- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups. It aims to improve on other location apps by allowing for more private sharing of location instead of public broadcasting or persistent tracking.
- In initial private betas and launches, Tag grew rapidly through word-of-mouth among college students, with high levels of daily and weekly user retention and sharing of location tags.
- The company plans to continue expanding on college campuses in the fall and pursue additional features, partnerships and revenue opportunities over time to become the leading private location sharing platform.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups.
- It has grown rapidly among students at Penn State, reaching 10,000 users, with high levels of daily and weekly return usage.
- The company aims to launch Tag at 100 additional college campuses in the fall to continue expanding the network.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
Y12 unit 3 media production evaluation (Your Times, Your Life)Noah Gee
Noah Gee undertook research including an online survey and focus group to inform his planning of a youth culture website targeted at boys aged 12-18. He found that sport, music, and entertainment were most popular interests. His website design was inspired by Vice UK, incorporating social media sharing. Noah encountered difficulties executing his plans without templates or coding experience. He overcame problems by changing colors. The finished website aimed to appeal to readers through interesting celebrity profiles, focusing on positive representations of young people and their achievements. However, Noah recognized weaknesses in his time management and organization during the project.
Help retweet our tweets and use the hashtag. Post pictures to the hashtag.
What: Instagram
Why: To visually show the flash mob happening through pictures. To gain more interest in the event.
Audience: Hailey's personal Instagram followers (approx. 50)
General Strategy: Post pictures from the flash mob with the hashtag #chalkaboutit. Gain more followers by using relevant hashtags.
Content Examples:
- Get your chalk ready for tomorrow's flash mob! #chalkaboutit
- We'll see you downtown tomorrow! #chalkaboutit
- Where will you be drawing your K? #marketsquare #movietheatre #metrohub #chalkabout
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups. It aims to improve on other location apps by allowing for more private sharing of location instead of public broadcasting or persistent tracking.
- In initial private betas and launches, Tag grew rapidly through word-of-mouth among college students, with high levels of daily and weekly user retention and sharing of location tags.
- The company plans to continue expanding on college campuses in the fall and pursue additional features, partnerships and revenue opportunities over time to become the leading private location sharing platform.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups.
- It has grown rapidly among students at Penn State, reaching 10,000 users, with high levels of daily and weekly return usage.
- The company aims to launch Tag at 100 additional college campuses in the fall to continue expanding the network.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
Y12 unit 3 media production evaluation (Your Times, Your Life)Noah Gee
Noah Gee undertook research including an online survey and focus group to inform his planning of a youth culture website targeted at boys aged 12-18. He found that sport, music, and entertainment were most popular interests. His website design was inspired by Vice UK, incorporating social media sharing. Noah encountered difficulties executing his plans without templates or coding experience. He overcame problems by changing colors. The finished website aimed to appeal to readers through interesting celebrity profiles, focusing on positive representations of young people and their achievements. However, Noah recognized weaknesses in his time management and organization during the project.
Help retweet our tweets and use the hashtag. Post pictures to the hashtag.
What: Instagram
Why: To visually show the flash mob happening through pictures. To gain more interest in the event.
Audience: Hailey's personal Instagram followers (approx. 50)
General Strategy: Post pictures from the flash mob with the hashtag #chalkaboutit. Gain more followers by using relevant hashtags.
Content Examples:
- Get your chalk ready for tomorrow's flash mob! #chalkaboutit
- We'll see you downtown tomorrow! #chalkaboutit
- Where will you be drawing your K? #marketsquare #movietheatre #metrohub #chalkabout
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Facebook's social graph is a diagram that illustrates the interconnections among Facebook users, groups, and brands. It maps out relationships, transactions, memberships, and other ties between nodes (individuals/groups/brands) to power personalized search results. The social graph allows users to search using natural language queries and returns answers instead of just links by leveraging the extensive web of connections within Facebook. Current features focus on people, photos, places and interests searches. While beneficial for personalized discovery, the social graph also raises privacy concerns by making previously private shared information more discoverable.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
SAAL A - 1445 - KEYNOTE - The Content Marketing Overhaul with Mike King, iPul...PerformanceIN
A recognised authority in SEO, content strategy, social media and measurement, iPullRank's Mike King will take you through a theoretical content ‘overhaul’, covering the distinctions between your media strategy and marketing, idea generation tools, amplification and models for predicting success.
With brands and advertisers harnessing the power of engaging and relevant web media, it’s no surprise to see content marketing arrive in the mainstream. It’s often overlooked, however, that content is operating right at the heart of many B2B and B2C strategies, and is continually proving a key point of focus for businesses.
