial site will provide to its users.
101.
102.
103.
104. Discarded Route: #2
Quintessential Bengali expectations and emotions around marriage with the bottom-line being, no matter how
much and how far Bengali marriages change, the importance of marriage will always stay the same.
Our thought was what Patro-Patri meant to the previous generation, the new matrimony website will take it to
another level for the current generation.