The document provides information about Innovative Marketing Resources (IMR) and their unique inbound marketing approach for higher education. It details IMR's 7-step process for developing a Content Marketer's Blueprint to build an automated admissions engine for clients using content marketing. Key aspects include developing student personas, creating helpful content to attract prospects through each stage of the admissions funnel, building a marketing automation platform, and ongoing optimization through reporting and refinement. Pricing for IMR's services ranges from $5,000 for developing personas and blueprint to $4,500-6,000 per month for ongoing content creation and management through their marketing automation platform.
This document provides a strategic digital marketing plan for Sandbanks Hotel, a 4-star family hotel located in Poole, Dorset, England. It aims to increase direct bookings and revenue through optimizing the hotel's digital presence.
The plan utilizes PR Smith's SOSTAC framework to guide recommendations. It creates a customer persona, "Ben Simmers", to represent the hotel's target demographic. It then maps Ben's customer journey and zero moments of truth to understand how customers engage with the brand.
The objectives are to reduce dependency on online travel agents, expand social media presence through user-generated content, and increase loyalty through email marketing offers. Tactics include affiliate marketing networks, social media interactions,
LinkedIn is a powerful social media platform for professional networking and business development. It has over 500 million users globally. The United States, India, and the United Kingdom have the most LinkedIn users. With a strong LinkedIn presence, a company can generate brand awareness, build relationships, find new customers and leads, and enhance search engine optimization. Regular posting of high-quality, engaging content is important for success on LinkedIn.
A content audit involves taking inventory of a company's existing content across various mediums and evaluating its quality, effectiveness, and structure. It aims to identify gaps, outdated content, and content that is not relevant or effective. A content audit provides a fact-based understanding of what content is working well and what needs improvement. It also helps create accountability and provides direction for developing a new content strategy and plan.
This document discusses how content marketing can help ignite a brand. It involves engaging customers through interesting content on topics they are passionate about to move them along their customer journey. Content marketing builds trust and expertise by showing knowledge and demonstrating skills. It also increases purchase intent, as most consumers and business decision makers say branded content helps them make better decisions. The document outlines developing a content strategy through understanding audiences, competitors, and creating compelling stories and content across channels to promote engagement and the brand.
This document outlines an upcoming webinar on content marketing hosted by GetCraft.com. The webinar will cover topics such as what content marketing is, why brands should invest in it, content opportunities for brands, determining the right story to tell, how much content to create, and measuring effectiveness. It provides an agenda with these topics and encourages participants to ask questions during the webinar. The document also shares examples of how GetCraft has helped brands with large-scale content marketing campaigns.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Digital Marketing Capstone Project PresentationImranKassim3
This document outlines a digital marketing plan for Lithan, a digital learning and talent network. It begins by introducing Lithan and its target customer segments. It then performs a situational analysis of Lithan's current digital presence and performance. Goals are identified to increase website visits, social media engagement, leads, and customer retention. Strategies are proposed to achieve these goals through content creation and distribution across different social media platforms tailored towards millennial and pioneer generations. Partnerships with companies and the government are also recommended to help graduates find jobs.
This document provides a strategic digital marketing plan for Sandbanks Hotel, a 4-star family hotel located in Poole, Dorset, England. It aims to increase direct bookings and revenue through optimizing the hotel's digital presence.
The plan utilizes PR Smith's SOSTAC framework to guide recommendations. It creates a customer persona, "Ben Simmers", to represent the hotel's target demographic. It then maps Ben's customer journey and zero moments of truth to understand how customers engage with the brand.
The objectives are to reduce dependency on online travel agents, expand social media presence through user-generated content, and increase loyalty through email marketing offers. Tactics include affiliate marketing networks, social media interactions,
LinkedIn is a powerful social media platform for professional networking and business development. It has over 500 million users globally. The United States, India, and the United Kingdom have the most LinkedIn users. With a strong LinkedIn presence, a company can generate brand awareness, build relationships, find new customers and leads, and enhance search engine optimization. Regular posting of high-quality, engaging content is important for success on LinkedIn.