But with adoption and crowds of experts comes rivalry of the highest level. With so many on the content trail, how can you develop your own strategy to stand a cut above the rest?
All this and more will be ‘contentualised’ during the keynote session, with plenty of time for questions at the close.
The document outlines Davida Belove's 2017 social media strategy, which includes increasing engagement on platforms like Facebook, Twitter, and LinkedIn through more frequent posting, using hashtags, offering incentives to followers, and establishing goals and key performance indicators to track progress and results. The strategy details the brand's voice and persona, content creation and sharing plans, roles and responsibilities, and systems for monitoring and reporting on engagement metrics.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
The Future of Travelling: Top Social Media Options for Tour OperatorsMarc-Oliver Gern
Following research, monitoring of process and analysis of the adventure tourism industry - its digital potential and best practices, this document outlines a sample of top opportunities now available.
An excellent template to outline and present creative social media ideas to a specific industry.
This document provides 5 case studies and testimonials about a social media marketing agency. The case studies describe social media projects for a singer/songwriter, restaurant, restaurant chain, entertainer, and author. They outline objectives, challenges, approaches, and results. Approaches included increasing followers through ads and content, managing brand reputation, and training clients. Results included increased engagement, followers, and positive reviews. Testimonials praise the agency for their strategic expertise, effectiveness, and helping clients navigate social media.
The document summarizes recent changes to Facebook's news feed algorithm announced in January 2017. It discusses how the algorithm will now prioritize posts from friends and family over brands and will focus on meaningful interactions like comments and replies rather than passive content. Pages may see decreased reach and engagement depending on how users interact with their posts. However, the document presents the changes as an opportunity for brands to focus more on sparking conversations in the comments. It suggests that brands invest in live videos, influencers, ads and other strategies to engage users actively.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
The document discusses Bradley Gladden's evaluation of a website created to address drug and alcohol use among youth aged 15-21. The website aims to inform its target audience in a straightforward, fact-based manner with minimal wasted time. It incorporates conventions from other successful websites like Talk to Frank, including clear navigation, columns, and branding. However, it also challenges some conventions by not using obvious columns and emphasizing its message through custom photography and video rather than stock content. The website represents its target audience and the issues of drug use within their social circles. It aims to help them stay informed and safe rather than preach abstinence. The intended audience is youth who may be susceptible to peer pressure or use drugs to fit in or
The social media strategy aims to increase Airbnb's following across platforms by making interactions more personal. Two main strategies are dedicating more time to customer responses and creating unique content. Objectives include increasing video content by 20% and post replies by 40% in six months. Key performance indicators will measure new followers, post reach and engagement, and unique visits. The roles, tools, timing of key events, and response plans are also outlined. Measurement will focus on increasing conversion rates through more active engagement on social media.
The document provides a step-by-step guide for evaluating a brand's social media presence through a barbecue-themed case study. It examines keyword selection, conversation topics, influencers, and platforms. Key findings include positive grilling associations on family and food; conversations on blogs discussing purchases and recipes, and on Twitter and Facebook sharing experiences. The top influencers are also identified for different social platforms.
This document discusses changes coming to Facebook in 2012 and what marketers need to know. It outlines four key points: 1) Facebook will allow users to share what they are doing in real time; 2) Brand pages will get a visual timeline feature to curate content; 3) Facebook is introducing "gestures" beyond just likes to indicate actions; and 4) A new metric called "People Talking About" will help measure engagement and sharing of brand content. The changes mean relevant real-time content and finding ways for fans to interact beyond just likes will be important for brands on Facebook.
Neo was invited to develop a 3D game for kids for a new global toy brand. They created a compelling and original 3D game experience that was praised by journalists and industry players. The game experience utilized a unique and patentable 3D technology.
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Facebook's social graph is a diagram that illustrates the interconnections among Facebook users, groups, and brands. It maps out relationships, transactions, memberships, and other ties between nodes (individuals/groups/brands) to power personalized search results. The social graph allows users to search using natural language queries and returns answers instead of just links by leveraging the extensive web of connections within Facebook. Current features focus on people, photos, places and interests searches. While beneficial for personalized discovery, the social graph also raises privacy concerns by making previously private shared information more discoverable.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
SAAL A - 1445 - KEYNOTE - The Content Marketing Overhaul with Mike King, iPul...PerformanceIN
A recognised authority in SEO, content strategy, social media and measurement, iPullRank's Mike King will take you through a theoretical content ‘overhaul’, covering the distinctions between your media strategy and marketing, idea generation tools, amplification and models for predicting success.
