Coming from one of the prominent figures of Tollywood, this film has all the masala of a hit film. A sports film, a superstar and a hit actor-director at the top.
We proposed ABP One this film as a platform for strategically placing Lifebuoy as an in-film placement.
Read on to know why.
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Here's our #DigitalMarketing #strategy #review of upcoming #movie #Piku. An insightful study of how the movie used various social media channels to promote and engage with the audience.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Here's our #DigitalMarketing #strategy #review of upcoming #movie #Piku. An insightful study of how the movie used various social media channels to promote and engage with the audience.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Product placements [In-Film Branding] and advertising in moviesKartik Mehta
The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs
ABS-CBN Memories with Zab Ademarrab and 6 others.
September 18 at 9:45pm ·
PINOY MANO-MANO: Celebrity Boxing Challenge (2007-2008).
Hosted By Cesar Montano & Bayani Agbayani
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Team ZBC wanted to have a AV format presentation on their latest, ZBC Originals, to showcase in front of the entire Zee family at the recently held annual conference.
Here's a static version of the AV presentation.
A lifestyle brand has been proposed a face-lift and a new light, as desired.
We share this with all of our well-wishers. Looking forward to feedback from all of you.
24 Ghanta, a leading television channel, wanted a fresh perspective, aligned with their current positioning of Manusher Sathe, Manusher Pashe.
Presenting Fame Per Second's approach towards the opportunity areas.
Further to the last pitch, a few more observations were noted by the brand team.
Changes made to the campaign are thus presented to you through this document.
Positive criticisms will be appreciated.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
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And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Potential mapping
Film: Lorai
Director: Parambrata Chatterjee
Production House: Greentouch Entertainment
Background: Parambrata’s debut film ‘Hawa Bodol’ created quite a buzz at the
BO
Appeal: Parambrata’s appeal as an actor has always been niche and urban. And
that his been image too within the industry
Cast: Prosenjit Chatterjee, Indrasish Roy, Payel Sarkar and others
Promotion Plan: TBD
Distribution Plan: TBD
4. Demography
The director has an urban appeal and following throughout the Bengali film fraternity.
Prosenjit Chatterjee, post Autograph, has created a new cult among the urban
audience too.
We intend to address the health-conscious urban audience, especially the female
audience through this association.
Psychograph
Urban audience who have a keen interest in literature, loves watching content-driven
films and adore Prosenjit Chatterjee will form our target-base. The
health-conscious, family-oriented audience will be addressed to through this
association.
Mindset
The desire to be clean, active and healthy is intrinsic to everyone-irrespective of age or
economic status. People having this similar mindset will form our TG.
6. Integration opportunities
Example:
Implied endorsement (actor uses product)
The footballer / coach freshens up after a hard day’s practice. The
lifebuoy soap has been his mate since his childhood. He picks up the bar
yet again to freshen up.
Background close-up
The soap can be showcased for a fleeting moment before the footballer /
coach touches it / uses it.
Verbal plus (actor mention, touches the product)
The footballer / coach recommends the soap to a junior / team mate,
suggesting her / him to use it to maintain hygiene.
Proposed duration:
30 seconds
7. Objective:
Post repositioning, Lifebuoy has been a family soap from a masculine soap, which promises
mothers a germ free skin for their family. The brand also intends to develop a healthy hand-washing
and germ-fighting experience.
The brand promise talks about ‘Koi Darr Nahi’ which substantiates to the fact that usage of
lifebuoy is a self-assuring fact in the fight against germs.
The connect is to create a common platform where the brand will advocate good hand-washing
and self-cleaning practices through the film ‘Lorai’ and provide assurance to
the TG.
8. 3F
Fit: How relevant
‘Lorai’ portrays the story of a footballer. Cleanliness and hygiene is at the core of the film.
Lifebuoys message can be suggested in a strong fashion.
Focus: How engaging
The brand will engage the audience in a format where they will be advised and suggested
regarding the importance of cleanliness.
Fame: Prosenjit Chatterjee’s charisma, Parambrata’s image and successful debut as a
director and the content – this trident is enough to provide the brand with enough
brownie points.
9. Evaluation study
Calculating the reach:
Sample case
Area of operation – Kolkata + Tier-II
cities
No. of halls -- 50
Total duration -- 30 secs.
Total no. of spots / show -- 3
Average seats / hall -- 777
Average seat occupancy -- 60%
Total reach / week – 1,63,170 people /
week
10. Integration opportunities
Post-film opportunities:
Co communication through print and outdoor
POS promo
Promotion through activation
Usage of new media and social media
12. Integration opportunities
Post-film opportunities:
POS promo
POS promotion will reach out through the retail chains to a larger section
of the target group.
We can organize the following through POS promos:
1. Lucky contest to meet and greet the stars of ‘Lorai’
2. Special dealer / retailer meet with the cast of ‘Lorai’
3. Special screening of ‘Lorai’
4. Free poster of ‘Lorai’ with every 3-pack of Lifebuoy
5. Free audio CD of ‘Lorai’ with every 3-pack of Lifebuoy
and so on.
13. Integration opportunities
Promotion through activation:
Lifebuoy’s ‘Swasth Chetana’ programme can be encouraged through the
involvement of the cast of ‘Lorai’.
Workshops can be initiated on the same line of
thought where hygiene practices would be advocated to the intended TG.
The following activations under the banner of ‘Swasth Chetana’ can be
done:
1. Housing complex activations
2. School activations
3. Health checkup in association with a renowned hospital
4. College activations
5. Keep-your-city-clean initiative
6. Special football match
7. Tie-up with a football club
14. Integration opportunities
Usage of new media:
The following media innovations can be done:
1. Integrating AR within a co-branded Lifebuoy-Lorai press ad to
showcase behind-the-scenes / deleted moments of the film.
QR codes can be integrated too for showcasing a similar concept.
2. Popcorn tubs in all major plexes to be co-branded in a fashion where
the audience will be urged to wash their hands before digging into
their tub.
3. A concept called ‘Lorai Jari Thakche’ can be introduced where
audience will be encouraged to send in their ‘lorai’ stories which
Lifebuoy and team ‘Lorai’ can judge and acknowledge!
15. Integration opportunities
Usage of social media:
The following social media propagandas can be done:
1. Hosting a google hangout with the cast of ‘Lorai’ for 3 days. The 1st
day can be with Prasenjit Chatterjee, 2nd day with Parambrata and 3rd
day with Payel Sarkar.
2. Integrating all ‘Lorai’ related news on HUL’s social media platforms.
3. ‘Lorai Jari Thakche’ can be extended to the social media platforms
of ‘Lorai’ and ‘HUL’.
4. HUL can host specific contests around ‘Lorai’ on their social media
platforms.
16. Total impression list:
1. In-film association
2. Post-film association
3. Title card presence
4. Promotional collateral presence like film posters, audio CDs etc.
5. Presence at all the film-related events
6. Social media presence
17. Bottomline:
Lifebuoy will promote its core message of cleanliness through a
judicious mix of in- and post-film association.