A content audit involves taking inventory of a company's existing content across various mediums and evaluating its quality, effectiveness, and structure. It aims to identify gaps, outdated content, and content that is not relevant or effective. A content audit provides a fact-based understanding of what content is working well and what needs improvement. It also helps create accountability and provides direction for developing a new content strategy and plan.
This document discusses how content marketing can help ignite a brand. It involves engaging customers through interesting content on topics they are passionate about to move them along their customer journey. Content marketing builds trust and expertise by showing knowledge and demonstrating skills. It also increases purchase intent, as most consumers and business decision makers say branded content helps them make better decisions. The document outlines developing a content strategy through understanding audiences, competitors, and creating compelling stories and content across channels to promote engagement and the brand.
This document outlines an upcoming webinar on content marketing hosted by GetCraft.com. The webinar will cover topics such as what content marketing is, why brands should invest in it, content opportunities for brands, determining the right story to tell, how much content to create, and measuring effectiveness. It provides an agenda with these topics and encourages participants to ask questions during the webinar. The document also shares examples of how GetCraft has helped brands with large-scale content marketing campaigns.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Digital Marketing Capstone Project PresentationImranKassim3
This document outlines a digital marketing plan for Lithan, a digital learning and talent network. It begins by introducing Lithan and its target customer segments. It then performs a situational analysis of Lithan's current digital presence and performance. Goals are identified to increase website visits, social media engagement, leads, and customer retention. Strategies are proposed to achieve these goals through content creation and distribution across different social media platforms tailored towards millennial and pioneer generations. Partnerships with companies and the government are also recommended to help graduates find jobs.
This document provides tips for creating engaging content from experts at the Content Marketing Institute (CMI). It discusses engaging content in three parts:
1. Defining engaging content. CMI contributors note it should be relevant, unique, entertaining/educational, and tell a story. Video is highlighted as an effective engagement tool.
2. Examples of engaging content, including a stop-motion video for ShipServ and interview-style video for Charity: Water.
3. Five ways to create engaging content like the pros, such as asking questions, humanizing content through video, repurposing existing materials, and encouraging interaction with audiences.
Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Promoting Your Content Marketing: Time to Orchestrate THE Concert of Paid Media
Content Marketing Institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers.
By Robert Rose, Chief Strategy Officer, Content Marketing Institute
This document provides a project report on framing an SEO and digital marketing strategy for UNI Logistics Agencies Private Limited. It includes an introduction to digital marketing, profiles the logistics and digital marketing industries, outlines the company and research problems, objectives, scope and limitations of the study. It also reviews relevant literature on topics including the impact of e-commerce, trends in online advertising, online banner advertising, branding on the web, and web advertising strategies. The goal is to reform the company's website using current SEO and social media marketing trends to build the brand through a complete digital marketing solution.
Most B2B organizations have small content marketing teams, with over half having just one person or no dedicated team. Content creation is the activity most commonly outsourced. While goals focus on top-of-funnel awareness, more organizations report using content marketing successfully for deeper goals like nurturing and revenue generation compared to past years. Analytics tools and email software are the most used technologies. Documented strategies are becoming more prevalent and correlate with success.
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
This document outlines a proposed Facebook marketing campaign for Gonzaga University's Career Center. The campaign would feature biweekly posts highlighting student success stories from internships and jobs. Student testimonials would include a photo and quote from a 15-minute interview. The goals are to showcase student diversity, celebrate individual success, and expand relations with students and Spokane employers through increased followership and engagement on the Career Center Facebook page. Metrics such as page likes, post reach, and engagement would be measured before and after the campaign to track progress towards goals.
Creating social content is a highly effective way to drive traffic to your business’s website
In order to engage your audience, it’s essential to take a strategically focused yet pragmatically tactical approach with your social content creation, which is based on bringing in prospects at every stage of the funnel.
101 facebook-marketing-tips-and-strategies-for-small-businesses-by-rouhiainen...Marketing College Forum
If you want to engage more professionally and powerfully with your clients and followers, this book is an essential read. You will be able to build credibility and the trust of your clients so making it easier to do business with you.