With brands and advertisers harnessing the power of engaging and relevant web media, it’s no surprise to see content marketing arrive in the mainstream. It’s often overlooked, however, that content is operating right at the heart of many B2B and B2C strategies, and is continually proving a key point of focus for businesses.
But with adoption and crowds of experts comes rivalry of the highest level. With so many on the content trail, how can you develop your own strategy to stand a cut above the rest?
All this and more will be ‘contentualised’ during the keynote session, with plenty of time for questions at the close.
The document outlines Davida Belove's 2017 social media strategy, which includes increasing engagement on platforms like Facebook, Twitter, and LinkedIn through more frequent posting, using hashtags, offering incentives to followers, and establishing goals and key performance indicators to track progress and results. The strategy details the brand's voice and persona, content creation and sharing plans, roles and responsibilities, and systems for monitoring and reporting on engagement metrics.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
The Future of Travelling: Top Social Media Options for Tour OperatorsMarc-Oliver Gern
Following research, monitoring of process and analysis of the adventure tourism industry - its digital potential and best practices, this document outlines a sample of top opportunities now available.
An excellent template to outline and present creative social media ideas to a specific industry.
This document provides 5 case studies and testimonials about a social media marketing agency. The case studies describe social media projects for a singer/songwriter, restaurant, restaurant chain, entertainer, and author. They outline objectives, challenges, approaches, and results. Approaches included increasing followers through ads and content, managing brand reputation, and training clients. Results included increased engagement, followers, and positive reviews. Testimonials praise the agency for their strategic expertise, effectiveness, and helping clients navigate social media.
The document summarizes recent changes to Facebook's news feed algorithm announced in January 2017. It discusses how the algorithm will now prioritize posts from friends and family over brands and will focus on meaningful interactions like comments and replies rather than passive content. Pages may see decreased reach and engagement depending on how users interact with their posts. However, the document presents the changes as an opportunity for brands to focus more on sparking conversations in the comments. It suggests that brands invest in live videos, influencers, ads and other strategies to engage users actively.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
The document discusses Bradley Gladden's evaluation of a website created to address drug and alcohol use among youth aged 15-21. The website aims to inform its target audience in a straightforward, fact-based manner with minimal wasted time. It incorporates conventions from other successful websites like Talk to Frank, including clear navigation, columns, and branding. However, it also challenges some conventions by not using obvious columns and emphasizing its message through custom photography and video rather than stock content. The website represents its target audience and the issues of drug use within their social circles. It aims to help them stay informed and safe rather than preach abstinence. The intended audience is youth who may be susceptible to peer pressure or use drugs to fit in or
The social media strategy aims to increase Airbnb's following across platforms by making interactions more personal. Two main strategies are dedicating more time to customer responses and creating unique content. Objectives include increasing video content by 20% and post replies by 40% in six months. Key performance indicators will measure new followers, post reach and engagement, and unique visits. The roles, tools, timing of key events, and response plans are also outlined. Measurement will focus on increasing conversion rates through more active engagement on social media.
The document provides a step-by-step guide for evaluating a brand's social media presence through a barbecue-themed case study. It examines keyword selection, conversation topics, influencers, and platforms. Key findings include positive grilling associations on family and food; conversations on blogs discussing purchases and recipes, and on Twitter and Facebook sharing experiences. The top influencers are also identified for different social platforms.
This document discusses changes coming to Facebook in 2012 and what marketers need to know. It outlines four key points: 1) Facebook will allow users to share what they are doing in real time; 2) Brand pages will get a visual timeline feature to curate content; 3) Facebook is introducing "gestures" beyond just likes to indicate actions; and 4) A new metric called "People Talking About" will help measure engagement and sharing of brand content. The changes mean relevant real-time content and finding ways for fans to interact beyond just likes will be important for brands on Facebook.
Neo was invited to develop a 3D game for kids for a new global toy brand. They created a compelling and original 3D game experience that was praised by journalists and industry players. The game experience utilized a unique and patentable 3D technology.
The document describes an augmented reality (AR) suite that includes proprietary 3D tracking technology and an AR graphics engine. It can be used for applications like events, amusement parks, and retail installations. The suite features a special effects engine that allows virtual elements to fade in and out of the real world and follow body movements. It also includes 3D cameras for high resolution AR, large screens to draw crowds, computers to power the graphics, and optional RFID readers. The document provides examples of particle effects, gameplay videos, AR suits, and background alternates that can be created with the suite.
This document provides an overview of a digital marketing company that offers creative solutions, technology capabilities, and digital production. It highlights some of their work in areas like augmented reality, 3D engagement, digital marketing solutions, data management, and content management. The management team is described, including the founding partners - the CTO has over 20 years of experience in gaming, software development and digital marketing, while the executive creative director has over 20 years of experience in digital and traditional marketing.
The future of publishing and other interesting things to think about
FakePress, publiscing for:
PLACES: location based media, geographic narratives, ubiquitous contents
SPACES: interactive environments, augmented reality, immersive narratives
BODIES: wearable narratives, gestural interactions, natural interfaces
THINGS : spime, interstitial tales, micro narratives, object centered social networks
An impressive presentation of our publishig hause :)
FakePress Team
www.fakepress.it
Paper presented at XIV International Conference on "Information Visualisations" by IEEE - London South Bank University, London (UK), 26-29 july 2010
Link:
http://www.graphicslink.co.uk/IV10/
This document provides an overview of a digital marketing company that offers creative solutions, technology capabilities, and digital production. It highlights augmented reality, 3D engagement, digital marketing solutions, data management solutions, and content management systems. The management structure includes founding partners for technology and creative, as well as engineering and production teams located in Asia and led by expatriates.
Le web : un monde virtuel en plein essormarinemaingot
Introduction au web, à son vocabulaire et au médias sociaux généralistes à destination des professionnels de secteurs variés.
La Matinale - CCI Rochefort Saintonge - Communauté de Communes de Surgères - 5 mars 2013
www.somediatic.fr
alphorm.com - Formation Administration de Citrix XenApp 6.5Alphorm
La formation complète est disponible ici:
http://www.alphorm.com/tutoriel/formation-en-ligne-citrix-xenapp-6-5-a20
Cette formation pratique fournit les bases nécessaires aux administrateurs pour centraliser et gérer les applications de manière efficace dans le centre de données et pour les mettre à disposition instantanément sous forme de services aux utilisateurs, où qu'ils se trouvent.
Vous allez bénéficier d'une formation sur l'installation de Citrix XenApp 6.5 pour Windows Server 2008 R2, Citrix Receiver et les plug-ins, ainsi que sur l'utilisation des consoles et outils d'administration pour configurer les ressources, les stratégies, les paramètres des serveurs et de la batterie de serveurs, les imprimantes, les applications virtualisées, et bien plus encore.
Vous trouverez la formation complète ici:
http://www.alphorm.com/tutoriel/formation-en-ligne-java-ocp-1z0-804
Cette formation Java avancé, vient après la formation Java, les fondamentaux (1Z0-803), pour renforcer vos compétences Java.
Dans cette formation, vous allez maîtriser des concepts avancés de Java : encapsulation, polymorhisme, conception de classes, héritage, interfaces, types génériques, collections, traitement des chaînes, exceptions et assertions, E/S, les threads, JDBC, localisation...
Cette formation vous permettra non seulement de passer la certification OCP, mais bien entendu d’être au point en Java, tant du point de vue du framework que de celui de la conception de l’application.
Este documento presenta varias imágenes de animalitos tiernos. Muestra fotos de animales pequeños y lindos. Se enfoca en compartir la ternura de diferentes especies.
3D painting provides a more immersive experience for kids of all ages. It allows kids to paint real objects and textures in a 3D world using 3D graphics and models. This new approach delivers a richer experience than traditional 2D painting by placing kids within a virtual 3D environment to naturally create and interact with their paintings. The 3D painting platform is now available across web, mobile, and tablet.
"Angel_F. Diario di una Intelligenza Artificiale"
di Salvatore Iaconesi (xDxD.vs.xDxD) - Oriana Persico (penelope.di.pixel)
con postfazione di Derrick de Kerckhove e interventi di Massimo Canevacci, Antonio Caronia, Carlo Formenti. Luigi Pagliarini
(Castelvecchi 2009)
Correre per lo spazio cibernetico tra esseri umani, enormi database, social network, sistemi interattivi. Scoprire se stessi tra mondi fatti di pixel e di carne. Emozionarsi, stupirsi, relazionarsi, connettersi. In uno spazio complesso e sorprendente, dove la realtà fisica e quella digitale si integrano sempre di più.
E' questa la storia di Angel_F (Autonomous Non Generative E-volitive Life_Form), la giovane Intelligenza Artificiale figlia di Derrick de Kerckhove e della Biodoll, la sua amante digitale: una prostituta biotecnologica che vive e lavora online. Angel_F inizia la sua vita tendendo gioiosi agguati ai visitatori del sito della madre e accompagnandola nelle sue scorribande virtuali su blog e forum. Ma crescendo una domanda si insinua nella sua mente digitale: come possono un famoso professore e una prostituta generare un figlio-intelligenza artificiale?