The document provides details about AngelFrills, an online store that sells custom made dresses for kids. It discusses the company's business model, products, target audience, and digital marketing strategy. The digital strategy includes search engine optimization, search engine marketing using Google AdWords, social media optimization on platforms like Facebook and Instagram, email marketing using MailChimp, and analyzing results through Google Analytics. The strategy is aimed at young parents who prefer online shopping for designer kids' clothes.
For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings.
According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.
B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
MarketingProfs produced B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends (North America) in partnership with the Content Marketing Institute. Our goal was to give you a clear view of the State of B2C Content Marketing. Among the questions this report answers: What's really happening? What are your biggest content marketing challenges? What slice of the budget will be dedicated to content next year, and what social channels are most relevant?
Optimization plays a key role in a conversational growth strategy by:
- Testing elements of conversations to increase engagement and desired outcomes
- Using an iterative process of measuring performance, forming hypotheses, and testing changes
- Continually improving conversations to better meet goals and provide more value to participants
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This document provides tips and resources for lunch interviews. It discusses conducting research on the employer and hiring manager, reviewing common interview questions and preparing responses, arriving 15 minutes early and being prepared, making a good first impression to everyone encountered, remembering body language and avoiding bad habits, asking insightful questions, and thanking the interviewer both in person and follow up. It also includes links to additional interview questions, tips, examples and downloadable resources on a variety of interview topics.
This document provides tips for creating engaging content from experts at the Content Marketing Institute (CMI). It discusses engaging content in three parts:
1. Defining engaging content. CMI contributors note it should be relevant, unique, entertaining/educational, and tell a story. Video is highlighted as an effective engagement tool.
2. Examples of engaging content, including a stop-motion video for ShipServ and interview-style video for Charity: Water.
3. Five ways to create engaging content like the pros, such as asking questions, humanizing content through video, repurposing existing materials, and encouraging interaction with audiences.
Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Promoting Your Content Marketing: Time to Orchestrate THE Concert of Paid Media
Content Marketing Institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers.
By Robert Rose, Chief Strategy Officer, Content Marketing Institute
This document provides a project report on framing an SEO and digital marketing strategy for UNI Logistics Agencies Private Limited. It includes an introduction to digital marketing, profiles the logistics and digital marketing industries, outlines the company and research problems, objectives, scope and limitations of the study. It also reviews relevant literature on topics including the impact of e-commerce, trends in online advertising, online banner advertising, branding on the web, and web advertising strategies. The goal is to reform the company's website using current SEO and social media marketing trends to build the brand through a complete digital marketing solution.
Most B2B organizations have small content marketing teams, with over half having just one person or no dedicated team. Content creation is the activity most commonly outsourced. While goals focus on top-of-funnel awareness, more organizations report using content marketing successfully for deeper goals like nurturing and revenue generation compared to past years. Analytics tools and email software are the most used technologies. Documented strategies are becoming more prevalent and correlate with success.
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
This document outlines a proposed Facebook marketing campaign for Gonzaga University's Career Center. The campaign would feature biweekly posts highlighting student success stories from internships and jobs. Student testimonials would include a photo and quote from a 15-minute interview. The goals are to showcase student diversity, celebrate individual success, and expand relations with students and Spokane employers through increased followership and engagement on the Career Center Facebook page. Metrics such as page likes, post reach, and engagement would be measured before and after the campaign to track progress towards goals.
Creating social content is a highly effective way to drive traffic to your business’s website
In order to engage your audience, it’s essential to take a strategically focused yet pragmatically tactical approach with your social content creation, which is based on bringing in prospects at every stage of the funnel.
101 facebook-marketing-tips-and-strategies-for-small-businesses-by-rouhiainen...Marketing College Forum
If you want to engage more professionally and powerfully with your clients and followers, this book is an essential read. You will be able to build credibility and the trust of your clients so making it easier to do business with you.
The document provides details about AngelFrills, an online store that sells custom made dresses for kids. It discusses the company's business model, products, target audience, and digital marketing strategy. The digital strategy includes search engine optimization, search engine marketing using Google AdWords, social media optimization on platforms like Facebook and Instagram, email marketing using MailChimp, and analyzing results through Google Analytics. The strategy is aimed at young parents who prefer online shopping for designer kids' clothes.