La ricerca porta il piccolo nel mondo dell'hacking, tra software maliziosi, database pieni di informazioni e surreali dialoghi con il popolo di internet. Fino ad incontrare xDxD e penelope.di.pixel grazie ai quali scoprirà il segreto della sua origine e inizierà ad interagire anche con il mondo fisico. A bordo del suo nuovo passeggino tecnologico, Angel_F partecipa a feste, eventi, performance, manifestazioni. Ma soprattutto osserva. E il suo singolare punto di vista, raccontato in prima persona nel suo “Diario”, riesce svelare di volta in volta agli umani le mille contraddizioni in cui sono immersi.
Protagonista di una performance di arte contemporanea realmente accaduta, Angel_F ricostruisce la storia di un'esistenza e di una famiglia atipica, che ha coinvolto dal 2007 ad oggi centinaia di artisti, attivisti, intellettuali e accademici in tutto il mondo. Arricchiscono il volume una webgrafia e bibliografia ragionate, e le testimonianze dei maggiori esperti in materia coinvolti fin dall’origine nella performance.
this is the presentation we used in Mondovì for the SMIR project
more info here:
http://www.fakepress.it/FP/?p=1133
http://www.artisopensource.net/2010/05/06/squatting-supermarkets-mondovi/
http://www.toshare.it/?p=2155
http://www.hubroma.net/?p=1575
http://www.hubroma.net/?p=1568
At heart, SnapChat is a messaging app especially popular among Generations Y & Z... so how can companies utilize SnapChat without coming across as "intrusive" to these key demographics? Geofilters.
Our very own SnapChat geofilter at UW's Spring Commencement turned out to be a perfect platform for a staffing agency on a limited budget. The question was, if we could create a fun, tasteful geofilter that is designed to be used by these new graduates and their families, would we see an increase in interest in the jobs offered by Parker after graduation? Actually, yes!
The document describes testing methodology for three concepts - Nudge, Serendipity, and Spring. 10 smartphone users between ages 20-28 were interviewed. For each concept, respondents were presented with value statements and storyboards and asked for feedback.
For Nudge, a goal-setting game concept, responses were polarized on competition. Feedback suggested allowing private goals alongside competition. Serendipity, a concept for finding spontaneous activities, resonated less as a one-time app and more as an ongoing service. Respondents wanted more control over recommendations. Overall the testing provided guidance on refining the concepts based on consumer values, behaviors and desires.
5 ways to get to know your audience better RosieWillan1
When it comes to developing your marketing strategy, this is THE question you need to be asking (and one of the questions our team are asked the most). Here are our top tips...
The document provides guidance on marketing strategies for college athletic programs. It discusses 6 major avenues for marketing: 1) technology/media, focusing on websites, videos, and social media. 2) advertising/local media and sponsorships. 3) utilizing coaches and staff as brand ambassadors. 4) creating engaging content for social media outlets. 5) engaging alumni relations. 6) tying all marketing efforts together under an organized plan from the marketing department. For each avenue, it provides specific tactics and examples from other schools. The key message is that smaller schools can effectively market through creativity and grassroots efforts.
Within Zoned you are able to listen to music along with your friends. You can recommend songs to yours friends which, if they accept the recommendation, they can choose to listen to the part of the song that you are currently listening to. Playlists can be made, these can also be shared with users friends. You can then message other users within the application, of whom you are friends with, to talk about the songs you have shared with each other, and just general conversations. Users are able to pay a small fee so that they can access premium features within the app. This means that they would have no adds interrupting their songs and popping up all the time. Users would also be able to listen to songs without Wi
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
TOP SOCIAL MEDIA OPTIONS FOR TOUR OPERATORSAltin Baku
The document provides social media options and strategies for tour operators. It outlines 10 potential use cases with call-to-actions and tools that tour operators could implement, such as using Twitter to promote last-minute tour cancellations, using check-in apps like Foursquare to reward loyal customers, hosting Facebook contests and events, fundraising for local charities on social media, providing educational content on websites and wikis, and uploading photos and videos to sites like Facebook and Flickr. The use cases are meant to engage customers throughout their journey and increase engagement, sales, and loyalty.
The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
The document provides information about Issue No. 18 of a magazine for digital marketing professionals. The main topics covered include:
- An article about the implications of Facebook's new Graph Search and opportunities it provides for brands.
- A discussion of new social media platforms and how brands can leverage opportunities on Facebook, Instagram, and Pinterest.
- Upcoming seminar programs from the magazine on topics like mobile marketing, social media, and search engine optimization.
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
The document discusses several key concepts in digital marketing including:
1) E-reputation management and how it shapes a brand's digital identity.
2) Social media marketing and how customers are now the main actors and targets.
3) Influence marketing which aims to promote brands through individuals with influence.
4) Measuring social media ROI using tools like Google Analytics and TweetMeme.
5) The rise of location-based services like Foursquare and how recommendations are spreading locally.
Snapchat is a photo and video messaging app launched in 2011. Its purpose is for users to communicate with friends by taking images or videos that last for a few seconds before being deleted. Users can edit their snaps with filters, lenses, stickers and send them to friends or add them to their story for all friends to view. Revenue comes from geofilters that users can purchase to display on their snaps in certain locations, and advertising placements that companies pay to display in the discover and story sections. Legal issues include respecting intellectual property and copyright of content posted, and ensuring user privacy through controls on sharing location data.
This document outlines a potential campaign to promote tickets for a year 11 prom. The campaign would involve assemblies, a website with event details, and reminders to boost ticket sales. Success would be measured by website views, assembly feedback, and ticket sales. However, the document notes that the prom committee was unsure of their plans so the campaign may not be feasible.
Location based marketing utilizes a business's location to interact with and target customers. It can involve sending targeted messages to customers based on their location, offering deals to those in a certain area, or allowing customers to check-in and share their location on social media. Some common location based marketing tools discussed in the document include Facebook Places, Foursquare, Google+ Local, Twitter, Living Social, Groupon, and Yelp. These tools allow businesses to promote themselves to customers within a certain radius, learn more about customers' locations and interests, and offer deals or rewards based on check-ins.
1. The document discusses how local businesses can use both traditional and new social media marketing strategies effectively. It emphasizes using social media to drive in-store sales and customer loyalty through promotions and engagement.
2. Key social media platforms discussed include Facebook, Twitter, Google Places, Yelp, and Foursquare. The document provides tips on how businesses can claim listings, engage customers, and leverage features like check-ins, reviews, and gaming mechanics.
3. Education of business owners on social media fundamentals and tying online and offline promotions together is advised to fully leverage new technologies while maintaining in-person customer relationships.
The document provides strategic advice for organizations on developing and implementing an effective social media presence. It emphasizes the importance of having clear objectives that are aligned with the organization's mission, listening to audiences, integrating social media tactics with other communication channels, anticipating cultural changes, building capacity incrementally, measuring success, and learning through experimentation. It also recommends starting with small pilot projects and emphasizes that failure is acceptable when trying new approaches.
ZKsync airdrop of 3.6 billion ZK tokens is scheduled by ZKsync for next week.pdfSOFTTECHHUB
The world of blockchain and decentralized technologies is about to witness a groundbreaking event. ZKsync, the pioneering Ethereum Layer 2 network, has announced the highly anticipated airdrop of its native token, ZK. This move marks a significant milestone in the protocol's journey, empowering the community to take the reins and shape the future of this revolutionary ecosystem.
UnityNet World Environment Day Abraham Project 2024 Press ReleaseLHelferty
June 12, 2024 UnityNet International (#UNI) World Environment Day Abraham Project 2024 Press Release from Markham / Mississauga, Ontario in the, Greater Tkaronto Bioregion, Canada in the North American Great Lakes Watersheds of North America (Turtle Island).
Cleades Robinson, a respected leader in Philadelphia's police force, is known for his diplomatic and tactful approach, fostering a strong community rapport.
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2. - Let friends know privately where you are without sharing to your entire social network
- No persistent location tracking – just private checkins so your privacy is maintained
- Add photos or videos to showcase what you’re up to and entice others to meet up
- Meet up more often with those you care about most. Friends are nearby more than you’d think
Tag – the Best Way to Meet Up
4. - People are rapidly adopting platforms where they can share more privately
- No one is doing private location sharing right. Foursquare was too public, Find My Friends too
creepy / invasive
- Tag is the best way to privately tell friends where you are to meet up or find out which friends are
nearby
Private Sharing is Exploding
5.