For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings.
According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.
B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
MarketingProfs produced B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends (North America) in partnership with the Content Marketing Institute. Our goal was to give you a clear view of the State of B2C Content Marketing. Among the questions this report answers: What's really happening? What are your biggest content marketing challenges? What slice of the budget will be dedicated to content next year, and what social channels are most relevant?
Optimization plays a key role in a conversational growth strategy by:
- Testing elements of conversations to increase engagement and desired outcomes
- Using an iterative process of measuring performance, forming hypotheses, and testing changes
- Continually improving conversations to better meet goals and provide more value to participants
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This document provides tips and resources for lunch interviews. It discusses conducting research on the employer and hiring manager, reviewing common interview questions and preparing responses, arriving 15 minutes early and being prepared, making a good first impression to everyone encountered, remembering body language and avoiding bad habits, asking insightful questions, and thanking the interviewer both in person and follow up. It also includes links to additional interview questions, tips, examples and downloadable resources on a variety of interview topics.
The document discusses the values of common US coins - the penny, nickel, dime and quarter. It explains that the penny is worth 1 cent, the nickel 5 cents, the dime 10 cents, and the quarter 25 cents. It provides details on the composition and images of each coin. It concludes with examples of calculating the total values of collections of pennies and nickels worth 10 cents or less.
Brijmohan Agrawal held the position of education minister of Chhattisgarh. Until 2013, he was the minister of Public Works Department, Endowment, School Education, Culture, Tourism Departments and Legislative Affairs until 2013.
Source(S): http://bRijmohanagrawal.in/
The document discusses various types of damage that can occur to slate roofs from hail, including fractures that may not be visible from the ground but can cause slate to break off during freeze-thaw cycles. It provides examples of roofs that appeared undamaged immediately after hail storms but shed significant amounts of slate later. The document also covers considerations for insurance claims and repairs versus full replacement of damaged slate roofs.
This document is a curriculum vitae for Amr Shebl that outlines his education, qualifications, language skills, courses and certificates, other skills, objectives, and interests. He graduated from the Faculty of Arts at Tanta University in 2004 and has strong English and Italian language skills. He has completed several hospitality-related certificates in areas such as food safety, front office management, and strategic management. His skills include hotel property management systems and he is seeking a challenging career that allows him to utilize his planning, organizing, and problem-solving abilities.
This document provides details about Fratton Library in Portsmouth, England. It includes 15 figures showing architectural drawings and photographs of the Carnegie Library building on Fratton Road from the early 20th century, as well as other related buildings and figures from the time period. The library was funded by American industrialist Andrew Carnegie's philanthropic efforts to build public libraries around the world.
First Apex International is one such Investor Relation Agency in California. Our professional always available, making it possible for its client, analysts, as well as investors to solve issues in minutes, even with just a phone call. Our goal is coordinated towards increase corporate situating and shareholder respect by making a proficient and workable financial specialist relations campaign that particularly highlights its customer's actual valuation.
First Apex International is one such Investor Relation Agency in California. Our professional always available, making it possible for its client, analysts, as well as investors to solve issues in minutes, even with just a phone call. Our goal is coordinated towards increase corporate situating and shareholder respect by making a proficient and workable financial specialist relations campaign that particularly highlights its customer's actual valuation.
In 2014, United Way of Greater Knoxville had several successes including exceeding their historic fundraising goal of $13 million and helping to fund a housing project for 20 homeless veterans. The organization focused on strategic priorities like raising more money, strengthening partnerships, and increasing community awareness. Tommy Schmid concluded his two-year term as Board Chair, thanking volunteers and donors for their contributions to helping citizens through community programs and services.
College recruitment strategy a simple 5-point plan to enroll more students t...Solar Software Set Shape
Remember the days when you could fill your enrollment quotas by inviting a group of parents and high school seniors to your campus and then sending out flyers afterwards?
Online marketing is a way of communicating with the customer that started with the advent of the Internet and today, along with other marketing methods.Like the other books in the "Smart Business" series, the subject of this book has been studied with a smart look and from different angles, then you can develop the best possible plan for yourself based on your circumstances. Firstly, the benefits of online presence are stated. Then, the process of online marketing program, including the structure of the program, its implementation methods, evaluation and modification are explained in detail.
The document outlines a digital marketing plan for The Sparks Foundation, a nonprofit education organization. It begins with an introduction to the organization and its key activities which include scholarship programs, mentorship programs, workshops, and internship programs. It then performs a SWOT analysis and outlines the SOSTAC framework for executing the digital marketing plan. Key strategies proposed include improving LinkedIn and Instagram profiles, blogging, search engine optimization, content marketing, and video marketing. Tactics such as hashtags, live videos, and memes are suggested. Actions include keyword research, increasing social media following, creating visual content, and maintaining a content calendar. Progress will be monitored using analytics and feedback on social media.
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commercefawzi morsy
Welcome to "Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commerce." In
this e-book, we'll delve into the exciting world of digital marketing and e-commerce, exploring
strategies, tools, and best practices to help you thrive in the online marketplace. Whether you're
a seasoned entrepreneur, a small business owner, or a marketing enthusiast, this book aims to
equip you with the knowledge and skills needed to succeed in today's digital landscape.
The marketing plan aims to reach students and freshers through digital marketing to promote The Sparks Foundation's education programs. The plan outlines objectives to maximize student reach and engagement. Key strategies include social media marketing, search engine optimization, email marketing, and analytics. Social media will be used to share inspirational messages and information about programs. Website optimization and tracking analytics will help attract more traffic at low cost and identify effective marketing platforms. The combination of digital strategies aims to spread awareness of the foundation's work and opportunities it provides.
How to Develop an Influencer Marketing Plan in 5 StepsJohn Connolly
This document outlines a 5-step process for developing an influencer marketing plan: 1) define your target audience, 2) find relevant influencers, 3) monitor influencer content for opportunities, 4) engage with influencers, and 5) measure outcomes. It also discusses how some brands are bringing influencer marketing in-house to gain more control over relationships and pricing. SaaS platforms can help automate influencer discovery, campaign management, and performance tracking. YouTube is cited as an effective platform for influencer marketing due to its ability to enhance storytelling and prompt viewer action.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
CRM Practices in Education Marketing.pptxCharuSaxena25
This document discusses the use of customer relationship management (CRM) and marketing automation platforms in educational institutes. It begins by explaining how CRM allows educational professionals to nurture student relationships, produce data insights, and streamline admissions. It then discusses how CRM and marketing automation can work together, with the automation platform integrating automated marketing events triggered at different stages in the CRM workflow. Specific examples of automated email campaigns are provided, like lead nurturing, event promotions, and newsletters. The document also discusses how automation can be used for landing pages and lead capture forms, as well as developing a student lead scoring system.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
This document contains Nga Nguyen's marketing portfolio, which includes her resume, executive summaries of various marketing projects and courses, and certificates from online courses on Lynda.com. The executive summaries provide overviews of her work conducting market research for a roommate finding app, analyzing ways to improve Walmart's customer service, and proposing marketing strategies for an online children's clothing store. The document demonstrates Nga Nguyen's qualifications and experience in various areas of marketing such as market research, communications, and digital marketing.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Social media marketing has become an essential part of marketing strategies. Job opportunities in social media marketing are diverse and include roles like social media manager and social media strategist. Top companies for social media marketers include Accenture, Amazon, and Dell. Salaries range from $50,000 to $65,000 depending on the role. The document then promotes Simply Learn's postgraduate program in digital marketing and how it can help one learn about topics like SEO, SEM, content marketing and more.
This document outlines a Content Measurement Maturity Model with four stages - Crawl, Walk, Run, and Fly - for measuring the success of content marketing efforts. The Crawl stage focuses on measuring audience reach and engagement. The Walk stage measures lead generation. The Run stage takes a multi-faceted approach to measure content's impact on revenue. The Fly stage helps attribute individual pieces of content directly to sales. It recommends starting with Crawl stage metrics like unique visitors and engagement, then progressing to more advanced stages as content measurement and optimization capabilities mature.