6. - Launched private beta to key influencers in SF and NYC and grew to nearly 10,000 users in a few months
- Tag also ran soft launch at Penn State to test potential as a “meetup” app for college demographic. Tag
during the last month of school at Penn State, Tag grew to 3,500 students mostly by word of mouth (no
spend on marketing)
- 25% of users come back every day, 50% every week
- 50,000 sessions and 21,000 tags sent to 100,000 receiving users
- 5 recipients per Tag on average and 13 screen views per session on average
- Based on the rapid growth at Penn State we will replicate launch to 100 schools in the fall (see appendix)
Tag Beta Success Metrics
7. - Recruiting campus influencers for fall launch to 100 schools
- Recruiting summer interns in NYC and SF. Tag is the best way for college students interning in urban
areas to meet up and go out together
- Onboarding top event promoters in SF and NYC. Tag gives event promoters a way to privately ping
influencers in their city and keep them posted on exclusive events and activities. The top promoters
have been identified in SF and NYC and will begin using Tag to keep friends posted in a more engaging
way than the traditional text message
- Target the biggest hostels globally
- Targeting organizations who want to more personally engage fans with exclusive content and receive
back media from fans that can be repurposed. The Sacramento Kings began trialing Tag to send
“behind the scenes” Tags to fans about events and videos from players like short interviews with draft
prospects, and fans from around the world can Tag back their responses privately to the team. In the
fall the goal is to begin rolling out to other organizations – Brooklyn Nets will be the next team
- Working with companies to offer safe employee tracking so colleagues can check-in and update
location privately and safely
- Gathering network of influential travel bloggers who want to use Tag as a way to send digital postcards
or embed on their blogs for fall launch. Leveraging Pinterest and travel blogs
- Recruiting the most influential tech bloggers, viners, and users w/ large Twitter followings to trial Tag
for fall launch as a way to more personally connect with fans
Summer Rollout Plan
8. - Ability to send Tags to friends who don’t have Tag yet via text, FB, Twitter or Instagram
- Feature to invite all your Facebook friends to Tag
- Tag scores on profiles for power users
- Android launch in 1 month (currently only available on iOS)
- Revamping our backend to be significantly faster and more scalable
- Explanation video tutorial when you sign up for better first time experience
- Filters, doodling, cropping of profile photos, and more attractive profiles
Summer Features Coming Soon
9. 2014 goal: 100K users by end of year
- End of summer launch – tap into the large finance, tech & fashion intern scene this summer in NYC/SF
- Fall public launch – roll out to 100 colleges via campus ambassador program
- Target hostels across the glove – perfect way for travelers to stay in touch
- Event promoter launch – Tag as a way for partygoers to meet up in urban areas
- Work networks – Tag as a way to safely track colleagues, for example bookers / model agencies
- Organization trials with sports teams to more personally engage fans
2015 goal: 1-10 M monthly active users
- Beginning of year international rollout with translations in 100+ countries
- Integrate custom maps for event and concert partnerships
- Trial brand sponsorships for events
- Trial suggested meetup sponsorships
- Trial affiliate fees from ticket sales, restaurant reservations, and hotel bookings
- Launch featured accounts – suggest relevant users to people based on location
2016 goal: 10M+ monthly active users
- Tag is a global brand and the go-to app to for location sharing
- Launch context engine for local businesses reach the right customers at the right time with offers
Post Summer Roadmap
10. Our longterm vision for Tag is to be the de facto way to share location. We believe location sharing is
"broken" and that we can get it right now by focusing on private sharing and meeting up among college
students. Longer term Tag can be the go to way to find friends or let others know where you are. Here are
the phases that we see unfolding:
There is a trend in social media from public to more private sharing - for example the rapid growth of
Snapchat and messaging apps (1 to 1 private sharing) despite the dominance from networks like Facebook,
Twitter and Vine (1 to many). This is one of the reasons we think Foursquare's popularity has been on the
decline - people don't want to publicly share their location with the world anymore. Similarly, we don't
think people are ready for ambient location tracking either - i.e. they turn the app "on" so friends or
strangers can see where they are at all times. For example apps like Sonar, Circle, Highlight, Find My
Friends, and soon Swarm have all failed to gain mass adoption.
Phase 1 is to get location sharing right by focusing on 1-1 private sharing, and letting users just "check in"
instead of turning on ambient tracking. By adding messages, pictures and videos, we appeal to the ego and
let people paint a vivid picture showing off what they're doing to entice friends to meet up. We plan to
focus on a specific demographic (college students) and provide a simple solution to show off what you're
doing and meet up. To this effect, the product in Phase 1 needs to be extremely user friendly and should
cater to ease of meeting up.
Location Sharing Evolution in Next 2 yrs
11. Tag incorporates the temporal comfort of the check-in with the privacy & comfort of selecting friends each
time. In the future, people may become more comfortable with location sharing, and with that will come
expansion of the product. The first step in that expansion will be temporal location sharing, ie "share
location for 1 hour." This allows for users to still maintain control of their location sharing, while making
the product more useful and effective. As we expand the product, metrics and qualitative feedback will
remain crucial. We want find the balance of functionality, privacy, and user comfort. Features through end
of 2015 include:
- Ability to set time limits, for example see where I am for the next 30 mins or hour
- History of one's own Tags to remember cool spots or things you did
- Public Tagging - Tag as a potential way to meet new people. For example send a Tag from a bar with
friends and see if anyone nearby wants to meet up, or send a Tag to people nearby at lunchtime to meet
- Revenue opportunity 1 - suggest places to meet up in the future. Potential here to have sponsored
recommendations similar to Yelp model - for ex. if I set date in future instead of checking in now and select
"sushi" I could have recommended sushi spots to send to friends to organize a meetup at a future date.
Could also link to book reservations and take affiliate fee. We believe the most simple enticing product is
mtg up "now" in the moment, but once we have enough momentum we can experiment w/ letting Tag
users organize future meetups.
- Revenue opportunity 2 - custom Tag maps for events and concerts with sponsorships. An event map is
more useful than seeing a purple oval on an map when trying to show where you are at a tailgate, concert
venue, or stadium. Check-ins would recognize you're at the game and change from "American Airlines
Center" to "Tailgate Lot 30" or "Concourse - Audi Club" or "Section 132, Seat 5"
Tag Features through end of 2015
12. - Local commerce will be bigger than e-
commerce for the next decade and
Tag will be positioned to help small
businesses reach the right customers
at the right time as people become
more savvy and open to sharing
location persistently. It is only a matter
of time before people move from
simple checkins w/ set time limits (Tag
phase 1) to ambient sharing and just
manage different privacy settings for
different friends.
- Revenue opportunity 3 - sponsored
alerts for local merchants based on
Tag history. Tag can be the go-to
platform for location sharing which
will result in a goldmine of data.
Merchants can leverage Tag data to
reach the right users at the right time
with specials based on data
After 2015 – Helping Local Merchants
Tag can help small merchants in a
massive local commerce space.
13. - Advertising is behind it's true potential with the technology available. People are using their smart
phones for everything from shopping, to banking, to sharing pictures of their friends. Companies like
Facebook and Google have begun targeted advertising, but they're all missing a crucial factor - temporal
location data. Current ads are based on your trends (facebook likes, cookies, content you post about) more
than what you're doing here and now. Tag gives advertisers insight into this information.
- Ex. on the day of a sporting event, users will be tagging from the arena. Using cross-promotion,
companies like Chipotle can advertise to people who are at the game who have previously Tagged from
mexican restaurants with a message like "Feeling hungry after the game? Stop by Chipotle with your ticket,
and receive $2 off your burrito!" While many companies have been able to determine the trends of their
users, none have been able to access what their users are thinking about or experiencing in a particular
moment, where they are experiencing it, and then directing pay-to-push advertising (with real time rich
media & directions) to their mobile devices.
- Once this connection is established between brands and the users they are advertising to, a one-to-one
relationship is also formed. Users can send back their reactions to the ads, for example send a selfie
conveying their excitement to a deal they just received for a chance to win even more perks. This allows
the brand to not only send people personal messages back, but also allows the brand to see who actually
walks into the brick-and-mortar stores to gauge effectiveness. This sort of personal advertising is what all
brands strive for. They want their customers to feel that the brand is speaking to them directly, and not
that they are just one person in a large broadcast
Sponsored Alerts Examples
15. We have the secret sauce to recruit and incentivize
campus ambassadors to launch their schools. Here is
a sample video from our Penn State launch:
http://onwardstate.com/2014/06/05/tag-releases-
video-featuring-familiar-penn-state-faces-2/
Influencers usually are athletes, greeks, writers, or
belong to some popular clubs or organizations. They
have a large network of friends and command
respect among peers. For example at Penn State ->
The Secret Formula to Launch Schools
The opportunity for ambassadors is to get in on the ground floor of a hot startup and learn how to build a
community, grow their resume and get referrals and reference letters, swag, have fun with a useful
product. They can also be first to introduce something cool to peers. We accept ambassadors on a rolling
basis throughout the semester and have a weekly plan for them to execute their campus launch.
Campus ambassadors put us in touch with Presidents and Social Chairs of every Fraternity and Sorority on
campus to reach influencers. Tag is promoted through listservs, facebook groups, personal networks and
we even leverage other apps like Snapchat, Tinder, and Yik Yak.
We will also physically visit 10 of the 100 target schools to meet with our ambassadors. Purpose for the
tour will be to live our brand of meeting up, create content to keep users engaged on the platform/social
media, and co-host socials campus influencers (invitations exclusively sent out via tag). If data confirms
campus tour is increasing engagement, we are prepared to extend to 10 additional schools.