1. M A R K E T I N G R E S O U R C E S
The IMR Story
Our Unique Approach to
Inbound Marketing for
Higher Education
2. The IMR Story // 2
M A R K E T I N G R E S O U R C E S
Table of Contents
How We Got Here.....................................................3
The Content Marketer’s Blueprint............................4
Working With Us: What to Expect............................5
Why We Use Hubspot.............................................11
Our Commitments and Pricing...............................12
3. The IMR Story // 3
M A R K E T I N G R E S O U R C E S
The IMR Story
At Innovative Marketing Resources (IMR), our team of marketing strategists, content experts,
designers, and developers is 100 percent focused on one thing:
Helping private schools, colleges, universities, and other institutions of higher education
achieve their enrollment goals.
We have refined our inbound marketing methodology over years and through successful
engagements helping schools like yours attract new prospective students to their websites and
nurturing those students to the point of being ready to engage with your admissions team.
Our mission is to build for our clients sustainable automated
admissions engines that deliver high-quality prospects, build
reputations, and create a growing applicant pool.
This unique methodology, which we call the Content Marketer’s Blueprint, didn’t come from a
textbook or marketing guru and didn’t emerge overnight.
How Did We Get Here?
For some time now, the traditional methods of higher education marketing have been losing
effectiveness. Direct mail, email campaigns using purchased lists, telemarketing, billboards,
print advertising and college fairs are all meant to disseminate a school’s message as broadly as
possible in hopes of triggering a response from a prospective student at the exact moment that
he or she is ready to apply.
The most significant change in the marketplace in the past few years has been the explosion of
information readily accessible and searchable by anyone on the Internet. Potential students and
their parents now have the ability to do their own research and comparison shop without the
need to interact with anyone on the admissions team. Your prospects are learning about your
school through their own means.
4. The IMR Story // 4
M A R K E T I N G R E S O U R C E S
School marketers have observed that prospective students are spending more time online
researching schools themselves and do not want to be contacted by anyone until they are
good and ready to consider a school. Studies indicate that that anywhere from 33% to 50% of a
school’s applicant pool can be considered “stealth applicants.” That’s where inbound marketing
comes in.
Rather than relying on traditional tactics to flood prospective applicants with unwanted
information, inbound marketing uses educational online content that attracts potential students
with useful information about the questions they have.
So the challenge has become how to create great content, how to connect with prospects that
are searching for that content, and how to nurture the interest of these leads to the point that
they are ready to engage with admissions or apply.
A Blueprint Comes Together
At IMR, we were enthusiastic early adopters of the inbound marketing philosophy, but in our
early client engagements, what we sold was transactional marketing services: blogging, web page
content development, email nurturing campaigns, website design services, landing page and call-
to-action creation and implementation, marketing analytics, and so on.
We soon realized that, while each of these services can play a critical role in an inbound
marketing campaign, they are most effective sustaining a strong and growing applicant pool
when they’re working together according to a carefully planned strategy. Blogging without lead
nurturing, for example, doesn’t help increase applications.
5. The IMR Story // 5
M A R K E T I N G R E S O U R C E S
The strategy we came up with evolved by observing the way prospects engaged with content
using a platform called HubSpot. We called our strategy the Content Marketer’s Blueprint. What
this blueprint builds is an automated sales engine, an online reflection of our clients’ offline
admissions process, designed to move prospects smoothly through the admissions funnel, from
just starting their college search to a readiness to apply.
The fuel that drives this engine is content: written, visual, audio and
video material that attracts students and their parents. Every inbound
marketer recognizes the need to create content, but what many of them
struggle with is the most effective content to create and how to use it on
their website.
We’ve gotten over that hurdle. We’ve learned exactly what type of content works for prospective
students that are aware of their problems and are searching for helpful information, what type
of content helps students identify and consider potential schools, and what type of content helps
students to submit an application.
Working with IMR: What to Expect
Before you consider partnering with us to increase your applicant pool, we need to create a
plan together, a complete blueprint showing how your school’s offline admissions process can
be modeled online using content, and how your prospective students can be attracted to that
admissions engine with helpful information.
This is the first step in our process no matter what.
Step 1: Introductory call
The purpose of this 30- 45 minute call is to understand your admissions goals and
objectives. We want to use this time to learn about your school and what makes
it unique. We will talk about your current marketing activities, results, goals and
challenges. We will share how inbound marketing activities can be a vital part of
your marketing plan.
6. The IMR Story // 6
M A R K E T I N G R E S O U R C E S
Step 2: Discovery call
During this meeting we will dig deeper into the marketing goals and objectives that
we covered during the introductory call. We will work together to capture your
insights about your ideal students’ problems, what questions they will ask when
confronted with these problems, and how to answer these questions.
We will also spend some time to understand your current admissions process.
This exercise is designed to give us a clear understanding of your target student
persona(s) and the process this persona goes through to make an application
decision. This discovery call takes about an hour.
Step 3: Proposal Presentation
We take the information we learned during our two calls and create an inbound
marketing proposal for your school. While there is no “on-size-fits-all” solution,
there are three consistent components of an IMR proposal: strategy development,
building the inbound marketing engine, and analysis/refinement. The proposal
includes the goals of our strategic relationship (i.e., measure and improve ROI of
current marketing spend, increase qualified applicant pool, gain visibility into the
online enrollment pipeline, etc.).
Proposal accepted and engagement with IMR starts
7. The IMR Story // 7
M A R K E T I N G R E S O U R C E S
Step 4: Strategy Development (6-8 weeks)
It is important that we can clearly articulate your school’s value proposition. What
differentiates your school from other schools? As part of this process, it is critical
that we understand the process students and their families use for evaluating your
school and their other educational options. We use the process of creating student
personas to help shed some light on this journey.
Once we identify how decisions to apply are made, we can create a content
marketing plan that will demonstrate how content will satisfy the prospective
students’ and their families’ need for information at each stage of the research and
evaluation process. The Content Marketer’s Blueprint™ will identify the specific
assets needed to meet students’ and their families’ need for information. This
content could come in the form of blog posts, eBooks, infographics, presentations,
and videos. Here are some examples of recommendations that will be delivered as
part of this plan:
• Blog article titles
• Premium content titles
• Testimonial subjects
• Automated emails
• Marketing automation recommendations
8. The IMR Story // 8
M A R K E T I N G R E S O U R C E S
Step 5: Building the Inbound Marketing Engine (6-8 weeks)
If you don’t have an engine that can turn website visitors into qualified applicants,
all of your marketing investments will be underused. After completing the strategic
work, our next critical task is to build the inbound marketing engine using your
school’s Content Marketer’s Blueprint as a guide. Once your engine is built, we
will begin to add the gas (consistent content production) that will attract leads
and make your engine run. Our activity during this phase of implementation will
include:
1. Creation of three premium content offers (whitepapers, eBooks, or special
offers) that will be used to provide valuable information that helps prospective
students identify their problems and potential solutions. Each content offer
package includes:
• An interview by our content manager with you or someone else from
marketing and/or admissions.
• Outline development with one round of revisions.
• Content creation (up to 2,000 words) with up to three rounds of revisions.
2. Development of content offers that focus on the value and advantages of your
school and its programs over those of other schools.
3. Development of offers that connect potential applicants with the admissions
team to help them make a final decision.
4. Creation of automated email workflows that nurture the student through
these different pieces of content, moving them closer to a campus tour and a
conversation with an admissions counselor.
5. Website work, ranging from optimizing existing web pages to a complete
website redesign. We will also design and implement the on-page assets you
need to put the plan into action:
• Creation of three call-to-action (CTA) buttons with one round of revisions.
• Landing page copy and implementation with one round of revisions.
• Thank you page development.
9. The IMR Story // 9
M A R K E T I N G R E S O U R C E S
Step 6: The Monthly Retainer (Adding Gas and Making Sure the Engine
Runs Correctly)
After your engine is built, we will add gas (blogging) to attract and engage your
student persona(s). You can expect to see a clear positive trend in website
visitors, leads and quality of leads coming through the engine. The most important
aspect of this phase however, is that all of our activity, including the content and
distribution methods will be measured comparatively against other marketing
investments you might be making.
The data gathered by IMR during this time period will be used to make regular
improvements to the inbound engine, the content being used to attract potential
applicants and the distribution methods that spread the reach of the content.
Once we have gathered three months of “closed-loop-analytics” (meaning IMR
understands which activities contribute most to the application process) strategic
investments can be made to scale results without wasting money on activities that
produce poor quality leads.
Monthly retainer services can include:
• Blogging, minimum of two posts per week to attract potential applicants
and gather subscribers.
• Automated email maintenance to increase engine performance
• Weekly update meetings.
• Monthly performance reports revealing lead quality and trends
• Social media coordination.
• Website maintenance and support.
• Education and training for your internal marketing teams.
10. The IMR Story // 10
M A R K E T I N G R E S O U R C E S
Step 7: Long-term Relationship (The Rocket Fuel Stage)
You may have noticed that traditional online marketing tactics like pay-per-click
advertising, social media advertising and other (paid) sources of traffic were not
mentioned in earlier stages of working with us. We believe that these activities play
a strategic role for schools using inbound marketing to grow their business, but
without hard evidence (data) to guide these investments, they can be questionable
in value. These types of investments should be considered as “rocket fuel,” used
only to scale the inbound engine, and not as a replacement for underperformance.
The Analogy: First, build your engine. Then, make sure the engine runs with regular
gas. What happens if you put gas into an engine that isn’t built yet? Once you are
confident that your engine is running efficiently, you can invest in some rocket fuel.
Without testing the engine first, rocket fuel can quickly get expensive and out of
control.
Automated Marketing Technology: An Inbound Essential
An investment in automated marketing software is absolutely necessary to get the most out
of your inbound marketing engine. The right marketing software package for you will vary
depending on your needs and budget. For many of our clients, we recommend using HubSpot.
11. The IMR Story // 11
M A R K E T I N G R E S O U R C E S
Our Technology Partner: HubSpot
HubSpot is an all-in-one marketing automation software suite that provides all the tools required
to run an effective online marketing program. Enabled by HubSpot, we can be more efficient and
effective, delivering more services and greater results in less time and cost to you. HubSpot’s
tools include:
Don’t worry, the technology platform will be managed by IMR’s team of experts, and your
Content Marketer’s Blueprint will show you exactly how each tool will be used to develop and
manage your inbound marketing engine.
• A content optimization system
• Social media management
• A blogging platform
• Prospect/lead intelligence
• A landing page creator
• A lead management system
• Keyword analysis
• E-mail marketing
• Competitor analysis
• Lead nurturing
• A link grader
• Complete marketing analytics
• A page grader
• CRM integration
12. The IMR Story // 12
M A R K E T I N G R E S O U R C E S
Commitments and Pricing
To be clear, our services are for schools that are serious about using inbound marketing to gain
visibility into the online enrollment pipeline to increase the qualified applicant pool, so the
commitment is significant. But, think about it this way: If the alternative is building up your
own in-house marketing team, a strategic partnership with our agency will probably be more
affordable—and you’ll have access to proven inbound marketing expertise. The annual cost of
working with IMR to implement and manage your inbound marketing engine (software included)
should be compared to a full-time equivalent marketing manager ($55,000 to $90,000 per year).
Here’s an idea of what a partnership with us might cost. Keep in mind these price ranges are
averages based on our previous and current client engagements. We’d be happy to discuss
pricing with you once we know more about your school and marketing plans.
• Development of your Student Personas and Content Marketer’s Blueprint: $5,000
• “Build the engine” Onboarding project (months 1 and 2): $8,000 to $12,000 total cost
• “Gas for the engine” Monthly retainer: $4,500 to $6,000
• Automated marketing software commitment: $1,000/month (HubSpot)
Take the Next Step
Click the button to the right to contact IMR
to discuss our success and failures during an
introductory phone call.
Click Here to
Start an
Introductory
Call With IMR